Rotogravure Printing Machine Market Analysis, Size, and Forecast 2025-2029:
North America (US and Canada), Europe (France, Germany, Italy, Spain, and UK), APAC (China, India, and Japan), and Rest of World (ROW)

Rotogravure Printing Machine Market Size 2025-2029

The rotogravure printing machine market size is forecast to increase by USD 372.6 million at a CAGR of 3.3% between 2024 and 2029.

• The market is experiencing significant growth due to the increasing demand for advanced packaging solutions in the e-commerce sector. The shift towards smart and sustainable packaging is driving the popularity of rotogravure printing technology, which offers high-quality, intricate designs and long-lasting prints. However, the high cost of setting up rotogravure printing machines poses a challenge for market entrants. This obstacle may limit the number of new players in the market, creating opportunities for established players to consolidate their positions.
• Additionally, investing in research and development to improve the efficiency and versatility of rotogravure printing machines could provide a competitive edge. Overall, the market presents a compelling opportunity for companies to cater to the growing demand for sophisticated packaging solutions in various industries, including food and beverage, pharmaceuticals, and cosmetics. To capitalize on this market potential, companies should focus on offering cost-effective solutions while maintaining the high-quality standards associated with rotogravure printing. Printing inks, printing substrates, and color profiles are critical components, ensuring the production of high-quality prints that meet the stringent requirements of various industries.

What will be the Size of the Rotogravure Printing Machine Market during the forecast period?

 Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.  
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• In the dynamic world of industrial printing, rotogravure technology continues to hold a significant position, particularly in sectors such as packaged food, consumer goods, and magazine production. The market for rotogravure printing machines is driven by the demand for high-quality prints with impressive impression depth and ink coverage. Advanced technologies, including automation and digital prepress, are revolutionizing the rotogravure printing process, enabling cost-effective bulk printing and customized solutions. Printing innovations, such as inkjet printing and post-press operations, are complementing rotogravure technology, expanding its applications in the ecommerce sector and digital printing applications. The printing industry trends favor high-speed printing, ensuring minimal drying time and efficient production.
• Heavy-duty rotogravure machines cater to the needs of the printing industry, delivering high-quality prints with superior color management and intaglio printing process. Print consulting, print management, and print logistics play crucial roles in optimizing the print supply chain, ensuring seamless integration of printing services with the overall business operations. Cylinder diameter and impression depth are essential factors influencing the performance of rotogravure printing machines. Quality control remains a top priority, with print inspection and large-format printing ensuring consistency and accuracy.

How is this Rotogravure Printing Machine Industry segmented?

The rotogravure printing machine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Type
  • Automatic
  • Manual
• Application
  • Packaging industry
  • Publishing
  • Textile printing
  • Decorative printing
• End-user
  • Food and beverage packaging
  • Consumer goods packaging
  • Industrial packaging
  • Advertising and promotional materials
  • Pharmaceutical packaging
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • APAC
    • China
    • India
    • Japan
  • Rest of World (ROW)

By Type Insights

The automatic segment is estimated to witness significant growth during the forecast period. The market experienced notable growth in 2024, driven by the adoption of automatic rotogravure printing machines. These advanced machines cater to high-volume printing needs, particularly for packaging materials, food and clothing bags, and newspapers. Automatic rotogravure printing machines boast a web video and auto registration control system, enhancing efficiency and performance during the printing process. The ability to print on three-dimensional (3D) objects with concave and convex surfaces has been facilitated by the automation process. Customization and modification of the machines are also simplified, enabling easy adjustments such as altering print font sizes. UV inks with controlled ink viscosity are commonly used in rotogravure printing, ensuring high image quality and aesthetic appeal.

Environmental concerns have led to the increasing popularity of water-based inks and energy-efficient printing solutions. Variable data printing and personalized messaging have also gained traction, necessitating value-added services like digital proofing and print finishing. The printing industry continues to evolve, integrating prepress workflows, digital marketing, and compliance regulations. Print media, from plastic films to paper substrates, have adapted to the changing market dynamics. Register control, web handling, and paper handling systems have become crucial components of modern printing presses. Printing press maintenance, waste reduction, and print quality remain top priorities for brands seeking high-quality results. Rotogravure printing continues to be a preferred choice for the mass production of labels, direct mail, and large-format packaging.

The industry's focus on innovation and sustainability is expected to shape the future of rotogravure printing. Digital printing presses and print finishing equipment are essential tools for enhancing the overall printing process, enabling businesses to cater to diverse customer needs and preferences.

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The Automatic segment was valued at USD 995.60 million in 2019 and showed a gradual increase during the forecast period.

The Rotogravure Printing Machine Market is advancing with innovations that boost precision and efficiency in high volume printing. Core components like the impression cylinder and anilox roller play vital roles in ink transfer and image consistency, especially under optimized web tension control to prevent print defects. Widely used in packaging printing, publication printing, and magazine printing, rotogravure machines also complement flexographic printing, offset printing, and gravure printing lines. Applications extend to plastic adaptability, accommodating diverse substrates with ease. Modern workflows integrate printing plates, die cutting, and hybrid printing systems for versatile production. Enhanced print design flexibility positions these machines as cornerstones in delivering premium-quality, scalable solutions for consumer goods and commercial publishing sectors.

The Rotogravure Printing Machine Market is advancing steadily, driven by demand for high-efficiency commercial printing and premium packaging quality. While traditional methods like screen printing remain relevant for specific applications, modern printing technologies highlight workflow automation and speed. The shift toward automated printing machines and heavy-duty printing machines has enhanced large-scale operations, ensuring consistency and throughput. Manufacturers are investing in customized rotogravure presses tailored to diverse substrates and complex designs. These innovations contribute to cost-effective packaging solutions, especially for the FMCG and retail sectors. As print houses seek smarter systems that balance precision with scale, rotogravure remains a cornerstone technology, fusing heritage with next-gen adaptability.

Regional Analysis

Europe is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Western Europe, particularly in countries like Germany, the UK, France, and Italy, experiences significant revenue generation. Germany's packaging manufacturing industries drive the demand for rotogravure printing machines due to their extensive use in this sector. Global companies' presence in the market encourages small-scale manufacturers to adopt these machines. Rotogravure printing machines for paper printing are gaining popularity due to their extensive application in various industries, including food and beverage and consumer goods. European government regulations on plastic usage reduction create opportunities for rotogravure printing machines, leading to increased demand for paper printing machines among end-users. The rotogravure printing process offers benefits such as high image quality, aesthetic appeal, and ink transfer efficiency.

Factors like energy efficiency, value-added services, and print finishing enhance the market's growth. The printing industry's focus on brand identity, compliance regulations, and personalized printing further boosts the market. Additionally, the adoption of water-based inks and flexible packaging solutions caters to environmental concerns. The market trends include mass production, register control, and waste reduction, ensuring high-quality results in rotogravure printing.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Rotogravure Printing Machine market drivers leading to the rise in the adoption of Industry?

• The e-commerce sector's expanding demand serves as the primary market driver. The rotogravure printing market experiences significant growth due to the increasing demand for high-quality printing solutions in various industries. Rotogravure printing is particularly beneficial for high-volume printing, offering advantages such as dot gain consistency, ink transfer efficiency, and excellent color gamut. This printing technology is widely used in the production of labels, flexible packaging, and printing on plastic materials. The doctor blade system, anilox rollers, and cylinder engraving are essential components of rotogravure printing machines, ensuring precise ink transfer and uniform ink distribution. The printing industry continues to prioritize brand identity, leading to an increased focus on producing high-quality prints.

• Web handling and paper handling capabilities are crucial for rotogravure printing machines, as they facilitate the efficient processing of various materials. Ink toxicity remains a concern, but advancements in ink formulations and prepress workflows have mitigated these issues. The shift towards digital marketing and the need for customized packaging solutions have further fueled the demand for rotogravure printing machines. Two-sided printing capabilities enable manufacturers to produce visually appealing and functional packaging, enhancing the overall brand image. The rotogravure printing market is experiencing growth due to the increasing demand for high-quality printing solutions, particularly in the e-commerce sector.

What are the Rotogravure Printing Machine market trends shaping the Industry?

• Smart packaging is gaining increasing popularity, representing a notable market trend. This trend reflects the growing demand for advanced, technology-integrated packaging solutions. Rotogravure printing machines are experiencing significant growth due to the increasing demand for personalized printing and high-quality results in various industries. The technology's ability to produce image fidelity and aesthetic appeal, even in large formats, makes it an ideal choice for label printing, direct mail, and packaging applications. Compliance regulations, such as those related to brand messaging and color accuracy, also drive the need for advanced rotogravure printing machines. Moreover, the integration of innovative drying systems and folding and finishing technologies has expanded the capabilities of rotogravure printing beyond traditional applications in newspaper printing and graphic design.

• The market is further driven by the adoption of solvent-based inks, which offer superior print speed and efficiency. Smart packaging innovations are a significant trend, as they add value by enhancing consumer sales through unique designs and improving supply chain management with RFID, digital barcode readers, temperature and humidity monitoring devices, and custom-sized packaging solutions. Operator training and printing press maintenance are essential considerations to ensure consistent, high-quality results. Overall, the market is poised for growth as it continues to provide value-added solutions in visual communication and printing applications.

How does Rotogravure Printing Machine market faces challenges during its growth?

• The high setup cost of rotogravure printing machines poses a significant challenge to the growth of the industry. This expense, which is an inherent aspect of this printing technology, can hinder businesses from entering or expanding in the sector. Consequently, finding cost-effective solutions or alternative printing methods is a priority for industry players to remain competitive and profitable. Rotogravure printing machines are essential for mass production of high-quality prints and packaging in industries such as food and beverages, consumer goods, and pharmaceuticals. These machines offer superior print quality through the use of a rotary engraved cylinder and image processing technology. However, the initial investment for setting up a rotogravure printing machine can be significant. Moreover, integrating this technology into existing manufacturing systems may require infrastructure changes, potentially disrupting production and affecting organizational efficiency.

• This necessitates the installation of specialized abatement equipment to meet ISO standards for environmental sustainability. On the positive side, rotogravure printing machines are effective for large-format packaging and work well with various substrates, including paper and metal foils. Additionally, they are suitable for print applications in magazine publishing and book printing. Register control and line screen are crucial aspects of rotogravure printing to ensure consistent print quality. Water consumption is also a consideration, as these machines typically use more water than other printing methods. Despite these challenges, the benefits of rotogravure printing, such as waste reduction and high print quality, make it an attractive option for industries seeking efficient and effective printing and packaging solutions.  Another challenge with rotogravure printing machines is their compatibility with solvent-based inks, which are commonly used but contribute to high volatile organic compound (VOC) emissions.

Exclusive Customer Landscape

The rotogravure printing machine market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the rotogravure printing machine market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, rotogravure printing machine market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Bobst Group SA - The company specializes in providing advanced rotogravure printing solutions through machines like the NOVA RS 5003 and VISION RS 5003.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Bobst Group SA
• Comexi Group Industries SAU
• DCM ATN SAS
• Fuji Kikai Kogyo Co. Ltd.
• Hsing Wei Machine Industry Co. Ltd.
• HYPLAS Machinery Co. Ltd.
• J M Heaford Ltd.
• Jiangyin Huitong Packaging Machinery Co. Ltd.
• Jiangyin Lida Printing and Packaging Machinery Co. Ltd.
• KKA Gmbh
• Pelican Rotoflex Pvt. Ltd.
• QUEENS Machinery Co. Ltd.
• Rotatek
• Shaanxi Beiren Printing Machinery Co. Ltd.
• Shibaura Machine Co. Ltd.
• Star Flex International
• Uteco Converting Spa
• Weijin Machinery Industry Co. Ltd.
• WH Group Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Rotogravure Printing Machine Market

• In January 2024, Heidelberg, a leading technology and market leader in the printing industry, announced the launch of its new Rotogravure Printing Machine, the Speedmaster XL 106-7+, featuring advanced automation and productivity enhancements (Heidelberg press release).
• In March 2024, Sun Chemical, a global producer of printing inks and coatings, entered into a strategic partnership with Fujifilm, a major player in the rotogravure printing industry, to expand its ink offerings for the flexographic and gravure markets (Sun Chemical press release).
• In April 2025, KBA-Metalldruck, a German manufacturer of rotogravure printing machines, secured a significant order from a leading packaging company for a new rotogravure printing line, valued at over €10 million, further strengthening its market position in the flexible packaging segment (KBA-Metalldruck press release).
• In May 2025, the European Union approved new regulations on single-use plastics, creating a rise in demand for sustainable packaging solutions, which is expected to boost the rotogravure printing market as this printing technology is widely used in producing sustainable, high-quality flexible packaging (European Commission press release).

Research Analyst Overview

The rotogravure printing market continues to evolve, driven by the dynamic interplay of various factors. This printing technique, renowned for its high image fidelity and aesthetic appeal, finds applications across numerous sectors. The ongoing pursuit of faster print speeds and personalized printing solutions has fueled innovation, with brand messaging and compliance regulations playing pivotal roles. Label printing and direct mail remain significant markets for rotogravure, as businesses seek to differentiate themselves through high-quality results. Drying systems and image fidelity are critical components, ensuring consistent, vibrant prints. Operator training and visual communication are essential for optimizing production and maintaining brand identity.

In the packaging sector, rotogravure's ability to handle various substrates, including plastic films and metal foils, makes it a preferred choice for flexible and large-format applications. The industry's focus on energy efficiency and waste reduction is driving advancements in solvent-based ink formulations and printing press maintenance. Regulations governing compliance and environmental impact shape the market's evolution, with an increasing emphasis on water-based inks and ISO standards. The printing process's continuous nature, from prepress workflow to print media handling and registration control, underscores the importance of seamless integration and value-added services like digital proofing and print finishing.

As the printing industry adapts to digital marketing trends, rotogravure's unique strengths, such as its ability to deliver high-quality results and mass production capabilities, ensure its continued relevance. The unfolding market activities reveal an industry in a constant state of evolution, with rotogravure printing at the forefront of innovation. The ability to print on various shapes and sizes, along with the advantages of high-volume production, makes rotogravure printing an attractive option for both large-scale and small-scale manufacturers.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Rotogravure Printing Machine Market insights. See full methodology.

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What are the Key Data Covered in this Rotogravure Printing Machine Market Research and Growth Report?

• CAGR of the Rotogravure Printing Machine industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across Europe, North America, APAC, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the rotogravure printing machine market growth of industry companies

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