North America Doughnuts Market Analysis, Size, and Forecast 2024-2028: North America (US, Canada, and Mexico)

North America Doughnuts Market Size 2024-2028

The North America doughnuts market size is forecast to increase by USD 1.77 billion, at a CAGR of 3.9% between 2023 and 2028.

• The market is experiencing significant growth, driven by the increasing trend of snacking and indulgence consumption. Consumers' preferences for convenient, on-the-go food options continue to fuel the market's expansion. Moreover, the increasing online presence of doughnut companies is broadening market reach and accessibility. However, potential challenges loom as the rising concern over obesity may hinder market growth. As consumers become more health-conscious, companies must innovate and offer healthier alternatives or risk losing market share. To capitalize on opportunities and navigate challenges, companies must stay abreast of evolving consumer preferences and trends, while addressing the health concerns associated with traditional doughnuts.
• Strategic partnerships, product innovation, and targeted marketing efforts can help companies differentiate themselves and maintain a competitive edge in the dynamic North American doughnuts market.

What will be the size of the North America Doughnuts Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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• North American doughnuts market, manufacturers prioritize cost reduction measures through market positioning, optimizing manufacturing processes, and implementing ingredient interactions. Sensory evaluation and shelf life studies are crucial for maintaining brand identity and consumer satisfaction. Pricing strategies are carefully considered to cater to various consumer segments based on flavor compound analysis and ingredient functionality.
• Quality standards and food safety protocols are non-negotiable, with quality assurance procedures and production capacity expansion essential for meeting demand. New product development and doughnut storage solutions are key trends, as are waste reduction strategies and optimization of retail display and distribution channels. Deep frying methods continue to evolve, with texture profiling and packaging design playing significant roles in enhancing consumer experience. Ingredient traceability and innovation in ingredient functionality are also vital for staying competitive. Overall, the market is dynamic, with a focus on process optimization, consumer behavior, and maintaining the highest quality and safety standards.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user
  • Foodservice
  • Retail
• Product
  • Regular-sized yeast doughnuts
  • Regular-sized cake doughnuts
  • Mini-sized yeast doughnuts
  • Mini-sized cake doughnuts
• Product Type
  • Yeast Doughnuts
  • Cake Doughnuts
  • Filled Doughnuts
  • Others
• Consumer Segment
  • Household
  • Commercial (Cafes, Restaurants)
  • Institutional
• Geography
  • North America
    • US
    • Canada
    • Mexico

By End-user Insights

The foodservice segment is estimated to witness significant growth during the forecast period.

In the dynamic North American doughnuts market, new recipe innovations and supply chain management are key focus areas for companies. Automated baking systems ensure consistent baking temperature and production efficiency, while quality control metrics and dough mixing techniques maintain doughnut density and texture. Packaging materials and nutritional labeling cater to evolving consumer preferences, and ingredient sourcing and waste management prioritize sustainability. Frying optimization and oil absorption rate management enhance product quality and reduce energy consumption. Process automation and ingredient substitutions cater to the demands of food safety regulations and allergen control. Leavening agents and frosting consistency ensure uniform doughnut diameter and sugar crystallization, contributing to extended shelf life.

companies invest in product innovation, including coating adhesion and glaze formulation, to cater to diverse flavor profiles and customer preferences. Fryer maintenance and energy consumption remain crucial aspects of operational efficiency. Yeast fermentation and doughnut weight are essential factors in the doughnut production process, with ingredient cost and baking time influencing overall production efficiency companies prioritize process automation to optimize production and reduce labor costs, while maintaining the essential human touch in the doughnut-making process. The market's evolution reflects the changing lifestyle trends and urbanization in North America, with major retailers expanding their presence across the region.

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The Foodservice segment was valued at USD 5769.10 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

B2B doughnut supply solutions leverage advanced baking technologies for consistent quality. Doughnut market opportunities 2024 include artisan doughnuts for cafes and vegan doughnut options, meeting consumer preferences. Doughnut logistics tools streamline distribution, while doughnut competitive insights highlight players like Krispy Kreme. Sustainable doughnut production supports eco-friendly bakery trends. Doughnut regulatory standards 2024-2028 shape doughnut demand in US 2024. Premium doughnut offerings and doughnut market forecasts enhance market reach. Doughnuts for quick-service restaurants and custom doughnut flavors target niches. Doughnut market barriers and strategies address health concerns, with doughnut sourcing innovations and doughnut cost efficiency boosting margins. Doughnut market intelligence and gourmet bakery advancements drive expansion.

What are the North America Doughnuts Market drivers leading to the rise in adoption of the Industry?

• The primary factor fueling market growth is the heightened consumption of increased snacking and indulgence foods. The market has experienced significant growth due to shifting consumer preferences towards snacks and convenient food options. Over the last decade, the number of consumers opting for snacks, including doughnuts, has risen, particularly in developed regions like North America. With hectic lifestyles becoming the norm, many individuals are turning to quick, on-the-go meals, making bakery products like doughnuts increasingly popular for breakfast. To meet the rising demand, companies are expanding their product offerings beyond traditional doughnuts. Doughnut sandwiches, featuring healthier ingredients, have gained popularity. Enhancing the nutritional value of doughnuts is also a priority, with some companies using various types of bread, such as whole wheat or multigrain, and healthier ingredients.

• To maintain the quality of their products, companies are implementing advanced techniques in dough mixing, baking temperature control, and supply chain management. Automated systems are being employed to ensure consistent dough density and filling viscosity, ensuring a uniform product. Additionally, high-quality packaging materials are being used to preserve the freshness and texture of doughnuts. By focusing on these aspects, companies are catering to the evolving needs and preferences of consumers while maintaining the highest standards of quality.

What are the North America Doughnuts Market trends shaping the Industry?

• The rising trend in the food industry is the expansion of doughnut companies' online presence. This digital development is a mandatory response to consumer preferences and market dynamics.

• The market is witnessing significant growth due to the increasing adoption of technology in the baking industry. Automation in the yeast fermentation process enhances efficiency and consistency in doughnut production. Ingredient substitutions cater to dietary preferences and allergens, expanding the consumer base. E-commerce platforms offer consumers the convenience of purchasing doughnuts online, with options from various brands. Ingredient cost, nutritional labeling, and allergen control are essential considerations for both manufacturers and consumers. Sourcing ingredients sustainably and managing waste effectively are crucial aspects of the doughnut industry's sustainable growth.
• Online shopping provides personalized recommendations and easy comparison of doughnut offerings based on ingredient information. Major e-commerce retailers, including Amazon and eBay, offer doughnuts in North America.

How does North America Doughnuts Market faces challenges face during its growth?

• The rising prevalence of obesity poses a significant challenge to the industry's growth by imposing restraints on it.

• In North America, the obesity rate among adults aged 18 and older has been increasing at an annualized rate of 1.2%, according to IBISWorld, reaching 32.74 people per 100 individuals as of 2023. This public health concern calls for a shift in consumer preferences towards healthier food options, such as high-quality protein sources like bone broth, collagen, whey protein, lentils, beans, and legumes. Baking time and flavor profiles are crucial factors in the production of doughnuts, a popular sweet treat. To meet the growing demand for healthier options, bakers are focusing on frying optimization, reducing oil absorption rates, and improving fryer maintenance to minimize excess oil and calories.
• Energy consumption is another concern, leading to innovations in baking methods and coating adhesion techniques. Customer preference for low-carb, sugar-free doughnuts is driving the market, with manufacturers striving to meet these demands while maintaining the traditional doughnut texture and taste. Ensuring the highest quality and consistency in the baking process is essential to meet customer expectations and maintain brand loyalty. By focusing on these market dynamics, doughnut producers in North America can cater to the evolving consumer preferences while addressing the challenges of health-conscious diets and sustainable production methods.

Exclusive North America Doughnuts Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Birdies LA
• Blue Star Donuts
• CookNSolo Restaurants
• Corporativo Bimbo SA de CV
• Daylight Donut Flour Co. LLC
• Dough Doughnuts
• Glory Hole Doughnuts
• Hogsalt
• Honey Dew Associates Inc.
• Inspire Brands Inc.
• Jelly modern doughnuts
• Krispy Kreme Inc.
• LaMars Donuts
• Maple Donuts Inc.
• McDonald Corp.
• Pinkbox Doughnuts
• Sidecar Doughnuts
• Starbucks Corp.
• Sugar Shack Donuts and Coffee
• The Wendys Co.
• Union Square Donuts

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Doughnuts Market In North America

• In January 2024, Dunkin' Brands, a leading doughnuts and coffee chain in North America, announced the launch of its new vegan doughnut line, "Plant-Based Delights," in collaboration with Beyond Meat, a plant-based meat producer (Dunkin' Brands Press Release, 2024). This strategic partnership aimed to cater to the growing demand for plant-based food options in the market.
• In March 2024, Krispy Kreme Doughnuts, another major player, raised USD200 million in an initial public offering (IPO), making a return to the public market after being privately held for over a decade (Bloomberg, 2024). This significant funding round will support the company's growth plans, including new store openings and product innovation.
• In April 2025, Tim Hortons, the largest doughnut and coffee chain in Canada, entered the U.S. Market by acquiring 325 Dunkin' Brands stores from Baskin-Robbins' parent company, Dunkin' Brands (Reuters, 2025). This strategic move expanded Tim Hortons' presence in the U.S. Market and strengthened its competition against Dunkin' Brands.
• In May 2025, Krispy Kreme Doughnuts introduced its new "Chill Shots," a line of chilled, shot-sized doughnuts infused with coffee or other flavors (Krispy Kreme Doughnuts Press Release, 2025). This innovative product launch aimed to cater to consumers' changing preferences for convenient, on-the-go snacks and beverages.

Research Analyst Overview

The doughnut market in North America continues to evolve, with ongoing dynamics shaping its various sectors. Yeast fermentation plays a crucial role in doughnut production, with process automation streamlining this critical stage. Ingredient substitutions, such as alternative sweeteners and plant-based ingredients, are increasingly adopted to cater to diverse consumer preferences and dietary needs. Doughnut weight and ingredient cost are significant factors influencing market trends. Allergen control and nutritional labeling are essential for meeting stringent food safety regulations and consumer demands. Ingredient sourcing and waste management are also key considerations for companies seeking to minimize costs and reduce environmental impact.

Baking temperature and time, baking temperature uniformity, and frying optimization are essential for achieving optimal doughnut texture and flavor profiles. Filling viscosity, coating adhesion, and frosting consistency are critical aspects of product innovation, ensuring customer satisfaction and repeat business. Process efficiency, energy consumption, and production capacity are essential for maintaining competitiveness in the market. Leavening agents, dough mixing techniques, and doughnut diameter are crucial factors affecting doughnut density and shelf life extension. Sugar crystallization, fryer maintenance, and oil absorption rate are essential for maintaining product quality and consistency. Continuous innovation in doughnut production, from baking techniques to ingredient sourcing, ensures the market remains dynamic and responsive to evolving consumer preferences and industry trends.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Doughnuts Market in North America insights. See full methodology.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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