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Pharma E-Commerce Market in Europe Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR40542
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The pharma e-commerce market share in Europe is expected to increase by USD 12.81 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 14%.

This pharma e-commerce market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers pharma e-commerce market segmentation in Europe by product (Rx and OTC) and geography (UK, Germany, and the Rest of Europe). The pharma e-commerce market report in Europe also offers information on several market vendors, including apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., and Zur Rose Group AG among others.

What will the Pharma E-commerce Market Size in Europe be During the Forecast Period?

Pharma E-Commerce Market Size

Download the Free Report Sample to Unlock the Pharma E-commerce Market Size in Europe for the Forecast Period and Other Important Statistics

 

Pharma E-commerce Market in Europe: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The availability of internet providing convenience to consumers is notably driving the pharma e-commerce market growth in Europe, although factors such as illegal and counterfeit trading of drugs through e-pharmacy may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the pharma e-commerce industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Pharma E-commerce Market Driver in Europe

The consumers in Europe have access to a secure Internet facility that enables the consumers to order medicines online. Consumers can order medicines through the online platform, which allows them to easily find the required drugs and order them from the consolidated options. The usage of the online platform brings forth information such as side effects, information on low-cost substitutes of the medicine, medicine reminders, and drug interactions, to the consumers. European countries have over 350 million internet users and over 7,000 authorized pharmacy e-commerce websites. The wide variety of available products helps consumers in making improved online purchases.

Key Pharma E-commerce Market Trend in Europe

The growing acceptance in newly regulated European states is another factor supporting the pharma e-commerce market share growth in Europe. With the growing awareness about the availability of medicines through e-commerce platforms, newly regulated European states such as Austria, France, and Spain are venturing into the market. There is a huge shortage of pharmacists in the rural sector. The availability of advanced medicines is limited to developed urban regions, and the rural areas have limited access to quality healthcare. Thus, it becomes imperative for the regions to leverage and utilize the existing technology to provide advanced medical services such as online medicine ordering to an optimum level to satisfy the healthcare needs of the region.    

Key Pharma E-commerce Market Challenge in Europe

The illegal and counterfeit trading of drugs through e-pharmacy will be a major challenge for the pharma e-commerce market in Europe during the forecast period. When drugs are sold through a virtual platform, confirming the authenticity of the products is a difficult task. With the growing adoption of pharma e-commerce, numerous websites are finding it as a source to provide illegal drugs through this medium. The most commonly used illegal drugs in Europe are cannabis, heroin, and cocaine.  The sales of illegal drugs in Europe are posing a serious threat to society, as it is increasing drug-related crimes and deaths due to a drug overdose.

This pharma e-commerce market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the pharma e-commerce market in Europe as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the pharma e-commerce market in Europe during the forecast period.

Who are the Major Pharma E-commerce Market Vendors in Europe?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • apo-rot BV
  • Dirk Rossmann GmbH
  • Euro Apotheke K Talu eK
  • Mail.Ru Group Ltd.
  • McKesson Corp.
  • myCARE e.k
  • SHOP APOTHEKE EUROPE NV
  • UK MEDS Direct Ltd.
  • Walgreens Boots Alliance Inc.
  • Zur Rose Group AG

 

This statistical study of the pharma e-commerce market in Europe encompasses successful business strategies deployed by the key vendors. The pharma e-commerce market in Europe is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Apo-rot BV - The company offers pharmaceutical products through an online portal.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The pharma e-commerce market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Pharma E-commerce Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the pharma e-commerce market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the internet and direct marketing retail market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Pharma E-commerce Market in Europe?

Pharma E-Commerce Market Market segmentation by region

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45% of the market's growth will originate from Rest of Europe during the forecast period. Market growth in this region will be faster than the growth of the market in Europe and the UK.

The late adoption of pharma e-commerce leading to high awareness and growing adoption in the current market scenario will facilitate the pharma e-commerce market growth in the Rest of Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Pharma E-commerce Market in Europe?

Pharma E-Commerce Market Segmentation

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The pharma e-commerce market share growth in Europe by the Rx segment will be significant during the forecast period. One of the major reasons for the market growth is the improved life expectancy of people resulting in the growth of the older population. As e-commerce offers the convenience of ordering medicines from home, it is widely being accepted among the older population. Hence, the sales of Rx medicine through the online platform are expected to increase. The rising affluence in emerging markets such as France, Austria, and Spain is a major driver of the market. The penetration of e-commerce vendors is increasing significantly in these emerging countries, resulting in growing awareness among customers regarding the availability of Rx medicines through an online platform.

This report provides an accurate prediction of the contribution of all the segments to the growth of the pharma e-commerce market size in Europe and actionable market insights on post COVID-19 impact on each segment.

 

Pharma E-commerce Market Scope in Europe

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 14%

Market growth 2021-2025

$ 12.81 billion

Market structure

Fragmented

YoY growth (%)

13.00

Regional analysis

Europe

Performing market contribution

Rest of Europe at 45%

Key consumer countries

UK, Germany, and Rest of Europe

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., and Zur Rose Group AG

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Pharma E-commerce Market Report in Europe?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive pharma e-commerce market growth in Europe during the next five years
  • Precise estimation of the pharma e-commerce market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the pharma e-commerce industry in Europe
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of pharma e-commerce market vendors in Europe

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Rx - Market size and forecast 2020-2025
    • OTC - Market size and forecast 2020-2025
    • Market opportunity by Product

    Customer landscape

    • Customer landscape

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • UK - Market size and forecast 2020-2025
    • Germany - Market size and forecast 2020-2025
    • Rest of Europe - Market size and forecast 2020-2025
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • apo-rot BV
    • Dirk Rossmann GmbH
    • Euro Apotheke K Talu eK
    • Mail.Ru Group Ltd.
    • McKesson Corp.
    • myCARE e.k
    • SHOP APOTHEKE EUROPE NV
    • UK MEDS Direct Ltd.
    • Walgreens Boots Alliance Inc.
    • Zur Rose Group AG

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
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    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
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    Pharma E-commerce Market in Europe market growth will increase by $12.81 bn during 2021-2025.
    The pharma e-commerce market in europe market is expected to grow at a CAGR of 14% during 2021-2025.
    Technavio has segmented the pharma e-commerce market in europe market by product (Rx and OTC) ,geography (UK, Germany, Rest of Europe, and Others) , and geographic (UK, Germany, and Rest of Europe).
    apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., Zur Rose Group AG are a few of the key vendors in the pharma e-commerce market in europe market.
    Rest of Europe will register the highest growth rate of 45% among the other regions. Therefore, the pharma e-commerce market in europe market in Rest of Europe is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the pharma e-commerce market in europe market growth are:
    • availability of Internet providing convenience to consumers
    • Availability of multiple payment options
    The pharma e-commerce market in europe market vendors should focus on grabbing business opportunities from the rx segment as it accounted for the largest market share in the base year.
    • What are the key global market and the regional market share?
    • What are the revenue-generating key market segments?
    • What are the key factors driving and challenging this market’s growth?
    • Who are the key market vendors and their growth strategies?
    • What are the latest trends influencing the growth of this market?
    • What are the variables influencing the market growth in the primary regions?
    • What are the factors influencing the growth of the parent market?
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