Enjoy complimentary customisation on priority with our Enterprise License!
The Qatar E-commerce market size is forecast to increase by USD 3.53 billion, at a CAGR of 14.1% between 2023 and 2028. The growth of the market in Qatar is influenced by various factors, including the adoption of innovative business models by market companies. Additionally, the widespread advantages offered by e-commerce platforms, coupled with high internet penetration in the region, contribute significantly to market expansion. These factors collectively shape a favourable environment for market development and underscore the increasing significance of digital platforms in Qatar's business landscape.
For More Highlights About this Report, Download Free Sample in a Minute
The market is experiencing robust growth, driven by major events like the FIFA World Cup and Expo 2023. Key players such as Qatar Duty-Free, M7, and Ooredoo are actively participating, enhancing the market with Fashion, Beauty, and Electronics offerings. The rise of local platforms like Tamias and Snoonu has transformed Hobby & Leisure and Grocery shopping. E-commerce caters to diverse needs, including travel, carry-out food orders, and SME preferences, further accelerated by increased credit card usage. Despite challenges like transportation restrictions, the Ministry of Transport and Communications is promoting ICT, e-government, and cybersecurity to ensure a thriving E-commerce landscape, positively impacting Qatar's quality of life. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The adoption of new business models by market companies, such as Ooredoo and Snoonu, is notably driving market growth. The ecosystem, highlighted by Qatar Duty-Free (QDF) and Hamad International Airport, exhibits notable potential as a regional key player, driven by continuous innovation and evolving trends from industry stakeholders. Post-pandemic, the market demonstrates resilience and substantial growth, reflecting shifts in shopping preferences. Jeeb, a Qatari e-commerce platform, stands out with its innovative two-step ordering system, streamlining shopping lists and enhancing efficiency. By providing direct doorstep delivery, Jeeb prioritizes customer convenience, revolutionizing the grocery shopping experience.
Further, local companies, leveraging cutting-edge technology, are poised to outshine global players like Amazon and Walmart, contributing to sustained development. This trend underscores the market's adaptability and the significance of local innovations in shaping consumer experiences, which, in turn, drive the market growth during the forecast period.
Emergence of omnichannel retailing is an emerging trend shaping market growth. Manufacturers are leveraging both online and offline channels to enhance market presence, utilizing company-owned platforms and popular e-commerce sites. This approach extends sales opportunities globally, beyond specific geographical locations. Emerging technologies like artificial intelligence, augmented reality, and the Internet of Things offer substantial opportunities for Qatari fashion retailers, allowing them to enhance customer experiences and gain a competitive edge.
Moreover, with a diverse population and a growing expatriate community, fashion retailers can tap into niche market opportunities. The integration of offline-online presence through omnichannel strategies is evident, with retailers like Al Meera adopting seamless approaches to provide customers with enhanced shopping experiences. This trend is anticipated to drive significant growth in the market during the forecast period.
An increasing number of cyberattacks is a significant challenge that hinders market growth. E-commerce platforms handle sensitive customer information, including personal details and financial data. A successful cyberattack that results in a data breach can erode customer trust. If customers fear for the safety of their personal information, they may become reluctant to engage in online transactions, hindering the overall expansion of the Qatar e-commerce market. The costs associated with recovering from a cyberattack, implementing appropriate security measures, and compensating affected customers can strain the financial resources of e-commerce businesses, impeding their development plans.
For instance, in November 2023, The Indian Cyber Force launched a cyberattack on the Government of Qatar portal, which lasted for two hours. The team hacked the Qatar eCommerce Government Website. Following their attack on the government of Qatar's e-commerce portal, the Indian Cyber Force hacked oasis. qa, a leading Qatari online shopping platform, as well as the online services of Al Anees, a well-known retail chain in Qatar. Hence, such factors limit the market development during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AL ANEES ELECTRONICS CO WLL - The company offers E-commerce services for electronics, mobiles, accessories, and gadgets.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The fashion and apparel segment is estimated to witness significant growth during the forecast period. The market in the fashion and apparel segment has grown significantly, reflecting shifting consumer preferences, increased Internet penetration, and a growing interest in online shopping. Around 15% of all e-commerce transactions relate to the fashion and apparel sector in Qatar.
Get a glance at the market contribution of various segments Download the PDF Sample
The fashion and apparel segment was the largest and was valued at USD 564.23 million in 2018. Several e-commerce vendors in Qatar have played an important role in shaping the online fashion and apparel market. For example, Mhefhef, founded by Mashael Alnaimi in Doha in 2020, produces all-natural and sustainable apparel. The brand makes a concerted effort to produce handmade upcycled abayas, dresses, and overlays that are made entirely from fabric waste, diverting them from landfills. The factors driving the expansion of the fashion and apparel segment of the market include the convenience of online shopping, the availability of diverse styles on online marketplaces, and a desire for international and luxury brands. These factors will drive the growth of the market during the forecast period
The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Qatar's e-commerce market is thriving, influenced by factors such as high-speed internet, a tech-savvy population, and the increasing adoption of digital services. With Qatar Duty-Free at Hamad International Airport serving as a global retail hub, events like the Formula One Grand Prix and AFC Asian Cup contribute to the nation's dynamic consumer landscape. The Ministry of Transport and Communications, through initiatives like QITCOM, drives technology infrastructure and ICT advancements, fostering a digital environment. E-commerce adoption, propelled by incomes and mobile connectivity, encompasses various sectors, from fashion and beauty to DIY and household purchases.
Additionally, SMEs leverage online platforms, employing sales and marketing strategies to cater to consumers' preferences for convenient online shopping. The penetration of e-commerce is evident in brick-and-mortar stores, malls, and even prepared food delivery services. Operational areas like online grocery shopping and digital banking witness robust growth, with U.S. companies providing world-class e-commerce services, solutions, and technologies. As the digital landscape evolves, e-commerce in Qatar continues to flourish, supported by innovative initiatives, technology providers, and industry experts.
Market Scope |
|
Report Coverage |
Details |
Page number |
141 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Decelerate at a CAGR of 14.1% |
Market Growth 2024-2028 |
USD 3.53 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
14.7 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AL ANEES ELECTRONICS CO WLL, AL TAYER GROUP, Alibaba Group Holding Ltd., Amazon.com Inc., Carrefour SA, HOMSOUQ, Jarir Marketing Co., Jumbosouq, Lulu Group International, Next Plc, noon, OurShopee, Ubuy Co., Al Meera Consumer Goods Co., Pronto, Jeeb, and Inter IKEA Holding B.V. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Market Segmentation by Method
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.