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The potato chips market size is forecast to increase by USD 9.79 billion between 2022 and 2027, accelerating at a CAGR of 4.46%. In 2017, China held the largest market share, projecting an annual revenue of USD 4.78 billion. The research report on the Potato Chips Market offers industry forecasts and segmentation based on Flavor including Plain or salted and Flavored. It also segments the market by Product, which comprises Fried and Baked. Geographically, the report covers APAC, North America, Europe, South America, and the Middle East and Africa. The market size, historical data (2017-2021), and future forecasts are presented in terms of value (in USD billion) for all these mentioned segments.
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Growing snacking culture is notably driving the potato chips market growth. Snacking has become a major part of consumers' daily routines. As a result of such a cultural shift, there is an increased demand for convenient, flavorful, and diverse snacks like potato chips. In addition, the snacking culture encourages people to snack numerous times a day, contributing to a steady demand for portable and convenient options like potato chips. People seek quick and convenient snacks that can be consumed on the go, and potato chips fit this need perfectly as more people lead busy lives. Also, snacking has become an integral part of informal eating occasions, such as movie nights, gaming sessions, and social gatherings, creating opportunities for potato chip consumption. Such change in culture has facilitated the globalization of food trends, allowing potato chip manufacturers to experiment with numerous flavors inspired by cuisines from around the world. Therefore, the growing snacking culture will encourage the growth of the market during the forecast period.
The Plain or Salted segment was the largest segment and was valued at USD 17.57 in 2017. Various occasions, such as parties, gatherings, and sporting events, lead to seasonal spikes in demand. The neutral flavor of plain salted chips appeals to consumers of all ages. Such kind of balanced combination of salt and potato flavor appeals to those who enjoy a satisfying salty crunch without overpowering tastes. Therefore, such factors will contribute to the growth of the plain salted segment, which will have a positive influence on the growth of the global potato chips market during the forecast period.
APAC is estimated to contribute 43% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In APAC, potato chips are becoming increasingly popular and are predicted to grow significantly owing to evolving lifestyles, rapid urbanization, and globalization of food trends. Rising disposable income in many APAC countries, such as India and China, allows consumers to afford convenience foods like potato chips.
In addition, the rise of online platforms makes it more accessible for consumers in the region to purchase potato chips online. Furthermore, the accessibility and convenience of potato chips align with the fast-paced urban lifestyles in many APAC countries also resulting in an increase in the demand. Thus, these factors will support the development of the potato chips market in the region during the forecast period.
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The Potato Chips Market is fragmented in nature. Some significant players include Bikaji Foods International Ltd., Burts Snacks Ltd., Calbee Four Seas Co. Ltd., Campbell Soup Co., Emsland Starke GmbH, Great Lakes Potato Chip Co.,
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Herr Foods Inc., Intersnack Group GmbH and Co. KG, ITC Ltd., Kellogg Co., Kiwi Food , KOIKE YA Inc., McCain Foods Ltd., Notions Group, Old Dutch Foods Ltd., PepsiCo Inc., PopChips, Royal Avebe, The Lorenz Bahlsen Snack World GmbH, and Utz Brands Inc.
The potato chips market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.
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Potato Chips Market Scope |
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Report Coverage |
Details |
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Page number |
146 |
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Base year |
2022 |
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Historic period |
2017 - 2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.46% |
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Market growth 2023-2027 |
USD 9.79 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.16 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 43% |
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Key countries |
US, China, India, Japan, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bikaji Foods International Ltd., Burts Snacks Ltd., Calbee Four Seas Co. Ltd., Campbell Soup Co., Emsland Starke GmbH, Great Lakes Potato Chip Co., Herr Foods Inc., Intersnack Group GmbH and Co. KG, ITC Ltd., Kellogg Co., Kiwi Food , KOIKE YA Inc., McCain Foods Ltd., Notions Group, Old Dutch Foods Ltd., PepsiCo Inc., PopChips, Royal Avebe, The Lorenz Bahlsen Snack World GmbH, and Utz Brands Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Flavor
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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