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The hot dogs and sausages market size is projected to increase by USD 16.58 billion, at a CAGR of 3.73% between 2023 and 2028
In North America, the market exhibits a robust growth rate, driven by the convenience and benefits they offer to consumers. These markets are fueled by evolving consumer trends and preferences, leading to increased consumption. With global forecasts and analysis indicating upward trends, the demand for hot dogs and sausages continues to surge, particularly among millennials and older consumer groups. This reflects the ongoing shift towards convenient and nutritious food options, fostering market growth in the region.
The market shows an Accelerated CAGR during the forecast period.
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Rising demand for organic hot dogs and sausages is the key factor driving market growth. With growing health-consciousness, consumers are shifting toward healthier varieties of hot dogs and sausages. Along with taste, consumers also look for healthier variations of traditional sausages. Organic production is a sustainable and environmentally safe way of producing. Meats are taken from animals that are not genetically modified, are raised without the use of antibiotics, and are fed natural feed. As a result, eating the meat of these animals is safe.
Moreover, organic sausages are free from artificial ingredients and chemicals. They do not contain harmful elements like nitrates that produce cancer. They have more nutrients and healthy components like omega-3 fatty acids. This is because the cattle (cow or buffalo) that eat more grass than grains have more omega-3 fatty acids. Several manufacturers offer organic varieties of hot dogs and sausages. Therefore, the rising demand for organic hot dogs and sausages is expected to drive the growth of the market during the forecast period.
Increasing demand for ready-to-eat hot dogs and sausages is one of the primary market trends shaping growth. As consumer lifestyles become busier and demand for time-saving options rises, there is a notable shift towards products that offer convenience and immediate consumption. Align with market trends and analysis, manufacturers in the market are responding to this trend by introducing a variety of ready-to-eat options. These products include pre-cooked, heat-and-eat, or microwaveable hot dogs and sausages, allowing consumers to enjoy a quick and hassle-free meal or snack.
Moreover, the convenience factor is particularly appealing to individuals with busy schedules, where the preparation time is minimized without compromising on taste or quality. Packaging innovations also contribute to the convenience trend, with single-serving portions and on-the-go packaging formats. This caters to consumers looking for easily portable and portion-controlled options. Thus, increasing demand for ready-to-eat products boosts the growth of the market during the forecast period.
Stringent regulations for processed meat is a challenge that affects market growth. The strict guidelines and regulations on all kinds of processed meats are controlled by standards laid down by authorities across the globe. They ensure proper scrutiny and quality checks of products throughout the value chain. Different nations have separate government regulatory bodies. For instance, in the US, the guidelines are levied by the Food and Drug Administration (FDA). In China, food quality is controlled by the Chinese Food and Drug Administration (CFDA). These bodies lay out the parameters for the certification and are responsible for promoting public health through the supervision of food safety.
Likewise, in Europe, the European Food Safety Authority and the Council of the European Union are among the regulatory bodies that formulate regulations that govern the production of red and processed meat. Furthermore, adhering to regulations is a difficult task for processed meat manufacturers because any deviation from the labeling and guidelines specified by the regulatory bodies can lead to product recall and affect the company's brand image. Thus, stringent regulations for processed meat products such as hot dogs and sausages may restrict the growth of the market during the forecast period.
Pork is the most commonly used filler to make hot dogs and sausages. Pork sausages are made from ground pork, spices, and herbs. Pork sausages are suitable for breakfast and dinner, as well as appetizers. Market players are offering varieties of pork hot dogs and sausages based on taste, pork origin, and flavor. Such product portfolios from companies offer multiple options for consumers based on their preferences. Furthermore, pork meat is not considered to be healthy meat. It is associated with many health issues. Rising consumer awareness about the negative health impacts of pork consumption will negatively affect the market growth of the segment during the forecast period.
The market share growth by the cocktail sausages segment will be significant during the forecast period. Cocktail sausages are small in size and have shapes similar to sausages. They are small enough to be consumed in one or two bites. Many cocktail sausages are small cuts and pieces of regular sausages. Cocktail sausages are usually served during parties, festivals, events, and other similar occasions. It is easier to cook and can easily blend with all kinds of foods and flavors. The filling of cocktail sausages can vary from beef, chicken, pork, or any other combination of these meats can be used.
The cocktail sausages segment was valued at USD 29.74 billion in 2018.
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Several manufacturers offer cocktail sausages in various flavors and varieties. For instance, Applegate Farms LLC offers a variety of cocktail sausages, such as Applegate Naturals Chicken and Apple Breakfast Sausage and Applegate Organics Chicken and Maple Breakfast Sausage. These varieties have apple and maple flavors with other ingredients, such as cinnamon, black and white pepper, and ginger. Such offerings by vendors are expected to propel the growth of the segment, which drives the growth of the market during the forecast period.
North America is estimated to contribute 38% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. In North America, hot dogs and sausages are in high demand, particularly in the US, Canada, and Mexico, driven by the preference for convenient food options amidst busy lifestyles. Associated with events and festivities, sales peak during holidays like Independence Day and Memorial Day.
Further, the processed red meat market is expected to grow with new product launches. E-commerce plays a significant role, with consumers increasingly opting for organic options through online channels. During lockdowns, platforms like eBay and Amazon ensured supply, albeit focusing on fair pricing. Millennials favor pork and chicken sausages, while older consumers prefer beef varieties, indicating sustained market growth. Thus, such factors together will help the market to grow in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Atria Oyj, Beyond Meat Inc., Fazenda Futuro, Hormel Foods Corp., JBS SA, Johnsonville LLC, Nestle SA, NH Foods Ltd., The Jolly Hog, THIS.CO, Tyson Foods Inc., V2 Food Pty Ltd., Vienna Beef Ltd., Westaway Sausages Ltd., WH Group Ltd., Helen Brownings Organic, Kent Quality Foods LLC, Kunzler and Co Inc., Sahlen Packing Co., San Miguel Corp., Smith Provision Company Inc., Tasty Bake Ltd., The Franconian Sausage Co. Ltd., and The Galloping Goose Sausage Co.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The hot dogs and sausages market is witnessing significant growth, driven primarily by the working population and their hectic lifestyle. As people seek ready-to-eat foods to save time, hot dogs and sausages stand out as convenient options. These bakery products, typically served in bread rolls, are made from minced meat such as pork or chicken, seasoned with various spices to enhance flavor. Despite concerns about fat content, they remain popular due to their high protein content. Furthermore, consumers are increasingly conscious of their health, leading to a surge in demand for organic and sustainable options in the market. To cater to this health-conscious population, manufacturers are exploring alternatives like organic meat and developing a sustainable product portfolio.
Additionally, variety in tastes and flavors also drives sales, with options ranging from honey and brown sugar to Cajun and spicy varieties like teriyaki. However, the market faces restraints due to health concerns associated with red meat, highlighted by organizations like the World Health Organization (WHO) and the World Cancer Research Fund (WCRF). These concerns stem from the presence of cancer-causing agents such as heterocyclic aromatic amines and polycyclic aromatic hydrocarbons found in mammalian muscle meat. Despite this, the chicken segment offers a promising alternative for those wary of red meat consumption.
Hot Dogs and Sausages Market Scope |
|
Report Coverage |
Details |
Page number |
179 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.73% |
Market Growth 2024-2028 |
USD 16.58 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
2.88 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, Mexico, Japan, Germany, and Russia |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alfa Corporativo S.A. de C.V., Applegate Farms LLC, Atria Oyj, Beyond Meat Inc., Fazenda Futuro, Hormel Foods Corp., JBS SA, Johnsonville LLC, Nestle SA, NH Foods Ltd., The Jolly Hog, THIS.CO, Tyson Foods Inc., V2 Food Pty Ltd., Vienna Beef Ltd., Westaway Sausages Ltd., WH Group Ltd., Helen Brownings Organic, Kent Quality Foods LLC, Kunzler and Co Inc., Sahlen Packing Co., San Miguel Corp., Smith Provision Company Inc., Tasty Bake Ltd., The Franconian Sausage Co. Ltd., and The Galloping Goose Sausage Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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