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The global pre workout supplements market size is estimated to grow by USD 10.43 billion at a CAGR of 9.45% between 2023 and 2028. The current trend reflects a significant surge in the popularity of sports and fitness activities, driven by increasing awareness of their numerous health benefits. This shift in lifestyle preference is accompanied by a growing recognition of the essential role protein plays in muscle development and overall wellbeing. Consequently, the demand for high-quality protein sources has skyrocketed. Simultaneously, the number of health and fitness centers has proliferated, offering a wide range of services and facilities to cater to this burgeoning market. These centers provide access to state-of-the-art equipment, knowledgeable trainers, and tailored workout plans, enabling individuals to optimize their fitness journeys and reap the rewards of a healthier lifestyle.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Abbott Laboratories- The company offers pre-workout supplements namely Myoplex Pre Workout.
Abbott Laboratories, Amway Corp., BPI Sports, eFlow Nutrition LLC, EFX Sports, EVLUTION NUTRITION LLC, FINAFLEX, Ghost LLC, Glanbia plc, JNX Sports, Jym Supplement Science, KAGED, MusclePharm, Nutrex Research Inc., ProSupps USA LLC, QNT s.a., RSP Nutrition Staging, SANN Corp., Woodbolt Distribution LLC, and World Health Products LLC
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the powder segment will be significant during the forecast period. The powder segment in the market is a competitive and rapidly growing industry. Powdered additives are gaining increasing popularity among gym lovers, athletes, and bodybuilders due to their convenience and flexibility. There is an increasing demand for pre-workout additives, notably in powder form, due to growing awareness of health and fitness culture.
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The powder segment showed a gradual increase in the market share of USD 9.72 billion in 2018. Pre-workout additives are formulated to enhance athletic performance and improve endurance, strength, and focus during intense workout sessions. These additives generally contain a combination of ingredients such as amino acids, caffeine, creatine, beta-alanine, and nitric oxide boosters among others. The synergistic effects of those components stimulate energy production, increase blood flow to muscles, diminish muscle fatigue, and improve mental clarity and focus during exercise.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers will shape the market during the forecast period.
The market was led by the US, followed by Canada and Mexico. This was due to the increased awareness about the health benefits of proteins and the importance of an active lifestyle. The adoption of pre-workout additives in the region has also been stimulated by increasing consumer awareness among athletes about the lack of nutrients their bodies produce during intense physical exercise.
The market for workout supplements, a subset of nutritional products, has experienced significant growth in recent years due to the increasing trend towards an active lifestyle. These supplements, which include proteins, energy-boosting products, and nutrients like Beta-alanine, BCAA's, Creatine, and Nitric Oxide, are popular among individuals who engage in regular exercise, such as those who go to the gym or practice yoga. Workout supplements are available in various forms, including powders, capsules, and tablets. Some popular brands include Nutrabolt and Project Clear Evolution. While these supplements can help enhance performance and support muscle growth, they can also come with side effects, particularly when taken in excessive amounts or in combination with other substances, such as caffeine. Artificial flavors and dyes are commonly used in workout supplements to enhance taste, but some consumers prefer organic options due to health concerns.
Also, developed regions, such as North America and Europe, dominate the market for workout supplements due to high disposable income and a strong culture of fitness and health. Some workout supplements contain proprietary blends, making it difficult for consumers to determine the exact amount of each ingredient they are consuming. This can be a concern for those who are sensitive to certain nutrients or have specific dietary requirements. Overall, the market for workout supplements is expected to continue growing as more people adopt an active lifestyle and seek ways to optimize their health and fitness. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
The growing interest in sports and fitness activities is notably driving market growth. The global increase in fitness awareness and the pursuit of healthier lifestyles has resulted in a proliferation of fitness facilities worldwide as well as sports supplements. Professional athletes and bodybuilders often incorporate Creatine, Proprietary blend, Protein supplements, Nutrition bars, Energy drinks, and other workout supplements into their daily training routines. These supplements are formulated to enhance muscle mass and provide energy during workouts. They serve as immediate sources of energy, providing alternative power sources that strengthen muscles during endurance exercise. When consumed in appropriate quantities alongside a balanced diet, preworkout additives provide essential nutrients for muscle development and support athletes during training.
The rise of social media has made it easier for people to learn about the achievements of ordinary individuals in sports, such as athletes winning medals and trophies, on a larger scale. These success stories inspire others to participate in sports and fitness activities. As a result, the consumption of preworkout additives is increasing, as people seek to maintain healthy bodies capable of engaging in demanding physical activities, thereby boosting sales of the product. Such factors are expected to drive the market growth and trends during the market growth and forecasting period.
The rise in online sales is a primary trend in the market. The advent of the Internet has reduced the time involved in buying and selling products and services, compared with brick-and-mortar retailing. Today many websites allow you to directly respond to customer queries which, in the past, have been impossible to do with purchases through the internet purchase by being able to use chatbots or Live Chat. Consumers will thus be able to purchase additive such as pre workouts on the internet. Retailers use a range of public communication channels, e.g. websites like Social Networking sites, blogs, or company web pages in order to raise consumer awareness and encourage them to stay healthy and control their weight. The purchase of it online is also an opportunity for consumers to compare products through ingredients, reviews from users, and a brand's credibility.
In addition, information collected on online shopping behavior is capable of allowing retailers to select their products more precisely. Consumers are becoming more aware of the environment and animal welfare, in addition to their own health, which has an effect on food choices. It appears that consumers' search and buying patterns at online shopping sites are driving the trend toward environmentally friendly products. Factors such as the availability of a large selection of products, timely delivery services, and very attractive prices are also factors that contribute to online retailing's success. In terms of the growth of different retail channels through which pre-workout additive such as powder, bars, and ready-to-drink are offered, online retailing will be the fastest channel of distribution during the market analysis and report period.
The risk of side effects is a major challenge in pre-workout supplement market. A downside to using regularly is that they can cause some side effects. Two of the most consumed products are whey and casein, which are derived from milk. Rich in lactose, these can cause abdominal pain, bloating, flatulence, diarrhea, and vomiting in lactose-intolerant people. Artificial sweeteners and additives can be added to some protein powders with the taste of chocolate or vanilla, increasing blood sugar levels.
Therefore, it is necessary to select the right additive before exercising in order to secure control of intake. Some of the other side effects of the product are kidney disorders and stones, bone loss, hair loss, hormonal disruptions, liver damage, digestive problems, and weight gain. Insufficient knowledge of the use of pre-workout supplements can result in undesirable effects, dissuasive consumption, and thus a negative effect on market growth during the forecast period.
The market forecast report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market forecasting and growth strategies.
Customer Landscape
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Workout supplements, a subset of nutritional products, have gained significant popularity among individuals pursuing an active lifestyle. These supplements are designed to enhance exercise performance, provide energy, and support muscle growth. Products like proteins, creatine, BCAAs, and Nitric Oxide are common in the market. Caffeine is another popular ingredient, known for its energy-boosting properties. The market for workout supplements is thriving, driven by the increasing preference for an active lifestyle and the desire for quick results. Organic options are also gaining traction, as consumers become more health-conscious. However, the market is not without challenges. FDA regulation is a significant concern, with proprietary blends and the use of artificial flavors and dyes raising safety concerns. Major players in the market include Nutrabolt, Stance Supplements, and MERK. They offer a range of products in various forms, including powder, capsules, tablets, and ready-to-drink options. Customization is a key trend, with consumers seeking personalized supplements based on their fitness goals and absorption rates. The market is particularly strong in developed regions, where the gym culture is prevalent. Sales channels include online and offline retail stores like GNC and Vitamin Shoppe. Despite the benefits, workout supplements may have side effects, and it's essential to consult a healthcare professional before use. In summary, the workout supplements market is a dynamic and growing industry, driven by the active lifestyle trend and the desire for enhanced exercise performance. However, it faces challenges related to regulation and consumer safety concerns.
In the dynamic landscape of fitness, pre-workout supplements play a pivotal role, leveraging cutting-edge ingredients like Citrulline Malate, VitaCholine, AlphaSize, and Vitamin B12. These formulations aim to optimize performance, enhance endurance, and accelerate recovery. Consumers are increasingly drawn to organic options, such as MERK pre-workout supplements, which emphasize natural ingredients like Himalayan Rock Salt for electrolyte balance. Brands like ActiGin and Astragin are revolutionizing absorption rates, ensuring maximum nutrient uptake. Companies like Tipton Mills Foods, a private-label producer, cater to diverse preferences, collaborating with fitness authorities and institutions like Gold's Gym to endorse quality sports equipment. As the market expands, innovation in self-diagnosis technologies promises personalized solutions for fitness enthusiasts worldwide.
Pre Workout Supplements Market Scope |
|
Report Coverage |
Details |
Page number |
151 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.45% |
Market growth 2024-2028 |
USD 10.43 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.42 |
Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
Performing market contribution |
North America at 38% |
Key countries |
US, China, UK, Germany, and India |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Amway Corp., BPI Sports, eFlow Nutrition LLC, EFX Sports, EVLUTION NUTRITION LLC, FINAFLEX, Ghost LLC, Glanbia plc, JNX Sports, Jym Supplement Science, KAGED, MusclePharm, Nutrex Research Inc., ProSupps USA LLC, QNT s.a., RSP Nutrition Staging, SANN Corp., Woodbolt Distribution LLC, and World Health Products LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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