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The Global Sambal Market size is estimated to grow at a CAGR of 4.54% between 2022 and 2027. The size of the market is forecast to increase by USD 96.04 million. The growth of the market depends on several factors, including a wide range of applications, growing demand for spicy food, and the increasing popularity of Asian cuisine.
This sambal market research report extensively covers market segmentation by product (traditional vegetarian sambal paste and non-vegetarian sambal), application (commercial and residential), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The wide range of applications is notably driving the market growth, although factors such as low shelf-life and logistics problems may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The wide range of applications is notably driving the sambal market. Sambal is a spicy Southeast Asian sauce made of chili peppers and a variety of secondary ingredients. It is low in acidity because of the lack of vinegar and has a slightly thick texture. It is easily available in grocery stores in plastic and glass jars. It is used to add spice and flavor to several dishes. Even small quantities of paste can improve the taste of the food. It is also used as a marinade and dip for dishes, soups, mocktails, and cocktails. For instance, in chicken and meat dishes, sambal is either used to marinate the meat pieces or as an ingredient.
It is used in preparing many Asian dishes such as vermicelli, noodles, and rice. It is also used as a spread on burgers, pizzas, sandwiches, and other finger foods. It is expected that the use and application of sambal paste will increase in the coming years, in other parts of the globe as well. Hence, these factors will help the market to grow during the forecast period.
The increasing demand for organic varieties is an emerging sambal market trend. The popularity of organic packaged food is increasing as consumers are beginning to value healthy, natural, and safe food products. Owing to growing health concerns, they are taking considerable interest in the organic food products segment. In August 2021, Mizkan America, Inc. acquired a clean-label barbecue sauce brand. Born Simple was created to deliver products that are simpler to use and avoid unnecessary extras. It offers a range of barbecue sauces and broth concentrates featuring short ingredient lists and organic, non-GMO labels.
Organic sambal is made from raw materials that are free from antibiotics, synthetic substances, hormones, pesticides, or any other forms of artificial ingredients. Furthermore, the rapid expansion of supermarkets and hypermarkets is playing a central role in bringing these products and consumers together. Thus, most of the leading manufacturers are introducing organic sambal varieties in the market. Therefore, such factors are expected to boost market growth during the forecast period.
The low shelf-life and logistics problems are major challenges impeding the market growth. Sambal pastes are processed in different manners. Most of them are frozen and chilled and require high-temperature stability. They have a reduced shelf-life because they are prepared from perishable food products that can easily spoil. Careful and refrigerated transportation of frozen and chilled sambal has become a necessity because of the increased demand for these products. They require the most efficient cold chain management regarding technology and timely delivery to prevent spoilage and food-borne illnesses as well as to respond rapidly to current market needs.
Problems in cold chain logistics and environmental conditions affect the quality and freshness of the products. Limited shelf space in retail stores also intensifies competition among brands, posing challenges to vendors in the market. This limitation is estimated to decline the demand for sambal sauce, which in turn, will hinder the growth of the global market during the forecast period.
The sambal market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sambal Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Geok Shi Food Supplies Pte Ltd. - The company manufactures ground chili paste, processed ingredients for cooking, and pre-mix ingredients for a wide range of cuisines. The key offerings of the company include sambal solutions.
The report also includes detailed analyses of the competitive landscape of the market and information about 13 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the traditional vegetarian sambal paste segment will be significant during the forecast period. Sambal is a bright red spicy paste made up of ground chili, garlic, ginger, green onions, lime, vinegar, and a small amount of sugar. It is used in different manners, such as dips, spreads, and sauces. It is a traditional Southeast Asian (mostly Indonesian) condiment and sauce.
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The traditional vegetarian sambal paste segment was valued at USD 200.59 million in 2017 and continued to grow until 2021. Traditional sambal is available through different channels, including both online and offline. Sambal oelek is one of the most common varieties of sambal paste across the globe. It is used in several recipes and dishes. Some sambal paste is also made from Cymbopogon citratus (lemongrass), candlenuts, lime leaf, kaffir, and coconut or coconut milk. Traditional sambal paste is commonly used as spreads and dips. It is also used as a key ingredient while cooking, such as for prawns, noodles, and rice. It imparts a sweet and spicy taste and maintains a balance of all flavors. Traditional sambals are popular not only in Southeast Asian countries but in many Western countries such as the UK and South Africa. Thus, the demand for traditional sambal paste is expected to grow steadily during the forecast period.
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APAC is estimated to contribute 44% to the growth of the global sambal market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Sambal is a traditional Southeast Asian condiment and sauce. It originated in Indonesia and is popular in most of its neighbouring countries. In most Asian countries, several variations of sambal products are available. The traditional sambal paste is made in a pestle and mortar that imparts a coarse texture and pungent flavor and helps to release natural oil during preparation. The consumers in the region have a liking and inclination toward spicy and hot food items. Spicy sauce and condiments are used as dips, spread, and side dishes. Sambal is easily available in the market. It is found in grocery stores and other modern retail channels. Rising urbanization, changing lifestyles, and increasing demand for convenience food products are some of the key factors that are driving the demand for sambal. In addition to this, the continuously growing popularity of the local and neighboring cuisines is another principal factor that is fueling the demand. Thus, owing to such factors the regional market is expected to grow during the forecast period.
In 2020, the outbreak of COVID-19 negatively affected the growth of the market in the region. However, after the initiation of mass COVID-19 vaccination drives in 2021, the slow recovery of economies from the COVID-19 crisis, and the resumption of import-export activities the market recovered. Therefore, as this trend is expected to continue, the regional market will grow during the forecast period.
The Sambal market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Sambal Market Scope |
|
Report Coverage |
Details |
Page number |
151 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.54% |
Market growth 2023-2027 |
USD 96.04 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
4.1 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 44% |
Key countries |
US, Indonesia, Malaysia, Japan, and Singapore |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Geok Shi Food Supplies Pte Ltd., Goan Cuisine Pty Ltd., Gustav Gerig AG, Huy Fong Foods Inc., Kokita, PT INDOFOOD SUKSES MAKMUR Tbk, PT Otentik Sambal, PT. Anggana Catur Prima, Sambel Cap Jempol Co., Sim Soon Heng Cooking Ingredients Pte Ltd, Sing Long, The Kraft Heinz Co., Way Sauce Sdn Bhd, and Woh Hup Food Industries Pte Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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