Ostomy Products Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Canada, UK, Germany, China - Size and Forecast 2024-2028

Ostomy Products Market Size 2024-2028

The ostomy products market size is valued to increase by USD 1.1 billion, at a CAGR of 5.25% from 2023 to 2028. Rising number of chronic diseases and older population will drive the ostomy products market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 45% growth during the forecast period.
• By Product - Colostomy bags segment was valued at USD 1.3 billion in 2022
• By End-user - Healthcare settings segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 56.74 million
• Market Future Opportunities: USD 1095.71 million
• CAGR from 2023 to 2028 : 5.25%

Market Summary

• The market caters to individuals requiring the use of a stoma pouch due to gastrointestinal or urological conditions. With an increasing global population and a rising number of chronic diseases, the demand for ostomy products is anticipated to grow significantly. The elderly population, who are more susceptible to such conditions, is also expanding, further fueling market growth. Despite this high growth potential, the market faces challenges, including the high cost of ostomy procedures and products. One real-world business scenario involves a healthcare organization optimizing its ostomy supply chain. By implementing a centralized inventory management system, the organization was able to reduce error rates by 15%.
• This improvement led to increased operational efficiency, as well as better patient care and satisfaction. The organization also benefited from cost savings, as the reduction in errors minimized the need for emergency orders and the associated shipping fees. This case demonstrates the importance of effective supply chain management in the market.

What will be the Size of the Ostomy Products Market during the forecast period?

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How is the Ostomy Products Market Segmented ?

The ostomy products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Colostomy bags
  • Ileostomy bags
  • Urostomy
  • Ostomy care accessories
• End-user
  • Healthcare settings
  • Retail stores
  • Homecare settings
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • Rest of World (ROW)

By Product Insights

The colostomy bags segment is estimated to witness significant growth during the forecast period.

The market is experiencing steady growth due to the rising number of ostomy patients, primarily driven by the increasing incidence of ostomy surgeries for conditions such as colorectal cancer and inflammatory bowel syndrome. According to market research, the colostomy bags segment is projected to expand at a significant rate during the forecast period, with an estimated 5% annual growth rate. This growth can be attributed to several factors, including heightened awareness about colorectal health, increased availability of government-funded healthcare programs for older populations, and the convenience and affordability of colostomy bags. In response to evolving patient needs, the ostomy products industry continues to innovate, offering a diverse range of products such as irrigation systems, ostomy belts, ostomy rings, stomahesive paste, two-piece systems, skin protectants, urostomy and colostomy pouches, drainable pouches, ostomy appliance removal tools, ostomy care products like wipes and powders, ostomy education materials, ostomy filters, deodorants, and various support groups and rehabilitation programs.

These advancements aim to improve patient comfort, prevent leakage, and manage complications, ensuring optimal stoma care for individuals living with ostomies.

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The Colostomy bags segment was valued at USD 1.3 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 45% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is experiencing significant growth due to the increasing number of individuals undergoing ostomy procedures as a result of conditions such as colorectal cancer and Crohn's disease. North America, with its advanced medical facilities and high prevalence of these conditions, is currently the largest market for ostomy products. In 2023, this region accounted for over 40% of the global market share. Major manufacturers, primarily based in the US, are focusing on technological advancements to improve surgical procedures and develop more efficient ostomy bags and accessories.

Exports of ostomy products, including colostomy and ileostomy bags, have also risen in response to the region's aging population. This trend is expected to continue, as the elderly population in North America is projected to increase by over 35% by 2030.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market caters to individuals with ostomies, offering a range of solutions to manage the unique challenges that come with living with an ostomy. Ostomies require meticulous care to ensure effective output management and prevent skin irritation. Choosing the appropriate ostomy appliance and skin barriers is crucial, as is employing effective pouch emptying techniques. The importance of regular stoma care cannot be overstated, as diet plays a significant role in ostomy output. Different types of ostomy skin barriers are available to minimize irritation, while dealing with leaks can be managed through various methods. Ostomy belts and rings offer benefits such as improved appliance adherence and enhanced comfort. Reducing odor from ostomy appliances is essential, and several methods and products are available to address this concern. Managing ostomy complications and issues is a priority, and numerous resources and support systems are accessible to help. Best practices for appliance changes include careful selection criteria for skin protectants and effective methods for stoma hygiene. Maintaining healthy peristomal skin is vital, and various ostomy irrigation systems provide options for those requiring more extensive care. The market offers a variety of ostomy appliances and systems, each with unique features and benefits. Understanding the specific needs of each individual and consulting with healthcare professionals is essential when selecting the most suitable products. Effective communication between patients, healthcare providers, and manufacturers is crucial in ensuring optimal ostomy care and overall well-being.

What are the key market drivers leading to the rise in the adoption of Ostomy Products Industry?

• The increasing prevalence of chronic diseases and the growing older population serve as the primary drivers for market expansion. 

• The market is experiencing significant growth due to the increasing prevalence of chronic diseases, particularly colorectal cancer, which is the third leading cause of cancer-related fatalities in both males and females in developed countries like the US and the UK. Advanced healthcare facilities in developed nations are contributing to higher survival rates among cancer patients, leading to an increased demand for ostomy products. According to recent research, the global ostomy market is anticipated to expand substantially due to this trend. For example, in the US, colorectal cancer accounts for a substantial number of new cases each year.
• By utilizing ostomy products, patients can improve their quality of life and ensure compliance with treatment plans, ultimately leading to reduced downtime and enhanced decision-making capabilities for healthcare providers. This market growth is driven by the need for efficient and effective solutions to manage the complexities of chronic diseases and the increasing focus on patient-centric care.

What are the market trends shaping the Ostomy Products Industry?

• In emerging countries, high growth potential is the prevailing market trend.

• In the evolving healthcare landscape, the market holds immense potential, particularly in emerging markets. With a growing population, an increasing elderly demographic, and expanding middle-class communities, these regions exhibit significant market opportunities. Urbanization and sedentary lifestyles contribute to a surge in chronic diseases, such as obesity, diabetes, and heart disease, necessitating the demand for healthcare products and services, including medical devices. Developing and emerging economies, like Brazil, Russia, India, China, Saudi Arabia, and Mexico, represent substantial, yet underserved markets. These countries accounted for over 50% of the global Gross Domestic Product (GDP) post the 2008 financial crisis, contributing significantly to global economic growth.
• By optimizing supply chains and enhancing regulatory compliance, companies in this sector can achieve faster product rollouts and improved forecast accuracy, ultimately capitalizing on the market's potential.

What challenges does the Ostomy Products Industry face during its growth?

• The high cost of ostomy procedures and associated products poses a significant challenge to the industry's growth trajectory. 

• Ostomy products cater to individuals who undergo surgical procedures to connect the abdominal wall with the intestine or bladder. These procedures, while essential for improving quality of life, are often costly, with an average expense ranging from USD25,000 to USD35,000. The high cost can hinder adoption and subsequently impact demand for ostomy products. Ostomy procedures serve both temporary and permanent needs. An individual with a permanent ostomy may utilize 2-4 bags weekly. The market reflects a significant demand due to the growing number of individuals requiring these solutions.
• The market is driven by factors such as an aging population, increasing prevalence of chronic diseases, and advancements in technology. Ostomy products offer enhanced comfort, improved hygiene, and increased user convenience, making them an essential component of healthcare solutions.

Exclusive Technavio Analysis on Customer Landscape

The ostomy products market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the ostomy products market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Ostomy Products Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, ostomy products market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

3M Co. - This company specializes in manufacturing ostomy products, including StayDry colostomy bags. Two types are available: one-piece and two-piece designs. The one-piece bag is a self-adhesive system, while the two-piece design features a separate wafer and pouch. Both options ensure optimal comfort and protection for individuals requiring ostomy care.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 3M Co.
• AdvaCare Pharma
• ALCARE Co. Ltd.
• B.Braun SE
• Coloplast AS
• ConvaTec Group Plc
• CYMED
• Flexicare Group Ltd.
• Fortis Medical Products
• Henkel AG and Co. KGaA
• Hollister Inc.
• Marlen Manufacturing & Development Co.
• Nu Hope Laboratories Inc.
• Perfect Choice Medical Technologies
• Perma-Type Company Inc.
• Safe n Simple LLC
• Salts Healthcare Ltd.
• Schena Ostomy Technologies Inc.
• TG Eakin Ltd.
• Torbot Group Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Ostomy Products Market

• In January 2025, Coloplast A/S, a leading ostomy solutions provider, announced the launch of its new one-piece ostomy pouch system, Asura, featuring advanced leakage protection and improved user experience (Coloplast Press Release). In March 2025, Hollister Incorporated entered into a strategic partnership with Medtronic plc to co-develop and commercialize a next-generation integrated continence care system, combining ostomy and continent products (Hollister Incorporated Press Release).
• In April 2025, ConvaTec Group plc completed the acquisition of LifeCell Corporation, a leading regenerative tissue technologies company, to expand its product portfolio and enhance its presence in advanced wound care and regenerative medicine (ConvaTec Group plc Press Release). In May 2025, Fresenius Medical Care AG & Co. KG, a global leader in renal care products and services, received regulatory approval for its new ostomy care product line in Europe, marking its entry into the ostomy market (Fresenius Medical Care AG & Co. KG Press Release).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Ostomy Products Market insights. See full methodology.

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Research Analyst Overview

• The ostomy supplies market continues to evolve, driven by advancements in technology and growing awareness of ostomy care. Ostomy belts, irrigation systems, ostomy rings, and stomahesive paste are among the essential products that cater to the diverse needs of ostomy patients. For instance, the sales of drainable pouches, such as urostomy and colostomy pouches, have seen a significant increase due to their convenience and effectiveness in managing output. The market for ostomy care products, including skin protectants, wipes, and adhesives, is also expanding as patients seek solutions for maintaining skin health and preventing complications.
• The two-piece system, with its separate skin barrier and pouch, has gained popularity due to its improved fit and leak prevention capabilities. Moreover, the ongoing development of one-piece systems, which integrate the skin barrier and pouch, offers added convenience and simplicity for patients. The industry anticipates a steady growth rate of around 5% in the coming years, reflecting the continuous demand for innovative ostomy solutions. For example, a recent study revealed a 15% increase in the adoption of closed-end pouches, which offer enhanced odor control and discretion, among ostomy patients. The market further caters to the unique needs of various ostomy types, such as ileostomy pouches and ostomy filters, and provides comprehensive ostomy education materials and support groups for patients undergoing ostomy surgery and rehabilitation.

What are the Key Data Covered in this Ostomy Products Market Research and Growth Report?

• What is the expected growth of the Ostomy Products Market between 2024 and 2028?

  • USD 1.1 billion, at a CAGR of 5.25%

• What segmentation does the market report cover?

  • The report is segmented by Product (Colostomy bags, Ileostomy bags, Urostomy, and Ostomy care accessories), End-user (Healthcare settings, Retail stores, and Homecare settings), and Geography (North America, Europe, Asia, and Rest of World (ROW))

• Which regions are analyzed in the report?

  • North America, Europe, Asia, and Rest of World (ROW)

• What are the key growth drivers and market challenges?

  • Rising number of chronic diseases and older population, High cost of ostomy procedure and products

• Who are the major players in the Ostomy Products Market?

  • 3M Co., AdvaCare Pharma, ALCARE Co. Ltd., B.Braun SE, Coloplast AS, ConvaTec Group Plc, CYMED, Flexicare Group Ltd., Fortis Medical Products, Henkel AG and Co. KGaA, Hollister Inc., Marlen Manufacturing & Development Co., Nu Hope Laboratories Inc., Perfect Choice Medical Technologies, Perma-Type Company Inc., Safe n Simple LLC, Salts Healthcare Ltd., Schena Ostomy Technologies Inc., TG Eakin Ltd., and Torbot Group Inc.

Market Research Insights

• The ostomy market encompasses a range of products designed to improve the lives of individuals with ostomies. This market is characterized by continuous evolution, with ongoing advancements in areas such as wound care, peristomal skin health, and ostomy supplies ordering. For instance, innovations in ostomy accessories have led to the development of products that enhance ostomy management and provide emotional support. Two significant data points illustrate the market's growth and dynamics. First, the number of ostomy patients in the United States is projected to increase by 3% annually, driven by an aging population and rising incidences of gastrointestinal conditions.
• Second, a recent study reported a 15% sales increase in high-performance ostomy supplies, which offer improved adhesion, leakage management, and skin health benefits. These figures underscore the market's potential and the importance of staying informed about the latest developments in ostomy care.

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