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The digital marketing software (DMS) market is estimated to increase by USD 82.56 billion and grow at a CAGR of 15.76% between 2022 and 2027. Market growth hinges on various factors such as the emergence of new data sources, personalized marketing strategies, and the proliferation of devices supporting digital media. However, challenges persist, including concerns about data privacy and security, issues with system integration and interoperability, and a shortage of skilled personnel. Despite the promising trajectory driven by advancements in data utilization and targeted marketing approaches, obstacles such as safeguarding sensitive information and ensuring seamless compatibility between systems hinder progress. Overcoming these challenges requires proactive measures such as implementing robust data protection protocols, enhancing system compatibility, and investing in workforce development initiatives. Addressing these hurdles effectively is essential to sustain momentum and capitalize on the expanding opportunities within the market for digital media and related technologies.
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This report extensively covers market segmentation by end-user (large enterprises and SMEs), service (professional services and managed services), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the large enterprises segment will be significant during the forecast period. The demand for large enterprises is driven by the increasing adoption of digital marketing tools to manage the vast amount of consumer information.
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The large enterprises segment was valued at USD 25.29 billion in 2017 and continued to grow until 2021. The expansion of the large enterprise segment can be attributed to factors such as the increase in the use of digital marketing tools such as CRM, e-mail marketing, and content management. Large companies use DMS to manage various sources of information, such as websites, social media platforms, and e-mails. Therefore, with the increasing adoption of DMS in large enterprises, the global DMS market is expected to grow during the forecast period.
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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The prevalence of well-known brands and the need for a wider target audience are driving the growth of the market in APAC. The increasing preference for online shopping would present opportunities for marketers to advertise their products and services online. Numerous organizations and associations, including the National Cloud Technologists Association and the Cloud Native Computing Foundation, support the adoption of cloud computing for the deployment of various high-tech solutions, such as content management, marketing automation, and CRM. These factors will fuel the regional market's growth during the forecast period.
In the rapidly evolving landscape of digital marketing, shifting customer behavior and the emergence of new services providers drive innovation. Brands like BMW Group and Salesforce, Inc. embrace modern advertising strategies and utilize CRM software to adapt to changing business models and accommodate remote working and work-from-home policies. Online marketing platforms leverage big data and technologies such as augmented reality (AR) and virtual reality (VR) to enhance digital media consumption experiences. However, challenges like insecure applications and cybersecurity threats persist, highlighting the importance of data security and privacy protection. Leading players like Adobe, Inc., and WhatsApp continue to shape the industry with their comprehensive solutions, while social media platforms such as Instagram remain pivotal channels for social media advertising. As digital marketing continues to evolve, the integration of predictive analytics and wireless communication technologies further enhances its effectiveness in reaching and engaging audiences.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc. - The company offers digital marketing software such as the Marketo Engage marketing automation platform.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market thrives on modern advertising strategies and marketing process automation, catering to shifting customer behaviors and the rise of mobile advertising. Businesses leverage DMS to optimize goods and services promotion, utilizing big data, predictive analytics, and augmented reality (AR) to enhance digital media consumption experiences. Security remains paramount, with measures in place to protect against malware injections, phishing attacks, and social engineering threats. Leading players like Salesforce, WhatsApp, and The Walt Disney Company offer comprehensive solutions spanning CRM software, social media advertising, and campaign management. With the gaming industry's rapid growth, DMS integrates AI and machine learning algorithms for targeted advertising on platforms like Snapchat and Twitter. Cloud-based solutions ensure scalability, flexibility, and cost-efficiency, empowering remote teams with seamless updates and enhancements.
Moreover, the market is dynamic, adapting to shifting customer behaviors and evolving business models, particularly with the rise of remote working and work-from-home policies. DMS providers leverage online marketing platforms and virtual reality (VR) to enhance visual identity and engage customers effectively. With a blend of wired and wireless communication, data security and privacy protection remain paramount, guarding against threats like insecure applications and social engineering attacks. DMS solutions encompass CRM software, catering to diverse channels such as Pinterest, and professional services segments, offering managed services both on cloud and on-premise deployments. Within the gaming industry, DMS integrates software solutions with data analytics, social media integration, and advanced technologies like artificial intelligence (AI) and machine learning (ML), utilizing AI-driven algorithms and ML models for targeted advertising, including on platforms like Google Ads. Cloud-based digital solutions ensure scalability and efficiency, supported by tools like FADEL's Content Tracking solution and content management systems to streamline operations.
Digital Marketing Software (DMS) Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.76% |
Market growth 2023-2027 |
USD 82.56 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
14.5 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 32% |
Key countries |
US, Canada, UK, France, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., BlueConic, CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Nielsen Holdings Plc, Oracle Corp., Redpoint Global Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., SimplyCast, TransUnion LLC, Viant Technology LLC, Vivial Inc., and Zeta Global |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our Market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Service
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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