Global Adaptive Content Publishing Market 2016-2020

This market research study presents a detailed segmentation of the global adaptive content publishing market by course type (technical and non-technical), by end user (K-12 and higher education), and by geography (the Americas, APAC, and EMEA). The key vendors in the market are DreamBox Learning, Macmillan, McGraw-Hill Education, and Pearson Education.

Overview of the global adaptive content publishing market

Technavio’s market research analyst predicts the global adaptive content publishing market to grow at an impressive CAGR of close to 22% during the forecast period. Due to increasing collaborations with universities, the market for adaptive content publishing will have a positive outlook over the forecast period. Not only is the content being digitized but publishers are also working on developing technical and non-technical courses while keeping course requirements in mind. Factors like the growing need to increase the credibility of online courses and the rising demand for graduates with strong employability prospects will lead to the development of various technical and non-technical courses. These factors have compelled several universities to adopt learning platforms, which help students to grasp concepts easily and reduce assessment time. This increase in the collaboration between publishers and educational institutions will result in the growth of this market during the estimated period.

In this industry research report, the analysts have estimated factors like the increasing utilization of video-based content in adaptive systems to propel the prospects for market growth until the end of 2020. Video as a digital content is a powerful tool that can be used to deliver custom-made and exceedingly relevant study material that engages and entertains students in a classroom. Visual learning is extensively used in the K-12 segment, for both technical and non-technical topics as it helps in better content retention. Consequently, numerous adaptive learning platform players, such as Grockit, are integrating video-based content into their system, which in turn will be beneficial for the growth of the global adaptive publishing content market.

Segmentation by course type and analysis of the adaptive content publishing market

• Technical
• Non-technical

During 2015, the technical courses segment dominated this market and accounted for more than 57% of the total market share. Technical courses include subjects like the sciences, engineering, mathematics, and technology. The high demand for these courses and other streams like computer science and statistics will drive the prospects for growth in this market segment until the end of 2020.

Geographical segmentation of the adaptive content publishing market

• Americas
• APAC
• EMEA

The adaptive content publishing market in the Americas was the largest among all the geographical segments and is expected to generate revenues of close to USD 2 billion by the end of 2020. Factors like the early adoption of technologies and the availability of an adequate infrastructure in North America will drive the prospects for market growth. Furthermore, with the adoption of cloud computing, big data analytics, and adaptive learning engines, the market for adaptive content publishing will have a positive outlook until 2020.

Competitive landscape and key vendors

The global adaptive content publishing market is growing steadily around the globe. In this market, the integration of adaptive learning software with existing systems will offer vendors numerous opportunities for growth. Since quality standards for education are improving at the regulatory and institutional level, the need to adopt technologies that are conducive to learning will increase significantly.

Key vendors in this market are -

• DreamBox Learning
• Mcmillan
• McGraw-Hill Education
• Pearson Education

Other prominent vendors in this market are Cambridge University Press, Cengage Learning, John Wiley & Sons, Hachette Livre, Oxford University Press, and Thomson Reuters.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global adaptive content publishing market?
• What are the key market trends impacting the growth of the global adaptive content publishing market?
• What are the challenges to market growth?
• Who are the key vendors in the global adaptive content publishing market?
• What are the market opportunities and threats faced by the vendors in the global adaptive content publishing market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global adaptive content publishing market?

Technavio also offers customization on reports based on specific client requirement.

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Adaptive content is a content strategy technique that offers different content to learners, based on an assessment of what they seem to know. Adaptive content publishing will take digital materials to the next level by diminishing the existing "one size fits all" education content policy. It will also allow educators to cater to a larger audience group across various learning platforms.

The report, global adaptive content publishing market, is part of Technavio’s education portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as education technology, K12 and higher education, and school and college essentials. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.