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The muffins market size is forecast to increase by USD 1.50 billion at a CAGR of 3.54% between 2023 and 2028. In the dynamic market, several key drivers, trends, and challenges shape its growth trajectory. The report reveals a significant growth factor including the increasing demand for portion-snacking products. Consumers' preference for convenient, on-the-go options has fueled this trend. Additionally, the market is witnessing a rise in demand for healthy muffin variants as consumers seek nutritious alternatives to gain market share. However, inflated costs and the availability of affordable substitute snacks in emerging economies pose challenges. These factors necessitate strategic pricing and innovation to cater to diverse consumer needs and preferences. Overall, the market is poised for growth, driven by evolving consumer trends and the need for healthier, convenient snacking options.
The market encompasses a wide array of baked products, featuring Dough made from various ingredients such as Eggs, Whole grains, and novel dessert components like Sugar substitutes. Bakery ingredients, including In-store and Packaged Muffins, are in high demand due to their Innovative food product offerings and Healthier substitutes for traditional ingredients. Cardiovascular diseases have driven the need for Healthy bakery ingredients, leading to the incorporation of minimally processed ingredients like Savoury muffins and Unusual ingredients. The market also caters to diverse Flavours and Non-conventional muffin ingredients, expanding the Supply channels and reaching a broader consumer base. Baked products, including Muffins, continue to evolve with the introduction of natural ingredients and alternative fillings, catering to various Health adversities and consumer preferences. The market for Muffins and other bakery items remains dynamic, with continuous research and development to create new and exciting products.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. Muffins, a beloved baked good, have gained significant traction in various retail establishments, including department stores, supermarkets, hypermarkets, convenience stores, and coffee shops. These venues utilize promotional techniques such as branding through signage and discounted product packages to attract consumers. The use of dough, eggs, and a range of ingredients, including whole grains and sugar substitutes, has become increasingly popular due to health consciousness and the desire to reduce the risk of cardiovascular diseases. Bakery ingredients, such as parsley, cheese, and novel dessert flavors and varieties, are employed to cater to diverse consumer preferences. Retailers, including those in malls and organized retail stores, have capitalized on this trend by establishing in-store bakeries and offering private label products.
Furthermore, in-store muffins and packaged muffins provide convenience for consumers, making them ideal between-meal snacks. The baking industry has seen a rise in innovation, with muffin makers experimenting with non-conventional ingredients, such as unusual fillings and savory flavors. Handmade bakery products and domestic goods are also gaining popularity among the younger generation. The retail sector's expansion and the proliferation of retail locations have further fueled the growth of the market. Online retail platforms have also emerged as a significant distribution channel for these sweet and savory treats. In summary, the market is thriving due to the availability of a wide range of ingredients, flavors, and varieties, as well as the convenience and accessibility offered by retailers in various retail formats. Consumers' increasing preference for healthier substitutes, such as whole grains alternatives and natural ingredients, has also contributed to the market's growth.
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The Offline segment was valued USD 6.26 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market experiences continuous evolution, with a focus on private-label items catering to various health problems. Consumers increasingly seek alternatives to high-calorie foods, as obesity and high blood sugar levels become prevalent health adversities. Innovative food products, such as savory muffins, are gaining popularity. Consumer culinary experimentation drives the demand for baked products made with healthy bakery ingredients and minimally processed ingredients. Exotic flavors and non-conventional muffin ingredients add to the market's allure. The younger cohort, in particular, is drawn to supply channels offering freshly baked, customized products. The world obesity rate fuels the need for healthier options, leading to an increased focus on savory muffins. Flavors like zucchini, quinoa, and chia seeds are increasingly used to cater to this trend. The market's growth is further driven by the increasing preference for minimally processed ingredients and the desire for unique, exotic flavors.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing demand for portion-snacking products is the key driver of the market. The muffin market has experienced significant growth in recent times due to the rising demand for convenient, single-serving snacks. Consumers are now prioritizing portion control and healthier options, leading to the preference for muffins in manageable serving sizes. Dough made with eggs and a variety of ingredients, including whole grains and sugar substitutes, are increasingly popular choices. The bakery industry has seen a shift towards in-store bakeries and private label products, with retailers in malls and organized retail stores offering an array of flavors and varieties. Non-conventional ingredients, such as parsley, cheese, and unusual fillings, have also gained traction in the market.
Furthermore, muffin makers cater to both sweet and savory preferences, with convenience stores and specialty stores stocking handmade bakery products and packaged muffins. The younger generation is experimenting with novel desserts and confectioneries, opting for natural ingredients and healthier substitutes like whole grains alternatives and sugar alternatives. The baking industry is responding to this trend by introducing new fillings and unusual ingredients, making muffins a versatile and desirable between-meal snack. In-store muffins and online retail options offer consumers the taste they crave, whether they're looking for a quick bite or a sweet treat.
The healthy options to gain market share is the upcoming trend in the market. The muffin market has experienced significant growth in response to the global trend towards healthier eating and weight loss. Vendors in the baking industry are innovating by utilizing dough made from whole grains, multigrains, or alternative flours in their muffin production. Incorporating healthy ingredients such as fruits, chia seeds, and sugar substitutes not only enhances the nutrient value but also reduces calorie content. Bakery ingredients, including eggs, are being sourced carefully to ensure optimal health benefits. In-store bakeries, private label products, and retailers in malls and organized retail stores are offering a wide range of flavors and varieties to cater to diverse consumer preferences.
Furthermore, non-conventional ingredients like parsley, cheese, and unusual fillings are being explored to create novel desserts and confectioneries. Handmade bakery products, between-meal snacks, and domestic goods are increasingly popular among the younger generation. Muffin makers are focusing on providing both sweet and savory options, catering to various taste preferences. Convenience stores, specialty stores, online retail, and in-store bakery products are all contributing to the growth of the muffin market. The baking industry is embracing natural ingredients and healthier substitutes, such as whole grains alternatives and sugar alternatives, to meet the evolving consumer demand for healthier options. The use of these ingredients not only improves the nutritional content but also adds to the overall taste and appeal of the muffins. In conclusion, the muffin market is witnessing a shift towards healthier options, with vendors focusing on using whole grains, sugar substitutes, and other health-conscious ingredients to cater to the changing consumer preferences. The market offers a wide range of flavors, varieties, and options, including handmade bakery products, in-store muffins, packaged muffins, and novel desserts, to meet the diverse needs and preferences of consumers.
The inflated costs and availability of substitute snacks in emerging economies is a key challenge affecting market growth. In the Western bakery market, muffins, crafted from dough enriched with eggs and a variety of ingredients, hold significant appeal. Whole grains and sugar substitutes are increasingly incorporated into muffin recipes, catering to health-conscious consumers and those with cardiovascular concerns. Bakery ingredients, such as leavening agents and flavorings, play a crucial role in the creation of these sweet and savory treats. In-store bakeries and organized retail stores, including malls and large retailers, offer muffins as between-meal snacks or as part of their private label product lines. Retailers capitalize on the versatility of muffins, offering both traditional and non-conventional flavors, such as parsley and cheese, or novel desserts like chocolate chip or blueberry muffins.
Furthermore, handmade bakery products, including muffins, continue to attract consumers, particularly the younger generation. Convenience stores and specialty stores, as well as online retailers, also stock packaged muffins for those seeking convenience. The baking industry continues to innovate, introducing new fillings, unusual ingredients, and healthier substitutes, such as whole grains alternatives and natural sweeteners, to cater to diverse consumer preferences. Muffins, available in both in-store and packaged forms, provide a taste experience that can be sweet or savory, making them a popular choice for consumers seeking a quick, satisfying snack.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BAB Inc. - The company offers a variety of food and beverage products, such as handcrafted bagels, muffins, and more.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Muffins, a popular baked good, have gained significant attention in the global food industry. Ingredients, such as eggs, sugar, flour, and various fruits or nuts, are essential components in muffin production. Whole grain muffins, in particular, have been gaining popularity due to their health benefits. Markets for muffins are diverse and widespread. Instore bakeries, supermarkets, and online platforms are common channels for muffin sales. Producers often use various strategies, such as product innovation, pricing, and promotions, to attract consumers. Muffins are also used as convenience food and are often consumed as breakfast items or snacks. The convenience factor, coupled with their delicious taste, makes muffins a preferred choice for many consumers.
Furthermore, sugars, both white and brown, play a crucial role in muffin production. The type and amount of sugar used can significantly impact the taste and texture of the final product. Muffin production involves several processes, including mixing, baking, and cooling. Producers must ensure that these processes are carried out efficiently and effectively to maintain product quality and consistency. Muffins are versatile and can be customized to cater to various dietary preferences and restrictions. For instance, gluten-free, vegan, and low-sugar muffins are increasingly popular options in the market. In conclusion, the market is a dynamic and evolving industry, driven by consumer preferences and trends. Producers must stay informed about the latest market developments and consumer demands to remain competitive.
Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.54% |
Market Growth 2024-2028 |
USD 1.50 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.38 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 42% |
Key countries |
US, China, UK, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alpha Baking Co. Inc., ARYZTA AG, Associated British Foods Plc, BAB Inc., Bakeline Snc, Britannia Industries Ltd., Corporativo Bimbo SA de CV, EDEKA ZENTRALE Stiftung and Co. KG, Einstein Noah Restaurant Group Inc., FlapJacked, Flowers Foods Inc., GrainCorp Ltd., McCain Foods Ltd., McKee Foods, Mondelez International Inc., Prager Brothers, Promise Gluten Free, Sprightlite Foods Pvt. Ltd., The Hershey Co., and Warburtons Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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