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The laptop market share is expected to increase by USD 12.43 billion from 2021 to 2026, at a CAGR of 1.91%.
This market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers laptop market segmentation by type (traditional laptop and 2-in-1 laptop) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The market report also offers information on several market vendors, including Acer Inc., Apple Inc., ASUSTeK Computer Inc., BOE Technology Group Co. Ltd., Dell Technologies Inc., Haier Smart Home Co. Ltd., HP Inc., Huawei Technologies Co. Ltd., Lava International Ltd., Lenovo Group Ltd., LG Electronics Inc., Micro Star International Co. Ltd., Microsoft Corp., Panasonic Holdings Corp, Razer Inc., Samsung Electronics Co. Ltd, Shenzhen Shenzhou Computer Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Inc. among others.
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The growth of the corporate sector is notably driving the market growth, although factors such as the increasing capabilities of smartphones and tablets may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the laptop industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Laptop Market Driver
Key Laptop Market Trend
Key Laptop Market Challenge
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the market as a part of the global technology hardware, storage, and peripherals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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44% of the market’s growth will originate from North America during the forecast period. The US is the key market for the market in North America. Market growth in this region will be slower than the growth of the market in APAC.
The increasing penetration of 5G internet services will facilitate market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 positively affected the growth of the market in North America. Due to the imposition of lockdowns across the region, governments mandated WFH policies which drove organizations to increasingly focus on more effective ways of engaging with customers in a remote working environment. Moreover, the redesigning of the distribution channels and the launch of new products such as 2-in-1 laptops will fuel the growth of the market during the forecast period.
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The market share growth in the traditional laptop segment will be significant during the forecast period. Traditional laptops are used in the corporate sector due to improved security features and reliability. However, these laptops are thick and heavy and lack a touchscreen. In addition, they are comparatively less mobile than 2-in-1 laptops, which have detachable screens. Moreover, end-users prefer traditional laptops owing to the high efficiency and cost-effectiveness of these devices. Hence, the segment is likely to maintain its leading position in the market during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.
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Laptop Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 1.91% |
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Market growth 2022-2026 |
$ 12.43 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
2.32 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 44% |
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Key consumer countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Acer Inc., Apple Inc., ASUSTeK Computer Inc., BOE Technology Group Co. Ltd., Dell Technologies Inc., Haier Smart Home Co. Ltd., HP Inc., Huawei Technologies Co. Ltd., Lava International Ltd., Lenovo Group Ltd., LG Electronics Inc., Micro Star International Co. Ltd., Microsoft Corp., Panasonic Holdings Corp, Razer Inc., Samsung Electronics Co. Ltd, Shenzhen Shenzhou Computer Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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