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The India - online fashion retail market size is estimated to grow at a CAGR of 18.83% between 2022 and 2027. The market size is forecast to increase by USD 28,935.66 million. The growth of the market depends on several factors such as the rise in Internet and smartphone penetration, growing acceptance of digital payment systems, and increasing e-commerce sales.
This online fashion retail market report extensively covers market segmentation by product (apparel, footwear, and bags and accessories), gender (women, men, and children). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing acceptance of digital payment systems is the key factor driving the growth of the market. Easy access and hassle-free online payments, enhanced customer confidence in online payments. 24/7 customer support, an easy refund policy, and lower prices are some of the key factors that boost sales of fashion lines in India. Online retailers offer several payment options, such as credit cards, e-wallets, cash on delivery (COD), online banking, and cash on order.
Nowadays, online retailers are offering more and more diversified payment channels to attract more customers. They partner with payment providers to process transactions, allowing them to focus on improving the shopping experience for their customers. Therefore, such factors are expected to drive market growth during the forecast period.
The rise of social media is the primary trend in the market. The growing mobile penetration and increasing use of social media have provided strong growth opportunities for the market players. Social commerce platforms facilitate social interactions and transaction-based user experiences. In social commerce, the social network is used as an e-commerce platform, allowing customers to purchase products directly from the news feed. Major social media companies, including Facebook, Instagram, YouTube, Pinterest, and Snapchat, offer social commerce opportunities through their platforms.
Besides, social commerce helps retail and e-commerce brands by redirecting traffic to their retail websites, increasing brand reach, and building trust among customers. With the development of social commerce, the number of e-commerce orders has risen. Hence, the rising mobile internet penetration and increasing popularity of social media will increase the demand for online fashion retail solutions, thereby boosting the growth of the market during the forecast period.
The presence of payment barriers is a challenge that affects the growth of the market. Given the familiarity and concerns about cyber safety, a considerable portion of the population in India is more comfortable with cash transactions. Access to bank services and the necessary means of making payments over the Internet are not widely available for a large number of prospective customers, particularly in rural areas.
Additionally, the online payment process can be confusing for some users, mainly those unfamiliar with digital platforms. Therefore, factors such as cash preference, lack of banking accessibility, and complexity of payment processes will impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
India Online Fashion Retail Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The apparel segment is estimated to witness significant growth during the forecast period. High-end apparel includes tops, blouses, skirts, casual shirts, formal shirts, t-shirts, sweaters, sweatshirts, tank tops and vests. Underwear includes trousers, jeans, jeggings, sundresses, shorts and skirts. Underwear and nightwear include pajamas, bathrobes, bodysuits, briefs, socks, underwear and briefs. Clothing for children and infants includes cloth diapers, slippers, sun protection clothing, socks and boots.
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The apparel segment was the largest segment and was valued at USD 5,698.38 million in 2017. Many online retailers offer a wide range of clothing at prices lower than the prices of mainstream brands in offline retail stores. This has motivated many Indian consumers to shop online. The growth of the Indian online fashion retail market in the apparel segment is also due to the presence of many e-commerce companies, such as Walmart Inc. (Flipkart), Snapdeal Ltd., and Reliance Industries Ltd. (Ajio), Adidas AG., eBay Inc., Tata Sons Pvt. Ltd., Aditya Birla Fashion and Retail Company Limited. and Amazon.com Inc. Thus, such factors will drive the growth of the India - online fashion retail market during the forecast period.
The India online fashion retail market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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India Online Fashion Retail Market Scope |
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Report Coverage |
Details |
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Page number |
136 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 18.83% |
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Market growth 2023-2027 |
USD 28,935.66 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
18.05 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Aditya Birla Fashion and Retail Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., Benetton Group Srl, Dolce and Gabbana SRL, eBay Inc., Gildan Activewear SRL, GioTech, H and M Hennes and Mauritz GBC AB, Levi Strauss and Co., Naaptol Online Shopping Pvt. Ltd., One97 Communications Ltd., Reliance Industries Ltd., Shoppers Stop Ltd., Snapdeal Ltd., Tata Sons Pvt. Ltd., The Gap Inc., V Mart Retail Ltd., and Walmart Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Gender
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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