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The portable evaporative air cooler market size is forecast to increase by USD 97.4 billion at a CAGR of 4.82% between 2023 and 2028. The market is witnessing significant growth due to the increasing demand for energy-efficient and eco-friendly air conditioning solutions. The principle of evaporation used in these coolers offers a cost-effective and environmentally friendly alternative to traditional vapor compression and absorption refrigeration cycles. With the growing residential construction activity and the increasing awareness of green energy solutions, the market for portable evaporative air coolers is expected to expand. Additionally, the adoption of omnichannel distribution and multi-channel marketing strategies by market participants is driving market growth. The regulations cover energy efficiency, product descriptions, packing or labeling, hazards or safety issues, and product lifecycle. Despite these challenges, the portable evaporative air cooler market is poised for continued growth, driven by these and other factors.
Portable evaporative air coolers, also known as personal air coolers or tabletop devices, have gained popularity in the US market as an energy-efficient alternative to traditional air conditioning systems. These devices utilize the principle of evaporation to provide a refreshing personal microclimate, making them an ideal choice for cooling small spaces. Functionality: The cooling process begins with the evaporation of water. A fan draws in warm air, which passes over the water, causing the water to evaporate. The resulting cooled air is then circulated back into the room, providing relief from the heat.
The water tank is refilled periodically to maintain the cooling effect. Benefits: Portable evaporative air coolers offer several advantages over other cooling systems. They are energy-efficient, using only a fraction of the energy consumed by air conditioning systems. They are also easy to handle and require minimal maintenance. These devices are an affordable cooling solution for homeowners seeking to create a comfortable personal space. Environmentally Friendly: Unlike air conditioning systems that use vapor compression or absorption refrigeration cycles, portable evaporative air coolers do not emit harmful chemicals such as formaldehyde, acetaldehyde, acetone, or picric acid. They are an eco-friendly alternative to traditional cooling systems.
These devices are perfect for cooling small spaces, such as offices, bedrooms, and patios. They are compact and lightweight, making them easy to move from one room to another. They can be placed on a tabletop or the floor, depending on the specific model. Conclusion: Portable evaporative air coolers provide an affordable and energy-efficient cooling solution for small spaces. They utilize the principle of evaporation to create a refreshing personal microclimate, making them an ideal choice for homeowners seeking to cool their personal spaces without breaking the bank. With their ease of handling, eco-friendly design, and minimal maintenance requirements, these devices are a smart investment for anyone looking to beat the heat.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The semi-automatic segment is estimated to witness significant growth during the forecast period. Portable evaporative air coolers provide an effective solution for reducing air temperature in dry climates. These devices operate through the process of phase transition, where liquid water is evaporated to cool dry air. Unlike refrigeration systems that rely on compressors to remove sensible heat, evaporative coolers use minimal energy. Semi-automatic portable evaporative air coolers offer cost advantages over their automatic counterparts due to their manual water filling and vent direction change features.
Further, energy and water efficiency are key benefits, making these machines popular among consumers in response to lifestyle changes and rising incomes. The market is expected to grow during the forecast period due to the increasing demand for green products and energy-efficient goods in various sectors. Evaporative air coolers, including tabletop devices, tower coolers, dessert air coolers, and window air coolers, offer an eco-friendly alternative to traditional air conditioning systems, such as vapor compression and absorption refrigeration cycles. By leveraging the power of evaporation, these coolers effectively lower air temperature and humidify the air, providing relief in dry climates while minimizing energy consumption and water usage.
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The Semi-Automatic segment accounted for USD 245.80 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market holds a significant share in the global portable evaporative air cooler industry. The primary markets in this region are the United States and Mexico. The primary drivers fueling the market growth in North America include the escalating demand for indoor cooling solutions and the rising consumer consciousness towards eco-friendly products. Furthermore, the increasing necessity of air conditioning systems in households is a significant factor boosting the demand for portable air coolers. For instance, the US Department of Commerce reported an average annual temperature increase of 0.1 degrees Fahrenheit from 1901 to 2000. Portable evaporative air coolers, also known as wet cooling pads or tabletop devices, create a personal microclimate by the evaporation of water through fans.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing residential construction activity is the key driver of the market. The market in the US has experienced notable expansion over the past few years, primarily due to the rising trend of modern residential developments and enhanced economic conditions. New housing constructions and purchases are on the rise in the US, albeit at a moderate pace. In this context, the demand for household appliances, including portable evaporative air coolers, is increasing in new residential establishments. The growth in the US construction sector will further fuel the need for these cooling devices both domestically and internationally. Consumers are increasingly turning to energy-efficient cooling solutions, such as portable evaporative air coolers, to manage their power consumption while ensuring comfort.
These devices use water-soaked pads to cool the air, making them an attractive alternative to traditional air conditioners. The supply chain for portable evaporative air coolers is expected to remain strong, driven by the increasing demand from both consumer electronics and manufacturing facilities. Consumer spending on home comfort solutions is also on the rise, presenting significant growth opportunities for market participants.
Increased adoption of omnichannel distribution and multi-channel marketing is the upcoming trend in the market. The market for portable evaporative air coolers in the United States has experienced substantial growth in recent years due to the increasing popularity of online shopping among residential consumers. This trend is driven by the expansion of the online retail sales channel and the implementation of multichannel business strategies by companies. Companies like Symphony Limited cater to this demand by selling their products through both physical stores and online platforms. The online channel broadens the reach of these products and provides a diverse range of offerings, contributing to the market's growth. The success of online retailing can be attributed to its ability to expand customer base and reduce inventory management costs.
Further, green energy solutions, such as portable evaporative air coolers, are gaining traction due to their energy efficiency and eco-friendly nature. The principle of evaporation, which is the foundation of these cooling systems, utilizes water to absorb heat and cool the air. This natural cooling process sets it apart from traditional air conditioning systems that rely on vapor compression or absorption refrigeration cycles. By using water vapor as a cooling agent, portable evaporative air coolers offer an environmentally friendly alternative to conventional cooling methods. The convenience of online shopping, coupled with the environmental benefits of green energy solutions, makes portable evaporative air coolers an attractive choice for consumers.
Stringent government standards and regulations is a key challenge affecting the market growth. In response to rising population and environmental concerns, governments worldwide have established regulations to minimize pollution and ensure consumer safety. These guidelines apply to various aspects of manufacturing, including energy efficiency, product descriptions, labeling, and safety issues. Portable evaporative air cooler manufacturers must comply with these regulations in different regions.
For example, the European Commission mandates product labeling for household appliances, including portable evaporative air coolers, in Europe. Energy efficiency is a significant focus in these regulations, with an increasing emphasis on producing eco-friendly, energy-efficient goods. As a result, smart air coolers, such as tower coolers and desert air coolers, have gained popularity due to their energy efficiency and ability to improve lifestyle changes. Manufacturers are also encouraged to produce green products that align with these regulations and meet the evolving needs of consumers.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aolan Industry Co Ltd. - The company provides a selection of portable evaporative air coolers, including models with impressive airflow capacities.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Portable evaporative air coolers have gained significant popularity in recent years due to their ability to create a personal microclimate in small spaces. These tabletop devices utilize the principle of evaporation to cool down the air by passing it over wet cooling pads. The fan circulates the cooled air, providing relief from the heat in dry climates. Consumers are increasingly opting for energy-efficient goods as part of their lifestyle changes, making portable evaporative air coolers an attractive option. Unlike traditional air conditioning systems, these coolers consume less power and do not rely on refrigerants like vapor compression or absorption refrigeration cycles. The manufacturing facilities for portable evaporative air coolers have seen an increase in demand, leading to advancements in the supply chain and consumer spending.
Further, smart air coolers, with features like remote control and energy-saving modes, are becoming increasingly popular. These devices offer a cost-effective and easy-to-handle solution for home cooling appliances, especially in areas with dry climates. While they do require regular maintenance, such as refilling the water tank and cleaning the honeycomb cooling pads, the overall costs are relatively low compared to other cooling systems. Portable evaporative air coolers provide a personal space of cool, moist air, improving the comfort of building occupants without contributing to greenhouse gas emissions or releasing harmful chemicals like formaldehyde, acetaldehyde, acetone, picric acid, chlorofluorocarbons, hydrochlorofluorocarbons, or honeycomb cooling pads.
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Market Scope |
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Report Coverage |
Details |
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Page number |
147 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.82% |
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Market growth 2024-2028 |
USD 97.4 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.36 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 48% |
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Key countries |
US, UK, Germany, China, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Aolan Industry Co Ltd., Bajaj Electricals Ltd., Blue Star Ltd., Breezewell Developers Pvt Ltd, De Longhi S.p.A, Fujian Jinghui Environmental, Guangdong Symphony Keruilai Air Coolers Co. Ltd., Havells India Ltd., Hessaire Products Inc., Honeywell International Inc., Ken Lifestyles Pvt. Ltd., MIDEA Group Co. Ltd., NewAir, Premiair Appliances Ltd., Seeley International Pty Ltd., Shenzhen Lianchuang Technology Group Co. Ltd., Symphony Ltd, Tata Sons Pvt. Ltd., Waterlogic Holdings Ltd, and Whirlpool Corp. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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