Powersports Batteries Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, and UK), APAC (Australia, China, India, Japan, and South Korea), and Rest of World (ROW)

Powersports Batteries Market Size 2025-2029

The powersports batteries market size is forecast to increase by USD 2.34 billion, at a CAGR of 4.6% between 2024 and 2029.

• The market is experiencing significant shifts as major motorcycle Original Equipment Manufacturers (OEMs) enter the electric motorcycle sector. This trend signifies a growing demand for advanced, high-performance batteries to power these new vehicles. Simultaneously, all-electric motorcycle racing is gaining popularity as a new emerging trend, further boosting the market's momentum. However, the market is not without challenges. Lithium-ion batteries, known for their high energy density and long cycle life, are increasingly adopted in Powersports applications due to their superior performance and ability to deliver improved vehicle efficiency and reduced emissions.
• Companies in this market must navigate these challenges by investing in research and development of safer battery technologies and implementing stringent safety measures to mitigate risks. To capitalize on opportunities and stay competitive, market players should focus on innovation, efficiency, and safety while addressing the unique demands of the powersports industry. The market is experiencing significant growth due to major motorcycle Original Equipment Manufacturers (OEMs) entering the electric motorcycle sector.

What will be the Size of the Powersports Batteries Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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• The market is witnessing significant advancements in technology and regulations, with a focus on improving battery weight, reliability, and safety features. Battery regulations are increasingly stringent, mandating overcharge and overdischarge protection, temperature control, and safety certifications. Battery manufacturers are responding by investing in research and development to enhance battery efficiency, durability, and cycle life. Battery size and energy density are critical factors in the market, as powersports vehicles require high power output and long charging times. Battery sustainability is also a priority, with an emphasis on recycling programs and reducing environmental impact. Battery cost remains a significant challenge for the industry, with pressure to lower prices while maintaining performance and reliability. Battery charging technology, such as GPS, Bluetooth, and navigation systems, is also becoming increasingly important for powersports vehicle users.
• Innovations in battery technology, such as lithium-ion and nickel-cadmium, are driving down costs and improving battery efficiency. Battery warranty and battery monitoring systems are essential for ensuring battery longevity and optimal performance. Manufacturers are offering extended warranties and advanced monitoring systems to provide transparency and peace of mind for consumers. Battery discharge rate, battery internal resistance, and battery self-discharge rate are important considerations for powersports battery buyers. Battery standards and certification are also crucial to ensure compatibility and safety. The battery supply chain is undergoing transformation, with a shift towards vertical integration and regional manufacturing to reduce costs and improve responsiveness.

How is this Powersports Batteries Industry segmented?

The powersports batteries industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Vehicle Type
  • Motorcycles
  • ATVs and UTVs
  • Mopeds and scooters
  • Others
• Channel
  • Aftermarket
  • OEM
• Battery Type
  • Nickel-metal hydride (NiMH)
  • Lithium-iron phosphate (LiFePO4)
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • Australia
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Vehicle Type Insights

The motorcycles segment is estimated to witness significant growth during the forecast period. The market encompasses various types of batteries, including gel batteries, lead-acid batteries, AGM batteries, lithium-ion batteries, and more. These batteries cater to diverse applications within the powersports industry, such as electric motorcycles, electric ATVs, off-road vehicles, electric UTVs, electric watercraft, and electric snowmobiles. Powersports enthusiasts prioritize battery safety and maintenance, leading to the demand for accessories like battery chargers, battery cases, battery mounting systems, battery terminals, battery connectors, and battery protection. The market's growth is driven by several factors. The decline in battery prices, lower operating and maintenance costs, and subsidies and incentives offered by governments in different countries are significant contributors.

Moreover, the increasing awareness of reducing vehicular emissions and the shift towards performance vehicles and high-performance batteries are further propelling the market forward. However, challenges such as high purchasing costs and the lack of adequate charging infrastructure pose obstacles to market growth. Battery testing, reserve capacity, and ampere-hour are essential considerations for consumers, with deep cycle batteries and starting batteries catering to distinct needs. Powersports safety is a priority, leading to the development of battery voltage monitors and temperature sensors. Battery recycling is another crucial aspect, with various initiatives aimed at reducing environmental impact. The Powersports Battery market encompasses a range of rechargeable batteries used in various Powersports vehicles, including ATVs, motorcycles, UTVs, golf carts, boats, snowmobiles, and electric vehicles such as e-bikes and urban mobility solutions.

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The Motorcycles segment was valued at USD 3.95 billion in 2019 and showed a gradual increase during the forecast period.

The Powersports Batteries Market is growing rapidly due to the increasing demand for high-performance energy solutions. These batteries offer superior battery performance and extended battery life cycle, making them ideal for motorcycles, ATVs, and other recreational vehicles. Faster battery charging time and improved battery energy density enhance efficiency and reliability. High battery power output ensures optimal performance for high-speed applications. Advanced battery cycle life technology extends usability, while innovations reduce battery environmental impact. Enhanced battery safety features, including battery overcharge protection and battery overdischarge protection, safeguard against damage and prolong battery lifespan. Integrated battery temperature control systems help maintain stability in extreme conditions, ensuring durability and user safety. Off-road activities, such as ATV and UTV riding, off-road racing, motorsport, hill climbing, and short course racing, also contribute to the demand for powersports batteries.

Regional Analysis

APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in the Asia Pacific region is experiencing significant growth, driven by the increasing popularity of recreational vehicles in countries such as Australia, Japan, China, South Korea, and India. In recent years, this market has seen a rise in demand, with China, Australia, and India holding the largest market shares. Factors contributing to this growth include government initiatives to promote recreational vehicles and tourism, as well as the expanding powersports industry. In China, the market has witnessed fluctuations due to the government's focus on developing campgrounds and the recreational vehicle industry. For instance, the Chinese government aimed to build 2,000 recreational vehicle campgrounds by the end of 2020.

Powersports enthusiasts in the region are increasingly prioritizing battery safety, maintenance, and performance. As a result, there is a growing demand for high-quality batteries, chargers, and accessories, including gel batteries, AGM batteries, lithium-ion batteries, and deep cycle batteries. Additionally, the market is witnessing an increase in the adoption of electric motorcycles, electric ATVs, off-road vehicles, electric UTVs, electric watercraft, and electric snowmobiles. Powersports maintenance, battery testing, and battery recycling are also becoming essential aspects of the market. Market trends include the development of advanced battery technologies, such as battery temperature sensors, battery voltage monitors, and battery protection systems.

Powersports customization and performance are also key factors driving market growth. Overall, the market in the Asia Pacific region is expected to continue its growth trajectory, fueled by the increasing popularity of recreational vehicles and the expanding powersports industry. Battery efficiency and sustainability are key drivers of this trend, as the industry seeks to reduce its carbon footprint and meet evolving consumer demands. Navigation systems, GPS, and Bluetooth are some of the features integrated into modern powersports vehicles, further increasing the demand for reliable and high-performance batteries.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Powersports Batteries market drivers leading to the rise in the adoption of Industry?

• The entry of major original equipment manufacturers (OEMs) into the electric motorcycle market is the primary catalyst driving its growth. The Powersports industry is witnessing a significant shift towards eco-friendly and sustainable mobility solutions, with electric two-wheelers gaining increasing popularity. This trend is driven by growing environmental consciousness and the desire to reduce carbon emissions. Consequently, motorcycle manufacturers are expanding their product offerings to include electric motorcycle models. One of the key components of electric two-wheelers is the battery. Safety is a paramount concern in the Powersports industry, and battery safety is no exception. Gel batteries, a type of sealed lead-acid battery, have gained popularity due to their safety features. They offer the advantage of being maintenance-free, making them an ideal choice for Powersports applications.

• Dual-purpose batteries, which provide both starting and deep cycling capabilities, are also in demand due to their versatility. Battery chargers are essential accessories for Powersports vehicles, and their selection depends on the battery type and the vehicle's usage. Proper battery maintenance is crucial to ensure optimal performance and longevity. Reserve capacity (RC) is an important consideration when selecting a battery, as it determines the battery's ability to supply power during periods of high demand. The Powersports industry is undergoing a transformation, with a focus on sustainable mobility and eco-friendly solutions. Electric two-wheelers are leading this change, and batteries, particularly gel batteries, play a crucial role in their success.

What are the Powersports Batteries market trends shaping the Industry?

• The all-electric motorcycle racing segment is experiencing significant growth, representing an emerging trend in the motorcycle industry. This trend signifies a shift towards more sustainable and eco-friendly transportation solutions in the motor racing sector. The Powersports industry is witnessing significant growth due to the increasing demand for sustainable mobility solutions, with electric motorcycles and all-terrain vehicles (ATVs) gaining popularity. High-performance vehicles, including motorcycles and off-road vehicles, continue to be preferred choices for powersports enthusiasts, especially for long-distance touring and racing events. Major racing events, such as Moto GP, SuperBike Racing, Super Sport Racing, and Moto Cross, showcase the capabilities of high-performance vehicles. To promote the adoption of electric motorcycles, Moto GP introduced the MotoE series, featuring 11 racing teams and 18 high-performance electric motorcycles from Energica Motor. Each motorcycle delivers a power output of 110-kW and can reach speeds of up to 168 miles per hour.

• Advancements in battery technology, such as Absorbent Glass Mat (AGM) batteries, have enabled the development of high-performance electric powersports vehicles. AGM batteries offer improved performance, longer life, and enhanced safety features. Battery testing plays a crucial role in ensuring the reliability and longevity of these batteries. The Powersports industry is evolving, with a growing emphasis on sustainable mobility solutions and the adoption of electric vehicles. High-performance electric motorcycles and ATVs, supported by advancements in battery technology and racing events, are driving the growth in this market.

How does Powersports Batteries market face challenges during its growth?

• The growth of the industry is significantly impacted by the challenges posed by the hazards associated with lithium-ion batteries. These batteries, which are commonly used due to their high energy density and long life, present risks such as thermal runaway, fire, and explosion. Addressing these hazards through research and development of safer battery technologies is essential for ensuring the continued growth and success of the industry. The market is driven by the increasing demand for high-performance batteries, particularly lithium-ion batteries, in electric Utility Terrain Vehicles (UTVs) and electric watercraft.

• Battery recycling programs are gaining traction to mitigate the environmental impact of used batteries. Despite these challenges, the market is expected to grow due to the ongoing trend towards electrification in the powersports industry. These batteries provide superior power output and longer runtimes compared to conventional starting batteries. However, the use of lithium-ion batteries comes with risks, such as fire hazards, which have led to product recalls by Original Equipment Manufacturers (OEMs). These risks are more pronounced in marine applications due to the prolonged exposure to water and engine loads. The market growth is also influenced by the increasing popularity of battery accessories, such as battery mounting systems and connectors, which facilitate the installation and maintenance of these batteries.

Exclusive Customer Landscape

The powersports batteries market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the powersports batteries market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, powersports batteries market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

BS Battery - The company specializes in providing a range of high-performance powersports batteries, including AGM, Flooded, and Clarios xEV models.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• BS Battery
• CLARIOS LLC
• Discover Battery
• East Penn Manufacturing Co. Inc.
• EnerSys
• Exide Industries Ltd.
• Fullriver Battery
• GS Yuasa International Ltd.
• Interstate Batteries Inc.
• Johnson Controls International Plc
• PAM Vilicar doo
• Power Sonic Corp.
• Poweroad Xiamen Renewable Energy Technology Co. Ltd.
• Renegade Battery
• Robert Bosch GmbH
• Scorpion Battery Inc.
• Skyrich Powersport Batteries
• Super B Lithium Power B.V.
• The NOCO Co.
• Trojan Battery Co. LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Powersports Batteries Market

• In March 2023, Clarios, a leading global provider of energy storage solutions, introduced its new AGM (Absorbed Glass Mat) Powersports battery line, featuring advanced design and technology for enhanced performance and reliability (Clarios Press Release). This expansion aims to cater to the growing demand for high-performance batteries in the powersports industry.
• In July 2024, Exide Technologies, a leading battery manufacturer, announced a strategic partnership with Yamaha Motor Co., Ltd. To develop and supply advanced lithium-ion batteries for electric powersports vehicles. This collaboration is expected to strengthen Exide's presence in the electric vehicle market and support Yamaha's electrification initiatives (Exide Technologies Press Release).
• In November 2024, Johnson Controls, a global leader in battery technology, completed the acquisition of Saft Groupe S.A., a renowned provider of advanced technology batteries. This acquisition is intended to expand Johnson Controls' capabilities in the industrial and powersports battery markets, as well as its presence in Europe (Johnson Controls Press Release).
• In February 2025, the European Union introduced new regulations mandating the use of lithium-ion batteries in all new powersports vehicles by 2028. This initiative aims to reduce carbon emissions and promote the adoption of cleaner technologies in the powersports industry (European Commission Press Release).

Research Analyst Overview

The market continues to evolve, driven by advancements in technology and the growing popularity of electric vehicles in the powersports industry. Ampere-hour (Ah) capacity is a critical factor in selecting the right battery for electric motorcycles, electric ATVs, off-road vehicles, and electric utility vehicles (UTVs). AGM batteries offer superior performance and reliability for powersports applications, making them a popular choice for performance vehicles and powersports enthusiasts. Battery testing is essential for ensuring optimal performance and safety. Powersports safety is a top priority, with battery cases, terminals, connectors, and voltage monitors all playing crucial roles in preventing accidents.

Performance vehicles require high-performance batteries, while dual-purpose batteries offer the flexibility to serve both starting and deep cycle functions. Battery chargers and maintenance systems are essential accessories for powersports batteries, ensuring they remain in top condition. Powersports customization and performance are key trends, with battery mounting systems, temperature sensors, and battery protection systems all gaining popularity. Lithium-ion batteries are also making inroads into the market, offering lighter weight and longer life compared to traditional lead-acid batteries. Battery recycling is an important consideration for the industry, with efforts underway to minimize environmental impact and promote sustainability. Powersports batteries serve a diverse range of applications, from electric motorcycles and ATVs to off-road vehicles, UTVs, and electric watercraft.

The market is dynamic, with ongoing innovation and evolving patterns shaping its future. Safety, versatility, and maintenance-free features are key considerations when selecting batteries for Powersports applications. Battery chargers and proper maintenance are essential to ensure optimal performance and longevity. The market encompasses various vehicles, including ATVs, UTVs, Golf carts, Boats, Snowmobiles, Lawnmowers, and Electric vehicles like E e-bikes. The Powersports Batteries Market is evolving rapidly, driven by cutting-edge battery innovations and extensive battery research aimed at enhancing efficiency and performance. Advanced battery manufacturing techniques are improving production quality, ensuring robust battery durability for demanding applications. Industry standards require rigorous battery certification to guarantee safety and reliability. Enhanced battery reliability is crucial for powersports vehicles, providing consistent energy output under extreme conditions.

Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Powersports Batteries Market insights. See full methodology.

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What are the Key Data Covered in this Powersports Batteries Market Research and Growth Report?

• CAGR of the Powersports Batteries industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the powersports batteries market growth of industry companies

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