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The North America doughnuts market size is estimated to grow at a CAGR of 1.61% between 2022 and 2027. The market size is forecast to increase by USD 689.57 million. The growth of the market depends on several factors, including increased snacking and indulgence consumption, the rising prominence of in-store bakeries in supermarkets, and a strong distribution network between bakery product manufacturers and customers.
This North America doughnuts market report extensively covers market segmentation by end-user (foodservice and retail), and product (regular-sized yeast doughnuts, regular-sized cake doughnuts, mini-sized yeast doughnuts, and mini-sized cake doughnuts). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Increased snacking and indulgence consumption are notably driving the market growth, although factors such as the increasing obesity rate may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased snacking and indulgence consumption are notably driving market growth. As many consumers are substituting snacks for their regular meals, there has been a noticeable change in food consumption patterns and preferences. Fast-paced lifestyles frequently force people to skip meals and eat on the go. Similarly, due primarily to busy lifestyles, the consumption of bakery goods such as doughnuts, bread, rolls, pies, and other comparable products for breakfast has increased. In addition to regular doughnuts, many vendors also sell doughnut sandwiches that contain nutritious ingredients. By using whole wheat or multigrain bread and nutritious ingredients, the nutritional value of doughnuts can even be increased.
There is a steady and expanding market for indulgence and premium food varieties, including doughnuts, despite the fact that consumers have become extremely health-conscious and prefer healthier snacks. A significant portion of consumers prefer prepared and high-quality doughnuts and are willing to try new flavors. Doughnut demand has, therefore, significantly increased. As a result, over the past few years, there has been a sharp rise in the consumption of doughnuts as a snack. Therefore, such factors will positively impact the growth of the doughnut market in North America during the forecast period.
The growth of private-label bakeries is an emerging trend in the market growth. Private-label bakeries are relatively small and can be found in department stores, hypermarkets, supermarkets, and grocery stores. They have a wide selection of specialty baked goods, some of which are made with whole grains and other healthier ingredients. The growing number of supermarket bakeries located inside stores that offer their own products at competitive prices presents fierce competition for artisanal and industrial bakeries. Due to the simplicity of one-stop shopping and cheaper prices, in-store bakeries are becoming popular. Consumers who are cost-conscious are progressively choosing supermarkets' private-label products.
Pre-baked, par-baked, or bake-off products have become more popular over the last few years. In a two-step baking process known as parbaking, the batter is baked for 15-20 minutes in part before cooling and chilling until the final baking. The shelf life of items that have been partially baked is extended by refrigeration, and the cooler environment keeps the texture of the crumbs from hardening. Fresh bread and rolls can be easily provided to customers using this process with little effort. This method is frequently employed by supermarkets and quick-service restaurants for their bread and doughnuts. It is a cost-effective choice with parity in quality with name-brand goods. Hence, these factors are expected to drive the growth of the doughnuts market in North America during the forecast period.
The increasing obesity rate is a major challenge impeding the market growth. All of the nations in North America are affected by one of the most serious global public health issues of the twenty-first century, which is obesity. A number of cardiovascular diseases (CVDs), several common cancers, diabetes, and osteoarthritis are all significantly increasing due to adult obesity. Obesity and overweight rates in both children and adults are rising.
As a result, more people are choosing nutritious, low-carb, sugar-free diets that include high-quality protein powders made from sources like bone broth, collagen, whey protein, lentils, beans, and other legumes. Therefore, with the increasing concern for health among consumers, the doughnuts market in North America is expected to witness a negative impact during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Doughnuts Market in North America Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Union Square Donuts - The company offers Doughnuts, Boston Cream Pie, and Maple Bacon Donuts. The key offerings of the company include doughnuts such as Carrot Cake Donuts.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the foodservice segment will be significant during the forecast period. Popular across many regions, freshly baked doughnuts are sold at a number of foodservice chains including bakeries, food carts, and franchised specialty outlets. The segment's franchised specialty outlet segment generates the most sales. With over 50% of sales in this market in the US, Starbucks and Krispy Kreme are the top two doughnut brands.
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The foodservice segment was valued at USD 5,715.65 million in 2017 and continued to grow until 2021. Doughnut market players in North America are heavily investing in opening franchise stores and outlets for their respective brands all over the world. A brand can grow its presence in new markets and develop recognition among consumers by franchising. Due to the brands' widespread support network and market recognition, franchises draw more customers. Due to the attractive profit margins that doughnut brand franchises offer, retail operators of quick-service restaurants (QSRs) also consider them. These franchises also give franchise owners the chance to gather customer feedback and opinions about the doughnuts they sell in various nations, which in turn aids vendors in creating new doughnut varieties to meet consumer demand. Such strategies help vendors in developing and launching new doughnuts periodically. Therefore, the above-mentioned factors are expected to contribute to the growth of the foodservice segment in the doughnuts market in North America during the forecast period.
The North America doughnuts market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the doughnuts market in North America as a part of the global packaged foods and meats products market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors involved in food processing to eliminate microorganisms and extend shelf life. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Doughnuts Market Scope in North America |
|
Report Coverage |
Details |
Page number |
146 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 1.61% |
Market growth 2023-2027 |
USD 689.57 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
0.5 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Birdies LA, Blue Star Donuts, CookNSolo Restaurants, Corporativo Bimbo SA de CV, Daylight Donut Flour Co. LLC, Dough Doughnuts, Glory Hole Doughnuts, Hogsalt, Honey Dew Associates Inc., Inspire Brands Inc., Jelly modern doughnuts, Krispy Kreme Inc., LaMars Donuts, Maple Donuts Inc., McDonald Corp., Pinkbox Doughnuts, Sidecar Doughnuts, Starbucks Corp., Sugar Shack Donuts and Coffee, The Wendys Co., and Union Square Donuts |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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