Enjoy complimentary customisation on priority with our Enterprise License!
Technavio’s market research analyst predicts the global adaptive content publishing market to grow at an impressive CAGR of close to 22% during the forecast period. Due to increasing collaborations with universities, the market for adaptive content publishing will have a positive outlook over the forecast period. Not only is the content being digitized but publishers are also working on developing technical and non-technical courses while keeping course requirements in mind. Factors like the growing need to increase the credibility of online courses and the rising demand for graduates with strong employability prospects will lead to the development of various technical and non-technical courses. These factors have compelled several universities to adopt learning platforms, which help students to grasp concepts easily and reduce assessment time. This increase in the collaboration between publishers and educational institutions will result in the growth of this market during the estimated period.
In this industry research report, the analysts have estimated factors like the increasing utilization of video-based content in adaptive systems to propel the prospects for market growth until the end of 2020. Video as a digital content is a powerful tool that can be used to deliver custom-made and exceedingly relevant study material that engages and entertains students in a classroom. Visual learning is extensively used in the K-12 segment, for both technical and non-technical topics as it helps in better content retention. Consequently, numerous adaptive learning platform players, such as Grockit, are integrating video-based content into their system, which in turn will be beneficial for the growth of the global adaptive publishing content market.
During 2015, the technical courses segment dominated this market and accounted for more than 57% of the total market share. Technical courses include subjects like the sciences, engineering, mathematics, and technology. The high demand for these courses and other streams like computer science and statistics will drive the prospects for growth in this market segment until the end of 2020.
The adaptive content publishing market in the Americas was the largest among all the geographical segments and is expected to generate revenues of close to USD 2 billion by the end of 2020. Factors like the early adoption of technologies and the availability of an adequate infrastructure in North America will drive the prospects for market growth. Furthermore, with the adoption of cloud computing, big data analytics, and adaptive learning engines, the market for adaptive content publishing will have a positive outlook until 2020.
The global adaptive content publishing market is growing steadily around the globe. In this market, the integration of adaptive learning software with existing systems will offer vendors numerous opportunities for growth. Since quality standards for education are improving at the regulatory and institutional level, the need to adopt technologies that are conducive to learning will increase significantly.
Key vendors in this market are -
Other prominent vendors in this market are Cambridge University Press, Cengage Learning, John Wiley & Sons, Hachette Livre, Oxford University Press, and Thomson Reuters.
Technavio also offers customization on reports based on specific client requirement.
Adaptive content is a content strategy technique that offers different content to learners, based on an assessment of what they seem to know. Adaptive content publishing will take digital materials to the next level by diminishing the existing "one size fits all" education content policy. It will also allow educators to cater to a larger audience group across various learning platforms.
The report, global adaptive content publishing market, is part of Technavio’s education portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as education technology, K12 and higher education, and school and college essentials. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type of courses
PART 07: Market segmentation by end-user
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Other prominent vendors
PART 16: Appendix
PART 17: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.