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The seitan market share is expected to increase by USD 79.26 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.01%.
This seitan market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers seitan market segmentations by product (conventional seitan and organic seitan) and geography (APAC, Europe, North America, South America, and Middle East and Africa). The seitan market report also offers information on several market vendors, including Biolab Srl, IOOP bv, Machandel bv, Nestle SA, PACIFIC FOODS OF OREGON LLC, Primal Spirit Foods Inc., The Hain Celestial Group Inc., Topas GmbH, Upton Naturals, and VBites Foods Ltd. among others.
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The enhanced channels of distribution is notably driving the seitan market growth, although factors such as adverse effects of highly processed food may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the seitan industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Seitan Market Driver
The enhanced channels of distribution is another factor driving the global seitan market share growth. Organized retailers have grown globally with the establishment of supermarkets, hypermarkets, and specialty stores. Ready-to-eat food items are primarily sold by large organized retailers, and the vendors of such products are highly dependent on them. Seitan can be easily found in major supermarkets and convenience stores and is available in various product sizes. It is easily available in supermarkets such as Kroger, Walmart, Whole Foods, and Trader Joe's. Supermarkets are major distribution channels that supply nutritious and affordable food. Owing to the population growth in many countries, the demand for supermarkets is increasing. On average, a consumer on a trip to a supermarket spends $30. In addition, the rising disposable income of the people plays an important role in raising the demand for supermarkets. Furthermore, major retailers such as Walmart have established joint ventures and are planning to expand their presence in emerging economies such as India, China, and Brazil. Thus, the demand for supermarkets is rising in developing countries, which, in turn, will fuel the consumption of ready-to-eat and nutrition-based food items such as seitan.
Key Seitan Market Trend
The growth of the vegan population is another factor supporting the global seitan market share growth. The growth of the vegan population globally is one of the main factors that drive the growth of the global seitan market. The number of consumers adopting the vegan lifestyle is increasing due to the rising awareness of the various health benefits of vegan diets. It is estimated that the number of consumers who prefer vegan diets to animal-based diets is increasing globally, and the trend is more common among the millennial population. Around 2%-6% of the consumers in the US identify themselves as vegetarians. Approximately 16 million people in the US are vegetarians. People in the US are now inclining more toward healthy diets that are rich in fiber and protein. Moreover, to avoid allergens, consumers are shifting their interest toward vegan diets. In Canada, around 3 million consumers have adopted the vegan lifestyle. The vegan lifestyle is gaining popularity among the young population in Mexico and is expected to gain traction during the forecast period. The number of people adopting a vegan lifestyle is increasing in countries such as the UK, Germany, and France as well. The growing global vegan population will support the growth of the global seitan market during the forecast period
Key Seitan Market Challenge
The adverse effects of highly processed food will be a major challenge for the global seitan market share growth dring the forecast period. Processed food items have a high content of additives, preservatives, and other components. Manufacturers add these mostly to prevent spoilage during the time of transportation. These additives help preserve freshness and extend the shelf life of food items. Without preservatives, there are high chances of food spoilage due to exposure to air, moisture, and bacteria. These synthetic substances cause various health problems such as constipation, indigestion, and loose stools. Seitan is a nutritious food item, but it is highly processed. Seitan is not a naturally produced food, it is processed by rinsing starch from kneaded wheat flour dough. Seitan is wheat gluten and, therefore, is not recommended for gluten-intolerant and wheat-sensitive individuals and those with celiac disease and fatigue. Moreover, seitan does not contain all the amino acids that the body requires to function as it is a saturated form of protein. Therefore, it is often paired with other balanced diets to ensure that the food is nutritious. Moreover, the high content of additives and fillers can lead to various health problems. Such adverse effects are expected to limit the adoption of seitan during the forecast period.
This seitan market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global seitan market as part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the seitan market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the seitan market encompasses successful business strategies deployed by the key vendors. The seitan market is concentrated and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The seitan market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the seitan market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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42% of the market’s growth will originate from APAC during the forecast period. China, Japan and South Korea are the key markets for seitan market in APAC. Market growth in this region will be faster than the growth of the market in North American regions.
The various uses of seitan in the different countries in APAC are projected to increase the overall consumption of seitan and will facilitate the seitan market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The spread of COVID-19 in 2020 hampered the growth of the regional market. The pandemic affected the workforce, raw material supply, intermediate food products, and trade and logistics, which led to demand-supply volatility and uncertain consumer demand. The markets in China and India were largely affected, as several production facilities were closed to curb the spread of the disease. In the first half of 2021, the supply chain for seitan was resumed, owing to widespread vaccination programs for COVID-19 in the region.
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The seitan market share growth by the conventional seitan segment will be significant during the forecast period. It is known for its health benefits. It has low-fat content and does not contain saturated fats. This helps reduce the blood cholesterol level. It is an ideal food for bodybuilders and athletes because of its high protein content that helps muscles grow properly. Therefore, it is a highly preferred substitute product for meat.
This report provides an accurate prediction of the contribution of all the segments to the growth of the seitan market size and actionable market insights on post COVID-19 impact on each segment.
Seitan Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.01% |
Market growth 2022-2026 |
$ 79.26 million |
Market structure |
Concentrated |
YoY growth (%) |
3.3 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key consumer countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Biolab Srl, IOOP bv, Machandel bv, Nestle SA, PACIFIC FOODS OF OREGON LLC, Primal Spirit Foods Inc., The Hain Celestial Group Inc., Topas GmbH, Upton Naturals, and VBites Foods Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics and Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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