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The lawn mowers market size is valued to increase USD 11.08 billion, at a CAGR of 7.44% from 2023 to 2028. Rise in demand for gardens and lawns will drive the lawn mowers market.
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The lawn mowers industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The residential segment is estimated to witness significant growth during the forecast period.
The market experiences significant growth as urbanization increases, leading to the development of new residential areas with lawns. This trend is driven by the construction of smart cities and the creation of green spaces in urban environments. With more people moving into urban areas, there is a rising demand for lawn mowers to maintain the aesthetic appeal of backyards. Additionally, the increasing economic prosperity over the past 25 years has resulted in greater disposable income for homeowners, enabling them to invest in lawn care equipment. Key features influencing the market include spark plug replacement, handlebar adjustments, rotary blade design, and cutting width capacity.
The carb cleaning process, tire pressure guidelines, and electric motor power are essential considerations for consumers seeking fuel efficiency. Handlebar folding methods, drive belt tension, and starting mechanisms vary among models, providing options for users. Engine cooling systems, storage space requirements, and blade sharpening methods are essential for maintaining the longevity of the equipment. Air filter replacement, wheel drive systems, mulching blade systems, weight and dimensions, safety interlock switches, gasoline engine types, self-propelled mechanisms, engine displacement sizes, rear-bagging systems, cutting deck cleaning, maintenance schedules, blade speed control, noise emission levels, oil change frequencies, blade balancing methods, cutting deck heights, deck material types, side-discharge chutes, and vibration dampening are all crucial aspects of the market.
According to recent studies, the market has seen a 15% increase in sales in the past year, with expectations of a further 12% growth in the upcoming year. These figures reflect the continuous demand for lawn care equipment as urbanization and economic growth continue to shape the market landscape.
The Residential segment was valued at USD 12.48 billion in 2018 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 32% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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North America, the most urbanized region with over 85% of its population living in cities, is the largest consumer market for lawn mowers. The demand for lawnmowers in this region is fueled by technological advancements, higher replacement costs due to digitization and automation, and the need to maintain the vast expanses of grass on over 8500 golf courses. By 2050, 68% of the global population is projected to reside in urban areas, further increasing the demand for lawn mowing equipment.
This trend underscores the market's potential for growth, as urbanization continues to progress and the need for efficient, high-performing lawn mowers remains constant.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is a dynamic and competitive landscape, shaped by various factors influencing product performance, user experience, and market trends. One significant factor is the impact of blade design on cutting quality, with advanced designs offering superior precision and uniformity. Another critical consideration is the relationship between engine size and cutting width, as larger engines often power wider cutting decks, enhancing efficiency. Mulching performance is essential for different grass types, with some models excelling in this area, reducing the need for frequent raking and disposal of clippings. Self-propulsion systems significantly improve efficiency on various terrains, allowing for easier maneuverability and reduced operator effort.
Evaluating the effects of cutting deck height on grass health is crucial, as optimal settings ensure a healthy lawn while minimizing damage. Noise levels and vibration during operation are essential user considerations, with electric models generally offering quieter and smoother operation compared to gasoline counterparts. Comparing the performance of gasoline and electric motors reveals that electric models have gained significant traction due to their lower maintenance frequency and associated costs. Safety features and user protection mechanisms are increasingly important, with advanced models offering features like automatic shut-off and obstacle detection. The impact of material type on cutting deck durability is a significant factor, with robust materials like steel and aluminum ensuring longevity.
Blade sharpening frequency is another critical consideration, with frequent sharpening maintaining optimal cutting efficiency and reducing the need for replacement. Engine cooling systems significantly influence performance, with efficient designs ensuring consistent power output and longevity. Ease of use and ergonomic design features, such as adjustable handlebars and intuitive controls, contribute to user satisfaction. Comparing different starting mechanisms, electric models often feature push-button or keyless ignition, while gasoline models require a pull-cord. Fuel efficiency is a crucial consideration, with engine type and power influencing overall performance and cost. Tire pressure significantly impacts traction and maneuverability, with proper maintenance ensuring optimal performance.
Cutting speed also plays a role in grass quality, with faster speeds potentially leading to a higher quality finish. Handlebar design contributes to operator comfort, with adjustable and ergonomic designs reducing strain and fatigue. Storage space requirements vary across models, influencing overall usability and convenience. Weight and dimensions are critical considerations for users, with lighter and more compact models offering enhanced maneuverability and ease of transport.
The lawn mowers market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the lawn mowers market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Lawn Mowers Industry
Companies are implementing various strategies, such as strategic alliances, lawn mowers market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
John Deere - This company specializes in providing a range of lawn mowing solutions, including robotic iMOW models, cordless, and petrol options, catering to small to medium-sized lawns. Their offerings prioritize efficiency, convenience, and eco-friendly technology.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Lawn Mowers Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
157 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.44% |
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Market growth 2024-2028 |
USD 11084.5 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.4 |
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Key countries |
US, China, Germany, Japan, UK, Australia, India, France, Brazil, UAE, Rest of World (ROW), Saudi Arabia, France, South Korea, Mexico, Italy, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What is the expected growth of the Lawn Mowers Market between 2024 and 2028?
USD 11.08 billion, at a CAGR of 7.44%
What segmentation does the market report cover?
The report is segmented by End-user (Residential and Commercial), Product (Walk-behind, Riding, and Robotic), Geography (North America, Europe, APAC, South America, and Middle East and Africa), Power Output (Corded and Cordless), and Technology Specificity (Manual, Electric, Gasoline, and Robotic)
Which regions are analyzed in the report?
North America, Europe, APAC, South America, and Middle East and Africa
What are the key growth drivers and market challenges?
Rise in demand for gardens and lawns, Rise in pollution and emissions from lawn mowers
Who are the major players in the Lawn Mowers Market?
John Deere, Husqvarna, MTD Products, Toro Company, Briggs & Stratton, STIHL, Honda, Bosch, Makita, Stanley Black & Decker, Greenworks, EGO Power+, Ariens, Cub Cadet, Craftsman, Ryobi, Snapper, Worx, Kubota, and Scag Power Equipment
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Market Segmentation by Power Output
9 Market Segmentation by Technology Specificity
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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