Olive Leaf Extract Market Analysis Europe, Middle East and Africa, North America, APAC, South America - Spain, Italy, US, Turkey, Portugal - Size and Forecast 2024-2028

Olive Leaf Extract Market Size 2024-2028

The Olive Leaf Extract Market size is projected to increase by USD 496.9 million and the market size is estimated to grow at a CAGR of 4.36% between 2023 and 2028. The olive leaf extract market is experiencing significant growth, driven by the increasing preference for Mediterranean diets worldwide. This diet, rich in olive oil and olive leaves, is recognized for its numerous health benefits, including cardiovascular health and anti-inflammatory properties. Another trend influencing market growth is the rising demand for organic olive leaf extract, as consumers become more health-conscious and seek natural, additive-free alternatives. However, the market faces challenges from stringent regulations, particularly in Europe, which require rigorous testing and certification processes for olive leaf extract production. Despite these challenges, the market is expected to continue expanding, fueled by growing consumer awareness and the proven health benefits of olive leaf extract.

Olive Leaf Extract Market: Overview

The Market shows an accelerated CAGR during the forecast period.

To get additional information about the market, Request Free Sample

Market Dynamics

The market is driven by the growing demand for natural antioxidants and antimicrobial agents in various industries. Olive Leaf Extract, derived from the leaves of the Olive plant (Olea Europaea), is rich in polyphenols, particularly oleuropein and hydroxytyrosol, which provide numerous health benefits. The market for Olive Leaf Extract is expanding in the cosmetics, foods, beverages, and nutraceuticals industries due to its immune-boosting properties. The Mediterranean diet, known for its emphasis on olive oil and other olive-derived products, is also contributing to the market growth. Olive Leaf Extract is used as an alternative to Omega-3 fish oils and Manuka honey for their antioxidant properties. However, side effects such as dizziness and muscle pain have been reported in some cases. To improve the bioavailability of Olive Leaf Extract, nanoemulsion technology is used for its extraction. Manufacturers are also focusing on environmental responsibility and sales channels, including hypermarkets, to increase their market share. Extraction methods, such as water, ethanol, and CO2, are used to obtain the extract from the olive leaves. Solid cosmetics featuring high-quality olive leaf extracts are gaining popularity due to their anti-cancer properties and immune-boosting benefits, with premium olive leaf products such as olive leaf extract capsules, liquids, creams, and gels available at specialty health stores, boutique outlets, and online retailers, reflecting a cultural affinity and an increasing demand in food & beverages, pharmacies, and various agricultural practices. Overall, the market is expected to grow steadily due to its numerous health benefits and increasing demand in various industries.

Key Market Driver

Increasing preference for the Mediterranean diet is the key factor driving the market growth. The Mediterranean diet emphasizes eating foods such as fish, fruits, vegetables, beans, high-fiber bread, whole grains, nuts, and olive oil. This diet makes it very difficult to eat meat, cheese, and sweets. The foods recommended under the Mediterranean diet are rich in monounsaturated fats, fiber, and omega-3 fatty acids.

Furthermore, Olive leaf extract plays a major role in the Mediterranean diet. This, in turn, leads to an increase in the olive leaf extract market worldwide due to a growing preference for Mediterranean cuisine among people around the world. The awareness of the importance of having a strong heart and a longer life is driving the demand for olive leaf extract-containing products, as olive leaf extract regulates blood pressure. Hence, such factors will drive the market growth during the forecast period.

Significant Market Trends

The growing demand for organic olive leaf extract is the primary trend shaping market growth. Consumers are increasingly health-conscious, leading to a rise in vegetarianism and vegan lifestyles by consumers across the world have contributed to the demand for foods that are formulated using organic ingredients, such as grains, seeds, and fruits. Demand for olive leaf extract products is increasing throughout the world.

Moreover, companies are increasingly offering organic food products to cater to the growing consumer demand. Organic products during their growing stage do not involve the use of pesticides and insecticides and, thus, do not have pesticide and insecticide residues in them. The growing demand for organic olive leaf extract will drive the growth of the global olive leaf extract market during the forecast period.

Major Market Challenge 

The stringent regulations are a challenge that affects market growth. Due to strict rules and regulations imposed by various authorities, market players in the global olive leaf extraction industry are required to comply with them. These regulations pertain to permits, new entrants, residual management issues, and the expiry dates of certain olive leaf extract products. In order to market and sell olive leaf extract, the FDA has put strict controls in place on the number of ingredients that can be added to it and how various ingredients should be mentioned on the labels.

However, complying with these regulations is an uphill task for companies, which is it prevents new entrants from entering the market, and makes it difficult for product innovation to be launched in the market. These regulations are valid for the products containing olive leaf extract as well, which may impede the growth of the market in focus during the forecast period.

Market Segmentation

By Type

The advantage of using liquid olive leaf extract is its versatility and can be taken directly from the bottle. They can be used with other plant extracts to make medicinal elixirs, syrups, teas, salves, essential oils, and more. They can also be consumed straight from the container using a dropper. If the capsules and tablets are uncomfortable to swallow, liquid olive leaf extract is an excellent choice for this reason that it can be consumed in liquid form and easily absorbed. The production of arterial plaque, which can cause strokes or myocardial infarctions (heart attacks), can be stopped by olive leaf extract. Few factors increase the demand for the liquid form of olive leaf extract, which in turn is anticipated to propel the growth of the market during the forecast period.

Market Segmentation

By Product

The market share growth by the conventional segment will be significant during the forecast period. The demand for olive leaf extract is increasing due to the health benefits associated with its consumption and is expected to rise further during the forecast period. The demand for olive leaf extract is also expected to rise in the forecast period as new products are launched that contain it as an ingredient.

The conventional segment was valued at USD 1.69 billion in 2018.

For a detailed summary of the market segments Request for Sample Report

The increasing instances of pesticide and insecticide residues in the products that are cultivated using conventional means will hamper the growth of the market. The residuals will pass to the end product and may have a negative effect on its demand. This will lead to a decrease in the demand for products containing olive leaf extract and can also create mistrust among consumers. The growing demand for the organic variant of olive leaf extract can challenge the growth of the market during the forecast period.

By Region

Europe is estimated to contribute 55% to the growth of the global market during the forecast period.

Get a glance at the market share of various regions View PDF Sample

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, Italy, and Germany were among the key contributing countries to the olive leaf extract market in Europe. The market is highly competitive, with the presence of several international and regional vendors. Due to the rising demand for olive leaf extract and its associated health benefits, the consumption of olive leaf extract has been increasing in Northern European markets, especially the UK, France, Germany, and the Netherlands, since 2010. Countries such as the Czech Republic, Russia, Poland, Romania, and Hungary have seen a rise in the demand for olive leaf products. Hence, such factors are expected to drive market growth in this region during the forecast period.  

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Barleans Organic Oils LLC - The company offers olive leaf extract products such as Olive Leaf Complex Natural Flavor, Olive Leaf Complex Throat Spray Peppermint, and Olive Leaf Complex Softgels.
• Key Offering- Comvita Ltd. - The company offers olive leaf extract products under the brand name of Olive Life such as Olive Life Liquid Extract Cardio Health 16.9 fl oz, Olive Life Extract Cardio Health Vege Capsules 30 Vege Caps.
• Key Offering- Willmar Schwabe GmbH and Co. KG - The company offers olive leaf extract which is crystal clear, water-soluble, and, with temperature and acidity stability, ideally suited to beverages and many other foods.

The olive leaf extract market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Dohler GmbH
• Evergreen Life Products Srl
• Gaia Herbs Inc.
• Grupo Natac S.L.U.
• Healthy Hey LLP Research
• International Flavors and Fragrances Inc.
• Medikonda Nutrients
• Nanjing NutriHerb BioTech Co. Ltd.
• NOW Health Group Inc.
• Olivus Inc.
• Select Botanical S.L.
• Simple Life Nutrition

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product Outlook 
  • Conventional
  • Organic

• Type Outlook
  • Liquid
  • Solid

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile 
    • Brazil 
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

You may also interested in the below market reports

• Aloe Vera Extracts Market: Analysis APAC, North America, Europe, South America, Middle East and Africa - US, Canada, China, India, Germany - Size and Forecast 

• Face Oils Market: Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 

• Rapeseed Oil Market: Analysis APAC, Europe, North America, South America, Middle East and Africa - China, US, Germany, India, UK - Size and Forecast

Market Analyst Overview

Olive Leaf Extract, derived from the leaves of the Olive plant (Olea Europaea), has gained significant attention in various industries due to its numerous health benefits. This extract is rich in antioxidant polyphenols, primarily oleuropein, which provides anti-inflammatory, cardiovascular health, and immune-boosting properties. Olive Leaf Extract finds extensive applications in various sectors, including Cosmetics, Foods, Beverages, and Nutraceuticals. In the Cosmetics industry, it is used for its antimicrobial effects, helping to prevent bacterial and viral infections. In the Food and Beverage sector, it is used as a natural additive for its antioxidant properties, enhancing the taste and shelf life of products. Olive leaf extract is available in various forms, including Olive leaf extract liquids, Olive leaf extract creams, Olive leaf extract gels, and Olive leaf extract powders, each offering unique benefits and applications for health and skincare.

Furthermore, in the Nutraceuticals industry, Olive Leaf Extract is used as an immune-boosting supplement, aiding in the prevention and treatment of various ailments such as high blood pressure, cholesterol levels, and even certain bacteria and viruses. Extraction methods for Olive Leaf Extract include both liquid and solid processes, with nanoemulsion technology being used to improve bioavailability. Despite its numerous benefits, Olive Leaf Extract may cause side effects such as dizziness, muscle pain, fever, joint pain, sweating, diarrhea, nausea, and headache in some individuals. Environmental responsibility is a crucial factor in the production of Olive Leaf Extract, with companies striving to minimize their carbon footprint and ensure sustainable farming practices. Olive Leaf Extract can be found in various forms, including liquid and solid, in drugstores and health food stores worldwide.

BUY NOW Full Report and Discover more

What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch