Big Data Market by Type, Deployment, and Geography - Forecast and Analysis 2021-2025

  • Published: May 2021
  • Pages: 120
  • SKU: IRTNTR40885

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The big data market size has the potential to grow by USD 247.30 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 17.76%. 

This report provides a detailed analysis of the market by type (services and software), deployment (on-premise, cloud-based, and hybrid), and geography (North America, Europe, APAC, South America, and MEA). 

Big Data Market Share


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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Alphabet Inc.
  • Inc.
  • Dell Technologies Inc.
  • Hewlett Packard Enterprise Development LP
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • SAP SE
  • SAS Institute Inc.
  • Splunk Inc.


The big data market is fragmented and the vendors are deploying growth strategies such as expanding their geographical presence and entering into long-term partnership contracts with end-users to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as growing investment in smart city initiatives to achieve growth opportunities. However, factors such as cost factors and the lack of awareness about the benefits of big data analytics will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the big data market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This big data market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. 

Big Data Market: Key Drivers and Trends

  • The rise in the number of smart cities has increased the adoption of big data analytics, which will significantly drive the growth of the big data market during the forecast period.
  • Global companies such as IBM, Microsoft, Cisco Systems, and Schneider Electric are supporting the development of smart cities by announcing initiatives and developing IT solutions.
  • Big data analytics bring data pre-processing and decision-making capabilities closer to the data source and subsequently reduces data deluge and delays in communication.
  • The adoption of big data helps in processing data collected through connected IoT devices and analyzes and recognizes patterns to reshape the various areas of development.
  • The combination of blockchain with big data is one of the critical big data market trends as it helps enterprises track and store the information and data generated from various sensors.
  • Using the combination of blockchain and big data, enterprises can identify the reasons for failure in production, without interrupting the operations.
  • Vendors are partnering with the end-users to integrate big data analytics into their production process.
  • Abu Dhabi National Oil Company (ADNOC) announced that it has partnered with IBM to work on piloting a blockchain-based automated system across the full value chain.
  • The use of blockchain helps to enhance the business value derived from big data implementations,


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Big Data Market: Segmentation by Geography


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48% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for big data in North America. Market growth in this region will be faster than the growth of the market in Europe and MEA.

The growth of the e-commerce market and the high penetration and expansion by retail giants such as eBay and will facilitate the big data market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Big Data Market: Segmentation by Type


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The big data market share growth by the services segment will be significant during the forecast period. The market for big data services is growing due to the rising demand from enterprises. Vendors are offering big data services to help enterprises manage their operations efficiently. 

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the big data market size.



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Key Highlights of the Big Data Market Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive big data market growth during the next five years
  • Precise estimation of the big data market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the big data industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of big data market vendors

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Big Data Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 18%

Market growth 2021-2025

$ 247.30 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 48%

Key consumer countries

US, UK, China, Germany, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Alphabet Inc., Inc., Dell Technologies Inc., Hewlett Packard Enterprise Development LP, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAP SE, SAS Institute Inc., and Splunk Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The big data market growth will increase by $247.30 billion during 2020-2025.
The big data market is expected to grow at a CAGR of 17.76% during 2020-2025.
Technavio has segmented the big data market by type (Services and Software) ,deployment (On-premise, Cloud-based, and Hybrid) , and geographic (North America, Europe, APAC, South America, and MEA).
Alphabet Inc., Inc., Dell Technologies Inc., Hewlett Packard Enterprise Development LP, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAP SE, SAS Institute Inc., Splunk Inc. are a few of the key vendors in the big data market.
North America will register the highest growth rate of 47.94% among the other regions. Therefore, the big data market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • China
  • Germany
  • Canada
The key factors driving the big data market growth are:
  • Increasing data generation
The big data market vendors should focus on grabbing business opportunities from the services segment as it accounted for the largest market share in the base year.
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