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Product-based Sales Training Market by End-user, Learning Method, and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 174
  • SKU: IRTNTR40439
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The product-based sales training market is estimated to grow/decline at a CAGR of 7.11% between 2022 and 2027. The size of the market is forecast to increase by USD 2385.09 million. The growth of the market depends on several factors, including the increased emphasis on cost-effective training methods, the growing emphasis on microlearning, and the use of analytics in product-based sales training.

This report extensively covers market segmentation by end-user (consumer goods, BFSI, automotive, and others), learning method (blended training, online training, and ILT) and geography (APAC, North America, Europe, Middle East, and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the Product-based Sales Training Market be During the Forecast Period?

Product-based Sales Training Market Size

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Parent Market Analysis

Technavio categorizes the global product-based sales training market as a part of the global education services market. The parent global education services market covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Technavio calculates the global education services market size based on the combined revenues generated by manufacturers/providers of equipment, software, teaching materials, solutions, and services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Product-based Sales Training Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increased emphasis on cost-effective training methods is notably driving the market growth, although factors such as budgetary constraints may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key Product-based Sales Training Market Driver

The increased emphasis on cost-effective training methods is the key factor driving the global product-based sales training market growth. One of the major factors that spur the growth of the market is the rising emphasis on cost-effective product-based sales training methods. Corporate organizations are increasingly shifting to online and blended formats in product-based sales training owing to their cost-efficiency and other benefits. In addition, corporate organizations are increasingly opting to implement visual-based technologies and simulation-based sales training as these technologies enhance employee participation in product-based sales training. Online and blended courses are less costly than classroom-based training, as most of the content is provided online. Moreover, these online courses also eliminate other costs, such as travel costs and relocation costs. Online and blended learning sales training programs are comparatively less expensive than full-fledged training programs owing to their flexibility and the increasing adoption of BYOD policies in organizations. Such factors are expected to drive the market in focus during the forecast period.

Key Product-based Sales Training Market Trend

The growing use of artificial intelligence in training will fuel the global product-based sales training market growth. Due to the abundance of data in the market, AI algorithms can easily identify the purchase patterns of customers and provide insights into the best sales approach that can be used for customer conversion and retention. In terms of product-based sales training, AI can identify employee learning patterns and, through adaptive learning, can create personalized learning paths for individual learning experiences for employees. This, in turn, aids the sales management teams in companies to tailor and adapt the training content as per the needs of each individual sales representative, thereby driving the motivational level of the employees and resulting in higher knowledge retention rates. Vendors such as People.ai and STRIVR are some of the vendors that offer such AI-based modules for this market. In addition, corporate organizations are entering into collaborations with AI vendors for effective AI training. For instance, ScaleX.ai and Specialized Sales Systems offer a coaching program as a service partner for sales and business development representatives. Also, Corporate Visions offers virtual fluency coaching products. Such innovations and developments are expected to boost market growth during the forecast period.

Key Product-based Sales Training Market Challenge

Budgetary constraints are a major challenge to the global product-based sales training market growth.  A major factor that poses a challenge to the market's growth relates to the budgetary constraints faced by companies and organizations for training and development activities. Every organization has a limited budget allotted to training activities. In the case of some SMBs, the funds set aside by the company are so minimal that vendors cannot provide quality sales training to their employees using modern technological advances such as visual technologies and blended learning formats. Moreover, these modern solutions require the organization to make huge investments in purchasing software, systems and solutions, which adds further to the high cost of training. The setup costs incurred on setting up IT infrastructure and resources to implement sales training are comparatively higher for organizations with limited budgets. Thus, such budgetary constraints and inadequate funding compel companies to compromise on the overall product knowledge and product-based sales training offered to employees, thereby having a negative impact on the growth of the market. This is likely to restrict the growth of the market during the forecast period.

Key Product-based Sales Training Market Customer Landscape

Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Japan, the UK, and Germany. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Product-based Sales Training Market Share by Geography

Global Product-based Sales Training Market Customer Landscape

Who are the Major Product-based Sales Training Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

allencomm.com - The company offers product-based sales training such as new product knowledge, value selling skills, advanced sales leadership, channel sales enablement, and new sales executive training. Also, this segment offers services by gathering the right information to build training that connects employees with brands. This segment consists of relatable stories and real-life examples of different brands to increase brand consistency and boost brand strength.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

 

  • Allen Communication Learning Services
  • ASLAN Training and Development LLC
  • Brainshark Inc.
  • CommLab India LLP
  • Cornerstone OnDemand Inc.
  • Corporate Visions Inc.
  • GMetri Inc.
  • HubSpot Inc.
  • Korn Ferry
  • Learning Technologies Group Plc
  • Meirc Training and Consulting LTD.
  • RAIN Group
  • Richardson Sales Performance
  • Sales Training America Inc.
  • SalesHood Inc.
  • Sandler Systems Inc.
  • Specialized Sales Systems
  • The Brooks Group
  • VirtualSpeech Ltd.
  • Wilson Learning Worldwide Inc.

 

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Product-based Sales Training Market?

The market share growth by the consumer goods segment will be significant during the forecast period. The market in the consumer goods industry is expected to record phenomenal growth during the forecast period. The consumer goods industry is evolving quickly as many companies work to keep up with the changes in consumer behaviour and preferences, thereby resulting in a rapidly growing consumer base and the need for efficient delivery channels. Consumer goods refer to those goods purchased and used by consumers, including consumer electronics and other non-durable and durable goods, such as furniture and food.

Product-based Sales Training Market Size

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The Consumer goods segment showed a gradual increase in market share with USD 1651.85 million in 2017 and continued to grow by 2021. With the increase in the volumes of consumer data available, such as consumer purchase patterns and customer tastes and preferences, more companies are using data analytics and AI to provide actionable insights on sales training, which provide personalized training modules to sales personnel. There are many vendors operating in the consumer goods industry, which focus on sales training and leadership training. In addition to these, employee retention and safety training are some of the major concerns related to the consumer goods industry. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of Product-based Sales Training, which is driven by an increase in the global demand for the Product-based Sales Training Industry.

Which are the Key Regions for the Product-based Sales Training Market?

Product-based Sales Training Market Share by Geography

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APAC is projected to contribute 35% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

The product-based sales training market in APAC is expected to record rapid growth during the forecast period. The major factors driving the growth of the market in the region include the rise in the number of small and medium-sized businesses (SMBs) and multinational corporations (MNCs) and the increased adoption of cost-effective training. The major countries contributing to the growth of the market include Australia, China, Japan, Singapore, and India. The comprehensive IT infrastructure and robust Internet services available in advanced or mature markets such as Australia, Singapore, and Japan will likely encourage companies and organizations to implement blended and online product knowledge training sessions for their sales teams.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a decline in demand for product-based sales training in APAC. The COVID-19 pandemic had a devastating impact on APAC in 2020. It affected trade and investments, as well as most enterprises based in the region. Many enterprises were forced to suspend a part of their operations because of the temporary workplace closures mandated by some governments and supply chain disruptions. In some cases, changing demand patterns compelled enterprises to shift or repurpose their production processes. All these factors negatively affected the product-based sales training market in the region during the first half of 2021. However, since June 2021, a decline in the number of COVID-19 cases, an increase in vaccination rates, and the easing of lockdown measures have led to a slight increase in consumer demand and business investments. In addition, many companies in the IT and manufacturing industries started recruiting new employees on a large scale when compared with 2020. This will drive the demand for online product-based sales training, which is expected to boost the growth of the product-based sales training market in the region during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, product, distribution channel, and region.

  • End-User Outlook ( USD Million, 2017 - 2027)
    • Consumer goods
    • BFSI
    • Automotive
    • Others 
  • Learning Method Outlook ( USD Million, 2017 - 2027)
    • Blended training
    • Online training
    • ILT
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Product-based Sales Training Market Scope

Report Coverage

Details

Page number

174

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.11%

Market growth 2023-2027

$ 2385.09 million

Market structure

Fragmented

YoY growth (%)

6.1

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 35%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Allen Communication Learning Services, ASLAN Training and Development LLC, Brainshark Inc., CommLab India LLP, Cornerstone OnDemand Inc., Corporate Visions Inc., GMetri Inc., HubSpot Inc., Korn Ferry, Learning Technologies Group Plc, Meirc Training and Consulting LTD., RAIN Group, Richardson Sales Performance, Sales Training America Inc., SalesHood Inc., Sandler Systems Inc., Specialized Sales Systems, The Brooks Group, VirtualSpeech Ltd., and Wilson Learning Worldwide Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Product-based Sales Training Market Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the product-based sales training market size and its contribution to the market in focus on the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behaviour.
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa.
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of product-based sales training market vendors.

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Learning Method
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global product-based sales training market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global product-based sales training market 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Learning method Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Learning method Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Consumer goods - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Consumer goods - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Consumer goods - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Consumer goods - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Consumer goods - Year-over-year growth 2022-2027 (%)
    • 6.4 BFSI - Market size and forecast 2022-2027
      • Exhibit 38: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on BFSI - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
    • 6.5 Automotive - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Automotive - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Automotive - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Automotive - Year-over-year growth 2022-2027 (%)
    • 6.6 Others - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by End-user
      • Exhibit 50: Market opportunity by End-user ($ million)

    7 Market Segmentation by Learning Method

    • 7.1 Market segments
      • Exhibit 51: Chart on Learning Method - Market share 2022-2027 (%)
      • Exhibit 52: Data Table on Learning Method - Market share 2022-2027 (%)
    • 7.2 Comparison by Learning Method
      • Exhibit 53: Chart on Comparison by Learning Method
      • Exhibit 54: Data Table on Comparison by Learning Method
    • 7.3 Blended training - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Blended training - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Blended training - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Blended training - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Blended training - Year-over-year growth 2022-2027 (%)
    • 7.4 Online training - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Online training - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Online training - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Online training - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Online training - Year-over-year growth 2022-2027 (%)
    • 7.5 ILT - Market size and forecast 2022-2027
      • Exhibit 63: Chart on ILT - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on ILT - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on ILT - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on ILT - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Learning Method
      • Exhibit 67: Market opportunity by Learning Method ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Allen Communication Learning Services
              • Exhibit 120: Allen Communication Learning Services - Overview
              • Exhibit 121: Allen Communication Learning Services - Product / Service
              • Exhibit 122: Allen Communication Learning Services - Key offerings
            • 12.4 ASLAN Training and Development LLC
              • Exhibit 123: ASLAN Training and Development LLC - Overview
              • Exhibit 124: ASLAN Training and Development LLC - Product / Service
              • Exhibit 125: ASLAN Training and Development LLC - Key offerings
            • 12.5 Brainshark Inc.
              • Exhibit 126: Brainshark Inc. - Overview
              • Exhibit 127: Brainshark Inc. - Product / Service
              • Exhibit 128: Brainshark Inc. - Key offerings
            • 12.6 CommLab India LLP
              • Exhibit 129: CommLab India LLP - Overview
              • Exhibit 130: CommLab India LLP - Product / Service
              • Exhibit 131: CommLab India LLP - Key offerings
            • 12.7 Cornerstone OnDemand Inc.
              • Exhibit 132: Cornerstone OnDemand Inc. - Overview
              • Exhibit 133: Cornerstone OnDemand Inc. - Product / Service
              • Exhibit 134: Cornerstone OnDemand Inc. - Key offerings
            • 12.8 Corporate Visions Inc.
              • Exhibit 135: Corporate Visions Inc. - Overview
              • Exhibit 136: Corporate Visions Inc. - Product / Service
              • Exhibit 137: Corporate Visions Inc. - Key offerings
            • 12.9 GMetri Inc.
              • Exhibit 138: GMetri Inc. - Overview
              • Exhibit 139: GMetri Inc. - Product / Service
              • Exhibit 140: GMetri Inc. - Key offerings
            • 12.10 Korn Ferry
              • Exhibit 141: Korn Ferry - Overview
              • Exhibit 142: Korn Ferry - Business segments
              • Exhibit 143: Korn Ferry - Key offerings
              • Exhibit 144: Korn Ferry - Segment focus
            • 12.11 Learning Technologies Group Plc
              • Exhibit 145: Learning Technologies Group Plc - Overview
              • Exhibit 146: Learning Technologies Group Plc - Business segments
              • Exhibit 147: Learning Technologies Group Plc - Key news
              • Exhibit 148: Learning Technologies Group Plc - Key offerings
              • Exhibit 149: Learning Technologies Group Plc - Segment focus
            • 12.12 RAIN Group
              • Exhibit 150: RAIN Group - Overview
              • Exhibit 151: RAIN Group - Product / Service
              • Exhibit 152: RAIN Group - Key offerings
            • 12.13 Richardson Sales Performance
              • Exhibit 153: Richardson Sales Performance - Overview
              • Exhibit 154: Richardson Sales Performance - Product / Service
              • Exhibit 155: Richardson Sales Performance - Key offerings
            • 12.14 Sandler Systems Inc.
              • Exhibit 156: Sandler Systems Inc. - Overview
              • Exhibit 157: Sandler Systems Inc. - Product / Service
              • Exhibit 158: Sandler Systems Inc. - Key offerings
            • 12.15 The Brooks Group
              • Exhibit 159: The Brooks Group - Overview
              • Exhibit 160: The Brooks Group - Product / Service
              • Exhibit 161: The Brooks Group - Key offerings
            • 12.16 VirtualSpeech Ltd.
              • Exhibit 162: VirtualSpeech Ltd. - Overview
              • Exhibit 163: VirtualSpeech Ltd. - Product / Service
              • Exhibit 164: VirtualSpeech Ltd. - Key offerings
            • 12.17 Wilson Learning Worldwide Inc.
              • Exhibit 165: Wilson Learning Worldwide Inc. - Overview
              • Exhibit 166: Wilson Learning Worldwide Inc. - Business segments
              • Exhibit 167: Wilson Learning Worldwide Inc. - Key offerings
              • Exhibit 168: Wilson Learning Worldwide Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 169: Inclusions checklist
                • Exhibit 170: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 171: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 172: Research methodology
                • Exhibit 173: Validation techniques employed for market sizing
                • Exhibit 174: Information sources
              • 13.5 List of abbreviations
                • Exhibit 175: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
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              Product-based Sales Training market growth will increase by $1665.14 million during 2020-2025.
              The product-based sales training market is expected to grow at a CAGR of 5.41% during 2020-2025.
              Technavio has segmented the product-based sales training market by end user (Consumer goods, Automotive, BFSI, and Others) ,other1 (Blended training, Online training, and ILT) , and geographic (APAC, North America, Europe, South America, and MEA).
              Allen Communication Learning Services, ASLAN Training and Development LLC, Brainshark Inc., Corporate Visions Inc., DoubleDigit Sales Inc., Korn Ferry, Learning Technologies Group Plc, RAIN Group, Sandler Systems Inc., The Brooks Group are a few of the key vendors in the product-based sales training market.
              APAC will register the highest growth rate of 35.64% among the other regions. Therefore, the product-based sales training market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the product-based sales training market growth are:
              • Increased emphasis on cost-effective training methods
              The product-based sales training market vendors should focus on grabbing business opportunities from the consumer goods segment as it accounted for the largest market share in the base year.
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