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The sexual wellness market size is projected to increase by USD 46.47 billion and the market size is estimated to grow at a CAGR of 11.17% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The increasing number of sexual wellness initiatives and crowdfunding campaigns is the key factor that driving the growth of the market. These types of initiatives aim to raise awareness of the importance of sexual health through the use of sexual health products such as erotic lingerie, condoms and contraceptives, and sex toys. Sexual health includes disease avoidance and transmission of infection. Several market players offering female sex toys are focusing on crowdfunding campaigns to launch new versions of female sex toys. Furthermore, healthy Native Youth has announced a sexual health program for Native American and Alaska Native (AI/AN) youth. This campaign helps parents and young people to start difficult conversations about sexual health. Sexual awareness and wellness initiatives and crowdfunding campaigns like this can encourage people to use sex toys, increase sex toy sales, and drive the growth of the global sexual wellness market during the forecast period.
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The market share growth by the sex toys segment will be significant during the forecast period. Owing to the changing perception of individuals in society the sex toy market is growing. Moreover, as sex toys have gained more attention in the mainstream media, their acceptance has also raised. Sex toys, such as adult vibrators, are connected to an application on the user's mobile phone that connects to different functional modes of the device depending on the user's mood.
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The sex toys segment was valued at USD 17.31 billion in 2017 and continued to grow until 2021. The market growth can be attributable to the increased sales of adult vibrators. Adult vibrators were initially used by women who had difficulty reaching orgasm via masturbation or sexual contact. Additionally, these adult vibrators are more popular due to their simplicity of use and relatively compact size, which is expected to play a significant role in the growth of the sex toys segment. A similar increase in sales of dildos has been witnessed, which is essentially different from an adult vibrator. Hence, the high demand for sex toys is expected to fuel the market during the forecast period.
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APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada have the dominant share of the North American market for sexual wellness, which is driven by rising product awareness and acceptability. Due to the presence of local manufacturers like Church & Dwight, the supply chain is more effective. To enhance their market share, some companies are concentrating on technical advancements. The effective retail infrastructure in North America also boosts sales of items for sexual wellness. In the US, retailers including Walmart, Target, CVS, and Walgreens have started stocking a variety of goods for sexual wellness products.
In 2020, the outbreak of COVID-19 positively impacted the growth of the sexual wellness market in North America. This growth is due to the Factors such as the rising popularity of purchasing condoms and contraceptives, sex toys, and personal lubricants and the increasing demand for sexual enhancement devices among consumers are driving the growth of the market in this region. Due to the pandemic in the region in 2020, most people have started using sex toys since the beginning of lockdowns. Furthermore, manufacturers of sexual wellness products in the region are investing in research to provide more interactive adult toys to customers. Such factors will drive the growth of the market in focus on North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The sexual wellness market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Sexual Wellness Market Scope |
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Report Coverage |
Details |
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Page number |
168 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.17% |
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Market growth 2023-2027 |
USD 46.4 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
10.53 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 33% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adam and Eve Stores, Bad Dragon Enterprises Inc., Bijoux Indiscrets SL, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, Good Clean Love Inc., Hot Octopuss Ltd., Karex Berhad, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Mayer Laboratories Inc., Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group Plc, TENGA Co. Ltd., Veru Inc., and The Aneros Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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