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The raw sugar market size is estimated to grow at a CAGR of 3.26% between 2022 and 2027. The market size is forecast to increase by USD 206.36 million. The growth of the market depends on several factors, including the rise in demand for raw sugar in food and beverage applications, the growing health consciousness, and the emergence of private-label brands.
This raw sugar market report extensively covers market segmentation by product (liquid sugar and crystallized sugar), type (conventional and organic), and geography (APAC, South America, Europe, North America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing health consciousness among consumers is notably driving the market growth, although factors such as the high cost of production may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing health consciousness is the key factor driving the growth of the global raw sugar market. Growing health awareness among consumers is driving the growth of the global raw sugar market. The demand for raw sugar is increasing due to the growing awareness of the health benefits associated with raw sugar. Raw sugar is a better option for those who are concerned about their health and want to avoid the harmful effects of refined sugar.
The COVID-19 pandemic has also pushed people toward a more health-conscious lifestyle. Many people have become aware of the need to stay healthy and switch to a more organic lifestyle, which has boosted the demand for raw sugar globally. Thus, even with the pandemic being contained worldwide in 2022, the demand for raw sugar has remained high. Changes in the lifestyle of consumers and a tendency to eat more natural food products will drive the growth of the global raw sugar market during the forecast period.
The emergence of e-commerce platforms is the primary trend in the global raw sugar market growth. The emergence of e-commerce platforms has helped drive the growth of the global raw sugar market. E-commerce platforms such as Amazon, Walmart, and Alibaba have made it easier for raw sugar producers to reach a wider customer base. These platforms provide raw sugar producers with a global marketplace to sell their products to customers around the world. For example, Walmart's website has a dedicated organic section where customers can buy different brands of organic raw sugar. E-commerce platforms have made it easier for customers to purchase raw sugar. Customers can now buy raw sugar from the comfort of their homes without having to visit a brick-and-mortar store in person. This has contributed to the growth of the market.
In addition, e-commerce platforms have enabled raw sugar producers to leverage data analytics to understand their customers' preferences and behavior better. This has allowed producers to develop targeted marketing strategies and improve their products to meet the changing demands of customers. In conclusion, the emergence of e-commerce platforms has played a significant role in boosting the growth of the global raw sugar market, and the trend is expected to continue during the forecast period.
The high cost of production is a major challenge to the growth of the global raw sugar market. The high production cost of raw sugar is currently a major problem for the global raw sugar market. This problem stems from several underlying factors that contribute to increased overall costs. Factors such as labor costs, land, and equipment costs are all major components of production costs. The costs of raw materials, fertilizers, and other means of production are also steadily rising. Plant cost also plays an important role in raw sugar production. Farmers need a variety of machines and tools to grow and harvest sugar cane efficiently. Acquiring and maintaining this equipment can be expensive and require significant investments.
The cost of raw materials such as fertilizers, pesticides, and other production inputs is another factor driving up the cost of producing raw sugar. The prices of these inputs have been rising steadily for many years, making it more expensive for farmers to cultivate their sugarcane crops. In addition to these factors, global market conditions also have an impact on sugar production costs. The recent reduction in global sugar prices has led to a decline in revenue for sugar producers. This has made it harder for farmers to justify the high cost of cultivating sugarcane for sugarcane production. Thus, the above-mentioned factors are expected to hinder the growth of the global raw sugar market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Raw Sugar Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alvean Sugar S.L.: The company offers raw sugar under the brand, Copersucar. Also, under this segment, the company specializes in originating, commercializing, and trading raw and white sugar.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the liquid sugar segment will be significant during the forecast period. Liquid sugar is a thick viscous syrup that is made by adding water to raw sugar. This process creates a solution that is easier to handle, transport, and use in various applications. Liquid sugar has become increasingly popular among manufacturers due to its convenience and versatility.
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The liquid sugar was valued at USD 755.10 million in 2017 and continued to grow until 2021. Liquid sugar is widely traded as a commodity in the global raw sugar market. Its price is affected by various factors such as supply and demand, transportation costs, and exchange rates. Demand is primarily driven by the food and beverage industry, with major markets in North America, Europe, and APAC. However, there are concerns about the health implications of using liquid sugar in the food industry. Liquid sugar contains high amounts of sucrose, which has been linked to various health issues such as obesity, diabetes, and heart disease.
As a result, there has been a growing trend among consumers and manufacturers to use alternative sweeteners that are less processed and contain lower levels of sucrose, such as stevia, honey, and agave nectar. Thus, the above-mentioned factors are expected to increase the demand for liquid sugar, which is expected to propel the growth of the global raw sugar market during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the key reasons for the growth in demand for raw sugar in APAC is the increased health consciousness among consumers. Raw sugar is considered a healthier alternative to refined white sugar as it retains some of the nutrients and minerals found in sugarcane. This has led to the increased use of raw sugar in the food and beverage industry in APAC.
Moreover, there is an increasing trend toward natural sweeteners among consumers in APAC. This is driving demand for raw sugar, as it is perceived as a natural and organic sweetener. As consumers become more aware of the impact of artificial sweeteners and sugar alternatives on their health, they are keen to explore more eco-friendly and organic options. Raw sugar fits this profile, and APAC producers are well-positioned to tap into this market. Furthermore, the rise in the number of cafes and bakeries in APAC is boosting the demand for raw sugar.
In 2020, the outbreak of COVID-19 resulted in thousands of deaths in China and other APAC nations, which compelled governments of various countries in the region to impose stringent lockdown restrictions to contain the spread of the disease. However, in 2021, the initiation of large-scale COVID-19 vaccination drives by the governments of APAC countries led to the lifting of lockdown restrictions and the resumption of activities in offline retail channels. This increased the demand for raw sugar from offline retail channels, such as hotels, restaurants, and food outlets. These factors will contribute to the rise in the sales of raw sugar in APAC, which, in turn, will lead to the growth of the regional raw sugar market during the forecast period.
The raw sugar market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global raw sugar market as a part of the global packaged foods and meats products market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Raw Sugar Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.26% |
Market growth 2023-2027 |
USD 206.36 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.2 |
Regional analysis |
APAC, South America, Europe, North America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, India, China, Germany, and Brazil |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alvean Sugar S.L., Azumex Corp., Bobs Red Mill Natural Foods Inc., Cargill Inc., Conscious Food Pvt. Ltd., Cumberland Packing Corp., EE Wholesale UK Ltd., Florida Crystals Corp., Incauca S.A.S., Louis Dreyfus Co. BV, Natura Sugars CC, Nordzucker AG, NOW Health Group Inc., SUGART, Sunbest Natural, Thai Roong Ruang Group, United Natural Foods Inc., United Sugars Corp., Whole Earth Brands Inc., and Wilmar International Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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