Enjoy complimentary customisation on priority with our Enterprise License!
The motorcycle advanced driver assistance system market size is forecast to increase by USD 799.3 million at a CAGR of 9.59% between 2023 and 2028.
The motorcycle advanced driver assistance system industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Motorcycle Advanced Driver Assistance Systems (ADAS) integrate electronic components, including ultrasonic sensors, image sensors, and radar, to enhance rider safety. The core elements of an ADAS include an Electronic Control Unit (ECU), sensors, and propulsion components, such as adaptive cruise control, traction control system, and anti-lock braking system (ABS). Sensors attached to the motorcycle's wheels transmit data on speed and acceleration to the ECU, which processes this information and communicates any unusual readings to the hydraulic unit. In response, the hydraulic unit pumps brake fluid to the tires, ensuring optimal stopping power. Motorcycle ADAS systems are available for various motorbike types, including sport bikes, cruiser bikes, and touring bikes.
The European Commission and ride-hailing services are increasingly focusing on positioning ADAS as essential safety features. Innovative products from leading component manufacturers, such as Valeo, are priced within a reasonable range. Sales channels include auto parts stores, motorcycle dealerships, and online marketplaces. Key features include adaptive headlights, traction control, and adaptive cruise control, making ADAS a valuable investment for motorcycle enthusiasts.
Get a glance at the Motorcycle Advanced Driver Assistance System Industry report of share of various segments Request Free Sample
The ABS segment was valued at USD 763.10 million in 2018 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions, Request Free Sample
The motorcycle Advanced Driver Assistance System (ADAS) market in North America is experiencing growth due to the increasing demand for heavyweight motorcycles among mature consumers. This trend is driven by rising disposable income and a strong desire for motorcycle riding. The US dominates the market, with Canada and Mexico also contributing significantly. Household final consumption is on the rise, leading to increased spending power and demand for advanced safety features in motorcycles. Motorcycle ADAS components, including ultrasonic sensors, image sensors, radar, and traction control systems, are in demand for both aftermarket sales and original equipment manufacturer (OEM) installations. Innovative products such as adaptive cruise control and adaptive headlights are gaining popularity.
Sales channels, including auto parts stores, motorcycle dealerships, and e-commerce platforms, are capitalizing on this trend. The price range for motorcycle ADAS varies depending on the specific components and motorcycle type, such as sport bikes, cruiser bikes, and touring bikes. The European Commission's focus on road safety and the emergence of ride-hailing services are also positioning motorcycle ADAS as a necessary feature for the industry.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing number of road accidents is the key driver of the market.
Introduction of innovative products is the upcoming market trend.
What challenges does the Motorcycle Advanced Driver Assistance System Industry face during its growth?
Dependence of ADAS system on connectivity leading to data security concerns is a key challenge affecting the industry growth.
Exclusive Customer Landscape
The motorcycle advanced driver assistance system market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the motorcycle advanced driver assistance system market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, motorcycle advanced driver assistance system market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Bayerische Motoren Werke AG - The advanced driver assistance systems (ADAS) market encompasses technologies such as Anti-lock Braking System (ABS) and Automatic Cruise Control. These innovations enhance motorcycle safety and riding experience by providing real-time assistance for braking and speed maintenance. ABS prevents wheel locking during hard braking, ensuring stability and control, while Automatic Cruise Control maintains a consistent speed, reducing rider fatigue and improving overall ride quality. These systems contribute significantly to the evolution of motorcycle technology, aiming to provide a safer and more efficient riding experience.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The motorcycle advanced driver assistance system (ADAS) market represents a significant growth opportunity In the global automotive industry. This market is driven by various factors, including the increasing demand for safety and convenience features in motorcycles, advancements in sensor technology, and the growing adoption of electronics in two-wheelers. Motorcycle ADAS systems incorporate various sensors, such as ultrasonic and image sensors, as well as radar technology, to provide riders with real-time information and enhance safety. These systems offer features like adaptive cruise control, traction control, and anti-lock braking, which help prevent accidents and improve overall riding experience. The market for motorcycle ADAS is expected to witness robust growth In the coming years, driven by the increasing popularity of motorcycles as a mode of transportation and the rising demand for advanced safety features.
The market dynamics are influenced by several factors, including consumer preferences, regulatory requirements, and technological advancements. Consumer preferences for safety and convenience are driving the demand for motorcycle ADAS systems. Riders are increasingly looking for features that make their riding experience safer and more comfortable. ADAS systems offer a range of benefits, including improved stability, enhanced visibility, and better control, making them an attractive proposition for motorcycle buyers. Regulatory requirements are also playing a role In the growth of the motorcycle ADAS market. Governments and regulatory bodies are increasingly focusing on road safety, and the implementation of stricter regulations is expected to drive the adoption of advanced safety features in motorcycles.
Technological advancements are another key factor driving the growth of the motorcycle ADAS market. The development of new sensors and other components is making it possible to create innovative products that offer enhanced safety and convenience features. Start-ups and established players alike are investing in research and development to bring new products to market. The sales channel for motorcycle ADAS systems is evolving, with a shift towards e-commerce and direct-to-consumer sales. This trend is being driven by the increasing popularity of online sales channels and the convenience they offer to consumers. Despite the growth opportunities, the motorcycle ADAS market faces challenges, including pricing and profit margins.
The cost of developing and manufacturing these systems can be high, and profit margins can be thin. This is particularly true for start-ups and smaller players In the market. Promotions and partnerships are key strategies being used by companies to differentiate themselves In the market. For example, some motorcycle manufacturers are partnering with ride-hailing services to offer ADAS-equipped motorcycles to their drivers. Influencers and industry experts are also playing a role in promoting the adoption of motorcycle ADAS systems. In conclusion, the motorcycle ADAS market represents a significant growth opportunity In the global automotive industry. The market is driven by various factors, including consumer preferences, regulatory requirements, and technological advancements.
Despite challenges, companies are investing in research and development to bring innovative products to market and differentiate themselves from competitors. The future of motorcycle ADAS looks bright, with continued growth expected In the coming years.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
152 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 9.59% |
|
Market growth 2024-2028 |
USD 799.3 million |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
8.05 |
|
Key countries |
US, China, India, Canada, and Germany |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this motorcycle advanced driver assistance system market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Get the report (PDF) sent to your email within minutes.
Complimentary full Excel data with your report purchase.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
