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The residential water purifier market size is forecast to increase by USD 13.43 billion at a CAGR of 10.35% between 2023 and 2028. The market is driven by the growing concern for clean drinking water due to increasing water quality issues. With the rise in heavy metal contamination from sources such as Chromium (Cr), Mercury (Hg), Manganese (Mn), Nickel (Ni), Cadmium (Cd), Zinc (Zn), Copper (Cu), and Lead (Pb), there is a significant demand for water purifiers that can effectively remove these impurities. Another trend in the market is the focus on water recycling and reuse, which is expected to gain momentum in the coming years. Product innovations with a focus on technological advancements, such as reverse osmosis, UV filtration, and TDS controll, are also contributing to market growth. Additionally, the easy availability of packaged drinking water is a major factor fueling the market's expansion. Overall, the market is poised for strong growth due to these key trends and challenges.
The market is witnessing significant growth due to the increasing awareness of the importance of pure drinking water for maintaining good health. Water purifiers employ various technologies such as reverse osmosis (RO), ultra-violet (UV), and gravity-based purification processes to remove bacteria, viruses, metal impurities, and other pollutants from water. RO is a popular technology that uses a semi-permeable membrane to filter out impurities, while UV technology uses ultraviolet light to kill harmful viruses and bacteria. Smart water purifiers are gaining popularity due to their advanced features like real-time water quality monitoring and filter replacement alerts. The presence of harmful viruses, metabolites, and chlorine in water can lead to gastrointestinal diseases, making water purifiers an essential appliance in households.
Furthermore, pure drinking water not only ensures good health but also improves skin health, aids in weight loss, and boosts the overall immune system. The taste and flavor of water and dishes are also enhanced by water filters, while minerals are retained to maintain the required balance. Proper maintenance of water purifiers and piping systems is crucial to keep the purification process effective and reduce maintenance costs.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The multiple technology-based water purifier segment is estimated to witness significant growth during the forecast period. Multiple technology-based water purifiers, which combine reverse osmosis (RO), ultraviolet (UV), microfiltration (MF), and ultrafiltration (UF) technologies, have gained significant popularity in both the residential and light commercial segments. These advanced water purifiers effectively eliminate harmful viruses, pollutants, and gastrointestinal diseases by passing water through an RO membrane, which filters out contaminants. However, it is essential to note that this process may also remove essential minerals from the water. To mitigate this, UV and UF technologies are integrated to enable activated carbon for the elimination of bad odors while preserving the beneficial minerals. The preference for multiple filtration technology-based water purifiers is on the rise due to their ability to provide clean and safe water, making them a reliable solution for end-consumers.
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The multiple technology-based water purifier segment accounted for USD 5.95 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 77% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in the Asia Pacific (APAC) region is witnessing substantial growth due to the increasing awareness of health and sanitation, particularly in higher-population countries like China and India. In India, the economic burden of waterborne diseases is estimated to reach USD 600 million annually. This, coupled with the rising incidence of such diseases in the region, is compelling the middle-class population to invest in residential water purifiers as a reliable source of pure drinking water. Key technologies used in residential water purifiers include Reverse Osmosis (RO), Ultrafiltration (UF), and Gravity Filters. RO filters effectively remove harmful viruses and pollutants, while UV filters eliminate bacteria and viruses.
The Residential segment and Light Commercial segment are the primary consumers of water purifiers in APAC. New product launches, increased marketing efforts, and expansion in distribution networks are driving the growth of the market in APAC, with significant growth expected in South Korea, Australia, New Zealand, Vietnam, and the Philippines.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growth of online and omnichannel retailing is the key driver of the market. The market has witnessed significant growth due to increasing health consciousness and the availability of advanced technologies. Water purifiers using reverse osmosis, ultra-violet, and gravity-based purification processes are popular choices among consumers. These systems effectively remove bacteria, viruses, metal impurities, cryptosporidium, and chlorine impurities, ensuring safe and clean drinking water. Smart water purifiers have gained popularity with the integration of IoT technology, providing real-time water quality monitoring and automatic filter replacement alerts. Leading companies, such as KENT RO and Honeywell, focus on delivering superior customer experiences by investing in account and supply chain management strategies, enhancing product assortments, and creating informative and interactive websites.
Furthermore, consumers benefit from e-commerce platforms, where they can compare products, read customer reviews, and make informed decisions, reducing the risk of rectal and bladder cancer associated with impure water consumption.
Product innovations with focus on technological advancements is the upcoming trend in the market. Water purifiers have become an essential household appliance due to increasing health consciousness and the growing awareness of water contamination. The market for water purifiers is witnessing significant growth as companies focus on technological innovations to offer advanced purification solutions. Multi-stage purification technology, which combines reverse osmosis (RO), ultra-violet (UV), and gravity-based purification processes, is gaining popularity. This technology effectively eliminates bacteria, viruses, metal impurities, and even Cryptosporidium, ensuring clean and safe drinking water. Moreover, the integration of smart technologies in water purifiers enhances their functionality and convenience. For instance, RO+UV+UF filters offer superior purification by removing chlorine impurities, which are linked to rectal and bladder cancer.
Furthermore, another technological advancement is the use of nanotechnology in water purification, which enhances the filtration process and provides better contaminant removal. Overall, the water purifier market is witnessing strong growth due to the increasing health risks associated with contaminated water and the availability of advanced purification technologies.
Easy availability of packaged drinking water is a key challenge affecting the market growth. The market faces significant competition from the availability of packaged drinking water, particularly in suburban areas where it holds a high penetration rate. This packaged water acts as a strong substitute for treated water, decreasing the demand for water purifiers. However, rising health consciousness, poor quality of tap water, and changing consumer lifestyles have increased the demand for water purifiers, especially in urban areas. In developing countries in Asia Pacific and the Middle East and Africa, consumers in rural areas prefer using packaged water due to its affordability and convenience. However, concerns over bacterial, viral, metal impurities, Cryptosporidium, and chlorine impurities in packaged water have led to an increased focus on water purification at home.
In addition, smart water purifiers, utilizing reverse osmosis, ultra-violet, and gravity-based purification processes, have gained popularity due to their ability to effectively remove these impurities and provide clean, safe drinking water.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amway Corp.- The company offers residential water purifier such as eSpring UV water purifier below counter model, eSpring UV Water purifier above counter model, eSpring faucet diverter kit above counter.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing concerns over water quality issues and the need for pure drinking water. The market is segmented into reverse osmosis (RO), ultra-violet (UV), and gravity-based purification processes. RO filters are effective in removing bacteria, viruses, metal impurities, cryptosporidium, chlorine impurities, and harmful pollutants. UV filters aid in the decontamination of water by eliminating bacteria and viruses. Gravity filters are an economical option for removing sediments and large particles. Smart water purifiers are gaining popularity due to their advanced features such as real-time water quality monitoring and automatic filter change alerts.
Furthermore, the market caters to the residential and light commercial segments, with applications in desalination, wastewater recycling plants, and public initiatives. Waterborne diseases such as gastrointestinal diseases, rectal cancer, and bladder cancer are major health concerns, driving the demand for water filtration systems. Water pollution, heavy metal contamination, industrial pollutants, and pathogens are other factors contributing to the market growth. Minerals, piping, maintenance costs, water shortages, and recycled water are some of the key challenges in the market. Companies are focusing on developing innovative water filtration technologies such as Filtrapower technology and water conditioners to address these challenges. The overall immune system, skin health, weight loss, and water flavor and taste are some of the benefits associated with pure drinking water. Water quality issues, water recycling, and public initiatives are expected to provide significant opportunities for market growth in rural areas and developing countries.
Market Scope |
|
Report Coverage |
Details |
Page number |
179 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.35% |
Market growth 2024-2028 |
USD 13.43 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.49 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 77% |
Key countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Amway Corp., Aquafresh RO System, AQUAPHOR International OU, Berkshire Hathaway Inc., BRITA SE, BWT Holding GmbH, Coway Co. Ltd., Culligan International Co., General Electric Co., Haier Smart Home Co. Ltd., Helen of Troy Ltd., Honeywell International Inc., ispring water system LLC, KENT RO Systems Ltd., Koninklijke Philips N.V., LG Electronics Inc., Panasonic Holdings Corp., Pentair Plc, and Unilever PLC |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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