Enjoy complimentary customisation on priority with our Enterprise License!
The potato chips market size is forecast to increase by USD 9.9 billion at a CAGR of 4.3% between 2023 and 2028. The market is experiencing significant growth due to the increasing snacking culture and the emergence of healthier alternatives. Consumers are increasingly seeking nut-free facilities and snacks with oleic acid-rich ingredients, such as olive oil, for their health benefits. Additionally, the demand for both flavored and plain potato chips is on the rise, with millennials being a key demographic. Organic and conventional options are also popular, as are low-salt and fat-free snacks. Distribution channels, including supermarkets and online retailers, are expanding to meet this growing demand. To succeed, companies must effectively balance the appeal of indulgent snacks with the demand for healthy snack alternatives, a strategic approach that is essential for building consumer trust and shaping the future of the market. The report provides a comprehensive analysis of these trends and the challenges facing the potato chip market, including supply chain disruptions and increasing competition.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Flavor
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.