Middleware as a Service (MWAAS) Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Middleware as a Service Market Size 2024-2028 

The Global Middleware as a service Market size is projected to increase by USD 45.44 billion, at a CAGR of 17.73% between 2023 and 2028. The growth of the market hinges on key factors like the widespread adoption of cloud computing, increasing use of serverless computing, and the popularity of microservices architecture (MSA). These trends drive demand for middleware solutions delivered via the cloud, which seamlessly integrate with serverless architectures and support microservices-based approaches. Together, they offer businesses agility, scalability, and interoperability, fueling the expansion of the MWAAS market. This MWAAS market analysis and report includes key market drivers, trends, and challenges during the forecasted period. 

What will be the Size of the Middleware as a Service Market During the Forecast Period?

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Middleware as a Service Market Segmentation

By End-user

The market share growth by the large enterprises segment will be significant during the forecast period. Middleware as a Service refers to a cloud-based solution that provides a platform for integrating, managing, and delivering applications and services across various systems within an organization. It offers a simplified approach to middleware deployment, eliminating the need for complex infrastructure management and reducing operating costs. 

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The large enterprises segment was the largest and was valued at USD 11.11 billion in 2018. Large enterprises, with their expansive IT infrastructures and complex requirements, can greatly benefit from MWAAS solutions. These organizations typically deal with large volumes of data, multiple applications, and numerous internal and external systems. MWAAS allows large enterprises to streamline their operations, improve efficiency, and enhance overall productivity. Further, the large enterprises segment in the global middleware as a service market comprises organizations that require scalable and comprehensive middleware solutions to manage their complex IT landscapes. These platforms enable these organizations to streamline operations, enhance productivity, and leverage data effectively, resulting in improved business outcomes, which in turn will drive the growth of the large enterprises segment in the market during the forecast period.

By Deployment 

The public cloud deployment segment plays a significant role in the market. Middleware as a service refers to the provision of middleware software functionalities, such as messaging, application integration, and transaction management, as a cloud-based service. This allows organizations to efficiently develop, deploy, and manage their applications without the need to invest in expensive infrastructure. Furthermore, the flexibility provided by public cloud deployment enables buyers to quickly adapt to changing market demands. They could easily integrate new applications, services, and application programming interfaces (APIs) to enhance their e-commerce platform, offering a seamless shopping experience to their customers. Thus, the benefits of cost savings, scalability, flexibility, and ease of management drive the public cloud deployment segment which in turn fuels Middleware as a Service market growth during the forecast period. 

Regional Overview

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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The middleware as a service (MWAAS) market in North America has experienced significant growth in recent years, driven by the increasing adoption of cloud computing and the demand for streamlined and efficient software integration solutions. MWAAS refers to the provision of middleware services through a cloud-based platform, enabling businesses to connect and integrate different software applications or systems seamlessly. The increasing complexity of software applications and the need for seamless integration have further fueled the demand for MWAAS solutions. These services provide businesses with a centralized platform to manage and integrate diverse applications, databases, and systems, leading to enhanced productivity, reduced downtime, and improved customer satisfaction.

In addition, North America's vibrant startup ecosystem, combined with the presence of major software vendors, has stimulated innovation and competition in the middleware as a service (MWAAS) market. This has resulted in the development of advanced functionalities, such as artificial intelligence-based automation, real-time data synchronization, and robust security features, which further attract businesses to adopt MWAAS solutions. Such factors are expected to drive the regional market trends and analysis during the forecast period. 

Middleware as a Service Market Dynamics and Customer Landscape

The market is experiencing exponential growth fueled by the demand for seamless integration and efficient communication in heterogeneous IT environments amidst the era of digital transformation. MWAAS serves as a translation layer facilitating data exchange and management across diverse systems, including computer software, operating systems, and cloud computing services like Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS). With its role in enabling distributed applications and real-time data processing, MWAAS plays a vital role in Industry 4.0 initiatives and automation, supporting cyber-physical systems and Internet of Things (IoT) connectivity. As businesses embrace cloud computing and strive for unified platforms, MWAAS emerges as a cornerstone for efficient integration middleware, driving innovation and enabling seamless connectivity in today's digital landscape. Operating systems serve as the backbone of computing devices, managing resources and facilitating communication between hardware and software components. Data management systems organize and manipulate vast amounts of data efficiently. Middleware layers such as application server, database, message-oriented, and transaction-processing facilitate seamless communication and interaction within complex software architectures.

Key Market Driver

The market growth is significantly driven by the widespread adoption of cloud computing, particularly Middleware as a Service (MWAAS). Cloud computing has revolutionized global business operations, offering flexibility, scalability, and cost-effectiveness. MWAAS plays a crucial role in sectors such as e-commerce, facilitating seamless integration of diverse software applications, thereby enhancing operational efficiency for industry giants like Amazon. In the healthcare industry, MWAAS is instrumental in integrating electronic health records and streamlining workflows, leading to improved patient care. Financial institutions, grappling with vast data and compliance needs, adopt MWAAS to integrate financial applications, reducing costs and ensuring secure transactions.

Moreover, Middleware as a Service market growth is fueled by the extensive adoption of cloud-based solutions driven by the benefits of MWAAS, emphasizing its pivotal role in achieving operational agility, scalability, and cost-efficiency across various industries.

Significant Market Trends

Increasing adoption of hybrid and multi-cloud services is an emerging trend shaping the market growth. The market is experiencing notable growth, with a prominent trend being the increasing embrace of hybrid and multi-cloud services. MWAAS, a cloud-based platform facilitating centralized management of diverse applications and services, sees organizations transitioning to hybrid and multi-cloud architectures. These models offer enhanced flexibility, scalability, and cost-effectiveness, drawing organizations to adopt them in the middleware market.

Moreover, one key advantage lies in leveraging the distinctive offerings of various cloud providers, optimizing middleware infrastructure by selecting services tailored to each provider's strengths. Hybrid and multi-cloud approaches address data sovereignty, compliance requirements, and enhance resiliency and disaster recovery capabilities, driving their adoption in the middleware market's expansion. Such factors are expected to drive Middleware as a Service market growth during the forecast period. 

Major Market Challenges

Data breaches and security vulnerabilities are major challenges restricting market development. As businesses increasingly rely on cloud-based services and third-party providers for their middleware needs, the risk of unauthorized access, data leakage, and cyberattacks has escalated. These risks pose a threat to the confidentiality, integrity, and availability of sensitive information and can have severe consequences for organizations. One recent example of a data breach in the MWAAS market is the incident involving a major cloud platform provider. The LapsusUSD data extortion group breached Microsoft's Azure DevOps server in March 2022, stealing 37 GB of data, mainly source code for various internal Microsoft projects, including Bing, Bing Maps, and Cortana.

However, the nature of MWAAS requires the sharing of critical data and information between businesses and service providers, making it an attractive target for cybercriminals. Moreover, MWAAS providers often handle vast amounts of data from various clients, making it crucial for them to implement robust security measures to protect this information. Thus, data breaches and security vulnerabilities will pose significant challenges to the growth of the market during the forecast period.

Market Customer Landscape

The Middleware as a Service market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the Middleware as a Service market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Market Customer Landscape

Who are the Major Middleware as a Service Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Accenture Plc - The company offers middleware-as-a-service such as Accenture Everything-as-a-Service, that integrates software, infrastructure, and business processes to provide a plug-in, modular, scalable, and consumption-based model, supported by analytics, cloud, and automation.

Amazon.com Inc. - The company offers middleware-as-a-service such as AWS Step Functions, Amazon Simple Notification Service, Amazon EventBridge and others.

Axway Software SA - The company offers middleware-as-a-service such as Axway AMPLIFY for hybrid integration platforms.

• 0hands AG
• 4Evertech
• Boomi LP
• BRYXX
• Capgemini Service SAS
• Cognizant Technology Solutions Corp.
• Data Intensity
• EIL Global
• eProsima
• International Business Machines Corp.
• Jitterbit Inc.
• KPIT Technologies Ltd.
• Microsoft Corp.
• Oracle Corp.
• Prime Care Technologies
• Salesforce Inc.
• SEEBURGER AG

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

•  End-user Outlook
  • Large enterprises
  • Small and medium size enterprises

•  Deployment Outlook
  • Public cloud
  • Private cloud

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is witnessing rapid growth driven by the increasing demand for efficient communication and seamless data exchange in heterogeneous IT environments. With the ongoing digital transformation, organizations are adopting middleware solutions to integrate disparate systems and applications into a unified platform. Cloud computing services, including Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS), play a crucial role in enabling flexible and scalable solutions. MWAAS facilitates both on-premises and cloud-based deployments, addressing data privacy concerns and ensuring data security. As businesses strive for cost-effective solutions and modern applications, MWAAS emerges as a pivotal component in digital transformation strategies across various sectors, including IT and telecom, BFSI, healthcare, retail, automotive, and the public sector. In the realm of IoT, platform middleware facilitates seamless integration, whether through on-premise or cloud-based deployment, ensuring efficient connectivity and operations.

Moreover, the market is experiencing substantial growth as organizations seek scalable, flexible, and cost-effective solutions to bridge the gap between on-premises systems and cloud environments. MWAAS offers a modular and flexible approach to software development, enabling seamless integration of legacy systems with cloud-based applications. It provides resilience and high-quality services while automating processes and facilitating B2B integrations. With the rise of IoT and AI, MWAAS plays a crucial role in managing complex applications and ensuring efficient communication across worldwide organizations. This middleware solution addresses the challenges of hardware and software maintenance, data security, and implementation costs, making it indispensable for modern IT infrastructures and remote workforces.

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What are the Key Data Covered in the Middleware as a Service Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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