Greek Yogurt Market Analysis Europe - Size and Forecast 2024-2028

Europe Greek Yogurt Market Size 2024-2028 

The Europe greek yogurt market size is forecast to increase by USD 1.07 billion at a CAGR of 5.78% between 2023 and 2028.

• The market is experiencing significant growth, driven by the health benefits associated with this product. Greek yogurt is known for its high protein content, probiotics, and thick, creamy texture, making it a popular choice among health-conscious consumers. Another trend in the market is the demand for fusion of flavors in Greek yogurt, with manufacturers introducing innovative combinations to cater to diverse consumer preferences. Greek yogurt, known for its thick and creamy texture, is preferred by fitness enthusiasts as a snack option due to its nutritional benefits. However, the high cost of Greek yogurt compared to traditional yogurt remains a challenge for some consumers and retailers, potentially limiting market growth. The market trends and analysis report provides an in-depth analysis of these factors and more, offering valuable insights for stakeholders in the industry in Europe.

What will be the size of the Market during the forecast period?

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• The market is witnessing significant growth due to the increasing demand for nutrient-dense, protein-rich, and wholesome ingredients. Food technologists are emphasizing the production of clean-label yogurt, aligning with the health consciousness of consumers. Strawberry, as a popular flavor, dominates the market with strawberry flavored yogurt and berry-based yogurts being top choices. Ingredient lists for Greek yogurt are focused on natural products and organic dairy, catering to the health-conscious consumer base. The market is expanding with the introduction of fat-free and spoonable Greek yogurt, as well as flavored and fruit-based options.
• Greek yogurt's versatility as an ingredient makes it a valuable addition to various food applications, further propelling its market growth. Overall, the market is poised for continued growth as consumers seek nutritious and clean-label food options.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Flavored greek yogurt
  • Plain greek yogurt
• Distribution Channel
  • Offline
  • Online
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy

By Product Insights

• The flavored greek yogurt segment is estimated to witness significant growth during the forecast period. Greek yogurt, a nutrient-dense dairy product known for its thick consistency and high protein content, has gained significant traction in Europe's health-conscious market. Consumers are increasingly seeking wholesome ingredients and clean label products, leading food technologists to innovate with strawberry-flavored and berry-based Greek yogurts. These yogurts offer health benefits, providing an alternative to nutrient-deficient snacks. Health enthusiasts with dietary preferences, such as lactose intolerance or obesity concerns, can now enjoy lactose-free Greek yogurts or dairy-free alternatives. Unique flavors and unique production methods, including automated production lines and the integration of Artificial Intelligence (AI) in online and e-commerce channels, have expanded the market.

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The flavored greek yogurt segment was valued at  USD 2.19 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Market?

• Health benefits of Greek yogurt is the key driver of the market. Greek yogurt, a type of dairy product known for its thick, creamy texture and high protein content, is witnessing a significant rise in popularity within the European market. This trend can be attributed to the increasing demand for wholesome ingredients and clean label products among health-conscious consumers. Food technologists are continually innovating to create strawberry-flavored and other berry-based Greek yogurts, catering to the preferences of health enthusiasts. The health benefits of Greek yogurt, such as its nutrient density, probiotic properties, and ability to aid in weight management, make it an attractive alternative to nutrient-deficient snacks like flavored yogurts. As obesity and osteoporosis continue to be major health concerns, Greek yogurt's role as a healthy snacking option becomes increasingly important.
• Moreover, the market is expanding to cater to various dietary preferences, including lactose-free and dairy-free alternatives. The use of automated production lines and digital commerce channels, such as online and e-commerce platforms, has facilitated the growth of this market, even amidst the pandemic's impact. General Mills is one of the major players In the European market. They offer a range of Greek yogurt products, including fat-free, spoonable, and flavored varieties, as well as fruit-based options. These companies are also investing in research and development to introduce unique flavors and nutrient-dense foods, further fueling the growth of the market.

What are the market trends shaping the Market?

• Demand for fusion of flavors in Greek yogurt is the upcoming trend In the market. The European market is witnessing significant growth due to the increasing demand for clean label products made with wholesome ingredients. Food technologists are focusing on developing Greek yogurt with natural and organic dairy products to cater to health-conscious consumers. Strawberry and other berry-based flavors, such as strawberry-flavored and fruit-based Greek yogurts, are popular choices among consumers. These yogurts offer health benefits, making them an attractive alternative to nutrient-deficient snacks. Health enthusiasts are also seeking lactose-free Greek yogurts and unique flavors, which companies are delivering through innovation. The supermarket sector continues to dominate the sales of dairy-based products, but digital commerce, including online and e-commerce channels, is gaining popularity.
• The pandemic has accelerated this trend, with consumers increasingly relying on digital platforms for their grocery needs. Dairy-free alternatives are also emerging In the market, catering to dietary preferences. companies are investing in automated production lines and artificial intelligence (AI) to increase efficiency and reduce costs. General Mills is one of the key players n the market. Greek yogurt, including fat-free, spoonable, and flavored varieties, remains a popular choice for healthy snacking. Nutrient-dense foods, such as Greek yogurt, are increasingly important as obesity, osteoporosis, and gut microbiome health become more significant concerns. Probiotics, found in Greek yogurt, are essential for maintaining a healthy gut microbiome.

What challenges does Market face during the growth?

• High cost of Greek yogurt is a key challenge affecting the market growth. Greek yogurt, a popular dairy-based product known for its thick and creamy texture, has gained significant attention in Europe's food industry due to its wholesome Sodiaal ingredients and health benefits. Manufacturers are focusing on clean label products, using natural and organic dairy, to cater to health enthusiasts' growing demand for nutrient-dense foods. Strawberry and other berry-based flavors dominate the market, offering consumers a delicious and healthy snacking option. Food technologists continue to innovate, developing lactose-free and unique flavored Greek yogurts to cater to diverse dietary preferences. The supermarket sector remains a significant sales channel, but digital commerce, including online and e-commerce platforms, is gaining traction, especially during the pandemic.
• Artificial Intelligence (AI) and automated production lines have streamlined the manufacturing process, reducing costs and increasing efficiency in food service. However, the high cost of production remains a challenge, with Greek yogurt being three times more expensive to make than conventional yogurt. As a result, many consumers opt for cheaper alternatives, such as nutrient-deficient snacks and flavored yogurts. Health benefits, including the role of Greek yogurt in addressing obesity, osteoporosis, and maintaining a healthy gut microbiome through probiotics, continue to drive demand. Dairy-free alternatives are also gaining popularity, offering consumers more choices. Overall, the market is expected to grow, with General Mills leading the way.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Arla Foods amba
• Danone SA
• Dodoni SA Agricultural Dairy Industry of Epirus
• Emmi Group
• Fage International SA
• FrieslandCampina
• General Mills Inc.
• J Sainsbury plc
• KOLIOS SA Greek Dairy
• Kri Kri SA
• Nestle SA
• The Hain Celestial Group Inc.
• The Kraft Heinz Co.
• Unilever PLC
• Yakult Honsha Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is witnessing significant growth due to the increasing demand for wholesome ingredients and clean-label products. Food technologists are focusing on creating strawberry-flavored yogurts and other berry-based Greek yogurts, catering to the preferences of health enthusiasts. Ingredient lists are being kept simple, with a focus on natural products and organic dairy. The pandemic has led to a shift towards digital commerce and e-commerce channels, with automated production lines ensuring uninterrupted supply. General Mills is a key player in the market, offering a range of Greek yogurts, including fat-free, spoonable, flavored, and fruit-based varieties. Health benefits, such as probiotics for gut health, nutrient density, and obesity and osteoporosis prevention, are driving demand.

In addition, consumers are also seeking lactose-free and dairy-free alternatives, leading to innovation in the market. Unique flavors and nutrient-dense foods are also popular, with supermarkets stocking a wide range of dairy-based products. AI is being used to optimize production and distribution, ensuring efficient and effective supply chains. Despite these trends, challenges remain, including dietary preferences and the impact of obesity and obesity-related health issues. The market is expected to continue growing, with a focus on innovation, sustainability, and meeting the evolving needs of consumers.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across Europe
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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