Enjoy complimentary customisation on priority with our Enterprise License!
The hologram market size is forecast to increase by USD 13.33 billion at a CAGR of 21.77% between 2023 and 2028.
The hologram industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Holographic technology continues to gain traction across various industries, including proximity marketing, healthcare research, and medical imaging. Reflection holograms, a type of holographic display, held the largest market share in 2023 due to their high adoption, simplicity, and reliability. Formed when the recording material in holograms is placed with the object and reference beams approaching from opposite sides, reflection holograms utilize the direct beam passing through the film as the reference beam. This technology is used in applications such as media and entertainment, military mapping, billboards, digital signs, venues, AI, machine learning, and 3D holograms. Companies like ARHT Media, Newtonlab Space, Hyundai Mobis, and Trimos SA are key players In the holographic technology market.
The technology is also used In the automotive sector for applications like automobile illumination, augmented reality, digital signage, and automotive design. Other industries benefiting from holographic technology include consumer electronics, computational holography, nanoscience, engineering, precision measurements, vehicle production, and new product development. The market value is expected to grow significantly, driven by advancements in hardware and software, consumer goods, and market research reports. Holographic displays offer multidimensional information and a three-dimensional structure, making them an essential tool for various applications.
Get a glance at the Hologram Industry report of share of various segments Request Free Sample
The Reflection holograms segment was valued at USD 2.25 billion in 2018 and showed a gradual increase during the forecast period.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions, Request Free Sample
Holographic technology witnessed significant growth in North America in 2023, driven by the healthcare and entertainment industries' increasing adoption. Key companies, such as zSpace Inc., Eon Reality Inc., and Leia Inc., headquartered In the region, benefit from extensive distribution channels for holographic device sales. The consumer electronics and commercial sectors also contribute to market expansion due to holograms' innovative applications in attracting customers. In the healthcare sector, holographic technology is utilized for medical imaging and research. Proximity marketing and neuromarketing applications are popular In the retail sector. Holographic displays are employed in automobiles for HUD systems, with companies like Range Rover and Hyundai Mobis leading the way.
Holographic technology is also used in film technology, automobile illumination, and augmented reality for digital signage. AI, machine learning, and 3D holograms are integral to this technology's advancement. Market value and revenues are expected to grow, with notable players including ARHT Media, Newtonlab Space, and Nanolive SA. The holographic technology market encompasses various applications, including precision measurements, vehicle production, and new products In the automotive and aerospace sectors. The market scenario is influenced by technological advancements and increasing awareness and education in various industries.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Widening applications of holographic technology is the key driver of the market.
Emergence of 3D holograms is the upcoming market trend.
High cost of holograms is a key challenge affecting the industry growth.
The hologram market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the hologram market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, hologram market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Eon Reality Inc. - The company specializes In the production and distribution of holographic sports merchandise, providing fans with innovative and immersive experiences. Through cutting-edge technology, it creates 3D holograms of athletes and team logos, transforming ordinary sports products into captivating collectibles. These holograms add a unique and interactive element to merchandise, enhancing fan engagement and appeal. The company's commitment to innovation and quality sets it apart In the market, offering a fresh perspective on sports memorabilia.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The holographic market encompasses a diverse range of applications, spanning various industries such as proximity marketing, healthcare research, and media and entertainment. Holographic technology, which creates three-dimensional images using interference patterns, has gained significant traction in recent years due to its ability to provide multidimensional information in an engaging and immersive way. In the realm of healthcare, holographic technology is being explored for medical imaging applications. This technology offers the potential to provide more accurate and comprehensive diagnoses by allowing medical professionals to view and manipulate 3D models of organs and tissues. Furthermore, holographic technology can be used for neuromarketing research, enabling companies to gain insights into consumer behavior and preferences by analyzing their reactions to holographic displays.
The manufacturing sector is also adopting holographic technology, particularly In the automotive and aerospace industries. Holographic displays are being used for automobile interfaces, such as Heads-Up Displays (HUD), to provide drivers with real-time information. In the aerospace industry, holographic technology is being used for mapping and navigation systems, providing pilots with a more comprehensive and immersive view of their surroundings. The entertainment industry is another major application area for holographic technology. Holographic screens are being used for creating immersive experiences in venues, such as concerts and museums. These screens offer a new medium for storytelling, enabling creators to bring their visions to life in a way that was previously impossible.
The development of holographic technology is driven by advancements in AI and machine learning. These technologies are enabling the creation of more sophisticated holographic displays, which can adapt to their environment and provide more personalized experiences. Furthermore, the use of 3D holograms in security applications is gaining popularity, providing a more effective and efficient way to monitor and secure areas. The retail sector is also exploring the use of holographic technology to enhance the shopping experience. Holographic displays can be used to showcase products in a more engaging and interactive way, enabling consumers to explore and interact with products in a more immersive way.
The holographic market is expected to grow significantly In the coming years, driven by the increasing demand for more immersive and engaging experiences across various industries. The market value is projected to reach substantial revenues, with a significant portion of the growth coming from the automotive and aerospace sectors. The supply chain for holographic technology is complex, involving various hardware and software components, as well as service providers. Key players In the market include companies specializing in display technology, nanotechnology, and engineering. These companies are investing heavily in research and development to bring new products to market and expand the applications of holographic technology.
In conclusion, the holographic market is a dynamic and rapidly growing field, with applications spanning various industries, from healthcare and entertainment to manufacturing and retail. The technology is being driven by advancements in AI and machine learning, and is expected to continue to grow significantly In the coming years, providing new opportunities for innovation and growth.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
162 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 21.77% |
|
Market growth 2024-2028 |
USD 13333.2 million |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
17.59 |
|
Key countries |
US, Germany, UK, China, and Japan |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this hologram market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Get the report (PDF) sent to your email within minutes.
Complimentary full Excel data with your report purchase.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
