Air Purifier Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

The air purifier market share is expected to increase to USD 5.08 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.14%.

This air purifier market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers air purifier market segmentation by technology (HEPA, electrostatic precipitators, ionizers and ozone generators, and others) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The air purifier market report also offers information on several market vendors, including 3M Co., Aerus LLC, AllerAir Industries Inc., Americair Corp., Austin Air Systems Ltd., Blue Star Ltd., Breville Group Ltd., Camfil AB, Coway Co. Ltd., Daikin Industries Ltd., Dyson Ltd., Eureka Forbes Ltd., Guardian Technologies LLC, Hamilton Beach Brands Inc., Havells India Ltd., Honeywell International Inc., IQAir AG, Koninklijke Philips NV, LG Electronics Inc., MIDEA Group Co. Ltd., Panasonic Corp., Samsung Electronics Co. Ltd., Sharp Corp., Unilever PLC, Whirlpool Corp., and Xiaomi Inc. among others.

What will the Air Purifier Market Size be During the Forecast Period?

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Air Purifier Market: Key Drivers, Trends, and Challenges

The technological innovation and portfolio extension leading to product premiumization is notably driving the air purifier market growth, although factors such as presence of counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the air purifier industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Air Purifier Market Driver

• One of the key factors driving the global air purifier market growth is the technological innovation and portfolio extension leading to product premiumization.
• The changing customers' preferences and demands have driven the demand for innovative products. This has forced the vendors in the market to constantly engage in innovation and R&D to succeed in the competitive market.
• The major innovations introduced in the market are in terms of technologies, performance, features, and designs.
• The customers seek air purifiers that can perform multiple tasks with minimal resources. To meet such evolving customer needs, vendors are continuously widening their product portfolios.
• With the growing purchasing power and rising disposable income, customers are gradually increasing their spending on air purifiers. This has propelled the demand for premium air purifiers, especially for residential applications.
• The growth in product premiumization and product line extension, coupled with the growing customer expenditure on air purifiers, will drive value sales in the global air purifier market during the forecast period.

Key Air Purifier Market Trend

• The growing popularity of energy-efficient air purifiers is one of the key air purifier market trends supporting market growth.
• The preference for eco-friendly air purifiers over conventional air purifiers has been increasing as energy efficiency is becoming important for these appliances.
• The normal air purifiers that are operated continuously consume electricity even more than that of a new refrigerator. At the same time, energy-efficient air purifiers offer almost 40% energy savings.
• Most of the vendors in the market are now focusing on offering energy-efficient air purifiers.
• The government directives and regulatory agencies in the Americas and Europe have mandated energy rating norms.
• Several vendors in the market, such as 3M, Unilever, and Coway, offer energy-efficient air purifiers.
• New air purifiers in the market even have Energy Star ratings according to their energy consumption. This makes these air purifiers eco-friendly and economical.
• The preference for such energy-efficient air purifiers is expected to augment the growth of the market during the forecast period.

Key Air Purifier Market Challenge

• The rise in presence of counterfeit products will be a major challenge for global air purifier market growth during the forecast period.
• The penetration of e-commerce is also facilitating the distribution, sales, and reach of counterfeit products.
• The relatively low price of counterfeit products is one of the factors that contribute to their demand. Hence, the availability of counterfeit products adversely affects the sales and pricing strategies of market vendors by diluting their market shares and damaging their reputation.
• The global vendors are compelled to lower the prices of their products, which reduces their profit margins. This also affects the value of sales in the market.
• Established global vendors in the market are striving to penetrate developing markets, such as India and China, which have a significant presence of counterfeit products.
• The presence of counterfeit products is expected to limit the growth of the market during the forecast period.

This air purifier market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global air purifier market as part of the global household appliances market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the air purifier market during the forecast period.

Who are the Major Air Purifier Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• 3M Co.
• Aerus LLC
• AllerAir Industries Inc.
• Americair Corp.
• Austin Air Systems Ltd.
• Blue Star Ltd.
• Breville Group Ltd.
• Camfil AB
• Coway Co. Ltd.
• Daikin Industries Ltd.
• Dyson Ltd.
• Eureka Forbes Ltd.
• Guardian Technologies LLC
• Hamilton Beach Brands Inc.
• Havells India Ltd.
• Honeywell International Inc.
• IQAir AG
• Koninklijke Philips NV
• LG Electronics Inc.
• MIDEA Group Co. Ltd.
• Panasonic Corp.
• Samsung Electronics Co. Ltd.
• Sharp Corp.
• Unilever PLC
• Whirlpool Corp.
• Xiaomi Inc.

This statistical study of the air purifier market encompasses successful business strategies deployed by the key vendors. The air purifier market is fragmented and the vendors are deploying growth strategies such as M&A activities to compete in the market.

Product Insights and News

• 3M Co.- The company offers air filters such as Filtrete MPR 2800, Filtrete MPR 2200 Premium Allergen and Home Pollutants Air filters, Filtrete MPR1900, and others.
• Coway Co. Ltd. - The company offers an air purifier with a Max2 Green filter that combines activated carbon and ultrafine particle filters to offer maximum performance and easy maintenance.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The air purifier market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Air Purifier Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the air purifier market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Air Purifier Market?

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44% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for air purifiers in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The increased introduction of global brands and products in the market, the rising adoption of premium and technologically advanced air purifiers, the growing knowledge and awareness of air purifiers and their benefits, and the development of the commercial sector will facilitate the air purifier market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 disrupted the operations of industries. The governments of various countries in APAC imposed lockdowns to contain the spread of the disease. The manufacturing process of air purifiers was halted due to lockdowns in the first half of 2020. However, with the lifting of lockdowns, the sales of and demand for air purifiers have increased at hospitals, government agencies, and residential buildings across the region.

What are the Revenue-generating Technology Segments in the Air Purifier Market?

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The air purifier market share growth in the HEPA segment will be significant during the forecast period. HEPA technology is gaining traction in the global air purifier market and is largely used in air purifiers for air filtration. HEPA filters are more reliable as they help in removing even the tiniest pollutant particles in the air. Such factors will drive market growth in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the air purifier market size and actionable market insights on post COVID-19 impact on each segment.

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Smart Air Purifier market - The market share is expected to reach an estimated USD 3.97 billion by 2026 at an accelerating CAGR of 9.28%.

Robotic Air Purifier market - The market share is expected to grow by an estimated USD 486.54 million by 2026 at an accelerating CAGR of 11.37%.

Car Air Purifier market - The market has the potential to grow by USD 859.10 mn during 2021-2025, and the market's growth momentum will decelerate at a CAGR of 9.20%.

US Residential Air Purifier market - The market size is expected to reach a value of USD 632.39 million, at a CAGR of 5.94%, during 2021-2025. 

Portable Air Purifier market - The market share is expected to increase to USD 5.84 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 10.27%.

China Residential Air Purifier market - The market share is expected to increase by USD 219.1 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.4%.

Residential Portable Air Purifier market - The market size is expected to grow by USD 1.90 bn and record a CAGR of 5% during 2020-2024.

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What are the Key Data Covered in this Air Purifier Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive air purifier market growth during the next five years
• Precise estimation of the air purifier market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the air purifier industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of air purifier market vendors

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