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The global ostomy products market size is estimated to grow by USD 1.10 billion at a CAGR of 5.25% between 2023 and 2028. Market growth drivers are notably pushing the Healthcare Industry forward through strategic alliances among Medical Supply Companies. Various partnership models, including mergers and collaborations, enhance production facilities and product volume. Partnerships with educational and disease-management organizations increase disease awareness, benefiting Ostomy Patients and driving the adoption of Ostomy Products.
Companies focus on Product Innovation like fashionable Ostomy Accessories to address patient concerns about appearance, promote an active lifestyle and bolster self-esteem. The rising adoption of Ostomy Belts among physically active individuals further stimulates growth. Quality Assurance and regulatory compliance ensure patient comfort and drive Brand Recognition, leveraging diverse distribution channels including online retailers.
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The market share growth by the colostomy bags segment will be significant during the forecast period. The demand for colostomy bags is expected to increase during the forecast period, owing to the increasing number of people with colorectal cancer and inflammatory bowel syndrome. The growing awareness about colorectal cancer, government-funded regular health check-ups for the older population, and the easy availability of colostomy bags are the factors driving the growth of the segment.
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The colostomy bags segment was the largest and was valued at USD 1.30 billion in 2018. There is a high demand for colostomy bags in the market; however, there are a few product varieties. Hence, companies such as ConvaTec Group Plc and Welland Medical are focusing on technology advancement, which can increase adoption. ConvaTec Group Plc is competing with other competitors by developing closed or drainable and one-piece or two-piece pouching systems (Esteem One-Piece Closed Pouch and ConSecura Lockring Two-Piece Drainable Pouch) that cater to varying customer needs. ConvaTec Group Plc develops moldable bags and biodegradable colostomy bags that may replace plastic colostomy bags. To compete with it, Welland Medical developed the Aurum Xtra flushable colostomy bag. These factors will drive the growth of the colostomy bags segment of the global ostomy products market during the forecast period.
The healthcare settings are further segmented into hospitals, clinics, and ASCs where ostomy procedures are performed. The stoma care department in specialty hospitals, clinics, and ASCs provides care, advice, and support to individuals who undergo surgery owing to bowel cancer and urology cases. Most of the Tier-1 and Tier-2 hospitals work under government sponsorship or through private entities. However, at present, a few private investors and healthcare companies have identified that speciality care clinics and specialty hospitals can help to increase business. In such cases, the care will be provided only in outpatient facilities. For instance, Mercy, which is one of the largest health systems in the US, includes 44 acute care centers, specialty hospitals, and clinics. More than 700 physicians manage acute centers, spespecialtyciality hospitals, and clinics. These factors will drive the growth of the healthcare settings segment of the market during the forecast period.
After a procedure is performed, many individuals opt to purchase them from retail stores and online retail stores for self-care. A few retail stores provide premium service to healthcare professionals and support them by supplying products. For instance, North West Ostomy Supplies, a member of Walgreens Boots Alliance (one of the largest retail pharmacies in the UK), supplies ostomy care products to physicians, home-care centres, and hospitals. Streus Pharmacy Bay Natural, a pharmacy and supplement store in the US, sells products developed by ConvaTec Group Plc. The presence of such suppliers in the market helps retail stores to purchase a large volume of these at discount rates. Sales of these products help retail stores to increase their market revenue. These factors will drive the growth of the retail stores segment of the market during the forecast period.
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North America is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. North America was the largest market for these in 2023. The growing number of people with colorectal cancer and Crohn's disease is increasing the demand for procedures, which, in turn, is driving the demand for these such as colostomy and ileostomy bags and accessories. Countries such as the US and Canada are dominating the regional ostomy products market owing to the presence of world-class facilities for the medical industry.
However, major ostomy product manufacturers are present in the US, and they are focusing on developing technologies for surgeries. The exports of these in the form of colostomy and ileostomy bags are continuing to increase due to the increasing elderly population in the region. Such factors are expected to drive the regional market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
AdvaCare Pharma - The company offers products such as StayDry colostomy bags that are available in 2 types, the one-piece, and the two-piece Bag.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Market growth drivers include strategic alliances among medical supply companies, fostering partnerships with educational and disease-management organizations, and collaborations with care service organizations and universities. These partnerships enhance awareness about diseases and ostomy products, promoting adoption. Mergers and acquisitions facilitate business expansion, while marketing strategies amplify product visibility and benefits.
An emerging trend is the focus on fashionable ostomy products, addressing the concerns of younger ostomy patients about appearance. Companies like C and S Ostomy Pouch Covers offer fashionable pouch covers and accessories, aiding in self-esteem and an active lifestyle. The rising adoption of ostomy belts, particularly among physically active individuals, further drives market growth.
Market growth is notably driven by strategic alliances among medical device companies. These alliances are integral to their business strategy, aiding in market penetration and business strengthening. Collaborations with educational and disease-management organizations, as well as care service providers and universities, enhance disease awareness and treatment understanding. Increased awareness facilitates product adoption. Mergers and acquisitions (M&A) and partnerships contribute to business expansion by enhancing production capabilities and product volume. Companies employ various strategies such as promotions and marketing to amplify awareness about healthcare benefits and product accessibility.
For example, in June 2022, Hollister Inc. announced an agreement to expand the availability of their medical products, including ostomy pouches and continence care products, to healthcare institutions affiliated with the American Medical Association. These strategic alliances are poised to fuel global market growth throughout the forecast period.
The focus of medical device companies on fashionable ostomy products is a driving force in market growth. Strategic partnerships with ostomy support groups, rehabilitation services, and educational institutions enhance awareness and adoption. Innovative surgical equipment such as ostomy appliances and barrier rings address patient concerns about stoma bags. Companies emphasize ostomy adhesives for improved wound care management and patient comfort. Insurance coverage and cost-effectiveness initiatives ensure product accessibility. Clearance sales promote adoption, fostering global market growth during the forecast period.
Unfavorable reimbursement in emerging countries poses significant challenges to market expansion for Stoma Care, Pouches, Accessories, Skin Barrier, Colostomy Bag, Ileostomy Bag, Urostomy Bag, Supplies, Appliances, Equipment, Care Products, Ostomy Products Machine, Medical Devices, Ostomy Barrier Rings, and Patient Education. In contrast, reimbursement policies in developed nations like the US, the UK, Canada, Australia, and France have fueled market growth for these products. Despite substantial growth potential in emerging markets such as Brazil, China, and India, challenges persist due to inadequate healthcare infrastructure and limited or nonexistent reimbursement schemes. The burden of out-of-pocket expenditure for ostomy supplies falls on individuals in regions with unfavorable reimbursement conditions.
In Europe, reimbursement fees for these products are not fixed, while in developed countries like the US and UK, reimbursement is limited and often does not cover additional supplies, necessitating personal expenditure. In France, access to care is more contingent on financial means than medical necessity, resulting in inconsistencies in categorization and reimbursement policies. These challenges are anticipated to impede market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
In the realm of ostomy care, Pouches, Skin Barriers, and Urostomy Bags play pivotal roles in ensuring comfort and confidence for individuals. The market offers a diverse range of Appliances and Equipment, including Wafers, Adhesives, and Seals, tailored to meet various needs. Emphasizing Skin Care and Maintenance, these products provide much-needed relief and aid in daily routines.
With a focus on innovation, the market continues to evolve, offering advanced Dressings and Management Products for enhanced convenience and efficacy. As per market growth analysis and research, there's a steady increase in demand for ostomy solutions, driven by an aging population and improved accessibility to healthcare. Market forecasting indicates sustained growth, with opportunities for manufacturers and suppliers to cater to evolving consumer needs.
Stay ahead in this dynamic market by leveraging comprehensive market research and growth insights to forecast demand and anticipate trends, ensuring success in meeting the needs of these patients worldwide.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Ostomy Products Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.25% |
Market Growth 2024-2028 |
USD 1.10 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.85 |
Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
Performing market contribution |
North America at 45% |
Key countries |
US, Canada, UK, Germany, and China |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., AdvaCare Pharma, ALCARE Co. Ltd., B.Braun SE, Coloplast AS, ConvaTec Group Plc, CYMED, Flexicare Group Ltd., Fortis Medical Products, Henkel AG and Co. KGaA, Hollister Inc., Marlen Manufacturing & Development Co., Nu Hope Laboratories Inc., Perfect Choice Medical Technologies, Perma-Type Company Inc., Safe n Simple LLC, Salts Healthcare Ltd., Schena Ostomy Technologies Inc., TG Eakin Ltd., and Torbot Group Inc. |
Market dynamics |
Parent market analysis, market growth and forecasting inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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