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The Search Engine Optimization (SEO) Software Market size is forecast to increase by USD 13.73 billion, at a CAGR of 14.34% between 2023 and 2028. The growth rate of the market depends on several factors, including the upsurge in penetration of the Internet worldwide, the heightened adoption and proliferation of mobile devices and the evolving modern consumer demographics and demands. SEO software refers to a suite of digital tools designed to enhance a website's visibility and ranking within search engine results pages (SERPs). These applications typically offer a range of features, including keyword research and analysis, on-page optimization, backlink tracking, performance monitoring, and competitor analysis. By providing insights into relevant keywords, suggesting improvements to website content and structure, and evaluating the effectiveness of backlink strategies, SEO software enables users to optimize their online presence for higher search engine rankings.
The report offers extensive research analysis on the market, with a categorization based on Deployment, including cloud-based, on-premises, and hybrid. It further segments the market by Product Type, encompassing desktop user and mobile user. Additionally, the market report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
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One of the key factors driving the market growth is the upsurge in penetration of the Internet worldwide. Due to the penetration of the Internet being at an all-time high, more people, as well as enterprises, are coming online and going digital. In addition, SEO analysts and marketers realize the need to tap into this online market as end-customers for businesses are online and actively consume the Internet. Furthermore, the ever-increasing Internet infrastructure and its penetration across the world is one of the primary drivers for the growth of the global search engine optimization software market.
Moreover, this surge in adoption and implementation of the Internet is supplemented by improved infrastructure and technological advances such as 4G and broadband. In addition, these technologies are increasingly becoming cheaper, which is eventually lessening the costs of the service provider and is driving worldwide Internet penetration. Furthermore, the changing consumer demographics, consumer preferences, and overall infrastructural advances worldwide have led to intensive growth in the number of Internet subscribers. Therefore, it is positively impacting the search engine optimization software market. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the market growth is the rising adoption of digital assistants and voice search. Digital assistants and voice search are expected to revolutionize the rudiments of the search engine optimization software market. In addition, a massive shift toward voice search and digital assistants is expected in the coming years. Furthermore, with the advent of smart homes and smart devices, these technologies are poised for tremendous growth as they are increasingly integrated across different technologies and systems.
Moreover, aligned with market trends and analysis, digital assistants are expected to move beyond mobile phones and into other smart devices. In addition, both these technologies are a direct product of increasing technology proliferation and technical literacy across the world. Furthermore, with increased investments in these technologies and use cases across segments, the accuracy of digital assistants and voice search is perpetually evolving and on the rise. Therefore, it is positively impacting the search engine optimization software market. Hence, such factors are driving the market growth during the forecast period.
Lack of confidence in SEO outcomes is one of the key challenges hindering market growth. Factors such as duplicate and sub-standard content in websites as well as paid search-optimized advertisements contribute to the the lack of confidence in SEO outcomes. In addition, there are specific rules, guidelines, as well as caveats for SEO that are not easily comprehensible for businesses and their websites, which may adversely affect the SEO for those websites.
Moreover, if a sub-standard website with impractical content ticks off all the minimum SEO checklist boxes for the SEO algorithms to kick in, fraudulent websites may be placed above an authentic and credible website in a search result. In addition, the complexity of SEO guidelines is a challenge for software companies as they must be perpetually compliant with these standards, which are continuously evolving and changing. Furthermore, it may result in the constant upgrade of SEO tools and software, posing a challenge to the end operator of these tools. Therefore, it is negatively impacting the search engine optimization software market. Hence, such factors are hindering the market growth during the forecast period.
The cloud-based segment is estimated to witness significant growth during the forecast period. The cloud-based segment in the market comprises users and organizations that favor web-based solutions for their search engine optimization activities. In addition, this segment includes professionals and teams who prioritize accessibility, collaboration, and the scalability offered by cloud-hosted SEO software.
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The cloud-based segment was the largest segment and was valued at USD 4.21 billion in 2018. Moreover, cloud-based SEO software, such as Ahrefs, provides users with the flexibility to access powerful SEO tools and data from any location with internet connectivity. In addition, this enables collaborative work, allowing team members to seamlessly share and work on SEO projects in real-time, regardless of their physical proximity. Furthermore, the user experience for cloud-based SEO software is characterized by its browser-based interfaces, which are designed to provide a consistent and responsive experience across various devices. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The search engine optimization software market is desktop-centric due to the dominant desktop user segment, especially in developed economies. Major companies focus on desktop offerings, as it remains a stable channel for search engine access. Despite mobile device traffic, uncertainty in the mobile user segment exists due to evolving demographics and expectations. Revenue estimations from mobile platforms are a concern for vendors, given the nascent stage of online engagement capabilities. The desktop user segment anticipates a declining year-over-year market growth trend. Even in the light of growing mobile traffic across the world, the desktop platform is still a major segment and is expected to remain so over the forecast period.
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North America is estimated to contribute 37% to the growth of the market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The main reason for the impressive market share of North America is the significant rate of Internet penetration and the growing use of online search engines. In addition, almost all businesses are adopting digital media and going online.
Moreover, the high rate of advanced technology and mobile penetration for the masses led to the growth of the market. In addition, industries and businesses in North America are aware of the benefits of SEO software for gaining a competitive advantage and meeting end-business goals. Furthermore, marketers and SEO specialists in the region are increasingly aware of evolved consumer demographics and how SEO can help solve the recurring problem of consumer engagement for meeting end-business goals. Hence, such factors are driving the market growth in North America during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ahrefs Pte Ltd: The company offers SEO tools for track rankings, monitor backlinks and perform technical site audit.
BrightEdge Technologies Inc: The company offers SEO software that helps with various SEO tasks, such as keyword research, on-page SEO, link building, and more.
Delante Media sp. z o.o. sp.k: The company offers SEO solutions across digital channels, including search, content, social, local, and mobile.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Market market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
SEO Software Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 14.34% |
Market Growth 2024-2028 |
USD 13.73 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
13.2 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ahrefs Pte Ltd, BrightEdge Technologies Inc., Delante Media sp. z o.o. sp.k., Gannett Co. Inc., Majestic 12 Ltd., Moz Inc., Pro Rank Tracker, Screaming Frog Ltd, SE Ranking Ltd, Searchmetrics Inc., SEO Brand, Serpstat Global Ltd., SpyFu, WebFX, WeWork Inc., Wix.com Inc., Yext Inc, AgencyAnalytics Inc, Ignite Visibility LLC, and Semrush Holdings Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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