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The gluten free bakery market size is estimated to grow at a CAGR of 10.2% between 2022 and 2027. The market size is forecast to increase by USD 1,326.19 million. The growth of the gluten free bakery market share depends on several factors, including the rising awareness about the health benefits of gluten-free food, the expansion in the organized retail landscape, and the rising incidence of celiac disease and gluten intolerance.
This gluten free bakery market analysis report extensively covers market segmentation by product (bread, biscuits and cookies, and others), distribution channel (offline stores and online stores), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising awareness about the health benefits of gluten-free food is notably driving the market growth, although factors such as the high price of gluten-free bakery products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising awareness about the health benefits of gluten-free food is the key factor driving the growth of the global gluten free bakery market. Eating gluten is unhealthy for people with celiac disease because gluten causes food intolerance and various other digestive side effects. Celiac disease is the final stage of gluten intolerance side effects. Therefore, gluten-sensitive people prefer a gluten-free diet.
Some health benefits of gluten-free foods include improved cholesterol levels, digestion, and decreased intestine inflammation. Gluten-free foods also benefit children with autism as they are sensitive to processing peptides and proteins in foods containing gluten and casein. Consumption of gluten-free food has increased dramatically over the past five years. The growing awareness about the health benefits of gluten-free food is a key driver of this market.
Growth in global online retailing is the primary trend in the global gluten free bakery market growth. The rising penetration of the Internet and smartphones makes online purchases convenient, encouraging the online sales of gluten free bakery products among consumers. Improved Internet penetration, the increase in customers trust in online retailing, the availability of quick shipping, and the fragmentation of consumer choices play a significant role in driving the global e-commerce industry. Online retail stores increase the visibility of gluten free bakery products vendors offer. These online stores eliminate the need for high investments in physical stores for the sales of gluten free bakery products.
Moreover, the growth of the online retailing industry will, therefore, contribute to the growth of the global gluten free bakery market. This trend encourages various gluten-free bakery manufacturers to concentrate on the Internet-savvy customer segment and explore the new online retailing format. This mode of business will help vendors save operating costs and overheads, which are lower in the online retail format compared to the physical store format. Therefore, growth in online retailing will increase the sales of gluten free bakery products, which will boost the growth of the market in focus during the forecast period.
High price of gluten-free bakery products is a major challenge to the growth of the global gluten free bakery market. The complexity involved in the manufacturing process of gluten-free baked goods contributes to the high cost. Also, rice and corn, the main ingredients used to replace wheat in gluten-free baked goods, are more expensive than wheat. Other costs associated with producing gluten-free food are certification, dedicated carriers to avoid cross-contamination, specialized supply chains, and logistics. Therefore, gluten-free products cost more to manufacture than products containing gluten, which is reflected in the selling price of gluten-free products.
According to the USDA, the national average weekly grocery bill for individuals was USD 61.85 in 2017. In contrast, the average weekly grocery bill with gluten-free products was USD 76.65. Gluten-free food products are expensive in all regions owing to their superior quality and complex manufacturing process. Therefore, the high cost of gluten-free food might hinder the growth of the global gluten free bakery market during the forecast period.
The gluten free bakery market forecast report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Gluten Free Bakery Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amys Kitchen Inc.: The company offers gluten free bakery namely Rice Mac and Cheese. Also, the company offers various food products including vegan food products, gluten free foods, soups, burritos and wraps, pizzas, and other products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the bread segment will be significant during the forecast period. The gluten-free bread segment is also growing due to innovations in gluten-free ingredients such as tapioca starch and baking methods such as continuous mixing technology and bio-processing fermentation, which have led to better-tasting and healthier products.
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The bread segment was valued at USD 787.70 million in 2017 and continued to grow until 2021. The bread segment is the largest segment of the global gluten-free baked goods market and will remain the largest market during the forecast period. Gluten intolerance, celiac disease, and the growing awareness of the health benefits of a gluten-free diet have increased the demand for gluten-free bread. It is a gastrointestinal disorder that causes discomfort and long-term health problems. About 2 million people in the United States currently have celiac disease, and about 1% of people worldwide have celiac disease, which is expected to increase during the forecast period. Therefore, the increasing prevalence of celiac disease will increase the demand for gluten-free products, including bread, during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America will be the world's largest supplier of gluten-free baked goods in 2022. The market in this region is expected to witness rapid growth during the forecast period due to factors such as the increasing incidence of celiac disease and the increasing number of gluten-free food options including baked goods. The United States is one of her top countries in terms of the prevalence and incidence of celiac disease, followed by Mexico and Canada. Celiac disease leads to other medical problems such as diabetes, Down syndrome, and infertility. For example, the University of Chicago Celiac Center conducted an awareness program to educate people about the side effects of consuming gluten.
Moreover, as consumers are increasingly adopting gluten-free food in their regular diet, cafes and bakeries in North America are expanding their menu of gluten-free offerings. The menu for gluten-free foods has increased drastically in the past decade. Also, customers in the region are willing to pay more for genuine gluten-free bakery products. The easy availability of a wide variety of gluten-free bakery products, such as gluten free biscuits and cookies, is another major factor driving the growth of the market in the region.
The outbreak of COVID-19 in 2020 negatively impacted the growth of the regional gluten free bakery market. However, mass vaccination drives and resumption in supply chain operations helped the market to gain momentum in 2021. Also, increasing sales from online channels and increasing demand for gluten-free bakery products further drive the growth of the regional market. Also, vendors in the market are increasingly adopting e-commerce platforms. The launch of new gluten-free bakery products and growing health awareness among consumers will drive the growth of the regional gluten free bakery market during the forecast period.
The gluten free bakery market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global gluten free bakery market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Gluten Free Bakery Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.2% |
Market growth 2023-2027 |
USD 1,326.19 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.5 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, Canada, Italy, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alara Wholefoods Ltd., Amys Kitchen Inc., Barilla G. e R. Fratelli Spa, Bobs Red Mill Natural Foods Inc., Campbell Soup Co., Conagra Brands Inc., Dawn Food Products Inc., Dr. Schar AG Spa, ECOTONE, Enjoy Life Natural Brands, EUROPASTRY SA, Farmo Spa, Freedom Gluten Free, General Mills Inc., Hero AG, Quinoa Corp., Raisio plc, The Hain Celestial Group Inc., Valeo Foods Ltd., and WGF Bakery Products |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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