Overview of the global instant coffee market
Technavio’s market research analyst predicts the global instant coffee market to grow at a CAGR of almost 6% between 2016 and 2020. Changing lifestyle and consumption patterns of time-pressed consumers are increasing the demand for coffee. The convenient preparation of instant coffee and its availability in multiple flavors and formats are the most significant factors driving growth in this market. Also, the shelf life of instant coffee is longer than that of ground coffee because it is in a powder texture. Several well-known coffee brands are marketing instant coffees as specialty coffees, which has widened the scope for this market. For instance, Nestlé has come up with a Barista style instant coffee, Azera. Starbucks has also introduced many different flavors for consumers. Some manufacturers are making constant innovations in the product segment in terms of aroma, flavor, and color of instant coffee, which will inevitably attract more consumers.
In terms of geography, Europe accounts for the largest share in the global market where the UK, Turkey, Belarus, and Ukraine are the leading instant coffee-consuming countries. The region depends mainly on imports to meet the growing demand as the harsh climatic conditions restricts the cultivation of coffee. Russia is the most prominent market for instant coffee, and the easy availability of three-in-one coffee sachets are propelling more consumption among contemporary Russian consumers. With several manufacturers setting up instant coffee-based vending machines in convenience stores, offices, and high-traffic public areas, the market in Europe will witness huge growth in the coming years.
Competitive landscape and key vendors
The global instant coffee market is extremely fragmented and comprises
Overview of the global aloe vera-based drinks market
Technavio’s market research analyst predicts the global aloe vera-based drinks market to grow at a CAGR of close to 10% between 2016 and 2020. One of the primary factors driving growth in the aloe vera-based drinks market is the health benefits associated with the consumption of aloe vera. The aloe vera juice contains several nutrients including calcium, iron, sodium, potassium, zinc, manganese, vitamin A, vitamin B, vitamin C, vitamin E, amino acids, and folic acid, which helps in fortifying the body's immune system. The increasing adoption of a healthy lifestyle by the consumers will significantly benefit the aloe vera-based drinks market. Besides helping in detoxification of the body, these drinks also lower the cholesterol and blood sugar and aid in smooth digestion hair growth. Several vendors are also launching well-planned marketing campaigns to increase awareness among consumers regarding the nutritional advantages of aloe vera-based drinks. The growing popularity of these drinks, especially among the fitness-conscious millennials, has propelled various players to enter into strategic partnerships and come up with new product variants to cater to the consumer demands.
Observing the growing trend of health consciousness among consumers, several vendors in the market are launching hybrid juices such as aloe vera combined with other juice types like mango. For instance, ALO has come up with ALO Allure product with ingredients including aloe vera, mangosteen, and mango. Similarly, Apollo Life and Patanjali Ayurveda have introduced aloe vera juice mixed with orange juice in the Indian market. Lily of the Desert is selling its aloe vera-based drinks as dietary supplements.
Competitive landscape and key vendors
The presence of
Global outlook of the coconut milk market
According to Technavio’s market research analyst, the global market for coconut milk will experience promising growth and post a CAGR of over 15% by 2020. Much of this market’s growth can be attributed to the numerous health benefits associated with the consumption of coconut milk. Coconut milk helps in improving the immune system of the body and helps to reduce instances serious illnesses. The lauric acid found in coconut milk is easily absorbed by the body and is used by the body for energy. Also, since this fatty acid helps in lowering cholesterol levels, improving blood pressure, and preventing heart attacks or strokes, its rate of consumption will increase substantially over the next few years.
Another crucial factor that results in the strong growth of this market is the recent increase in vegan population. It has been observed that most people are now adopting vegan diets as a result of ethical concerns toward animal and for the environment. Since this diet does not include anything of animal origin, veganism has become a style of living and philosophy. Furthermore, it has also been noted that most people perceive a vegan diet to be healthy and prefer consuming more natural food products. According to People for the Ethical Treatment of Animals (PETA) in 2011, approximately 2% of the global population are vegans, and 33% mostly eat vegetarian food. The increase in the number of all-vegan restaurants in different countries proves this trend.
Competitive landscape and key vendors
The global market for coconut milk is subject to rapidly changing consumer demands and preferences. As a
Overview of the global sparkling water market
Sparkling water has gained popularity in several developed countries such as the US and Canada, especially among the health-conscious people who are opting for it as an alternative to carbonated beverages. Moreover, the growing incidences of obesity among children and associated health issues owing to the increased consumption of soft drinks and fast foods have also contributed to the growth of the sparkling water market. Also, the rising contamination levels in drinking water have propelled consumers to switch to bottled water, which is clean, purified, bacteria-free, and safe. Besides being a healthier substitute to soft drinks, sparkling water also provides benefits such as better digestion and immunity, energy improvement, and weight reduction. The growing preference for bottled water has prompted several vendors across the globe to come up with attractive branding and promotional activities to provide their bottled sparkling water brands with an individualistic identity. Such integrated marketing approach and growing sponsorships will be a key driving force for the sales of the sparkling water in the coming years. Technavio’s market research analyst predicts the global sparkling water market to grow at a CAGR of more than 3% between 2016 and 2020.
The Americas is the largest market for sparkling water and occupied the highest share in the global market during 2015. The recent shift toward health awareness in the region has reduced the intake of carbonated soft drinks among consumers and has increased the consumption of sparkling water and bottled water, especially among the younger population. People are opting for both flavored and unflavored sparkling water to curb the growing incidence of obesity. Also, several bottled water manufacturers
Overview of the global packaged soups market
The global packaged soups market is anticipated to grow at a steady rate and will post a CAGR of more than 4% during the forecast period. Increasing investments made by major players in start-ups will drive the growth prospects for the global packaged soups market until the end of 2020. It has been observed that a multitude of major players are investing in start-ups to introduce innovative and new products in the market. For instance, General Mills invested about USD 1 million in Tio Gazpacho, which manufactures chilled, ready-to-drink vegetable soups. Similarly, Campbell Soup Company formed its venture capital project to fund food start-ups and invested about USD 125 million in the venture capital fund. Similarly, a consumer products incubator and venture fund called Sonoma Brands launched its first chilled ready-to-drink soup product under the brand ZUPA NOMA, which is used as a liquid meal replacement. Such funding and investments by the manufacturers are expected to increase in the coming years.
In terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to dominate the market for the next few years. In this region, the market for packaged soup products is growing rapidly as most consumers prefer products that can be consumed directly without any preparation. Other factors that are responsible for this market’s growth are the rising disposable income of the populace and increasing urbanization.
Competitive landscape and key vendors
The market is highly fragmented and dynamic due to the presence of a huge number of regional and international players. Since the market is highly competitive, vendors are competing against each other on the basis of new product launches, innovative packaging, and increased marketing activities to maintain their market shares. The growing prominence
Overview of the global apple cider vinegar market
Technavio’s market research analyst predicts the global apple cider vinegar market to grow at a CAGR of more than 10% between 2016 and 2020. Apple cider vinegar is extensively used for its various health benefits. Besides its use in preparing salad dressings, marinades, vinaigrettes, food preservatives, and chutneys, vinegar is also consumed as dietary supplements owing to its medicinal value. Apple cider vinegar drink comprises several essential nutrients that are critical for energy production, digestion, and food metabolism. It is also helpful for heart and health and reduces cholesterol levels. It contains polyphenols such as chlorogenic acid, which prevents the oxidation of low-density lipoprotein (LDL) and helps in avoiding cardiovascular diseases. Besides health benefits, apple cider vinegar has extensive applications for household purposes, especially as a non-toxic household cleaner. Also, people are using it as a natural preservative as it inhibits bacterial growth in food products and averts spoilage. With the growing usage of apple cider vinegar, several manufacturers are also focusing on widening their product lines, which will play a significant role in boosting the growth prospects for the market over the next four years.
The market is witnessing growing consumer interest in using apple cider vinegar to boost pets’ health. Several pet owners are adding apple cider vinegar to their dog's diet to improve digestion, combat yeast infections, clear tear stains, recover joint health, and to provide relief from common allergies such as itchy feet or ears. The apple cider vinegar-based shampoo helps in enhancing the fur quality, skin, and odor of dogs. Also, it helps in alleviating muscle sprains, soreness, and fatigue in dogs. Apple cider vinegar is
Non-alcoholic drinks refer to beverages that have less than 0.5% alcoholic content by volume. This includes soft drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine. Rapidly changing lifestyles and increasing disposable income are two of the major factors fueling the demand for non-alcoholic drinks globally.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.