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The Photo Editing Software Market size is forecast to increase by USD 520.16 million, at a CAGR of 7.81% between 2023 and 2028. The market's growth rate is contingent upon numerous factors, such as the rising adoption of photo editing software within the global event industry, the burgeoning demand for web designing services, and the uptick in investments and partnerships aimed at service expansion. These variables collectively influence the trajectory of market expansion, reflecting a convergence of technological advancements, industry trends, and strategic initiatives. The escalating utilization of photo editing software underscores its pivotal role in enhancing visual content for events worldwide. Concurrently, the increasing demand for web design services reflects the importance of digital presence and user experience in today's online landscape. Moreover, the surge in investments and collaborations signifies a concerted effort to meet evolving customer needs and broaden service offerings, shaping the market's growth prospects. Thus, these interrelated factors delineate the landscape for the anticipated advancement of the market.
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The commercial segment is estimated to witness significant growth during the forecast period. The market has witnessed significant commercial adoption across diverse end-users, fuelled by the increasing demand for visually appealing content. In addition, in the commercial sector, marketing and advertising agencies leverage editing software for photo to enhance and optimize images for campaigns, creating compelling visuals that resonate with target audiences.
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The commercial segment was the largest segment and was valued at USD 725.82 million in 2018. Moreover, e-commerce businesses employ these tools to enhance product images, providing a more attractive and immersive shopping experience for online consumers. In addition, companies offering in commercial segments are Adobe Inc, GIMP, Lightricks Ltd., Afterlight Collective Inc., PhotoUp Inc., and others. Furthermore, the media and entertainment industry extensively relies on software for post-production work, ensuring high-quality visuals in films, television, and digital media. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The rising use of editing software using the Windows segment will increase the market growth. In the global market, the Windows segment stands out as a dominant platform, offering a robust environment for various photo editing applications. In addition, a plethora of editing software, including Adobe Inc. developed Adobe Photoshop, Corel Corp developed CorelDRAW, and others, are optimized for compatibility with the Windows operating system. Furthermore, the widespread adoption of Windows across personal computers and laptops contributes to the prominence of the platform in the market. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. North America serves as an essential force in the global market, playing a crucial role in the industry's growth and innovation. In addition, the region's advanced technological infrastructure, coupled with a high penetration of digital devices, fuels a strong demand for sophisticated editing tools. Moreover, the presence of major market players, innovative startups, and a large community of photographers and content creators contribute to the vibrancy of the North American market. Furthermore, enterprises sell their products through company websites and online marketplaces. In addition, website designing is one of the major aspects for enterprises as visuals draw the attention of customers and increase the number of visitors. Hence, such factors are driving the market growth in North America during the forecast period.
The market, despite challenges post-pandemic, continues to thrive, aiming to surpass pre-pandemic levels. With the rise of social media facial recognition and the integration of artificial intelligence, virtual reality, and computational algorithms, editing tools now offer advanced features like 3D-imaging tools, layered editing, and automated processes. Users seek high-definition quality images, adjusting image orientation, applying special effects, tints, and enhancing color balance, contrast, and brightness. These software cater to diverse needs, from digital photographs to portraits, selfies, and landscapes, optimizing photo quality while saving time and money. They address challenges like bright areas, shadows, noise, and sharpness, ensuring impeccable results across various social media platforms.
One of the key factors driving the market growth is the increasing use of photo editing software in the global event industry. The global event industry has diversified and expanded to include a broad array of occasions, from weddings and parties to corporate conferences and trade shows. In addition, as the scale and diversity of events increase, organizers seek innovative ways to enhance attendee experiences, making editing a popular choice.
Moreover, event attendees now expect more than traditional event setups. In addition, they seek engaging and interactive elements that go beyond basic photo sessions. Furthermore, the software, with its customizable features, augmented reality options, and social media integrations, fulfills these expectations, providing a unique and enjoyable experience. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the market growth is the growing adoption of AR in photo editing. The growing demand for artistic photography is driving innovations, including the implementation of AR in the editing process. In addition, AR includes the integration of the users real-world environment with digital images. Furthermore, photo editing software adds special artistic effects to the captured photos by changing ordinary photos to AR artwork.
Moreover, photo editing software is experiencing an increase in its adoption, due to the rising penetration of smartphones and the integration of high-definition cameras in smartphones. In addition, the evolution of depth-sensing cameras in smartphones is also enabling the use of AR in the photo editing process. Furthermore, smartphone cameras are equipped with depth sensors that are capable of scanning 3D objects. Hence, such factors are driving the market growth during the forecast period.
Increasing piracy of photo editing software is one of the key challenges hindering market growth. The rising piracy of licensed editing software is creating major revenue losses to the companies in the market. In addition, software piracy refers to downloading commercial software online from unauthorized websites without payment or by paying for duplicated copies of software. Furthermore, sharing software with other users is also considered piracy.
Moreover, this is because installing a program or software on multiple computers often violates the license agreement. Therefore, using unlicensed or improperly licensed programs can lead to civil or criminal cases of copyright violation. Furthermore, software piracy is done through an illegal way of counterfeiting, distributing, and using the software content. Hence, such factors are hindering the market growth during the forecasting period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ACD Systems International Inc: The company offers Photo Studio Ultimate 2024, Photo Studio Professional 2024, Photo Studio Home 2024, Photo Studio for Mac 10 and Gemstone Photo Editor 1.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Market analysis and report of qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments.
The market experiences exponential growth, driven by advanced computational algorithms and the proliferation of AI technology. With a surge in digital pictures and internet usage, non-professional users seek free picture editing software with basic editing functions like colour correction and background modifications. Fashion industries leverage social media marketing firms to enhance brand visibility on platforms like Instagram and Facebook, stimulating demand for photo editor apps. As technology improvements enhance camera technology in modern smartphones, the market witnesses a rise in editing capabilities through apps like VSCO, Lightroom, and Snapseed. With online sharing and photo editing app downloads on the rise, the global photo editor app industry thrives, catering to the diverse needs of users across Android/iOS platforms and desktop/laptop computers.
Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.81% |
Market Growth 2024-2028 |
USD 520.16 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.63 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, Japan, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ACD Systems International Inc., Adobe Inc., Afterlight Collective Inc., Alphabet Inc., Apple Inc., Corel Corp., CyberLink Corp., DxO, GIMP, Inmagine Lab Pte. Ltd., MAGIX Software GmbH, ON1, PhotoUp Inc., PicsArt Inc., Samsung Electronics Co. Ltd., Serif Europe Ltd., Skylum, Capture One, Lightricks Ltd., and Polarr Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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