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IPTV Market Analysis South Korea - Size and Forecast 2024-2028

IPTV Market Analysis South Korea - Size and Forecast 2024-2028

Published: Sep 2024 110 Pages SKU: IRTNTR76383

Market Overview at a Glance

$6.36 B
Market Opportunity
28.5%
CAGR
21.8
YoY growth 2023-2024(%)

South Korea Iptv Market Size 2024-2028 

The south korea iptv market size is forecast to increase by USD 6.36 billion at a CAGR of 28.5% between 2023 and 2028.

  • The market is experiencing significant growth, driven by the increasing adoption of mobile and smart devices. This trend is fueled by the convenience and flexibility these devices offer in accessing content. However, the market also faces challenges, including the rise in demand for video-on-demand (VOD) piracy and illegal streaming of content. This issue poses a threat to the revenue growth of IPTV service providers and requires effective measures to mitigate it. Additionally, the market is expected to witness advancements in technologies such as Ultra High Definition (UHD) and 5G, which will enhance the overall consumer experience and drive market growth.
  • Overall, the market presents both opportunities and challenges for stakeholders, necessitating a strategic approach to capitalize on the former while addressing the latter.

    • What will be the size of the South Korea Iptv Market during the forecast period?

    Iptv Market in South Korea Size

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  • The market has experienced significant growth, driven by the increasing demand for real-time streaming and on-demand viewing of media and entertainment content. IPTV, or Internet Protocol Television, is a communication technology that delivers video content over the internet, providing an alternative to traditional cable and satellite television. IPTV services offer high-definition (HD) channels, video-on-demand (VOD), and value-added services, making them a popular choice among consumers. The adoption of smart TVs and receivers has accelerated the growth of the IPTV market, enabling seamless integration of internet-based streaming services. IPTV subscribers in South Korea have benefited from the convenience of real-time streaming protocols, allowing them to access their favorite content at any time.
  • Traditional broadcasting and satellite TV continue to coexist with IPTV, but the trend is shifting towards internet-based streaming. The market dynamics are influenced by the increasing competition among SVOD (Subscription Video-on-Demand) players, offering a wide range of content to cater to diverse consumer preferences. Overall, the market is poised for continued growth, driven by the evolving media consumption habits and advancements in network architecture.

    • How is this market segmented and which is the largest segment?

    The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

    • Component
      • Hardware
      • Software
      • Services
    • Type
      • Wired
      • Wireless
    • Geography
      • South Korea

    By Component Insights

    • The hardware segment is estimated to witness significant growth during the forecast period.

    In South Korea's IPTV market, the hardware segment held a significant share in 2023. This segment encompasses the necessary physical components for delivering IPTV services, such as set-top boxes (STBs), routers, and switches. Set-top boxes (STBs) are a crucial element of IPTV systems, allowing customers to access the services on their television sets. STBs connect to a broadband modem or router and decode IPTV signals for display. Routers and switches are integral to the IPTV infrastructure, facilitating data transmission between the IPTV provider's server and the customer's set-top box. These components ensure seamless delivery of IPTV services, enabling media and entertainment for corporate and enterprise clients, healthcare, hospitality, and individual consumers on various devices like Smart TVs, smartphones, tablets, desktops, and laptops.

    Iptv Market in South Korea Size

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    The Hardware segment was valued at  USD 488.80 million in 2018 and showed a gradual increase during the forecast period.

    Market Dynamics

    Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

    What are the key market drivers leading to the rise in adoption of South Korea Iptv Market?

    Rise in adoption of mobiles and smart devices is the key driver of the market.

  • The market is experiencing significant growth due to the increasing adoption of smart devices and high-speed internet. IPTV, or Internet Protocol Television, is a digital television system that delivers content over the internet, enabling real-time streaming and on-demand viewing. IPTV services offer several advantages over traditional cable TV and satellite television, including personalized content, interactive features, and the ability to access content on multiple devices simultaneously. IPTV providers in South Korea offer Subscription Video-on-Demand (SVOD) services, allowing users to watch movies and TV shows at their convenience. Set-top boxes and receivers are used to access IPTV content, while Smart TVs, smartphones, tablets, desktops, and laptops provide additional options for viewing.
  • 5G networks and high-speed internet are essential for the effective delivery of IPTV content. IPTV subscribers in South Korea can access HD channels and Ultra High Definition (UHD) content, making for an enhanced viewing experience. IPTV services also offer value-added services, such as video calling/conferencing, video games, and digital television. Media and entertainment, corporate and enterprises, healthcare, hospitality, and other industries are increasingly turning to IPTV for their content needs. IPTV's flexibility and scalability make it an attractive option for businesses looking to streamline their communication technology and network architecture. The market is expected to continue growing as more users adopt smart devices and high-speed internet.
  • IPTV's ability to offer personalized content and interactive features, combined with its flexibility and scalability, make it a valuable addition to the digital infrastructure of businesses and individuals alike.

    • What are the market trends shaping the South Korea Iptv Market?

    Growth in demand for video-on-demand (VOD) is the upcoming trend In the market.

  • In South Korea, the market for Internet Protocol Television (IPTV) has gained significant traction due to the increasing popularity of streaming services and Subscription Video-on-Demand (SVOD). IPTV, which delivers television content over high-speed internet connections, offers real-time streaming and on-demand viewing through set-top boxes or receivers. The media and entertainment industry, as well as corporate and enterprise sectors, healthcare, hospitality, and other industries, are embracing IPTV as a cost-effective and flexible alternative to traditional Cable TV and Satellite television. 5G networks and improved data transmission speeds have further fueled the growth of IPTV, enabling the delivery of high-definition (HD) and Ultra High Definition (UHD) content.
  • Smart TVs, smartphones, tablets, desktops, and laptops have become the preferred devices for accessing IPTV services, offering personalized content, interactive features, and value-added services. IPTV's non-linear television model, which allows viewers to watch content at their convenience, aligns with the changing preferences of consumers. Streaming platforms and content providers are offering a wide range of programming, including live streaming and advertising and marketing opportunities, to attract and retain subscribers. The digital infrastructure, including high-speed internet and content hubs, has enabled the proliferation of Over-the-Top (OTT) platforms, which offer subscription-free IPTV services. Network architecture, including wired and wireless transmission, has evolved to support the demands of IPTV, ensuring content availability and high-quality streaming.
  • In summary, the market is driven by the rapid growth of the Internet, the increasing adoption of smart devices, and the changing preferences of consumers for flexible and personalized entertainment options. The market dynamics, including the role of telecommunications companies, SMEs, and network service providers, are shaping the future of IPTV in South Korea.

    • What challenges does South Korea Iptv Market face during the growth?

    Piracy and illegal streaming of content is a key challenge affecting the market growth.

  • The market is characterized by the dominance of streaming services and Subscription Video-on-Demand (SVOD) platforms. IPTV, or Internet Protocol Television, is a digital television system that delivers content over high-speed internet connections. This technology enables real-time streaming and on-demand viewing, making it a popular alternative to traditional Cable TV and Satellite television. IPTV services offer personalized content and interactive features, including Video-on-Demand (VOD), digital infrastructure, and high-definition (HD) and Ultra High Definition (UHD) channels. The market is driven by the adoption of Smart TVs, Smartphones, Tablets, Desktops, and Laptops, as well as the increasing availability of 5G networks and their associated data transmission speeds.
  • However, the market faces challenges from piracy and illegal streaming. These activities, which involve the unauthorized use or distribution of copyrighted content, impact the revenue of IPTV service providers, content creators, and distributors. The market dynamics are further influenced by the proliferation of Over-the-Top (OTT) platforms, value-added services, and the digital transformation of media and entertainment, corporate and enterprise sectors, healthcare, hospitality, and other industries. Network Architecture plays a crucial role In the delivery of IPTV services, with wired and wireless transmission methods used by network service providers. The market is also shaped by customer preferences for live streaming, advertising and marketing, and the availability of content hubs for video calling/conferencing, Smart Home Technologies, Video Games, and Digital Television.
  • In conclusion, the market is a dynamic and evolving landscape, shaped by technological advancements, consumer preferences, and the challenges of piracy and illegal streaming. The market is expected to continue growing, driven by the increasing penetration of high-speed internet and the adoption of smart devices.

    • Exclusive South Korea Iptv Market Customer Landscape

    The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

    Iptv Market in South Korea Share by Geography

     Customer Landscape

    Key Companies & Market Insights

    Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

    The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

    • Akamai Technologies Inc.
    • AT and T Inc.
    • Cable TV Companies
    • KT Corp.
    • LG Electronics Inc.
    • Onnetsystems Korea Inc.
    • SK Telecom Co. Ltd.

    Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

    Research Analyst Overview

    I. Introduction Internet Protocol Television (IPTV), a digital television delivery method over the internet, has gained significant traction in various markets worldwide, including South Korea. This form of media and entertainment consumption is revolutionizing the way businesses and individuals access and enjoy content. IPTV offers numerous advantages, such as real-time streaming, on-demand viewing, personalized content, and interactive features, making it an attractive alternative to traditional broadcasting and cable or satellite television. II. Market Dynamics the market is driven by several factors, including the increasing demand for high-speed internet, the proliferation of smart devices, and the growing preference for non-linear television.

    The country's robust digital infrastructure, with high internet penetration and broadband penetration, provides an ideal foundation for IPTV services to thrive. III. Content Availability and Providers Content availability is a critical factor In the growth of the market. Content providers, both local and international, are increasingly recognizing the potential of IPTV as a platform for delivering their offerings. This has led to a surge In the availability of HD channels, video-on-demand (VOD) services, and over-the-top (OTT) platforms. IV. Technological Advancements Technological advancements, such as 5G networks and UHD technology, are playing a significant role In the growth of the market.

    Faster data transmission speeds and improved network architecture enable seamless streaming and higher-quality content delivery. Additionally, the adoption of smart TVs, smartphones, tablets, desktops, and laptops has expanded the reach of IPTV services. V. Value-Added Services Value-added services, such as video calling/conferencing, video games, and smart home technologies, are increasingly being integrated into IPTV offerings. These features cater to the diverse needs of corporate and enterprise clients, healthcare institutions, hospitality businesses, and individual consumers. VI. Customer Preferences Customer preferences are another crucial factor influencing the growth of the market. The convenience and flexibility offered by IPTV, such as the ability to watch content at any time and on any device, are resonating with consumers.

    Additionally, the personalized content and interactive features cater to individual viewing preferences, further enhancing the overall user experience. VII. Future Outlook the market is poised for continued growth, driven by advancements in technology, increasing demand for high-speed internet, and evolving customer preferences. As the market matures, competition is expected to intensify, with network service providers and telecommunications companies vying for market share. Additionally, the emergence of subscription-free IPTV services and the integration of advertising and marketing strategies are expected to further shape the market landscape. VIII. Conclusion In conclusion, the market is experiencing robust growth, driven by various factors, including technological advancements, content availability, and customer preferences.

    The market's continued expansion is expected to bring about significant changes In the media and entertainment landscape, offering new opportunities for businesses and consumers alike.

    Market Scope

    Report Coverage

    Details

    Page number

    110

    Base year

    2023

    Historic period

    		 2018-2022

    Forecast period

    2024-2028

    Growth momentum & CAGR

    Accelerate at a CAGR of 28.5%

    Market growth 2024-2028

    USD 6364.7 million

    Market structure

    Concentrated

    YoY growth 2023-2024(%)

    21.8

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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    What are the Key Data Covered in this Market Research Report?

    • CAGR of the market during the forecast period
    • Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
    • Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
    • Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
    • Growth of the market across South Korea
    • Thorough analysis of the market’s competitive landscape and detailed information about companies
    • Comprehensive analysis of factors that will challenge the growth of market companies

    We can help! Our analysts can customize this market research report to meet your requirements Get in touch

     

    1 Executive Summary

    • 1.1 Market overview
      • Executive Summary - Chart on Market Overview
      • Executive Summary - Data Table on Market Overview
      • Executive Summary - Chart on Country Market Characteristics
      • Executive Summary - Chart on Market Segmentation by Component
      • Executive Summary - Chart on Market Segmentation by Type
      • Executive Summary - Chart on Company Market Positioning

    2 Market Landscape

    • 2.1 Market ecosystem
      • Parent Market
      • Data Table on - Parent Market
    • 2.2 Market characteristics
      • Market characteristics analysis
    • 2.3 Value chain analysis
      • Value Chain Analysis

    3 Market Sizing

    • 3.1 Market definition
      • Offerings of companies included in the market definition
    • 3.2 Market segment analysis
      • Market segments
    • 3.3 Market size 2023
      • 3.4 Market outlook: Forecast for 2023-2028
        • Chart on South Korea - Market size and forecast 2023-2028 ($ million)
        • Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
        • Chart on South Korea: Year-over-year growth 2023-2028 (%)
        • Data Table on South Korea: Year-over-year growth 2023-2028 (%)

      4 Historic Market Size

      • 4.1 IPTV Market in South Korea 2018 - 2022
        • Historic Market Size - Data Table on IPTV Market in South Korea 2018 - 2022 ($ million)
      • 4.2 Component segment analysis 2018 - 2022
        • Historic Market Size - Component Segment 2018 - 2022 ($ million)
      • 4.3 Type segment analysis 2018 - 2022
        • Historic Market Size - Type Segment 2018 - 2022 ($ million)

      5 Five Forces Analysis

      • 5.1 Five forces summary
        • Five forces analysis - Comparison between 2023 and 2028
      • 5.2 Bargaining power of buyers
        • Bargaining power of buyers - Impact of key factors 2023 and 2028
      • 5.3 Bargaining power of suppliers
        • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
      • 5.4 Threat of new entrants
        • Threat of new entrants - Impact of key factors in 2023 and 2028
      • 5.5 Threat of substitutes
        • Threat of substitutes - Impact of key factors in 2023 and 2028
      • 5.6 Threat of rivalry
        • Threat of rivalry - Impact of key factors in 2023 and 2028
      • 5.7 Market condition
        • Chart on Market condition - Five forces 2023 and 2028

      6 Market Segmentation by Component

      • 6.1 Market segments
        • Chart on Component - Market share 2023-2028 (%)
        • Data Table on Component - Market share 2023-2028 (%)
      • 6.2 Comparison by Component
        • Chart on Comparison by Component
        • Data Table on Comparison by Component
      • 6.3 Hardware - Market size and forecast 2023-2028
        • Chart on Hardware - Market size and forecast 2023-2028 ($ million)
        • Data Table on Hardware - Market size and forecast 2023-2028 ($ million)
        • Chart on Hardware - Year-over-year growth 2023-2028 (%)
        • Data Table on Hardware - Year-over-year growth 2023-2028 (%)
      • 6.4 Software - Market size and forecast 2023-2028
        • Chart on Software - Market size and forecast 2023-2028 ($ million)
        • Data Table on Software - Market size and forecast 2023-2028 ($ million)
        • Chart on Software - Year-over-year growth 2023-2028 (%)
        • Data Table on Software - Year-over-year growth 2023-2028 (%)
      • 6.5 Services - Market size and forecast 2023-2028
        • Chart on Services - Market size and forecast 2023-2028 ($ million)
        • Data Table on Services - Market size and forecast 2023-2028 ($ million)
        • Chart on Services - Year-over-year growth 2023-2028 (%)
        • Data Table on Services - Year-over-year growth 2023-2028 (%)
      • 6.6 Market opportunity by Component
        • Market opportunity by Component ($ million)
        • Data Table on Market opportunity by Component ($ million)

      7 Market Segmentation by Type

      • 7.1 Market segments
        • Chart on Type - Market share 2023-2028 (%)
        • Data Table on Type - Market share 2023-2028 (%)
      • 7.2 Comparison by Type
        • Chart on Comparison by Type
        • Data Table on Comparison by Type
      • 7.3 Wired - Market size and forecast 2023-2028
        • Chart on Wired - Market size and forecast 2023-2028 ($ million)
        • Data Table on Wired - Market size and forecast 2023-2028 ($ million)
        • Chart on Wired - Year-over-year growth 2023-2028 (%)
        • Data Table on Wired - Year-over-year growth 2023-2028 (%)
      • 7.4 Wireless - Market size and forecast 2023-2028
        • Chart on Wireless - Market size and forecast 2023-2028 ($ million)
        • Data Table on Wireless - Market size and forecast 2023-2028 ($ million)
        • Chart on Wireless - Year-over-year growth 2023-2028 (%)
        • Data Table on Wireless - Year-over-year growth 2023-2028 (%)
      • 7.5 Market opportunity by Type
        • Market opportunity by Type ($ million)
        • Data Table on Market opportunity by Type ($ million)

      8 Customer Landscape

      • 8.1 Customer landscape overview
        • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

      9 Drivers, Challenges, and Opportunity/Restraints

      • 9.1 Market drivers
        • 9.2 Market challenges
          • 9.3 Impact of drivers and challenges
            • Impact of drivers and challenges in 2023 and 2028
          • 9.4 Market opportunities/restraints

            10 Competitive Landscape

            • 10.1 Overview
              • 10.2 Competitive Landscape
                • Overview on criticality of inputs and factors of differentiation
              • 10.3 Landscape disruption
                • Overview on factors of disruption
              • 10.4 Industry risks
                • Impact of key risks on business

              11 Competitive Analysis

              • 11.1 Companies profiled
                • Companies covered
              • 11.2 Market positioning of companies
                • Matrix on companies position and classification
              • 11.3 Akamai Technologies Inc.
                • Akamai Technologies Inc. - Overview
                • Akamai Technologies Inc. - Business segments
                • Akamai Technologies Inc. - Key news
                • Akamai Technologies Inc. - Key offerings
                • Akamai Technologies Inc. - Segment focus
              • 11.4 AT and T Inc.
                • AT and T Inc. - Overview
                • AT and T Inc. - Business segments
                • AT and T Inc. - Key news
                • AT and T Inc. - Key offerings
                • AT and T Inc. - Segment focus
              • 11.5 Cable TV Companies
                • Cable TV Companies - Overview
                • Cable TV Companies - Product / Service
                • Cable TV Companies - Key offerings
              • 11.6 KT Corp.
                • KT Corp. - Overview
                • KT Corp. - Product / Service
                • KT Corp. - Key offerings
              • 11.7 LG Electronics Inc.
                • LG Electronics Inc. - Overview
                • LG Electronics Inc. - Product / Service
                • LG Electronics Inc. - Key offerings
              • 11.8 Onnetsystems Korea Inc.
                • Onnetsystems Korea Inc. - Overview
                • Onnetsystems Korea Inc. - Product / Service
                • Onnetsystems Korea Inc. - Key offerings
              • 11.9 SK Telecom Co. Ltd.
                • SK Telecom Co. Ltd. - Overview
                • SK Telecom Co. Ltd. - Business segments
                • SK Telecom Co. Ltd. - Key offerings
                • SK Telecom Co. Ltd. - Segment focus

              12 Appendix

              • 12.1 Scope of the report
                • 12.2 Inclusions and exclusions checklist
                  • Inclusions checklist
                  • Exclusions checklist
                • 12.3 Currency conversion rates for US$
                  • Currency conversion rates for US$
                • 12.4 Research methodology
                  • Research methodology
                • 12.5 Data procurement
                  • Information sources
                • 12.6 Data validation
                  • Data validation
                • 12.7 Validation techniques employed for market sizing
                  • Validation techniques employed for market sizing
                • 12.8 Data synthesis
                  • Data synthesis
                • 12.9 360 degree market analysis
                  • 360 degree market analysis
                • 12.10 List of abbreviations
                  • List of abbreviations

                Research Methodology

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                Frequently Asked Questions

                Iptvin South Korea market growth will increase by $ 6364.7 mn during 2024-2028 .

                The Iptvin South Korea market is expected to grow at a CAGR of 28.5% during 2024-2028 .

                Iptvin South Korea market is segmented by Component( Hardware, Software, Services) Type( Wired, Wireless)

                Akamai Technologies Inc., AT and T Inc., Cable TV Companies, KT Corp., LG Electronics Inc., Onnetsystems Korea Inc., SK Telecom Co. Ltd. are a few of the key vendors in the Iptvin South Korea market.

                APAC will register the highest growth rate of 100% among the other regions. Therefore, the Iptvin South Korea market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.

                South Korea

                • Rise in adoption of mobiles and smart devicesThe rise in the adoption of mobiles and smart devices is a significant driver of the IPTV market in South Korea. Smartphones is the driving factor this market.
                • tablets is the driving factor this market.
                • and smart TVs are becoming increasingly popular is the driving factor this market.
                • and users are demanding access to their favorite TV shows is the driving factor this market.
                • movies is the driving factor this market.
                • and other entertainment content on these devices. IPTV services are well-suited to meet this demand is the driving factor this market.
                • as they allow users to access live TV channels and other features on their mobile and smart devices.The rise in the adoption of mobiles and smart devices has enabled IPTV service providers to offer new services and features that were previously unavailable. Several multiscreen IPTVs allow subscribers to access content on multiple devices simultaneously is the driving factor this market.
                • making it possible to watch live TV on a smart TV while streaming a movie on a tablet or smartphone. Cloud-based IPTV services also allow subscribers to store and access their favorite content from any device with an Internet connection.Several IPTV service providers have recognized the potential of mobile and smart devices and have started offering apps and other features that cater to this growing demand. For instance is the driving factor this market.
                • the DirecTV Now service by AT and T offers a mobile app that allows users to stream live TV channels and VOD content on their smartphones and tablets. Similarly is the driving factor this market.
                • Sling TV offers an app for smart TVs is the driving factor this market.
                • gaming consoles is the driving factor this market.
                • and mobile devices is the driving factor this market.
                • making it easy for users to access their favorite shows and movies on the device of their choice. Thus is the driving factor this market.
                • the rise in adoption of mobile and smart devices is expected to be a significant driver for the growth of the IPTV market in South Korea during the forecast period. is the driving factor this market.

                The Iptvin South Korea market vendors should focus on grabbing business opportunities from the Hardware segment as it accounted for the largest market share in the base year.