Pharma E-Commerce Market in Europe by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR40542

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The pharma e-commerce market in Europe has the potential to grow by USD 12.81 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 13.64%.

This pharma e-commerce market research report of Europe provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (Rx and OTC) and geography (UK, Germany, and rest of Europe). The pharma e-commerce market report of Europe also offers information on several market vendors, including apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., and Zur Rose Group AG among others.

What will the Pharma E-commerce Market Size in Europe be in 2021?


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Pharma E-commerce Market in Europe: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The availability of internet providing convenience to consumers is notably driving the pharma e-commerce market growth in Europe, although factors such as illegal and counterfeit trading of drugs through e-pharmacy may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the pharma e-commerce industry in Europe get your FREE report sample now.

  • The consumers in Europe have access to a secure Internet facility that enables the consumers to order medicines online.
  • Consumers can order medicines through the online platform, which allows them to easily find the required drugs and order them from the consolidated options.
  • The usage of the online platform brings forth information such as side effects, information on low-cost substitutes of the medicine, medicine reminders, and drug interactions, to the consumers.
  • European countries have over 350 million internet users and over 7,000 authorized pharmacy e-commerce websites.
  • The wide variety of available products helps consumers in making improved online purchases.
  • The growing older population and increasing chronic diseases will drive the growth of the pharma e-commerce market in Europe.
  • Residents in the EU have a higher life expectancy in comparison to other developed countries.
  • A large volume of the older population in the region is suffering from several chronic diseases that increase their dependency on families and caregivers.
  • Baby boomers are increasingly purchasing medications online for age-related illnesses and preventive healthcare.
  • The inability of the geriatric population to travel long distances boosts the demand for pharma e-commerce. 

This pharma e-commerce market analysis report of Europe also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Pharma E-commerce Market Vendors in Europe?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • apo-rot BV
  • Dirk Rossmann GmbH
  • Euro Apotheke K Talu eK
  • Mail.Ru Group Ltd.
  • McKesson Corp.
  • myCARE e.k
  • UK MEDS Direct Ltd.
  • Walgreens Boots Alliance Inc.
  • Zur Rose Group AG


The pharma e-commerce market in Europe is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the pharma e-commerce market forecast report of Europe for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Pharma E-commerce Market in Europe?


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45% of the market’s growth will originate from the rest of Europe during the forecast period. Market growth in the rest of Europe will be faster than the growth of the market in the UK and Germany.

The increasing vendor penetration in the market, leading to the availability of a wide range of products and brands will facilitate the pharma e-commerce market growth in rest of Europe over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Pharma E-commerce Market in Europe?


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The pharma e-commerce market share growth in Europe by the Rx segment will be significant during the forecast period. As the adoption of technology in Europe is high, it supports the growth of the Rx pharma e-commerce market during the forecast period. The increasing awareness is attracting numerous consumers to purchase medicines through an e-commerce platform, which is a major driving factor for the market growth.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the pharma e-commerce market size in Europe.



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What are the Key Factors Covered in this Pharma E-commerce Market Report of Europe?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive pharma e-commerce market growth in Europe during the next five years
  • Precise estimation of the pharma e-commerce market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the pharma e-commerce industry across UK, Germany, and rest of Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of pharma e-commerce market vendors in Europe 

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The pharma e-commerce market growth will increase by $10.69 billion during 2019-2024.
The pharma e-commerce market is expected to grow at a CAGR of 13.62% during 2019-2024.
Technavio has segmented the pharma e-commerce market by product (Rx and OTC) ,other 1 (Lead generation, Brand awareness, Thought leadership, and Others) , and geographic (UK, Germany, and Rest of Europe).
apo-rot BV, Euro Apotheke K. Talu eK, Mail.Ru Group, McKesson Corp., myCARE e.K., ROSSMANN, SHOP APOTHEKE EUROPE N.V., UK Meds Direct Ltd., Walgreens Boots Alliance Inc., Zur Rose Group AG are a few of the key vendors in the pharma e-commerce market.
UK will register the highest growth rate of 39.66% among the other regions. Therefore, the pharma e-commerce market in UK is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the pharma e-commerce market growth are:
  • Availability of internet providing convenience to consumers
  • Integration of EHRs with electronic data collection systems
The pharma e-commerce market vendors should focus on grabbing business opportunities from the rx segment as it accounted for the largest market share in the base year.
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