K12 and Higher Education
Global outlook of the soft skills training market
Technavio’s market research analysts predict the global soft skills training market to grow steadily during the predicted period and post a CAGR of more than 10% by 2020. This industry research report identifies the rise in collaborative learning methods to be one of the major factors that will have a positive impact on the growth of this market in the coming years. Due to the availability of new learning models, educational institutions especially in the higher education sector, are emphasizing on the adoption of collaborative learning models that enable students to develop a multi-dimensional skill set. Collaborative learning helps learners to work together on one specific problem and also facilitates them to explore critical thinking skills. To have a competitive edge, vendors in the soft skills market will start incorporating their soft skill training programs with advanced analytic tools, which in turn, will drive market growth.
One of the major trends that will gain traction in this market is the increasing demand for cloud-based soft skill training courses. In addition to offering an easy platform for students and employees to access and download training programs, cloud-based training also eliminates the cost for software maintenance and server administration costs. Additionally, they also allow learners to complete the training program at their own pace and offers several other advantages such as high storage capacity and easy access of online data. This will increase the demand for cloud-based programs from organizations around the world and will induce vendors in the market to offer cloud -based soft skills training modules.
Overview of the K-12 educational technology market in ASEAN
Market research analysts at Technavio have predicted that the K-12 educational technology market in ASEAN will grow steadily during the next four years and post a CAGR of almost 25% by 2020. This market research analysis identifies the rise in adoption of the bring-your-own-device (BYOD) program as one of the primary factors that will have a positive impact on the growth of the market. Schools in ASEAN, especially the private institutions, are focusing on adopting new techniques in education delivery. This will lead to the increased implementation of the BYOD policy that allows students to explore various ways of digitization. It also enables self-paced learning, where students have unlimited access to education apps and learning platforms that will promote collaborative learning and engagement. Such benefits will induce more institutions to adopt mobile education, which will, in turn, drive the demand for educational hardware and software in ASEAN.
The increasing number of K-12 institutions implementing educational technology in the ASEAN will lead to the emergence of startups that provide education technology solutions, especially in countries such as Singapore and Indonesia. Owing to the conducive conditions and regulatory efficiency, Singapore serves as a profitable market for education technology startups. Kungfu-math.com, a company that teaches math through games and VivaLing, an online language learning academy for kids that employs
Overview of the distance learning market in India
Market research analysts at Technavio have predicted that the distance learning market in India will grow steadily during the next four years and post a CAGR of almost 11% by 2020. This market research analysis identifies the emergence of different learning methods in distance education including synchronous and asynchronous distance learning as one of the primary factors that will have a positive impact on the growth of the distance learning courses market. Synchronous learning helps educational institutions to enhance student engagement through online chats and teleconferencing. Asynchronous distance learning offers self-paced learning programs and assists student interaction through online bulletins, discussion boards, forums, and chats. It induces flexible learning where students have access to a number of e-books and online course networks. Such benefits will increase student enrollment towards distance learning programs. Moreover, the increased focus of educational institutions to digitize learning programs and the introduction of blended learning that allows students to learn and complete assignments at their own pace and meet at classrooms or online chat rooms will propel the market’s growth prospects in the near future.
One of the major trends that will gain traction in the correspondence education market is the increased adoption of small private online course (SPOC) model. The SPOC model offers programs that involve learning in small and focused groups. It induces active interaction and collaboration among students and also provides
Overview of the online tutoring services market in the US
Market research analysts at Technavio have predicted that the online tutoring services market in the US will grow steadily during the predicted period and will post a CAGR of more than 6% by 2020. This market research analysis identifies the growth in the number of online distribution channels as one of the primary factors that will have a positive impact on the growth of this market in the next four years. The rise in demand from customers and changes in the education technology will induce online tuition providers to adopt different distribution channels to enhance the availability of their product in the market. The use of platforms such as online tutoring websites not only reduces transportation costs but also increases the digital connectivity between instructors and learners.
The market‘s growth potential will attract several new vendors, and this will result in the rise in the number of M&As where small vendors will be acquired by established vendors to enhance their product portfolio and also gain a considerable market share. This rise in M&A activities will lead to the introduction of new products in the market which in turn, will increase the market revenue.
Competitive landscape and key vendors
Though characterized by the presence of several players, the market is dominated by regional online tutoring companies. Vendors cater to the needs of schools and individual students by indulging in strategic partnerships with various educational institutions such as schools, colleges, and universities. Vendors mainly focus on delivering their products through multiple distribution channels and designing specific products for educational institutions and have also
Overview of the ELT market in China
Market research analysts at Technavio have predicted that the ELT market in China will grow steadily at a CAGR of more than 19% by 2020. This market research analysis identifies the increasing number of Chinese students going overseas for higher education as one of the primary growth factors for this market. Universities in countries such as the US, Australia, the UK, and Canada require that applicants pass language tests such as the TOEFL, GRE, and IELTS. Since schools in China do not emphasize much on English language education, the students are compelled to enroll in private English language training institutions. Moreover, MNCs in the country and abroad also require their candidates to have a certain degree of proficiency in the language, which will also induce students to register for English language training programs.
To retain students and also increase the effectiveness of their courses, the vendors will start ensuring that they incorporate more visualization and virtual interaction in their education products and services. Vendors have already started adopting technologies such as adaptive learning, gamification, and learning analytics. For instance, the Air Class platform by China Online Education Group allows learners in China to get in touch with foreign teachers in other parts of the world for live interactive lessons. The mobile app provided by the company facilitates students to manage lessons, access material for lessons, and also book locations of their choice.
Competitive landscape and key vendors
The market is characterized by the presence of several global and small local players and as a result appears to be highly fragmented. Vendor competition in the Tier 1 cities is intense, and this is due to the strong foothold
Overview of the professional development market in Europe
Market research analysts at Technavio have predicted that the professional development market in Europe will grow steadily at a CAGR of more than 4% by 2020. The emergence of several technologies that enhance the delivery of professional development courses is considered to be one of the primary growth factors for this market. For instance, blended learning can be used to enhance the professional development model by combining features of both in-person and online learning and also includes features like real-time video conferencing sessions. Technological advancements have also led to the development of online communities or virtual environments where teachers with similar interests and professional needs can work in collaboration, exchange ideas, and also gain expert advice. These virtual environments also allow for collegiality, mentoring, and professional affiliation. Learning objects and interactive web tools are other technologies that help learners grasp or revise complex concepts and also complete assigned tasks efficiently.
The rise in adoption of smartphones and the increase in internet penetration will lead to the incorporation of mobile learning to enhance the delivery of professional development courses. Mobile learning enables educators to circumnavigate time constraints and also access learning material from anywhere. Mobile learning can be implemented as a blended learning option and can also be an effective replacement for traditional offline learning through printed material. This will help vendors to gain a competitive advantage over their competitors and also widen their customer base. Mobile learning
Building a skilled and intelligent workforce is a priority in most global economies. As education is the foundation for this, the market potential in the K-12 education segment is continuously growing and evolving.
In addition to advances in the K-12 segment, global demand for higher-education qualifications has increased enrollments in higher education and intensified competition among the stakeholders in the higher-education segment. Universities are aggressively formulating strategies to enhance their global standings, which is presenting business opportunities for serving the higher education market.
The need for increased visibility of educational institutions in the K-12 and higher-education segments will result in new business models throughout the projected period.
As a result, industry stakeholders—including teachers, students, education institutions, governments and regulatory bodies, and e-learning companies—are expected to expand considerably over the next few years.
Technavio’s education research reports aim at providing actionable market insights to all the stakeholders of the education industry and aid them in their strategic decision-making processes.