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The jelly candies (gummies) market size is projected to increase by USD 1.31 billion, at a CAGR of 3.29% between 2023 and 2028. The market encompasses a significant segment of the low-calorie confectionery industry. This sector caters to consumers seeking delightful treats without the added guilt. The market is segmented into store-based and non-store-based channels. In the former, grocery stores dominate as a preferred choice for purchasing these fruity delights. The growing demand for organic sugar-free jelly candies (gummies) is notably driving the market growth, although factors such as increasing vendor fragmentation leading to unhealthy price competition may impede the market growth.
The market shows an accelerated CAGR during the forecast period.
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In the market, animated creatures, such as rabbits and bears, are common designs in the jelly candies market, appealing to kids and adults alike. The candy industry continues to innovate, offering unique flavors and textures in their candies' designs. Snacking on jelly candies is a personal reward and a delightful experience during various occasions and holidays. Candy makers ensure their products are free from animal products, making them suitable for those following a vegan or vegetarian lifestyle.
Growing demand for organic sugar-free jelly is the key factor driving the market. The market also known as vegan and fiber-rich confectionery items, has gained significant traction among health-conscious consumers. These candies, which come in various designs and flavors such as sour cola, blackberry, blueberry, strawberry, cherry, peach, raspberry, and apple cider vinegar, are preferred by those following veganism or vegetarianism due to their absence of synthetic additives and adherence to ethical production practices. The jellies sector and candy sector, in particular, have seen a shift towards organic and functional candies, as consumers prioritize their health and well-being. Allergies and sensitivities to conventional candies, including those containing sugar and animal-derived ingredients, have driven demand for organic sugar-free gummies.
Additionally, the distribution channels for organic sugar-free jelly candies have expanded to include both store-based and non-store-based options. Work-life balance and convenience have become important factors in consumers' purchasing decisions, leading to an increase in online sales. The candy sector is also exploring the use of beneficial bacteria and inulin in organic sugar-free jellies to offer functional health benefits. Additionally, some manufacturers are incorporating cannabidiol components into their organic sugar-free jelly candies to cater to the growing demand for plant-based alternatives for managing chronic diseases.
Growing influence of online retailing is the primary trend shaping the market. The global market for jelly candies, or gummies, has experienced substantial growth in recent years, driven in part by the proliferation of online distribution channels, or e-commerce. This trend enables consumers to access a diverse range of jelly candies, including those from regional and international brands, as well as vegan, organic, and allergy-friendly options. The increasing global penetration of smartphones has fueled the growth of e-commerce vendors, providing consumers with greater convenience and flexibility in their purchasing decisions.
Further, the jellies sector and candy sector have seen a shift in distribution channels, with non-store-based options, such as e-commerce, becoming increasingly prevalent. This trend is particularly appealing to consumers seeking work-life balance and the convenience of shopping from the comfort of their own homes. Local candies and conventional jelly candies continue to be popular, but functional gummies, which offer health benefits, have gained traction among consumers seeking to address chronic diseases and promote human health. Cannabidiol components have also been incorporated into jelly candies and gummies, offering potential health benefits for those seeking alternative remedies. Sugar-free jellies and vegan gummies cater to the growing vegan and vegetarian populations, as well as those with allergies or dietary restrictions. The market is expected to continue its growth trajectory, driven by consumer demand for innovative flavors, healthier options, and the convenience of e-commerce.
Increasing company fragmentation leading to unhealthy price competition is the major challenge that affects the market growth. In the dynamic and competitive confectionery market, jelly candies, or gummies, present a unique challenge for national and international vendors. The vegan population's growing demand for plant-based alternatives and the increasing awareness of health concerns have intensified competition. Unorganized regional vendors offer lower-priced candies, often without registered trademarks, making it difficult for established players to penetrate the market and build a loyal customer base. The jelly candies sector caters to various consumer preferences, including chocolate, sweets' designs, and sugar content.
Further, the distribution channels for jelly candies include both store-based and non-store-based options. Work-life balance and convenience have led to an increase in non-store-based sales. Local candies, often conventional, continue to compete with functional and sugar-free jellies, catering to various consumer needs and preferences. Chronic diseases and health concerns have driven the demand for sugar-free jellies, making them an essential part of the candy sector. The jellies sector's growth is influenced by various factors, including consumer preferences, health trends, and distribution channels.
The vegan population's growing preference for plant-based food options has expanded the demand for vegan confectionery items, particularly jelly candies or gummies. Chocolate and sweets' designs, free from animal-derived ingredients, are increasingly popular. The sugar content in these candies is sourced from organic sources to cater to the health-conscious consumer base. Allergens, such as gelatin, are replaced with alternatives like pectin, starch, or concentrate solutions made from sugar, water, and syrup.
By Product
The market share growth of the sugar-based segment will be significant during the forecast period. The rising number of organized retailing outlets offering sugar-based gummies and the introduction of varieties of sugar-based, gelatin-free organic gummies are the major drivers that are estimated to impact the growth of the sugar-based gummies segment in the global jelly candies & gummies market during the forecast period.
The sugar-based segment was valued at USD 5.77 billion in 2018.
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Additionally, sugar-based gummies are usually gelatin-based chewable confectionery products that contain high amounts of sugar. The demand for gelatin-free organic gummies has been increasing for the past few years. Sugar-based gummies are available in different shapes of animals like worms, teddy bears, snakes, fish, dinosaurs, dolphins, turtles, bats, and spiders.
APAC is estimated to contribute 35% to the growth of the global market during the forecast period
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Technavio's market report analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Regional candies hold a distinctive position in the market. Fruit-flavored varieties, such as Grapefruit, Cherry, Peach, Berries (including Apple, Strawberry, Blueberries, Blackberries, and Raspberries), are popular choices. Fruit-based proteins have emerged as a trend, offering health-conscious consumers an added nutritional benefit. Non-store-based sales channels, including online retailers, also contribute substantially to the market growth. Consumers appreciate the convenience and wide selection offered by these platforms. The market continues to evolve, with new flavors and innovative product offerings driving demand.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
Albanese Confectionery Group Inc., Arcor Group, AUGUST STORCK KG, Bazooka Candy Brands, Cloetta AB, Decoria Confectionery Co. Ltd., Ferrero, Giant Gummy Bears, HARIBO GmbH and Co. KG, House of Candy, Jelly Belly Candy Co., Mars Inc., Mederer GmbH, Mondelez International Inc., Nestle SA, Perfetti Van Melle Group BV, The Hershey Co., Wowo Group, YILDIZ HOLDING
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is a significant sector in the global confectionery industry. These delightful treats, made primarily from gelatin, sugar, and various flavors, have gained immense popularity among consumers of all ages. The market is driven by several factors, including increasing consumer preference for fun and innovative confectionery products, the wide range of flavors and textures available, and the growing trend of healthier sugar-free options. Manufacturers are constantly innovating to cater to diverse consumer preferences, resulting in an expansive product portfolio. The market is segmented based on various parameters, including flavors, textures, and sweeteners. In addition, In the evolving market, catering to the growing vegan population is essential. From offering vegetarian gummies to exploring concentrate solutions, the industry responds to changing preferences while considering concerns about the animal industry. Creative candies design and personal rewards schemes further engage customers in this dynamic landscape.
Further, the market is expected to grow steadily due to the increasing demand for these treats in various regions worldwide. Consumers' preferences for Jelly Candies (Gummies) are influenced by factors such as taste, texture, and brand reputation. The market is highly competitive, with numerous players vying for market share. Companies are focusing on product innovation, pricing strategies, and distribution networks to gain a competitive edge. In conclusion, the market is a dynamic and growing sector in the confectionery industry. The market is driven by various factors, including consumer preferences, product innovation, and competitive strategies. The market is expected to continue its growth trajectory in the coming years, offering significant opportunities for players in the industry.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.29% |
Market Growth 2024-2028 |
USD 1.31 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.15 |
Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, Germany, Russia, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Albanese Confectionery Group Inc., Arcor Group, AUGUST STORCK KG, Bazooka Candy Brands, Cloetta AB, Decoria Confectionery Co. Ltd., Ferrero, Giant Gummy Bears, HARIBO GmbH and Co. KG, House of Candy, Jelly Belly Candy Co., Mars Inc., Mederer GmbH, Mondelez International Inc., Nestle SA, Perfetti Van Melle Group BV, The Hershey Co., Wowo Group, YILDIZ HOLDING, and Yupi Indo Jelly Gum Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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