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The Global Pre-Workout Supplements Market size is estimated to grow at a CAGR of 8.21% between 2023 and 2027. The market size is forecast to increase by USD 8,223.64 million. The growth of the market depends on several factors, including the growing interest in sports and fitness activities, the increase in awareness about protein, and the Increase in a number of health and fitness centres.
This pre-workout supplements market report extensively covers market segmentation by type (powder, ready-to-drink, and capsule/tablets), distribution channel (offline and online), and geography (North America, Europe, Asia, and Rest of World (ROW)). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing interest in sports and fitness activities is notably driving the market growth. The rising awareness about fitness and a healthier lifestyle, globally, has led to an increase in the number of fitness facilities around the world. In their daily training regimens professional athletes and bodybuilders are regularly using preworkout supplements. The supplement is designed in such a way that when combined with regular exercise, it increases muscle mass. Also, preworkout supplements are an immediate source of energy; the body is capable of using them as alternative sources of power to strengthen muscles during endurance exercise. Therefore, pre-workout supplements enable the body to get the essential nutrients to develop muscle and can even support athletes during training, when taken in the right quantities along with a proper diet.
With social media, people are learning about the success stories of ordinary people who have achieved great feats, such as medals and trophies, on a larger platform, through sporting activities. Such stories of success inspire people to engage in sports and fitness-related activities. The consumption of pre workout supplements for maintaining a healthy body, capable of demanding physical activity, which contributes to the sales of pre-workout supplements in the forecast period is thus increasing due to rising interest in sports and fitness activities.
The rise in online sales is a primary trend in the pre-workout supplements market. The advent of the Internet has reduced the time involved in buying and selling products and services, compared with brick-and-mortar retailing. Today many websites allow you to directly respond to customer queries which, in the past, have been impossible to do with purchases through the internet purchase by being able to use chatbots or Live Chat. Consumers will thus be able to purchase supplements such as pre workouts on the internet. Retailers use a range of public communication channels, e.g. websites like Social Networking sites, blogs, or company web pages in order to raise consumer awareness and encourage them to stay healthy and control their weight. The purchase of pre-workout supplements online is also an opportunity for consumers to compare products through ingredients, reviews from users, and a brand's credibility.
In addition, information collected on online shopping behavior is capable of allowing retailers to select their products more precisely. Consumers are becoming more aware of the environment and animal welfare, in addition to their own health, which has an effect on food choices. It appears that consumers' search and buying patterns at online shopping sites are driving the trend toward environmentally friendly products. Factors such as the availability of a large selection of products, timely delivery services, and very attractive prices are also factors that contribute to online retailing's success. In terms of the growth of different retail channels through which pre-workout supplements such as powder, bars, and ready-to-drink are offered, online retailing will be the fastest channel of distribution during the forecast period.
The risk of side effects is a major challenge in pre-workout supplement market. A downside to using pre-workout supplements regularly is that they can cause some side effects. Two of the most consumed pre-workout supplements are whey and casein, which are derived from milk. Rich in lactose, these pre-workout supplements can cause abdominal pain, bloating, flatulence, diarrhea, and vomiting in lactose-intolerant people. Artificial sweeteners and additives can be added to some protein powders with the taste of chocolate or vanilla, increasing blood sugar levels.
Therefore, it is necessary to select the right supplements before exercising in order to secure control of intake. Some of the other side effects of pre-workout supplements are kidney disorders and stones, bone loss, hair loss, hormonal disruptions, liver damage, digestive problems, and weight gain. Insufficient knowledge of the use of pre-workout supplements can result in undesirable effects, dissuasive consumption, and thus a negative effect on market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Pre Workout Supplements Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Abbott Laboratories- The company offers pre-workout supplements namely Myoplex Pre Workout.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the powder segment will be significant during the forecast period. The powder segment in the global pre-workout supplements market is a competitive and rapidly growing industry. Powdered supplements are gaining increasing popularity among gym lovers, athletes, and bodybuilders due to their convenience and flexibility. There is an increasing demand for pre-workout supplements, notably in powder form, due to growing awareness of health and fitness culture.
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The powder segment shows a gradual increase in the market share of USD 9,093.86 million in 2017 and continue to grow by 2021. Pre-workout supplements are formulated to enhance athletic performance and improve endurance, strength, and focus during intense workout sessions. These supplements generally contain a combination of ingredients such as amino acids, caffeine, creatine, beta-alanine, and nitric oxide boosters among others. The synergistic effects of those components stimulate energy production, increase blood flow to muscles, diminish muscle fatigue, and improve mental clarity and focus during exercise.
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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The pre-workout supplements market was led by the US, followed by Canada and Mexico. This was due to the increased awareness about the health benefits of proteins and the importance of an active lifestyle. The adoption of pre-workout supplements in the region has also been stimulated by increasing consumer awareness among athletes about the lack of nutrients their bodies produce during intense physical exercise.
The pre-workout supplements market in North America witnessed slow growth in 2020 due to the outbreak of COVID-19, In the region, which has led to a decrease in demand for pre-workout supplements by negatively affecting sports and exercise activities. However, the number of COVID-19 cases has been reduced due to vaccine availability in 2021, and the regional pre-workout supplements market experienced significant growth. E-commerce has played an essential role in the sale of pre-workout supplements, given that it is difficult to sell them offline due to a range of restrictions.
The pre-workout supplements market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Pre Workout Supplements Market Scope |
|
Report Coverage |
Details |
Page number |
145 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.21% |
Market growth 2023-2027 |
USD 8,223.64 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.57 |
Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
Performing market contribution |
North America at 32% |
Key countries |
US, UK, Germany, China, and India |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Amway Corp., BPI Sports, eFlow Nutrition LLC, EFX Sports, EVLUTION NUTRITION LLC, FINAFLEX, Ghost LLC, Glanbia plc, JNX Sports, Jym Supplement Science, KAGED, MusclePharm, Nutrex Research Inc., ProSupps USA LLC, QNT s.a., RSP Nutrition Staging, SANN Corp., Woodbolt Distribution LLC, and World Health Products LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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