Global outlook of the digestive health food and drinks market

Technavio’s market research analyst predicts that the global digestive health food and drinks market will grow steadily at a CAGR of around 8% between 2016 and 2020. The use of dietary fiber foods to combat abdominal diseases is one of the primary factors propelling the growth of digestive health food and drinks market. Dietary foods are nutritive and are very helpful in treating gastrointestinal disorders, lowering cholesterol levels, reducing the risk of colon cancer, and aid in weight loss. Soluble dietary fibers have proved beneficial in minimizing the symptoms of irritable bowel syndrome including diarrhea, constipation, and abdominal problems. Owing to the growing preference for healthy diets among consumers, several food and beverage companies are developing dietary fiber products that offer long-term benefits. Factors such as the increase in demand for probiotic products, growing health awareness, and the implementation of healthier lifestyles by consumers will boost the demand for digestive health food and drinks over the next few years.

The primary factor for this region’s growth is the high consumption of digestive health food and drinks containing probiotics, especially yogurt. Aggressive marketing initiatives and the growing awareness about digestive foods among consumers has stimulated the sales of digestive health food and drinks in this region. Several producers of digestive health food and drinks in the region are focusing to develop products using enzymes that can aid in the digestion of complex molecules. Moreover, the growing elderly population in the region will positively impact the growth of the market during the forecast period, owing to the increased consumption of these digestive products.

Competitive landscape and key vendors

The global digestive health food and drinks market is highly fragmented because of the presence of numerous small and large vendors who compete on the basis of factors such as price, quality, innovation, reputation, and distribution. The market has huge growth prospects owing to the rapidly changing consumer demands and preferences, which will attract several new players in the coming years. To survive the intense competitive environment in the market, it is important for manufacturers to differntiate their product and service offerings through a clear and unique value proposition.

Leading vendors in the market are -

• Clover Industries
• Danisco
• Danone
• General Mills
• Nestlé
• Yakult Honsha

Other prominent vendors in the digestive health food and drinks market include Attune Foods, Arla Foods, Bifodan, BioCare Copenhagen, BioGaia AB, Chr. Hansen, Daflorn, Deerland Enzymes, Ganeden, Institut Rosell-Lallemand, Lallemand, and Winclove Probiotics.

Segmentation by ingredient and analysis of the digestive health food and drinks market

• Probiotics
• Prebiotics
• Food enzymes

Probiotics dominate the digestive health food and drinks market in the ingredients segment and is anticipated to account for more than 70% of the total market share by 2020. Probiotics are known as "good bacteria" as they help maintain the microbial balance in the digestive system, assist in proper food digestion, and enhance the overall health. Probiotic products are perfect antidotes to junk food as these foods create imbalances in the digestive system and have propelled several health-conscious people to consume digestive health food and drinks with probiotics.

Segmentation by product type and analysis of the digestive health food and drinks market

• Dairy products
• Bakery and cereals
• Non-alcoholic beverages

The dairy products segment will continue to dominate the market during the forecast period and is likely to occupy more than 44% of the total market share. Much of this segment’s growth can be attributed to the high demand for probiotic functional products. Yogurts, dairy, and fermented products are mostly used for the delivery of the probiotic bacteria to the consumers. The milk products containing probiotics help in alleviating Helicobacter pylori infection, antibiotics-associated diarrhea, and irritable bowel syndrome. With several companies launching new probiotic ingredients for dairy products, the segment will witness massive growth in the coming years.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global digestive health food and drinks market?
• What are the key market trends impacting the growth of the global digestive health food and drinks market?
• What are the challenges to market growth?
• Who are the key vendors in the global digestive health food and drinks market?
• What are the market opportunities and threats faced by the vendors in the global digestive health food and drinks market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global digestive health food and drinks market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Functional Food and Nutraceuticals Market 2016-2020
• Global Diabetic Food Market 2016-2020
• Global Health and Wellness Food Market 2015-2019

Digestive health food and drinks are nutritive products that are mainly produced to ease the indications of an overburdened digestive tract. These health products help in the prevention of several digestive health ailments such as peptic ulcer disease, irritable bowel disease, Crohn's disease, and ulcerative colitis. These products contain natural and active ingredients, which are very crucial for the well-being of the human digestive system. The digestive health food and drink products use ingredients that are categorized into prebiotics, probiotics, and food enzymes.

The report, global digestive health food and drinks market, is part of Technavio’s food and beverage research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as alcoholic beverages, food, food service, and non-alcoholic beverages. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.