SEO Software Market by Type and Geography - Forecast and Analysis 2020-2024

  • Published: Nov 2020
  • Pages: 120
  • SKU: IRTNTR45699

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The SEO software market has the potential to grow by USD 740.01 million during 2020-2024, and the market’s growth momentum will accelerate at a CAGR of 15.11%.

This SEO software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentations by type (desktop user and mobile user) and Geography (North America, Europe, APAC, South America, and MEA). The SEO software market report also offers information on several market vendors, including AgencyAnalytics Inc., Analytics SEO Ltd., BrightEdge Technologies Inc., Conductor LLC, SE Ranking Ltd., SEMrush Inc., SpyFu, Ltd., WordStream Inc., and Yext Inc. among others.

What will the SEO Software Market Size be in 2020?


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SEO Software Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The upsurge in penetration of internet worldwide is notably driving the SEO software market growth, although factors such as data privacy concerns among end-consumers may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the SEO software market get your FREE report sample now.

This SEO software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major SEO Software Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • AgencyAnalytics Inc.
  • Analytics SEO Ltd.
  • BrightEdge Technologies Inc.
  • Conductor LLC
  • SE Ranking Ltd.
  • SEMrush Inc.
  • SpyFu
  • Ltd.
  • WordStream Inc.
  • Yext Inc.


The SEO software market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the SEO software market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for SEO Software Market?


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42% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for SEO software in North America. 

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. Heightened adoption and proliferation of mobile devices will facilitate the SEO software market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Type Segments in the SEO Software Market?


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The SEO software market share growth by the desktop user segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2020-2024 and embrace technologies to improve business efficiency.

Request for a free sample of the report to get an exclusive glimpse of actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the SEO software market size.



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What are the Key Factors Covered in this SEO Software Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive SEO software market growth during the next five years
  • Precise estimation of the SEO software market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the SEO software market across North America, Europe, APAC, South America, and MEA 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of SEO software market vendors

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SEO Software Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 15%

Market growth 2020-2024

$ 740.01 million

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 42%

Key consumer countries

US, UK, Germany, China, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

AgencyAnalytics Inc., Analytics SEO Ltd., BrightEdge Technologies Inc., Conductor LLC, SE Ranking Ltd., SEMrush Inc., SpyFu, Ltd., WordStream Inc., and Yext Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The seo software market growth will increase by $740.01 million during 2019-2024.
The seo software market is expected to grow at a CAGR of 15.11% during 2019-2024.
Technavio has segmented the seo software market by type (Desktop user and Mobile user) and geographic (North America, Europe, APAC, South America, and MEA).
AgencyAnalytics Inc., Analytics SEO Ltd., BrightEdge Technologies Inc., Conductor LLC, SE Ranking Ltd., SEMrush Inc., SpyFu, Ltd., WordStream Inc., Yext Inc. are a few of the key vendors in the seo software market.
North America will register the highest growth rate of 41.59% among the other regions. Therefore, the seo software market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the seo software market growth are:
  • Upsurge in penetration of internet worldwide
  • Advent of advanced AI to enhance SEO experience
The seo software market vendors should focus on grabbing business opportunities from the desktop user segment as it accounted for the largest market share in the base year.
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