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Online Fashion Retail Market in India Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Feb 2022
  • Pages: 120
  • SKU: IRTNTR72616
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The online fashion retail market share in India is expected to increase by USD 22.97 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.83%.

This online fashion retail market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online fashion retail market in India segmentation by product (apparel, footwear, and bags and accessories) and end-user (women, men, and kids). The online fashion retail market in India report also offers information on several market vendors, including A M Marketplaces Pvt. Ltd., Adidas AG, Aditya Birla Fashion and Retail Ltd., Amazon.com Inc., Clues Network Pvt. Ltd., eBay Inc., Reliance Industries Ltd., Snapdeal Pvt. Ltd., Tata Sons Pvt. Ltd., and Walmart Inc. among others.

What will the Online Fashion Retail Market Size in India be During the Forecast Period?

Online Fashion Retail Market Size

Download the Free Report Sample to Unlock the Online Fashion Retail Market Size in India for the Forecast Period and Other Important Statistics

 

Online Fashion Retail Market in India: Key Drivers, Trends, and Challenges

The rise in internet and smartphone penetration is notably driving the online fashion retail market growth in India, although factors such as difficulty in retaining the loyalty of online customers may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online fashion retail industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Fashion Retail Market Driver in India

One of the key factors driving the online fashion retail market growth in India is the rise in internet and smartphone penetration. The total number of internet users in India increased from 795.18 million people by the end of December 2020 to 825.30 million by the end of March 2021, as per the data provided by the Telecom Regulatory Authority of India (TRAI) in August 2021. Many manufacturers of fashion-related products have started selling their products through their own websites in addition to third-party online retailers. For instance, adidas AG, a German multinational corporation, sells its products in India through its own website, online stores, and third-party online retailers. In addition, Amazon.com Inc., eBay Inc., A. M. Marketplaces Pvt Ltd. (Limeroad), Walmart Inc. (Flipkart), Tata Group (TATA CLiQ), and Reliance Industries Ltd. (Ajio), are some of the key vendors in the online space, which have introduced mobile applications that are compatible with iOS and Android operating systems. such factors will drive the market growth during the forecast period.

Key Online Fashion Retail Market Trend in India

Another key factor driving the online fashion retail market growth in India is the rise of social commerce. As of 2021, India had around 350 million Facebook users, among which 56.8% were male, and 43.2% were female. The social commerce platform facilitates transaction-based social interaction and user experiences. Major players in social media, including Facebook, Instagram, YouTube, Pinterest, and Snapchat, provide opportunities for social commerce through their platforms. Social commerce provides a wide variety of choices, along with shared user experiences and referrals, which eventually impact the decision-making of consumers. It helps retail and e-commerce brands by diverting traffic to their retail websites, increasing their brand reach, and building trust among customers. With the growth of social commerce, the number of e-commerce orders has increased. Such factors will increase the demand for online fashion retail solutions, thereby driving market growth during the forecast period.

Key Online Fashion Retail Market Challenge in India

One of the key challenges to the online fashion retail market growth in India is the difficulty in retaining the loyalty of online customers. In offline retail stores, staff members help the buyers pick the right product or engage them in a way that may end in a successful purchase. However, in e-commerce and online stores, customers have complete control over their buying decisions. Thus, it becomes difficult for manufacturers and e-commerce vendors to engage customers. In addition, if their webpage or mobile application is not appealing or interactive enough, manufacturers lose potential or existing customers to their competitors. Therefore, such factors are expected to negatively impact the market growth during the forecast period.

This online fashion retail market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the online fashion retail market in India as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online fashion retail market in India during the forecast period.

Who are the Major Online Fashion Retail Market Vendors in India?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • A M Marketplaces Pvt. Ltd.
  • Adidas AG
  • Aditya Birla Fashion and Retail Ltd.
  • Amazon.com Inc.
  • Clues Network Pvt. Ltd.
  • eBay Inc.
  • Reliance Industries Ltd.
  • Snapdeal Pvt. Ltd.
  • Tata Sons Pvt. Ltd.
  • Walmart Inc.

 

This statistical study of the online fashion retail market in India encompasses successful business strategies deployed by the key vendors. The online fashion retail market in India is fragmented and the vendors are deploying growth strategies such as R&D and M&A to compete in the market.

Product Insights and News

  • Adidas AG is a public company that is headquartered in Germany. It is a global company that generated a revenue of USD 24350.57 million and had around 62285 employees. Its revenue from the online fashion retail market in India contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
  • The company offers online fashion to suite individual style, under the brand name of Adidas.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online fashion retail market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Fashion Retail Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online fashion retail market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global internet and direct marketing retail market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Online Fashion Retail Market in India?

Online Fashion Retail Market Market segmentation by region

To gain further insights on the market contribution of various segments Request for a FREE sample

The online fashion retail market share growth in India by the apparel segment will be significant during the forecast period. The growth is attributed to the high demand for apparel that is both fashionable and comfortable. In addition, retailers are also marketing their products to different consumer segments based on the demand, which will further drive the market growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online fashion retail market size in India and actionable market insights on post COVID-19 impact on each segment.

 

Online Fashion Retail Market Scope in India

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 18.83%

Market growth 2022-2026

$ 22.97 billion

Market structure

Fragmented

YoY growth (%)

18.20

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

A M Marketplaces Pvt. Ltd., Adidas AG, Aditya Birla Fashion and Retail Ltd., Amazon.com Inc., Clues Network Pvt. Ltd., eBay Inc., Reliance Industries Ltd., Snapdeal Pvt. Ltd., Tata Sons Pvt. Ltd., and Walmart Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Online Fashion Retail Market in India Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive online fashion retail market growth in India during the next five years
  • Precise estimation of the online fashion retail market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online fashion retail industry in India  
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online fashion retail market vendors in India 

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Apparel - Market size and forecast 2021-2026
    • Footwear - Market size and forecast 2021-2026
    • Bags and accessories - Market size and forecast 2021-2026
    • Market opportunity by Product

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Women - Market size and forecast 2021-2026
    • Men - Market size and forecast 2021-2026
    • Kids - Market size and forecast 2021-2026
    • Market opportunity by End-user

    Customer landscape

    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • A M Marketplaces Pvt. Ltd.
    • Adidas AG
    • Aditya Birla Fashion and Retail Ltd.
    • Amazon.com Inc.
    • Clues Network Pvt. Ltd.
    • eBay Inc.
    • Reliance Industries Ltd.
    • Snapdeal Pvt. Ltd.
    • Tata Sons Pvt. Ltd.
    • Walmart Inc.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
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    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
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    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your sample now!
    Online Fashion Retail market growth will increase by $22975.18 million during 2021-2026.
    The online fashion retail market is expected to grow at a CAGR of 18.83% during 2021-2026.
    Technavio has segmented the online fashion retail market by product (Apparel, Footwear, and Bags and accessories) ,end user (Women, Men, and Kids) , and geographic (Afghanistan).
    A M Marketplaces Pvt. Ltd., Adidas AG, Aditya Birla Fashion and Retail Ltd., Amazon.com Inc., Clues Network Pvt. Ltd., eBay Inc., Reliance Industries Ltd., Snapdeal Pvt. Ltd., Tata Sons Pvt. Ltd., Walmart Inc. are a few of the key vendors in the online fashion retail market.
    Afghanistan will register the highest growth rate of 100.00% among the other regions. Therefore, the online fashion retail market in Afghanistan is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the online fashion retail market growth are:
    • Rise in internet and smartphone penetration
    The online fashion retail market vendors should focus on grabbing business opportunities from the apparel segment as it accounted for the largest market share in the base year.
    • What are the key global market and the regional market share?
    • What are the revenue-generating key market segments?
    • What are the key factors driving and challenging this market’s growth?
    • Who are the key market vendors and their growth strategies?
    • What are the latest trends influencing the growth of this market?
    • What are the variables influencing the market growth in the primary regions?
    • What are the factors influencing the growth of the parent market?
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    • Five-force market analysis

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