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The global air purifier market size is estimated to increase by USD 7.18 billion, at a CAGR (Compound Annual Growth Rate) of 8.57% between 2023 and 2028. The air purifier market expansion is influenced by various elements, including technological advancements and product diversification such as smart air purifiers, which contribute to premiumization. These innovations enhance the market's value proposition. Additionally, escalating air pollution levels serve as a significant concern, driving the demand for portable air purifiers as a solution. Furthermore, the convenience and ease of use associated with air purifiers add to their appeal, making them an increasingly popular choice for consumers.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The commercial segment is estimated to witness significant growth during the forecast period. In many commercial spaces, such as educational institutions, shopping malls, workplaces, hospitals, hotels, theaters, and other commercial locations, purifiers are used. Restaurants and hotels use activated carbon and HVAC HEPA air purifiers to remove harmful particles, smoke, and odors in the air, improving indoor air quality.
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The commercial segment was the largest segment and was valued at USD 6.22 billion in 2018. The demand for filters is being driven by rapid urbanization in developing countries like India. Thus, the rapid adoption of purifiers owing to their benefits, including the removal of allergens and harmful particles from the air, is expected to fuel the commercial segment, thereby spurring the growth of the market during the forecast period.
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APAC is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is considered to be the largest geographical segment of the market, and the market is anticipated to grow at a significant rate during the forecast period owing to rising pollution levels in countries such as India and China.
Due to the increasing introduction of world brands and products on the market, this very strong growth in APAC markets is accounted, for the rising adoption of premium and technologically advanced, the growing knowledge and awareness and their benefits, and the development of the commercial sector. China is the most prominent market in APAC, owing to the growing concerns over deteriorating air quality and the increased spending by Chinese consumers on purifiers.
Health awareness regarding urban air pollution is crucial as standard of living improves in developing regions. Industrial activities and vehicular emissions contribute significantly to outdoor air pollution, exacerbating respiratory conditions such as asthma and increasing the risk of airborne infections. To mitigate these effects, air purification solutions employing mechanical air filters are essential. Filters like submicron glass fibers, extended-surface filters, and pleated filters effectively trap respirable particles such as mold spores, animal dander, and dust mite allergens. They also target harmful urban pollutants including viruses and bacteria, enhancing indoor air quality. In regions with high pollution levels, raising health awareness about the benefits of air purification and using efficient filtration technologies becomes imperative for maintaining respiratory health. By addressing the sources of urban air pollution and implementing effective filtration systems, communities can strive towards healthier environments and improved standard of living for all residents.
The technological innovation and portfolio extension leading to product premiumization are driving growth in the market. Over the years, there has been an increase in competition in the market. In addition, the growing technological advances and innovations have changed customers' preferences and demands, thus driving the demand for innovative products such as robotic air purifiers. This has made it difficult for competitors to compete in the market, so they have continuously engaged in innovation and research, and development.
In addition, with the growing purchasing power and rising disposable income, customers are gradually increasing their spending on purifiers. The performance is expected to be positively influenced by increased investments from markets in developing innovative materials and technologies, along with reforming the interior aesthetic appeal of households and commercial spaces. The growing customer expenditure on purifiers will drive value sales in the market during the forecast period.
The introduction of smart, connected air purifiers is a key trend in the market. Increasing demand for air purifiers and increasing demand for advanced air purifiers and innovative products increase opportunities for companies to introduce purifiers. The smart purifiers offered in the market are user-friendly, feature various technologies, and are aesthetically improved, thus enabling users to operate purifiers easily without any hassle.
However, to address the growing demand for smart purifiers and air ionizers, many companies have started offering smart air purifiers in the market. It will also allow users to control the system and check air quality by means of an application. The introduction of such purifiers will drive the market growth and trends during the forecast period.
The long product lifecycle is a major challenge in the market. Air purifiers that, when cleaned, are continuously in contact with humid environments and maintenance processes can get damaged due to rusting. To avoid such risks, companies produce air purifiers with stainless steel or high-grade plastic materials, thus ensuring that these appliances are both lightweight and long-lasting.
Moreover, the long replacement cycle of purifiers reduces the frequency of their replacement, thus limiting the year-over-year growth of the market. There is a reduction in the frequency of product purchases due to lower maintenance requirements for purifiers. These factors are likely to hinder the growth of the market during the forecast period.
The Air Purifier market trends and analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the Air Purifier market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co.- The company offers air purifiers such as Filtrete Smart Room air purifier FAP SC02W medium room, Filtrete Smart Room air purifier FAP ST02 large room.
The Air Purifier market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the realm of air quality strategy and pollution campaigns, combating airborne diseases is pivotal. Regulations like the Clean Air Act drive the development of environmentally friendly product substitutes and air purification technologies such as HEPA in industrial, activated carbon filters, UV filters, and ionic filters. These innovations, often integrated into smart home technologies and humidifiers, enhance air quality sensors and mitigate bio-contaminants like pollen, charcoal, and gases.
Moreover, for healthcare facilities and life sciences applications, air filtration protection is crucial, aiming to remove airborne viruses and harmful pollutants effectively. Brands like Blueair and Levoit offer products such as the Blue Pure Max, known for their virus removal capacity and robust design suitable for residential and commercial use. These solutions differentiate themselves with unique features, dispelling misconceptions and promoting performance efficacy across diverse metropolises. As awareness grows, integrating luxury items with high coverage area and noise reduction, consumers seek the nirvana of cleaner, healthier air environments.
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Industry Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.57% |
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Market growth 2024-2028 |
USD 7.18 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.32 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, Japan, Germany, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
3M Co., AllerAir Industries Inc., Americair Corp., AustinAir, Blue Star Ltd., Breville Group Ltd., Camfil AB, Daikin Industries Ltd., Dyson Group Co., Eureka Forbes Ltd., Hamilton Beach Brands Holding Co., Havells India Ltd., Honeywell International Inc., IQAir AG, Koninklijke Philips N.V., LG Electronics Inc., MIDEA Group Co. Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., and Whirlpool Corp. |
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Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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