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The Olive Leaf Extract Market size is projected to increase by USD 496.9 million and the market size is estimated to grow at a CAGR of 4.36% between 2023 and 2028. The olive leaf extract market is experiencing significant growth, driven by the increasing preference for Mediterranean diets worldwide. This diet, rich in olive oil and olive leaves, is recognized for its numerous health benefits, including cardiovascular health and anti-inflammatory properties. Another trend influencing market growth is the rising demand for organic olive leaf extract, as consumers become more health-conscious and seek natural, additive-free alternatives. However, the market faces challenges from stringent regulations, particularly in Europe, which require rigorous testing and certification processes for olive leaf extract production. Despite these challenges, the market is expected to continue expanding, fueled by growing consumer awareness and the proven health benefits of olive leaf extract.
The Market shows an accelerated CAGR during the forecast period.
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The market is driven by the growing demand for natural antioxidants and antimicrobial agents in various industries. Olive Leaf Extract, derived from the leaves of the Olive plant (Olea Europaea), is rich in polyphenols, particularly oleuropein and hydroxytyrosol, which provide numerous health benefits. The market for Olive Leaf Extract is expanding in the cosmetics, foods, beverages, and nutraceuticals industries due to its immune-boosting properties. The Mediterranean diet, known for its emphasis on olive oil and other olive-derived products, is also contributing to the market growth. Olive Leaf Extract is used as an alternative to Omega-3 fish oils and Manuka honey for their antioxidant properties. However, side effects such as dizziness and muscle pain have been reported in some cases. To improve the bioavailability of Olive Leaf Extract, nanoemulsion technology is used for its extraction. Manufacturers are also focusing on environmental responsibility and sales channels, including hypermarkets, to increase their market share. Extraction methods, such as water, ethanol, and CO2, are used to obtain the extract from the olive leaves. Solid cosmetics featuring high-quality olive leaf extracts are gaining popularity due to their anti-cancer properties and immune-boosting benefits, with premium olive leaf products such as olive leaf extract capsules, liquids, creams, and gels available at specialty health stores, boutique outlets, and online retailers, reflecting a cultural affinity and an increasing demand in food & beverages, pharmacies, and various agricultural practices. Overall, the market is expected to grow steadily due to its numerous health benefits and increasing demand in various industries.
Increasing preference for the Mediterranean diet is the key factor driving the market growth. The Mediterranean diet emphasizes eating foods such as fish, fruits, vegetables, beans, high-fiber bread, whole grains, nuts, and olive oil. This diet makes it very difficult to eat meat, cheese, and sweets. The foods recommended under the Mediterranean diet are rich in monounsaturated fats, fiber, and omega-3 fatty acids.
Furthermore, Olive leaf extract plays a major role in the Mediterranean diet. This, in turn, leads to an increase in the olive leaf extract market worldwide due to a growing preference for Mediterranean cuisine among people around the world. The awareness of the importance of having a strong heart and a longer life is driving the demand for olive leaf extract-containing products, as olive leaf extract regulates blood pressure. Hence, such factors will drive the market growth during the forecast period.
The growing demand for organic olive leaf extract is the primary trend shaping market growth. Consumers are increasingly health-conscious, leading to a rise in vegetarianism and vegan lifestyles by consumers across the world have contributed to the demand for foods that are formulated using organic ingredients, such as grains, seeds, and fruits. Demand for olive leaf extract products is increasing throughout the world.
Moreover, companies are increasingly offering organic food products to cater to the growing consumer demand. Organic products during their growing stage do not involve the use of pesticides and insecticides and, thus, do not have pesticide and insecticide residues in them. The growing demand for organic olive leaf extract will drive the growth of the global olive leaf extract market during the forecast period.
The stringent regulations are a challenge that affects market growth. Due to strict rules and regulations imposed by various authorities, market players in the global olive leaf extraction industry are required to comply with them. These regulations pertain to permits, new entrants, residual management issues, and the expiry dates of certain olive leaf extract products. In order to market and sell olive leaf extract, the FDA has put strict controls in place on the number of ingredients that can be added to it and how various ingredients should be mentioned on the labels.
However, complying with these regulations is an uphill task for companies, which is it prevents new entrants from entering the market, and makes it difficult for product innovation to be launched in the market. These regulations are valid for the products containing olive leaf extract as well, which may impede the growth of the market in focus during the forecast period.
The advantage of using liquid olive leaf extract is its versatility and can be taken directly from the bottle. They can be used with other plant extracts to make medicinal elixirs, syrups, teas, salves, essential oils, and more. They can also be consumed straight from the container using a dropper. If the capsules and tablets are uncomfortable to swallow, liquid olive leaf extract is an excellent choice for this reason that it can be consumed in liquid form and easily absorbed. The production of arterial plaque, which can cause strokes or myocardial infarctions (heart attacks), can be stopped by olive leaf extract. Few factors increase the demand for the liquid form of olive leaf extract, which in turn is anticipated to propel the growth of the market during the forecast period.
The market share growth by the conventional segment will be significant during the forecast period. The demand for olive leaf extract is increasing due to the health benefits associated with its consumption and is expected to rise further during the forecast period. The demand for olive leaf extract is also expected to rise in the forecast period as new products are launched that contain it as an ingredient.
The conventional segment was valued at USD 1.69 billion in 2018.
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The increasing instances of pesticide and insecticide residues in the products that are cultivated using conventional means will hamper the growth of the market. The residuals will pass to the end product and may have a negative effect on its demand. This will lead to a decrease in the demand for products containing olive leaf extract and can also create mistrust among consumers. The growing demand for the organic variant of olive leaf extract can challenge the growth of the market during the forecast period.
Europe is estimated to contribute 55% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, Italy, and Germany were among the key contributing countries to the olive leaf extract market in Europe. The market is highly competitive, with the presence of several international and regional vendors. Due to the rising demand for olive leaf extract and its associated health benefits, the consumption of olive leaf extract has been increasing in Northern European markets, especially the UK, France, Germany, and the Netherlands, since 2010. Countries such as the Czech Republic, Russia, Poland, Romania, and Hungary have seen a rise in the demand for olive leaf products. Hence, such factors are expected to drive market growth in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The olive leaf extract market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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Olive Leaf Extract, derived from the leaves of the Olive plant (Olea Europaea), has gained significant attention in various industries due to its numerous health benefits. This extract is rich in antioxidant polyphenols, primarily oleuropein, which provides anti-inflammatory, cardiovascular health, and immune-boosting properties. Olive Leaf Extract finds extensive applications in various sectors, including Cosmetics, Foods, Beverages, and Nutraceuticals. In the Cosmetics industry, it is used for its antimicrobial effects, helping to prevent bacterial and viral infections. In the Food and Beverage sector, it is used as a natural additive for its antioxidant properties, enhancing the taste and shelf life of products. Olive leaf extract is available in various forms, including Olive leaf extract liquids, Olive leaf extract creams, Olive leaf extract gels, and Olive leaf extract powders, each offering unique benefits and applications for health and skincare.
Furthermore, in the Nutraceuticals industry, Olive Leaf Extract is used as an immune-boosting supplement, aiding in the prevention and treatment of various ailments such as high blood pressure, cholesterol levels, and even certain bacteria and viruses. Extraction methods for Olive Leaf Extract include both liquid and solid processes, with nanoemulsion technology being used to improve bioavailability. Despite its numerous benefits, Olive Leaf Extract may cause side effects such as dizziness, muscle pain, fever, joint pain, sweating, diarrhea, nausea, and headache in some individuals. Environmental responsibility is a crucial factor in the production of Olive Leaf Extract, with companies striving to minimize their carbon footprint and ensure sustainable farming practices. Olive Leaf Extract can be found in various forms, including liquid and solid, in drugstores and health food stores worldwide.
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Market Scope |
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Report Coverage |
Details |
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Page number |
161 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.36% |
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Market growth 2024-2028 |
USD 496.9 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.11 |
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Regional analysis |
Europe, Middle East and Africa, North America, APAC, and South America |
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Performing market contribution |
Europe at 55% |
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Key countries |
Spain, Italy, US, Turkey, and Portugal |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Barleans Organic Oils LLC, Comvita Ltd., Creative Enzymes, Dohler GmbH, Dr. Willmar Schwabe GmbH and Co. KG, Evergreen Life Products Srl, Gaia Herbs Inc., Grupo Natac S.L.U., Healthy Hey LLP Research, International Flavors and Fragrances Inc., Medikonda Nutrients, Nanjing NutriHerb BioTech Co. Ltd., NOW Health Group Inc., Olivus Inc., Select Botanical S.L., Simple Life Nutrition, Stakich Inc., Starwest Botanicals.com Inc., The Naked Pharmacy Ltd., and Vabori |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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