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The rotogravure printing machine market size is forecast to increase by USD 360.2 million, at a CAGR of 3.27% between 2023 and 2028. The rotogravure printing machine market is witnessing significant growth due to several key trends and factors. One of the primary drivers is the increasing demand in the e-commerce sector, as the need for high-quality, eye-catching product packaging continues to rise. Another trend is the increased popularity of smart packaging, which utilizes advanced technologies such as RFID and QR codes to enhance consumer engagement and provide valuable product information. However, the high cost of setting up a rotogravure printing machine remains a challenge for many businesses, particularly smaller ones. Despite this, the long-term benefits, including superior print quality and increased production efficiency, make rotogravure printing an attractive option for companies looking to differentiate their products in competitive markets. The market report provides market size, historical data, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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The market is witnessing significant growth due to the high-volume printing applications in various industries. Rotogravure printing machines utilize a rotary engraved cylinder to transfer intricate and detailed engravings onto substrates such as newspapers, magazines, plastic, glass, and packaging materials. These machines are widely used in the printing industry for mass production of labels, tags, and heavy-duty printing for graphical designs. The E-commerce sector has been a major driver for the market due to the increasing demand for packaging materials for various products. Rotogravure printing machines offer high-speed printing capabilities, making them ideal for the mass production of food pouches, plastic packets, and confectionery wrappers using solvent, water, or radiation inks. Automated printing machines have gained popularity in the market due to their ability to produce consistent and high-quality prints. The Intaglio printing system, which uses engraved rotating cylinders, is widely used in the production of greeting cards, posters, and other high-volume printing applications. The market is expected to continue its growth trajectory due to the increasing demand for rotogravure printing machines in various industries.
Growing demand in e-commerce sector is notably driving market growth. The rotogravure printing machine market has experienced significant growth due to the expanding packaging, commercial, publication, and e-commerce sectors. In the packaging industry, the use of rotogravure printing machines is prevalent for printing on various substrates, including glass, labels, tags, and heavy-duty printing for consumer goods such as food and beverages, cosmetics, and consumer electronics. The commercial sector also utilizes rotogravure printing for high-quality graphics on color magazine sections, catalogs, calendars, and other promotional materials. In the publication sector, rotogravure printing machines are used for printing with both water-based and solvent-based inks, depending on the specific requirements of the project. The e-commerce sector's rise and the increasing trend of online shopping have created a demand for customized rotogravure printing presses for branding purposes.
However, water-based inks are gaining popularity due to their environmental benefits and lower VOC emissions. Radiation inks are also used for specific applications, such as security features on banknotes and other secure documents. In conclusion, the rotogravure printing machine market is witnessing growth due to the increasing demand for high-quality graphics in various industries, including packaging, commercial, publication, and e-commerce sectors. The availability of customized rotogravure printing machines and the use of advanced technologies, such as automation and digitalization, are further driving the market's growth. Thus, such factors are driving the growth of the market during the forecast period.
Increased popularity of smart packaging is the key trend in the market. Rotogravure printing machines are gaining significant traction in various industries due to the increasing demand for high-quality graphics on substrates such as glass, plastic, and metal. The packaging sector is a major consumer of rotogravure printing machines, utilizing water-based and solvent-based inks for creating intricate designs on labels, tags, and packaging materials. In the commercial sector, rotogravure printing machines are used for printing color magazine sections, catalogs, calendars, and other marketing materials. Moreover, the e-commerce sector's growth is driving the demand for customized rotogravure presses to print logos and brand images on consumer goods, such as food and beverages, cosmetics, and consumer electronics. Automated printing machines are increasingly being preferred for their efficiency and ability to handle high-volume printing. The use of radiation inks in rotogravure printing machines offers advantages such as faster drying times and improved image quality. The intaglio printing process, which is the primary method used in rotogravure printing, involves the use of an image carrier to transfer ink to the printing surface. The unwind unit, in-feed unit, printing unit, impression roller, and drying unit are essential components of a gravure printing press. Cylinder engraving is a critical process in rotogravure printing, which determines the quality of the final print.
Further, high-volume printing machines are increasingly being used to meet brand requirements and cater to the needs of various industries. In conclusion, the rotogravure printing machine market is expected to grow significantly due to the increasing demand for smart packaging solutions and high-quality graphics. The use of advanced technologies such as RFID, digital barcode readers, and temperature and humidity monitoring devices is driving the growth of the market. The market is also witnessing the development of custom-sized packaging solutions and the use of solvent and water inks to cater to the specific requirements of various industries. Thus, such trends will shape the growth of the market during the forecast period.
High cost of rotogravure printing machine setup is the major challenge that affects the growth of the market. Rotogravure printing machines are utilized extensively in industries such as packaging, commercial, and publication sectors for producing high-volume, high-quality prints. These machines are particularly suitable for substrates like glass, labels, tags, and heavy-duty printing requirements. The intaglio printing process employed in rotogravure printing machines allows for intricate graphical designs on surfaces, making it an ideal choice for color magazine sections, catalogs, calendars, and branding materials. However, the setup cost for rotogravure printing machines is substantial, necessitating significant infrastructure changes in the manufacturing systems of printing and packaging industries.
Alternatively, water-based inks can be used in rotogravure printing machines, reducing VOC emissions and making the process more eco-friendly. Automated printing machines with unwind units, in-feed units, printing units, impression rollers, drying units, and gravure printing presses ensure consistent and high-quality printing. Brands in sectors like e-commerce, consumer goods, food and beverages, and cosmetics rely on rotogravure printing machines to produce high-quality graphics and brand images for their logos and product packaging. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The automatic rotogravure printing machine segment is estimated to witness significant growth during the forecast period. In the rotogravure printing machine market, the use of automatic rotogravure printing machines has gained considerable traction in 2023. These machines offer several advantages, particularly in high-volume printing applications for sectors such as packaging, commercial, and publication. The substrates used in rotogravure printing, including glass, can be easily processed with water-based or solvent-based inks, such as radiation inks, to produce high-quality graphics. Automated printing machines, like those used in rotogravure printing, enable efficient and precise printing of labels, tags, and other materials. These machines employ an unwind unit, in-feed unit, printing unit, impression roller, drying unit, and gravure printing press to deliver consistent results. The intaglio printing process, which involves cylinder engraving, allows for intricate and detailed graphical designs on various surfaces.
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The automatic rotogravure printing machine segment accounted for USD 961.80 million in 2018. The versatility of rotogravure printing machines is evident in their ability to cater to diverse industries, including the packaging sector for consumer goods, food and beverages, and cosmetics, as well as the commercial sector for brand requirements. In the publication sector, rotogravure printing is used for color magazine sections, catalogs, and calendars. The e-commerce sector, with its growing demand for customized rotogravure presses, has also become an essential market for these machines. With the increasing popularity of online shopping, the need for high-quality graphics for logos and brand images has become crucial. The automation process of rotogravure printing machines, including web video and auto registration control systems, simplifies the printing process, making it easier to print on three-dimensional objects with concave and convex surfaces. Additionally, the ability to customize these machines to meet specific branding needs makes them a valuable investment for businesses in various industries.
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Europe is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rotogravure printing machine market caters to high-volume printing applications in various industries, including newspapers, magazines, and the packaging sector. This technology utilizes a rotary engraved cylinder to transfer detailed engravings onto substrates, ensuring superior print quality. Substrates used in rotogravure printing range from paper and paperboard to plastic film, offering versatility and synergy for different applications. In the printing industry, rotogravure printing machines are renowned for their high-speed printing capabilities, making them ideal for mass production in sectors like consumer product packaging. Aesthetically pleasing packaging for flexible packaging, plastic film, consumer product pouches, and cartons is a significant focus, enhancing brand identity and consumer appeal.
Further, the cutthroat industry demands affordability and large-scale printing, which rotogravure machines deliver with their efficiency and print quality. The versatility of rotogravure printing extends to various sectors, such as books, personal care items, medications, and plastics. The printing substrate's lightweight, durability, and moisture resistance contribute to the technology's popularity. Two-sided printing and information dissemination through brand messaging are also essential aspects of rotogravure printing, making it a valuable asset in the modern printing environment.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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The market caters to high-volume printing applications in various industries, including the printing industry for newspapers and magazines, as well as packaging for consumer products. These machines utilize a rotary engraved cylinder to transfer detailed engravings onto substrates such as plastic film, paper, and paperboard. The plastics segment, in particular, is witnessing significant growth due to the high-speed printing capabilities and the ability to produce aesthetically pleasing packaging for consumer product pouches.
Further, the printing industry benefits from the large-scale production capabilities of rotogravure printing machines, enabling mass production of books, magazines, and other printed materials. The printing quality and image resolution are crucial factors in this cutthroat industry, where brand identity and aesthetic appeal are essential. Substrates used in rotogravure printing include lightweight and durable materials such as plastic film, paper, and paperboard. The versatility of rotogravure printing machines allows for two-sided printing and synergy with various packaging environments.
In addition, the printing industry relies on rotogravure machines for information dissemination and brand messaging in various sectors, including personal care items, medications, and cartons and boxes. The plastics segment is a significant contributor to the rotogravure printing market due to its versatility, durability, and moisture resistance. The printing substrate's ability to provide detailed engravings and high print quality make it an ideal choice for various applications, including flexible packaging and consumer product pouches. The affordability of rotogravure printing machines and their ability to handle various substrates make them a popular choice in the printing industry.
Market Scope |
|
Report Coverage |
Details |
Page number |
130 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.27% |
Market growth 2024-2028 |
USD 360.2 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.13 |
Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
Performing market contribution |
Europe at 50% |
Key countries |
US, China, Germany, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bobst Group SA, Comexi Group Industries SAU, DCM ATN SAS, Fuji Kikai Kogyo Co. Ltd., Hsing Wei Machine Industry Co. Ltd., HYPLAS Machinery Co. Ltd., J M Heaford Ltd., Jiangyin Huitong Packaging Machinery Co. Ltd., Jiangyin Lida Printing and Packaging Machinery Co. Ltd., KKA Gmbh, Pelican Rotoflex Pvt. Ltd., QUEENS Machinery Co. Ltd., Rotatek, Shaanxi Beiren Printing Machinery Co. Ltd., Shibaura Machine Co. Ltd., Star Flex International, Uteco Converting Spa, Weijin Machinery Industry Co. Ltd., and WH Group Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for thr market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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