Enjoy complimentary customisation on priority with our Enterprise License!
The shoe deodorizer market size is estimated to grow by USD 236.7 million at a CAGR of 4.5% between 2023 and 2028. Footwear industry is witnessing significant growth due to product innovation, product line extension, and product premiumization. Brands are focusing on creating advanced footwear solutions that cater to various consumer needs, leading to an increase in the average selling price. Additionally, the increasing awareness of foot health, hygiene, and odor concerns is driving demand for footwear that offers superior comfort and breathability. Furthermore, the growing sports footwear market is fueling the industry's expansion, as consumers seek high-performance footwear for various activities. Overall, these trends are creating a favorable environment for footwear companies to innovate and expand their product offerings, ultimately leading to premiumization in the industry.
For More Highlights About this Report, Request Free Sample
The market is witnessing significant growth due to the increasing awareness of foot health assessment and preventive foot health measures. Foot odor, caused by sweat and bacteria, can lead to various health issues such as diabetes, olfactory reference syndrome, and hyperthyroidism. The World Footwear Yearbook reports that the global footwear industry spending reached USD 325 billion in 2020, and footwear is a crucial aspect of personal hygiene and health promotion. Industry sources suggest that retail stores, shopping complexes, and the Internet market are major sales channels for shoe deodorizers. Athletes and fitness enthusiasts, represented by organizations like ASOIF, also contribute significantly to the market's growth. Several footwear brands, including Sketchers, Mochi, Vans, Puma, and others, offer shoe deodorizers as part of their product lines. Chemical company Synthomer is one of the key players in the market, supplying raw materials for shoe deodorizer production. Consumers also use natural methods, such as baking soda powder, to eliminate foot odor. Insects can also cause foot odor, making shoe deodorizers essential for maintaining foot health. The market is expected to continue growing as consumers prioritize chronic disease prevention and health promotion. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Product innovation and product line extension leading to product premiumization is notably driving market growth. Shoe deodorizers have gained significant attention in the market due to the increasing concern for foot hygiene and the elimination of unpleasant odors. Manufacturers are continuously innovating and launching new products, such as sprays, powders, inserts, pouches, balls, and more, to cater to the diverse needs of consumers. Fungus and bacterial infections are common causes of shoe odor, and many shoe deodorizers now include ingredients that effectively cure these issues.
Furthermore, fragrance is another essential factor, with trusted brands offering a range of scents to suit individual preferences. The versatility of shoe deodorizers, combined with their ease of use, has led to their popularity among consumers. While price is a consideration, many are willing to pay more for premium products that offer added benefits. Overall, shoe deodorizers provide a practical and effective solution for maintaining clean and fresh footwear. Thus, such factors are driving the growth of the market during the forecast period.
Growth of natural and medicated foot care market is the key trend in the market. Shoe deodorizers are essential accessories for maintaining footwear hygiene and preventing unpleasant odors. Consumers prioritize options that are safe, alcohol-free, and devoid of harmful chemicals to avoid fungal or bacterial infections. Medicated shoe deodorizers, comprised of natural ingredients, have gained popularity due to their effectiveness and safety. T
Furthermore, these products, which include sprays, powders, inserts, pouches, balls, and more, protect the user's skin from potential infections. Brands like Rocket Pure offer shoe deodorizers free of parabens, sulfates, synthetic fragrances, and dyes, ensuring a healthier and more versatile solution. Marketers are enhancing their offerings by incorporating natural ingredients, such as essential oils, to provide various fragrances and improve overall appeal. The versatility and affordability of these shoe deodorizers make them a trusted choice for consumers seeking to keep their footwear fresh and odor-free. Thus, such trends will shape the growth of the market during the forecast period.
Availability of counterfeit products is the major challenge that affects the growth of the market. The shoe deodorizer market encompasses a range of products designed to eliminate fungus and odors from footwear. These include sprays, powders, inserts, pouches, balls, and other forms. Fake and counterfeit versions of these products have infiltrated the market, posing a challenge for consumers and trusted brands alike.
Furthermore, these imitations, available at lower prices, are often manufactured with subpar ingredients and chemicals, adversely affecting both the performance and reputation of authentic shoe deodorizers. Vendors face difficulties in maintaining profitability due to the price competition posed by these counterfeits. Expert advice suggests evaluating the deodorizer type, ingredients, and scent before making a purchase to ensure authenticity and effectiveness. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
adidas AG - The company offers sneaker and shoe deodorizer with citrus scent which removes bad odors, freshen air and control moisture which gives citrus-scented relief while wearing the shoes.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the powder segment will be significant during the forecast period. The Shoe Deodorizer Market is a significant sector within the footwear industry, focusing on Preventive Foot Health. According to the World Footwear Yearbook, footwear spending continues to rise, with brands such as Sketchers, Mochi, Vans, Puma, and others dominating the market. Foot odor, caused by sweat and bacteria, is a common health issue affecting millions, particularly those with diabetes, olfactory reference syndrome, or hyperthyroidism.
Get a glance at the market share of various regions Download the PDF Sample
The powder segment showed a gradual increase in the market share of USD 331.10 million in 2018. Personal hygiene plays a crucial role in foot care, and footwear companies are responding with footwear deodorizers and other foot care products. Industry sources indicate that retail stores, shopping complexes, and the internet market are the primary sales channels for these products. Fitness activities, exercises, formal shoes, and corporate places create ideal conditions for sweaty feet and smelly sneakers. ASOIF, the Association of Summer Olympic International Federations, and athletes are also key players in the market, emphasizing Chronic Disease Prevention and Health Promotion. Synthomer, a leading chemical company, has recently acquired a stake in a shoe deodorizer brand, further highlighting the market's potential. Insects and bacteria are significant contributors to foot odor, making deodorizers essential for maintaining foot health. Baking soda powder is a popular natural alternative, while chemical-based products offer long-lasting protection.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The Shoe Deodorizer Market is a significant segment of the footwear industry, focusing on Preventive Foot Health. With the increasing awareness of Foot Health Assessment and personal hygiene, the demand for shoe deodorizers has surged. According to the World Footwear Yearbook, leading footwear brands like Sketchers, Mochi, Vans, Puma, and others are incorporating shoe deodorizers into their product lines to cater to consumers' needs. Sweat and foot odor are common health issues, affecting individuals with diabetes, olfactory reference syndrome, and hyperthyroidism, among others. Environmental conditions, Fitness activities, and Exercises contribute to sweaty feet, leading to smelly sneakers. Industry sources suggest that retail stores in shopping complexes and the Internet market are major sales channels for shoe deodorizers. Chemical company Synthomer has recently acquired a leading shoe deodorizer brand, underscoring the market's potential. Foot care products, including baking soda powder and insecticides, are also popular solutions for managing foot odor. ASOIF, Athletes, and Chronic Disease Prevention and Health Promotion organizations advocate for the use of shoe deodorizers to maintain foot health.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Shoe Care Products Market: Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, Germany, France - Size and Forecast
Premium Shoes Market: Analysis Europe, North America, APAC, South America, Middle East and Africa - US, France, China, Germany, Italy - Size and Forecast
Footwear Market: Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast
A Solution for Foot Odor and Health Concerns Foot odor is a common issue faced by individuals, especially those who frequently wear footwear. The market for shoe deodorizers has witnessed significant growth due to the increasing awareness of foot health assessment and preventive foot health measures. According to the World Footwear Yearbook, the global footwear industry is expected to reach new heights, leading to an increased demand for shoe deodorizers. Brands like Sketchers, Mochi, Vans, Puma, and others have recognized this trend and have introduced shoe deodorizers in their product lines. Sweat and foot odor are not only a source of discomfort but also lead to health issues such as diabetes, olfactory reference syndrome, and hyperthyroidism. Personal hygiene and health concerns have become a priority for consumers, leading to increased spending on foot care products. Industry sources suggest that retail stores, shopping complexes, and the internet market are the major channels for the sale of shoe deodorizers.
Furthermore, Fitness activities, exercises, and formal shoes, as well as corporate places, are significant contributors to the market's growth. Environmental conditions and sports activities also play a role in the market's expansion. The Athletes' Sportswear Industry Federation (ASOIF) and athletes have emphasized the importance of footwear hygiene to prevent the growth of bacteria and insects. Chemical companies like Synthomer have also entered the market with their acquisition strategies, offering innovative shoe deodorizing solutions. Baking soda powder, a natural and effective deodorizer, is a popular choice among consumers. However, the market also offers a range of chemical-based shoe deodorizers that effectively combat sweat and odor. Chronic disease prevention and health promotion are significant drivers for the growth of the shoe deodorizer market.
Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
Market growth 2024-2028 |
USD 236.7 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
4.23 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 44% |
Key countries |
US, Germany, Japan, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, Angelus Shoe Polish, Blistex Inc., Fiebing Co. Inc., Grangers International Ltd., Griffin Brands Inc., Hoffmann Group, Implus Footcare LLC, New Balance Athletics Inc., Rocket Pure Care LLC, S.C. Johnson and Son Inc., Shenzhen Chunwang Environmental Protection Technology Co.Ltd., Shoefresh, StinkBOSS, and TRG BESTNETS SL |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.