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The hunting apparel market is estimated to grow at a CAGR of 3.32% between 2022 and 2027. The size of the market is forecast to increase by USD 237.51 million. The growth of the market depends on several factors, including product innovation and product line extension leading to product premiumization, the rise in popularity of outdoor recreational activities, and the growing online sales for hunting apparel.
This report extensively covers market segmentation by distribution channel (online and offline), type (top wear, bottom wear, footwear, and other accessories), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Technavio categorizes the hunting apparel market as a part of the global apparel, accessories, and luxury goods market, within the textiles, apparel, and luxury goods market. The parent market, the global apparel, accessories, and luxury goods market, covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods. The market also includes companies offering apparel, accessories, and luxury goods rental services. The market excludes manufacturers of shoes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Product innovation and product line extension leading to product premiumization are notably driving the market growth, although factors such as regulations on hunting and hunting ban may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Hunting Apparel Market Driver
One of the key factors driving growth in the hunting apparel market is product innovation and product line extension leading to product premiumization. With the use of new technologies and product innovation in this space, manufacturers have come up with innovative fabrics and hunting apparel in terms of design, quality, features, and others. The existing players in the market are extending their product line to include hunting apparel for youngsters as well.
Moreover, the increase in purchasing power and the rise in preference for innovative, comfortable, quiet, and lightweight hunting apparel result in an increased demand for premium hunting apparel. Product premiumization acts as a price driver as it boosts the revenue of the vendors. In addition, premiumization gives a chance to the manufacturers for better customer engagement with their brand and product.
Significant Hunting Apparel Market Trend
Growing demand for a hunting license is another factor supporting the hunting apparel market growth in the forecast period. The popularity of hunting activities has increased globally. According to The Council to Advance Hunting and Shooting Sports 2020, the hunting license sale increased by 5% in 2020 compared to 2019. North America recorded the highest increase in international tourism, which has a direct impact on the sales of hunting apparel and accessories. The globally increasing tourism industry has also been helping the growth of the market primarily through adventure travel and tourism as governments lifted the restrictions on the travel ban and eased lockdown norms.
According to the US Fish and Wildlife Service and the US Census Bureau, 11.5 million people above 16 years of age enjoyed hunting a variety of animals within the US in 2020. Trophy hunting is very popular in the US. Canada, South Africa, Mexico, and Namibia are the most preferred countries for importing trophies. Canada and South Africa control more than 70% of the market for the import of trophies to the US. In 2016, international tourist arrivals in the US reached approximately 79 million, which was an increase of 4% when compared to 2010. This, in turn, is increasing the demand for hunting apparel globally.
Major Hunting Apparel Market Challenge
The regulations on hunting and hunting ban will be a major challenge for the hunting apparel market during the forecast period. Regulations on hunting and hunting ban According to the US Department of Agriculture and the US Forest Service, hunting is a seasonal activity, and state laws and regulations pertaining to hunting, which include seasons, dates, and licensing, must be followed. The following are some of the rules and regulations: While in recreation or other public areas, all firearms and bows with arrows should be cased and unloaded. It is prohibited to discharge firearms (including a bow and arrow) in or within 150 yards of developed recreation sites, residences, or places where people are likely to be.
For instance, in 2015, Zimbabwe and Botswana declared killing animals for sport an illegal activity. In 2015, Costa Rica became the first South American country to ban hunting. Countries such as India, China, and Iceland do not encourage hunting. These initiatives and bans by different countries have eventually hindered the growth of the market during the forecast period.
Key Hunting Apparel Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Hunting Apparel Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ariat.com - The company offers hunting apparel such as Hot Leaf Hunting Jacket. Also, this segment focuses on footwear, apparel, and accessories brand for equestrian sports, work industries, and other outdoor activities.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the online segment will be significant during the forecast period. The online distribution channel is driven by factors such as the increasing penetration of Internet connectivity and smartphones. The telecommunication sector is expected to attract significant investments during the forecast period owing to favorable macroeconomic conditions, the emergence of artificial intelligence, the scope of new entrants, and large untapped markets. However, as the sector is the base for online retailing, the online distribution channel for hunting apparel is likely to have an accelerating year-over-year growth during the forecast period.
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The online segment was valued at USD 902.87 million in 2017 and continue to grow by 2021. The global hunting apparel market by online distribution channel is driven by the rising penetration of the Internet and smartphones and changing buying behavior of customers. The convenience provided by online retailing is also driving the sales of hunting apparel. Online sales include sales from pure-play e-retailers, such as Amazon.com and eBay, direct-to-consumer online channels of manufacturers, and online websites and mobile applications of other retailers, such as Walmart and DICK'S Sporting Goods. Online shopping portals offer a wide range of brands and products, besides the convenience of shopping on the go, which is one of the primary reasons for this segment's popularity. Such factors will increase the market growth during the forecast period.
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North America is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is likely to witness an enormous social media influence in the apparel industry. Hunting and other outdoor clothing has become a novel fashion trend in countries like the US, Canada, and Mexico. The market in the region is driven by impressive marketing communications and marketing strategies, which play a vital role in communicating value propositions and setting up a trend in the market. Social media has become a dynamic tool for promoting premium hunting apparel. Digital magazines, blogs, and pictorial communication are the most used marketing strategies by vendors to engage the target audience. Hunting apparel vendors are actively leveraging social media platforms such as Instagram, Pinterest, Facebook, Twitter, Tumblr, and Snapchat to promote the novel trend of hunting apparel. As a result, the market will witness an accelerating year-over-year growth momentum by the end of the forecast period.
North America was severely affected by the COVID-19 pandemic in 2020. However, in the first half of 2021, trade activities were resumed, and lockdowns were lifted owing to the vaccination programs in several countries in the region to curb the spread of the virus. According to the National Shooting Sports Foundation, there was a 12% increase in the sales of hunting licenses in this region compared with the sales in 2020. This, in turn, is increasing the demand for hunting apparel in the region.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Hunting Apparel Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.32% |
Market growth 2023-2027 |
USD 237.51 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.3 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 43% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Stitchco Inc., Ariat International Inc., BPS Direct LLC, Clarkfield Outdoors, Compass Diversified, DICKS Sporting Goods Inc., Drake Waterfowl Systems, Exxel Outdoors LLC, Fabbrica dArmi Pietro Beretta S.p.A., Gamehide, Haas Outdoors Inc., Kryptek, KUIU Ultralight Hunting, NTA Enterprise Inc., Prois Hunting, Scentlok Technologies, ScoNZ Imports Ltd., TOPGUN LTD., Under Armour Inc., VF Corp., and W. L. Gore and Associates Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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