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The US - portable air humidifier and dehumidifier market size is forecast to increase by USD 387.48 million at a CAGR of 5.63% between 2023 and 2028. Several factors play a crucial role in the market's growth, such as the innovation and portfolio extension leading to portable air humidifier and dehumidifier product premiumization, the increased air pollution and concerns over indoor air quality, and the convenience, ease of use, and portability of portable air humidifiers and dehumidifiers.
The report includes a comprehensive outlook on the US Portable Air Humidifier and Dehumidifier Market, offering forecasts for the industry segmented by Product, which comprises portable air humidifier and portable air dehumidifier. Additionally, it categorizes End-user into residential, commercial, and industrial, and covers Distribution Channel, including offline and online. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Convenience, ease of use, and portability are the key factors driving market growth. Growing technological innovation and advances in home appliances drive the demand for portable air humidifiers and dehumidifiers. Customers seek devices that are convenient to use and portable. To capitalize on this, market players like Danby, Honeywell International, Whirlpool, and others are introducing user-friendly and portable home appliances that require low maintenance. The portfolio of these appliances is expanding significantly.
Furthermore, the growth in consumer discretionary income also drives their annual household expenditure, which constitutes the expenses on the purchase of household appliances. Such growth in discretionary income drives the inclination of consumers toward high-end appliances and will drive the value sales of the US household appliances market. Thus, due to such factors, the US portable air humidifier and dehumidifier market will witness growth during the forecast period.
The availability of multi-functional portable air humidifiers and dehumidifiers is the primary trend shaping market growth. The players continuously engage in product innovation to gain market competence, higher customer attention, expand the customer base, and generate demand for products. Therefore, they are coming up with a multi-functional portable air humidifier and dehumidifier. Multi-functioning products also eliminate the need for different products, such as humidifiers, dehumidifiers, air purifiers, and oil diffusers. At the same time, they save space, money, and effort on the operation and provide more convenience and better results.
For example, the Venta Airwasher Technologies 2-in-1 Humidifier purifies and humidifies air simultaneously. These products are energy efficient, with auto shut-off features. They also do not require filter replacements and do not have white dust issues. Other US - portable air humidifier and dehumidifier market players are also introducing and innovating such multi-featured products. These trends are expected to boost the growth of the US portable air humidifier and dehumidifier market during the forecast period.
An increase in R&D investments and a decrease in profit margin is a significant challenge that affects market growth. The high demand for portable air humidifiers and dehumidifiers in the US and intense market competition compel market players to invest in R&D to gain a competitive edge in the market. However, heavy R&D investments increase operational costs, thereby leading to narrower profit margins. In addition, increasing product prices is also difficult for the players due to intense competition and the presence of many regional players that offer high-quality products at low prices.
Besides, indirect substitutes such as air conditioners and air purifiers equipped with features of humidification and dehumidification magnify market competition, further making a hike in product prices difficult. This reduced profit margin demotivates vendor operations and investments. Therefore, these factors lead to huge price challenges, which in turn will impede the growth of the US portable air humidifier and dehumidifier market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
US Portable Air Humidifier and Dehumidifier Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 18 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The portable air humidifier segment is estimated to witness significant growth during the forecast period. The portable air humidifier segment epitomizes convenience and efficacy. With customizable mist levels and near-silent operation, it provides personalized comfort without disturbance. Portable air humidifiers product signifies a blend of innovation and practicality, meeting the unique needs of the thriving US - portable air humidifier and dehumidifier market.
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The portable air humidifier segment was the largest segment and was valued at USD 709.06 million in 2018. For instance, Dyson purifier humidifying cool formaldehyde products automatically detects and collects airborne pollutants as well as the amount of moisture in the air. It then distributes hygienically humidified and cleansed air throughout the space, providing cooling when needed. It also provides sanitary humidification, sophisticated filtration, and a deep cleaning cycle. Therefore, the increase in demand for portable air humidifiers among the end-users will fuel the growth of the US - portable air humidifier and dehumidifier market during the forecast period.
The US - portable air humidifier and dehumidifier market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
US Portable Air Humidifier And Dehumidifier Market Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.63% |
Market Growth 2024-2028 |
USD 387.48 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.27 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AlorAir Solutions Inc., Amana, Arovast Corp., BONECO AG, Danby, Dyson Group Co., Friedrich Air Conditioning, Haier Smart Home Co. Ltd., HeavenFresh, Honeywell International Inc., Koninklijke Philips N.V., Lasko Products LLC, LG Electronics Inc., Newell Brands Inc., Stadler Form Aktiengesellschaft, Sunpentown International Inc., Venta Air Technologies Inc., and Whirlpool Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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