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The pet oral care products market size is estimated to grow by USD 472.1 million at a CAGR of 4.5% between 2023 and 2028. The pet care industry is experiencing significant growth due to several factors. Firstly, the prevalence of dental diseases among pets is on the rise, leading to an increase in demand for dental care products and services. Secondly, there has been a noticeable trend of rising animal health expenditure, as pet owners prioritize their pets' well-being and seek preventative care. Lastly, heightened awareness about pet health among pet owners, fueled by education and advancements in veterinary medicine, is driving the market forward. These factors collectively contribute to the expanding market for pet care products and services.
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The market is a significant niche within the larger animal health industry, driven by the growing awareness of the importance of pets' oral health. Pets, particularly dogs and cats, are prone to dental diseases such as plaque and tartar formation, which can lead to oral diseases and other health issues. Routine veterinary inspections and preventive home care have become essential for maintaining pets' oral health. The market for pet oral care products includes dental wipes, water additives, teeth wipes, mouthwashes, enzymatic toothpaste, dental sealants, oral gels, and oral care sprays. Metropolitan regions have a higher demand for these products due to the higher pet ownership rates and easier access to veterinary services. Rabbits and Guinea pigs also require specialized oral care products. The market is witnessing growth due to the increasing popularity of e-commerce platforms, making it easier for pet owners to access these products from the comfort of their homes. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The high prevalence of dental diseases is notably driving market growth. Periodontal disease is a common health issue among cats and dogs, affecting approximately 70% of cats and 80% of dogs by the age of three, according to the American Veterinary Medical Association (AVMA). This condition, which can lead to tooth loss and even organ failure, is preventable through regular dental care. Routine veterinary examinations are essential for identifying early signs of dental problems, including calculus, plaque buildup, gingivitis, and gum disease. Urban dwellers prioritize pet health awareness and ownership, leading to an increased demand for preventive healthcare measures. Pet oral care products, such as enzymatic toothpaste, toothbrushes, dental sealants, oral gels, oral care sprays, and dental treats, have gained popularity as a comprehensive approach to maintaining pet oral health. These products help prevent bad breath, plaque formation, and tartar buildup. In addition, pet insurance and e-commerce platforms have made these products easily accessible to pet owners. Rabbits, Guinea pigs, and hamsters also require oral care, and pet stores and pharmacies offer a range of products catering to their unique needs. Thus, such factors are driving the growth of the market during the forecast period.
The increase in number of pet owners and increased spending on pets is the key trend in the market. The market has witnessed significant growth in recent years due to the increasing pet population and rising pet ownership, particularly in urban areas. With pet humanization becoming a trend, pet owners are prioritizing preventive healthcare measures for their companions, leading to an increase in demand for oral care products. Urban dwellers, who are often busy and may not be able to attend routine veterinary examinations regularly, rely on these products to maintain their pets' dental health. Canine periodontal disease, a common condition that causes bad breath, plaque, and tartar formation, is a major concern for pet owners. To address this issue, a variety of oral care products such as enzymatic toothpaste, toothbrushes, dental sealants, oral gels, and oral care sprays are available in the market. These products are not only effective in preventing dental diseases but also in freshening pets' breath. In addition, the convenience of e-commerce platforms and the availability of these products in pet stores and pharmacies make it easier for pet owners to access them. Rabbits, Guinea pigs, and hamsters also require oral care, and there are specialized oral care products available for these pets as well. Pet insurance, which is becoming increasingly popular, also covers dental care, further boosting the market growth. Thus, such trends will shape the growth of the market during the forecast period.
The high cost associated with pet oral care products is the major challenge that affects the growth of the market. Preventive oral care measures are essential for maintaining the health and well-being of pets, particularly in urban areas where pet ownership is common and pet health awareness is increasing. However, the high cost of oral care products remains a significant barrier for many pet owners, particularly those in the middle-income bracket. This issue is further complicated by the fact that routine veterinary examinations may reveal the presence of preventable oral problems, such as canine periodontal disease and bad breath, which can lead to more expensive treatments if left untreated. Despite these challenges, the demand for pet oral care products continues to grow, driven by the increasing pet population and the availability of products through various channels, including e-commerce, pet stores, and pharmacies. The market for pet oral care products includes a range of offerings, such as enzymatic toothpaste, toothbrushes, dental sealants, oral gels, and oral care sprays, designed for various species, including dogs, rabbits, Guinea pigs, and hamsters. Products such as plaque and tartar control toothpaste and dental chews can help prevent the formation of these substances, which contribute to oral health issues. Additionally, oral care sprays and gels can provide an alternative option for pets that are resistant to toothbrushing. Pet insurance can also help offset the cost of oral care products and treatments, making them more accessible to a wider range of pet owners. As the importance of pet oral health continues to be emphasized, it is expected that the market for oral care products will continue to grow, providing opportunities for manufacturers and retailers alike. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AllAccem Inc. - The company offers SANOS which is a gingival dental sealant for dogs and cats that seals the subgingival gum line (gingival sulcus) against the formation of plaque.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The dogs segment is estimated to witness significant growth during the forecast period. The global market encompasses a wide range of offerings designed to promote oral health and prevent dental diseases in pets, particularly in dogs and cats. Dental diseases, including periodontal disease, tooth infections, and gum disease, are common among animals and can lead to poor breath, tooth fractures, and even life-threatening conditions such as organ failure and infectious diseases.
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The dogs segment accounted for USD 883.4 million in 2018. Routine veterinary inspections play a crucial role in identifying and treating these conditions, but preventive home care is equally essential. Pet owners can maintain their pets' oral hygiene through various supplies such as dental wipes, water additives, teeth-cleaning toothpaste and toothbrushes, dental chews, and oral flea and heartworm preventatives. These products help prevent plaque and tartar buildup, calculus, and gingivitis, thereby reducing the risk of tooth loss and other dental problems. The growing pet ownership and pet populations, particularly in metropolitan regions, present significant opportunities for the expansion of the pet oral care products market. Additionally, the availability of various oral hygiene supplies and dental treats catering to the unique needs of dogs and cats further fuels market growth.
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North America is estimated to contribute 39% to the growth of the global market during the market forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The pet oral care products market is witnessing significant growth due to the rising prevalence of dental diseases in pets and the increasing awareness among pet owners regarding the importance of maintaining their pets' oral health. In North America, the market holds a substantial share, driven by expanding companion animal adoption and escalating per capita animal healthcare expenditure. According to the American Pet Products Association (APPA), there are approximately 89.7 million pet dogs in the US, with an industry expenditure of USD 99 billion in 2020, up from USD 90.5 billion in 2018. Routine veterinary inspections and preventive home care have become essential to combat oral diseases such as periodontal disease, tooth infections, poor breath, calculus, gingivitis, gum disease, tooth fractures, dental treats, and infectious diseases like oral flea and heartworm. The market is witnessing a surge in demand for dental wipes, water additives, teeth-cleaning toothpaste, toothbrushes, additives, oral hygiene supplies, and dental chews to ensure optimal oral health for animals, contributing to their overall general health and preventing life-threatening conditions such as early tooth loss, organ failure, and infectious diseases.
The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The pet oral care market is witnessing significant growth due to the increasing awareness of pets' oral health and its connection to their general health. Dental diseases, including periodontal disease, tooth infections, gum disease, calculus, and gingivitis, are common in pets, especially dogs and cats. Routine veterinary inspections and preventive home care have become essential for early detection and treatment. Pet ownership in metropolitan regions is on the rise, leading to an increased demand for oral hygiene supplies such as dental wipes, water additives, toothpaste, toothbrushes, dental chews, and mouthwashes. Additives like chlorhexidine and fluoride help prevent dental diseases and improve oral health. Poor breath, tooth fractures, and tooth supporting structures damage are signs of dental diseases that can lead to life-threatening conditions like organ failure, infectious diseases, and inflammatory illnesses. Oral flea and heartworm infestations can also cause dental issues. Pet owners prioritize their pets' oral health, recognizing its importance in maintaining their overall well-being. Dental treats and chews are popular options for pet owners who want to make dental care a fun and enjoyable experience for their pets. The market for pet oral care products is expected to continue growing as pet owners become more conscious of their pets' dental health needs.
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Market Scope |
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Report Coverage |
Details |
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Page number |
135 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
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Market growth 2024-2028 |
USD 472.1 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.23 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, Germany, UK, China, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
All4pets, AllAccem Inc., Ark Naturals Co., Beaphar Beheer BV, Boehringer Ingelheim International GmbH, Central Garden and Pet Co., Ceva Sante Animale, Dechra Pharmaceuticals Plc, HealthyMouth LLC, ImRex Inc., Manna Pro Products LLC, Nestle SA, Petosan AS, Petsmile, TropiClean Pet Products, Vets Best, Vetoquinol SA, and Virbac Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Animal Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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