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The portable coolers market size is forecast to increase by USD 5.36 billion at a CAGR of 11.99% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing popularity of outdoor activities and the growing trend of customization. With more people engaging in camping, picnics, and other outdoor pursuits, the demand for portable coolers that can keep beverages and perishable items cool is on the rise. Additionally, consumers are seeking personalized Sports options, leading to a trend toward customizable coolers with unique designs and features. Furthermore, the long product life cycle of portable coolers ensures a steady market, as these products are often used for several years. Hard-side coolers with stainless steel material, a popular choice for camping, catering, military applications, and medical settings, offer enhanced benefits over soft-side coolers. Overall, the market is poised for continued growth, fueled by consumer preferences for outdoor activities and customization.
Portable coolers are appliances designed for temperature control and come in various types such as Air coolers, Beverage coolers, and Evaporative coolers. These coolers provide Health and hygiene benefits, making them essential during remote work or outdoor activities such as trips and football. The market for Portable Coolers is experiencing growth due to the increasing demand for Efficient cooling solutions that consume less Power and offer High efficiency. Cooling agents used in these coolers include CFC, HCFC, and Hydrofluorocarbons, which are being gradually replaced by Eco-friendly alternatives. Supply chain disruptions and design innovations have influenced the market dynamics. Smart cooling solutions, such as Hard Side coolers and Soft Side coolers for construction activities are gaining popularity due to their Energy transfer capabilities and advanced temperature control features. The market for Portable Coolers is segmented based on Application into Residential and Commercial. Refrigerants and Humidity levels also play a significant role in determining the performance and efficiency of these coolers. Overall, the Market is expected to grow significantly due to the increasing demand for Temperature control and Refrigeration solutions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The hard-sided segment is estimated to witness significant growth during the forecast period. Portable coolers, a vital appliance for temperature control during outdoor activities and remote work, come in various types such as air coolers, beverage coolers, and evaporative coolers. Refrigeration technology is integrated into these appliances to ensure efficient cooling, temperature-controlled storage making them indispensable for maintaining health and hygiene.
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The hard-sided segment was the largest segment and valued at USD 2.97 billion in 2018. These benefits include extended ice retention capacity, enabling the storage of perishable food and beverages for extended periods, and increased capacity to accommodate both canned and unpacked food items. Hard side coolers, with their durable design, are suitable for rough usage and are available in both high-efficiency and eco-friendly options. Strategic alliances and retail sector investments have led to design innovations, incorporating smart cooling solutions and energy transfer systems for optimal power consumption. Refrigerants used in these coolers include hydrofluorocarbons, HCFCs, and CFCs, with high-efficiency models utilizing natural refrigerants for eco-friendliness. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Portable coolers have gained significant popularity in recent years due to the increasing demand for temperature control appliances, particularly in the context of remote work and outdoor activities. These cooling solutions come in various forms, including air coolers, beverage coolers, and hard side or soft side refrigerators. Refrigeration technology, which relies on refrigerants such as hydrofluorocarbons and hydrochlorofluorocarbons, is a key component of these appliances. Hence, such factors are driving the market in North America during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing popularity of outdoor activities is notably driving market growth. The market is experiencing significant growth due to the rising trend of outdoor activities, including camping, hiking, and picnicking. Consumers seek portable cooling solutions to maintain the freshness and coolness of food and beverages during these events.
Moreover, factors driving this demand include the growing importance of outdoor leisure for overall well-being, increased convenience, and comfort during sunny conditions. The COVID-19 pandemic has further fueled the demand for portable coolers as people look for safer leisure options. Portable coolers come in various types, such as hard coolers made of metal or plastic materials, and soft coolers. Thus, such factors are driving the growth of the market during the forecast period.
Growing trend of customization is the key trend in the market. The market is witnessing significant advancements, driven by the integration of innovative technologies and consumer preferences for convenience and personalization. Vendors are leveraging techniques such as PTC heating method, data triangulation, and solar power to cater to diverse customer needs.
Moreover, food preservation and maintaining beverage temperature are key considerations, leading to the development of various types of portable coolers, including hard and soft coolers made of plastic and metal materials. Mass customization and personalization are becoming essential in this market, with vendors focusing on faster delivery processes and add-on features such as WiFi connectivity, USB ports, and family-sized units. Thus, such trends will shape the growth of the market during the forecast period.
Long product life cycle is the major challenge that affects the growth of the market. Portable coolers, available in hard and soft variants, are essential for food preservation and maintaining beverage temperature during family gatherings, camping trips, and outdoor beach activities. Superior-quality portable coolers, made of plastic or metal materials, are branded for their longer replacement cycles due to their adherence to safety standards set by organizations like the American National Standards Institute (ANSI).
Moreover, innovative products in the market include PTC heating method, solar power, WiFi connectivity, and USB ports. The Vendor Positioning Grid shows major players, such as those in the US and North America, focusing on producing high-quality, durable coolers to meet consumer demands. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AO Coolers: The company offers portable coolers such as carbon series STOW N GO HD, canvas series 24 pack cooler and canvas series 36 pack cooler.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Portable coolers have gained significant popularity in recent years due to their convenience and efficiency in temperature control. These appliances, a type of cooling solution, come in various forms such as air coolers, Beverage coolers, and evaporative coolers. Portable coolers cater to diverse needs, including health and hygiene, remote work, and outdoor activities. The market for these coolers is driven by factors like the Middle-class population's increasing disposable income, retail sector investments, and consumer preferences for durable cooling solutions. portable coolers are available in hard side and soft side designs, making them suitable for camping, medical applications, military applications, and other uses. Efficient cooling is a key feature, with high efficiency and low power consumption being essential considerations. Smart cooling solutions are increasingly being adopted to improve energy transfer and reduce power consumption. The market for Portable coolers is witnessing design innovations, with a focus on eco-friendly refrigerants like hydrofluorocarbons, HCFCs, and CFCs being phased out. Humidity control and heating system integration are also emerging trends. Strategic alliances and collaborations are shaping the market, with companies emphasizing health and wellness and the use of refrigerants in both residential and commercial applications.
Market Scope |
|
Report Coverage |
Details |
Page number |
179 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.99% |
Market growth 2024-2028 |
USD 5.36 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.68 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 40% |
Key countries |
US, UK, Germany, China, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AO Coolers, Bison Coolers, Cordova Outdoors LLC, Delta T Systems, Dometic Group AB, Engel Coolers, Felix Storch Inc., Indel B S.p.a., K2 COOLERS, Koolatron, Newell Brands Inc., ORION Machinery Co. LTD., Otter Products LLC, Pelican Products Inc., Polar Bear Coolers, Uber Appliance, and YETI Holdings Inc. |
Market dynamics |
Parent market analysis, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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