Enjoy complimentary customisation on priority with our Enterprise License!
The software testing services market size is forecast to increase by USD 20.6 billion at a CAGR of 10.64% between 2023 and 2028. The market is experiencing notable growth propelled by several key factors. With the increasing adoption of mobile testing, organizations are striving to ensure the quality and performance of their software across diverse platforms and devices. Furthermore, the availability of cloud-based testing services offers scalability and flexibility, catering to the evolving needs of businesses. Additionally, the rising demand for test automation services streamlines the testing process, enhancing efficiency and reducing time-to-market for software products. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
To learn more about this report, View Report Sample
The market share growth by the functional segment will be significant during the forecast period. Functional-testing is a type of software quality control that examines the specific features or operations of an application. It offers a framework for identifying and resolving functional issues in applications prior to their release into production, which lowers overall costs related to corrective actions after release.
Get a glance at the market contribution of various segments View the PDF Sample
The functional segment was valued at USD 11.70 billion in 2018. Functional testing primary goal is to evaluate each software function by providing sufficient input and contrasting the results with the functional requirements. Over the past ten years, software applications have proliferated to the point where both businesses and developers cannot function without them. Because of how important these applications have become for businesses, most companies worldwide are now releasing their own mobile apps in an effort to increase online sales and profitability. Some of the top businesses, including WhatsApp Inc. (WhatsApp), LINE Corp. (LINE), and Niantic Inc., rely heavily on mobile apps to make money. Increased smartphone adoption in emerging economies and expanding internet bandwidth in developed nations have encouraged investments in the creation of mobile applications. Thus, it also drives investment in functional Testing-as-a-service (TaaS). Hence, rising demand for applications drives functional these services during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The North American region dominated the market in 2022, driven by the US and Canada. Functional, compatibility, usability, security, and load testing are key services in demand for software applications and platforms across industries like retail, BFSI, telecom, and media. Agile and DevOps methodologies prioritize cloud-based testing to mitigate security threats. Test automation, TaaS, IoT, AI, and big data are transforming the testing landscape. Shift left testing, crowdtesting, and continuous training programs cater to DevOps teams. Mobile-based applications, transactions, entertainment, gaming, and continuous updates necessitate robust testing frameworks. AI-driven testing, 5G smartphones, and automation tools are shaping the mobile testing space. Bug detection and cross-platform support remain crucial in this evolving footprint.
The market is witnessing significant growth due to the rising demand for functional-testing, compatibility-testing, usability-testing, and security testing across various software applications, platforms, and systems. With the increasing adoption of Agile and DevOps methodologies, especially in mobile-based applications, the need for continuous testing to ensure seamless transactions, entertainment, and gaming experiences has become crucial. The market is also seeing a surge in test automation services and crowdsourced testing, leveraging artificial intelligence and machine learning for more efficient and accurate testing solutions. These advancements offer new technological solutions and ample market growth opportunities in both manual and automation testing segments. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in test automation services is notably driving market growth. Services for test automation are very popular with businesses. They speed up software-testing and shorten the turnaround time. With these services, the software is tested using an automated testing methodology by the tester. Test automation services' primary goals are to minimize manual intervention and enhance the results. The automation tool in a process automates the login and registration forms, user access counts, all GUI elements, database connections, and other test-related tasks. Moreover, these services have a number of advantages that encourage businesses to use them, including shorter testing times and cost savings.
The use of test automation services has increased as a result of the introduction of new software development methodologies like DevOps and Agile. For example, Cigniti Technologies has established an Automation Center of Excellence (ACoE) specifically for the provision of test automation services. For the purpose of executing test automation services, the Cigniti Test Automation Accelerator Kit includes pre-built test automation scripts, utilities, process assets, and frameworks. Businesses have increased their use of test automation services to speed up the delivery and release of their software in this dynamic and competitive business environment. Thus, these factors will boost the growth of the global market during the forecast period.
The growing momentum of crowdsourced testing is an emerging trend in the market. The term crowdsourced describes the testing services provided by a dispersed group of temporary workers worldwide. It offers a significant testing method for the verification of applications in the later stages of software development. The crowdsourced-testing approach functions in a variety of ways. In certain circumstances, testers may employ their environment or a crowdsourced platform to test the software, or they may use virtual machines (VMs) or device emulators. Testers occasionally work directly with customers and complete tasks as required.
Scalability, speed, output-based pricing, device and geography coverage, and real-time software-testing are a few advantages of crowdsourced-testing. Because of its advantages, crowdsourced testing has become extremely popular. Leading companies like Accenture and Cigniti Technologies have also partnered with providers of crowdsourced platforms to enter the crowdsourced market. Crowdsourced testing will gain more traction during the forecast period, and it is anticipated that other top service providers may enter this market through inorganic developments.
The availability of open-source and free testing tools is a major challenge impeding market growth. Software platforms known as open-source software testing tools have readily available source codes on online portals. The revenue of manufacturers of proprietary testing tools is adversely affected by the availability of open-source software testing tools. These tools are widely used by testers because they have advantages like free use and support, prevent vendor lock-in, and are created using open standards. Selenium, Appium, Cucumber, and Katalon Studio are a few of the many open-source tools on the market that can test using various software development methodologies.
Due to their financial limitations, startups and SMEs are the main users of open-source-testing tools. Costs associated with installation and licensing are the main barriers keeping these businesses from choosing proprietary software. Different kinds of software testing, including functional and non-functional testing, can be carried out using open-source-testing tools. As a result, the growing use of open-source testing tools will hinder software testing companies' ability to generate income and restrain the market's expansion during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
DeviQA Solutions - The company primarily focuses on providing QA services. The key offerings of the company include software testing services and solutions such as Full Cycle-Testing, Agile-Testing, and API-Testing.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market growth and trends report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is experiencing rapid expansion driven by the increasing demand for compatibility testing, usability testing, security testing, and load testing across various systems and platforms. With the proliferation of mobile-based applications in areas such as transactions, entertainment, and gaming, the need for comprehensive testing solutions has grown significantly. Continuous application updates require efficient testing to identify and address bugs and minimize the footprint of software. Adoption of DevOps methodology and integration of Artificial intelligence and Machine learning are enhancing testing capabilities, offering new technological solutions for improved efficiency and accuracy. This dynamic landscape presents numerous market growth opportunities for both manual testing and automation testing services in the evolving mobile testing space.
Moreover, the market is witnessing a surge in demand driven by various factors such as the proliferation of cloud-based testing solutions, the exponential growth of mobile and web applications, and the increasing awareness of security threats. Additionally, the advent of big data technologies has necessitated robust testing strategies to ensure data integrity and reliability. Concepts like shift left testing and multi-channel and omnichannel testing are gaining traction as organizations seek to deliver seamless user experiences across diverse platforms. Furthermore, the rise of DevOps teams is driving the adoption of automated test environments and cross-platform support to streamline the testing process. Despite challenges like Skill shortages in testing and the perception of testing as a cost center, businesses are increasingly focused on achieving a positive ROI through efficient testing methodologies, including crowdtesting.
Market Scope |
|
Report Coverage |
Details |
Page number |
188 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.64% |
Market growth 2024-2028 |
USD 20.6 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
9.27 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 39% |
Key countries |
US, China, UK, Germany, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Atos SE, BRISA, Capgemini Service SAS, Cognizant Technology Solutions Corp., DeviQA Solutions, Expleo Group SAS, Hexaware Technologies Ltd., Infosys Ltd., International Business Machines Corp., Kualitatem Inc., LogiGear Corp., Oxagile, QA Mentor Inc., QA TestLab Solutions Ltd., QASource, QualiTest Group, Quality Area Ltd., QualityLogic Inc., Tata Consultancy Services Ltd., Testfort, and Wipro Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Service
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.