The education market is broadly segmented into K-12, post-secondary education, and corporate learning. It is further segmented into channels such as blended learning, distance learning, and traditional classroom learning.
The overall education eco-system broadly includes educational institutions, educational publishing, educational regulatory agencies, students, and teachers.
Progress in the education industry is essential for any thriving economy, as it ensures the continuous development of the workforce. While the education market is generally protected from the impact of economic ups and downs, the methods and standards of education are strongly influenced by a country’s economic, political, and cultural environment.
Globalization and rapid industrialization have paved the way for the emergence of technical and non-technical courses, and a rising number of dual-income households in many economies is enabling parents to fund better-quality education for their children. Capitalizing on these developments, market participants in primary, secondary, and higher education are focusing on business expansion by expanding their services to more locations, introducing a greater variety of courses, and making significant investments in information and communications technology.
Digitization and the growth of the e-learning subsegment have also had a significant impact on the education industry. E-learning has facilitated the development of products and services within the education market such as digital education publishing, game-based learning, generic e-learning courses, mLearning, massive open online courses (MOOCs), and packaged-content services. Digitization has also led to mass adoption of mobile devices like tablets by teachers and students. The implementation of learning management systems, introduction of e-books, and invention of hardware solutions such as LDRA Certification Services (LCS) and interactive whiteboard (IWB) are also because of digitization.
Technavio reports provide actionable insights that stakeholders in the education industry can use to make informed decisions on expansion, diversification, and other strategic actions. Our reports include vendor-based information on institutions with a strong market presence, including Adobe Systems, BlackBoard, Coursera, Educomp Solutions, GP Strategies, Pearson, and Sonic Foundry.