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The seitan market size is forecast to increase by USD 63.8 billion at a CAGR of 3.27% between 2023 and 2028. The market in the US is experiencing significant growth, driven by expanding distribution channels and the increasing vegan population. Fast-food outlets have started incorporating seitan into their menus, broadening their reach beyond specialty stores. However, the market faces challenges due to health concerns surrounding the consumption of highly processed food. Consumers are increasingly prioritizing their standard of living and seeking healthier alternatives. As a result, organic seitan is gaining popularity as a healthier product type compared to conventional seitan. The foodservice sector is expected to remain a major consumer of seitan due to its versatility and ability to mimic the taste and texture of meat.
Furthermore, the market is poised for continued growth as more consumers adopt plant-based diets and seek sustainable, healthier food options.
Seitan, also known as wheat meat or wheat gluten, is a popular vegan meat replacement derived from hydrated gluten. This high-protein, mineral-rich, and carbohydrate-containing food source has gained significant traction in industrialized countries as an alternative to traditional animal-derived meat. The demand for seitan is driven by consumer preferences for plant-based diets and ethical eating. Fast-food restaurants, including Sonic Drive-In, have started incorporating seitan into their menus to cater to this growing trend. The principal consultant at a market research firm shares, "Seitan's versatility, nutritional benefits, and texture similar to meat make it an ideal substitute for various meat dishes."
Furthermore, Country-wise insights reveal that developing economies are also adopting seitan as a protein source, especially in Asia, where it has been a traditional food for centuries. Seitan's lipid content is relatively low, making it a healthier option for those seeking to reduce their intake of saturated fats. Overall, the market is poised for growth, with its versatility and nutritional benefits appealing to a broad consumer base.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for 2024-2028, as well as historical data from 2018-2022 for the following segments.
The conventional seitan segment is estimated to witness significant growth during the forecast period. Seitan, a versatile plant-based protein derived from wheat gluten, has gained significant traction in the global food industry, particularly in industrialized countries. Consumer preferences for healthier and more sustainable food options have fueled the demand for ready-to-eat seitan products from brands like Sweet Earth and Upton's Naturals. The Asia Pacific region, as the largest producer and consumer of seitan, leads the market growth. Demographics such as bodybuilders and athletes, with lifestyles focused on fitness and wellness, are key consumers due to seitan's high protein content and cholesterol-reducing properties.
Furthermore, the market is expected to thrive, with major manufacturers including Biolab, Primal Spirits, and others, capitalizing on this trend. Seitan's health benefits, low-fat content, and versatility make it an attractive alternative to meat for various consumer demographics.
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The conventional seitan segment was valued at USD 247.10 million in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Seitan, a protein-rich food derived from wheat, holds significant market potential in both industrialized and developing economies, particularly in Asia. In countries like Japan, China, Vietnam, and South Korea, Seitan is widely consumed due to its versatility in preparing various dishes. Known as "Buddha's food" or a "mock duck," Seitan caters to the increasing consumer preferences for plant-based meat alternatives. The demand for ready-to-eat food products, driven by the busy lifestyles and demographics of single persons and leisure time seekers, fuels the growth of the market. In Asian cuisine, Seitan is used to prepare dishes such as tacos, where it is mixed with cooked vegetables and seasoned with cumin and chili powder. Furthermore, another popular dish is meaty sautéed Seitan, which is marinated with barbecue sauce and vinegar before being sautéed for use in sandwiches or burritos.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Enhanced channels of distribution is the key driver of the market. Seitan, a vegan meat replacement derived from wheat gluten, has gained significant popularity in the food industry due to its high protein, mineral, carbohydrate, and lipid content. This versatile ingredient is widely used in various cuisines, including Asian, European, and American. Seitan can be found in major supermarkets and convenience stores.
Furthermore, supermarkets serve as essential distribution channels for nutritious and affordable food, catering to the increasing demand driven by population growth. On average, a consumer spends approximately USD30 during a supermarket visit. Seitan's availability in these retail outlets makes it an accessible option for consumers seeking meat alternatives. Its widespread availability and affordability contribute to its growing popularity among health-conscious and vegan consumers.
The growth of the vegan population is the upcoming trend in the market. The market is experiencing significant growth due to the increasing number of vegans worldwide. Consumers are adopting this lifestyle choice for various health benefits, including a higher intake of fiber, antioxidants, and beneficial plant compounds. A vegan diet is rich in essential minerals such as potassium, magnesium, folate, and vitamins A, C, and E.
Additionally, it aids in weight loss and improves kidney functions and blood sugar levels. Seitan, made from hydrated wheat gluten, is a popular vegan meat replacement. It provides protein, carbohydrates, and lipids, making it an excellent alternative for individuals following a plant-based diet. The demand for seitan is increasing in fast-food restaurants and households, making it a promising market for investors.
Adverse effects of highly processed food is a key challenge affecting the market growth. Seitan, a popular vegan meat replacement, is made by washing the starch from kneaded wheat flour dough, leaving behind the protein-rich wheat gluten. This processed food item is high in protein, minerals, carbohydrates, and lipids, making it an attractive alternative for those following plant-based diets.
However, its production process involves extensive rinsing and kneading, resulting in a highly processed final product. Preservatives are commonly added to processed food items, including fast-food restaurant menus, to maintain freshness and extend their shelf life during transportation. While necessary for preventing spoilage, these synthetic substances can pose health risks, such as constipation, indigestion, and loose stools. Seitan, despite its nutritional benefits, is not recommended for individuals with gluten intolerance, wheat sensitivity, celiac disease, or fatigue due to its high wheat gluten content. As a processed food, it may not be the healthiest option for daily consumption, and consumers should be aware of the potential health risks associated with its consumption.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Biolab Srl - The company specializes in providing a range of high-quality plant-based protein options, including seitan, tofu, and tempeh, for consumers seeking delicious and sustainable alternatives to traditional animal products.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing significant growth due to the increasing demand for vegan meat replacements in industrialized countries and developing economies. Wheat gluten, a key ingredient in Seitan production, offers high protein, minerals, carbohydrates, and lipids, making it an attractive option for consumers following Vegetarian and vegan diets. Fast-food restaurants are capitalizing on this trend by introducing Seitan-based products, such as ready-to-eat food items, into their menus. Principal consultants suggest that demographics, lifestyles, and consumer preferences, particularly among single persons, social events, and parties, are driving this demand. Seitan is a versatile plant-based food product that can be used in various dishes, including sandwiches, burgers, salads, hotdogs, and combo meals.
Furthermore, its nutritious properties make it an ideal alternative to soy-based products like tofu and tempeh. The market includes a wide range of product types, such as beverages, desserts, and various Seitan offerings, including conventional and organic. Factors like service, price, location, and quality influence consumer decisions when choosing Seitan from fast-food chains and outlets. Health concerns, standard of living, language, and micro-economic factors are some of the key considerations for decision-makers in the food service sector when investing in the market. The market's regional presence and financial position are essential factors for investors looking to expand their business offerings. In conclusion, the market is poised for growth due to its nutritious properties, versatility, and increasing consumer demand for plant-based food products. Fast-food chains and outlets are capitalizing on this trend by offering Seitan-based dishes, making it an attractive investment opportunity for businesses in the foodservice sector.
Market Scope |
|
Report Coverage |
Details |
Page number |
140 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.27% |
Market Growth 2024-2028 |
USD 63.8 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
3.12 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 31% |
Key countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Biolab Srl, IOOP bv, Machandel bv, Nestle SA, Pacific Foods of Oregon LLC, Primal Spirit Foods Inc., The Hain Celestial Group Inc., Topas GmbH, Upton Naturals, and VBites Foods Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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