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The application security market size is projected to reach a value of USD 13.14 billion with a CAGR of 19.32% between 2022 and 2027. The growth of the application security market depends on several factors, including a growing number of data leaks, an increase in demand for cloud-based application security solutions, and the need to comply with regulatory policies. This market growth and trends report includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report also includes historic market data from 2017 to 2021.
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The market share growth by the on-premises segment will be significant during the forecast period. On-premises application security can be defined as the deployment of security solutions within an organization's own physical infrastructure or data centres rather than using cloud-based services. This solution enables organizations to have direct control over their security systems and data, which can be favourable for certain industries or businesses with specific security requirements.
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The on-premises segment was valued at USD 2.98 billion in 2017 and continued to grow until 2021. The various services and solutions offered by the global market based on on-premise deployments include protecting applications, both Web application firewall market, and mobile app security, from potential threats and vulnerabilities throughout their lifecycle.
Web application firewall market (WAFs): WAFs provide a protective layer between web applications and external threats, such as malicious attacks or unauthorized access attempts. They inspect incoming and outgoing traffic, filter out malicious requests, and enforce security policies.Web application firewall market identify and mitigate threats such as SQL injection, cross-site scripting (XSS), cross-site request forgery (CSRF), and other web-based attacks targeting vulnerabilities in web application firewall market.
Some common features and functionalities of on-premises application security solutions are web application security, runtime application self-protection (RASP), and Secure code review and testing. Therefore, such benefits are expected to drive the global market growth during the forecast period.
The Cloud Application Security segment within the global market pertains to secure web gateway market solutions and services tailored for safeguarding applications and data in cloud environments. As organizations increasingly transition their data and applications to various cloud platforms—be it public, private, or hybrid—the rise in adoption of cloud computing also introduces novel security challenges and risks that demand attention. The market is driven by the expanding adoption of cloud computing, the surge in cyber threats targeting cloud environments, and the imperative need for regulatory compliance.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Mobile app security refers to the practice of safeguarding mobile applications from potential threats and vulnerabilities. Factors like the proliferation of mobile devices and the ascent of cloud-based networking, coupled with the presence of major players like IBM, Cisco, Veracode, Contrast Security, Synopsis, and WhiteHat Security, significantly propel the growth of the Mobile App Security market worldwide. Notably, North America's prominent markets, especially in the US, lead due to their technological advancement and pioneering role in technology adoption. The region's increased adoption of cloud-based Mobile App Security services stems from rising security threats, thereby driving the global market's growth trajectory in the region for the forecast period.
The Secure web gateway (SWG) market refers to the realm of cybersecurity solutions designed to protect users and organizations from internet-based threats while enforcing security policies and ensuring compliance with regulatory standards. Secure web gateway act as a security barrier between internal networks and the internet, monitoring and filtering internet traffic to safeguard against various online risks.Secure web gateway regulate and control the use of specific applications and services, preventing unauthorized or risky application usage within the network.
One of the key factors driving the global market growth is the rise in demand for cloud-based application security solutions. Several vendors such as IBM and Broadcom offer cloud-based application security solutions due to the growing adoption of these solutions across industries. One of the key reasons for this increasing demand is that cloud-based solutions are less expensive than on-premises solutions and they do not require the actual installation of hardware and software, as they are maintained at the vendor data center, from where they can be accessed by enterprises on a subscription basis.
The main advantage of these solutions is that it is easier and less time-consuming than that of the on-premises application security solution. Also, the return on investment (ROI) is higher in the cloud-based application security solution. Furthermore, all enterprises only need to pay a subscription fee for each device, which comprises the maintenance and system upgrades. Thus, the cloud-based model is adopted across all the SMEs, as it enables them to use these solutions at a low cost. Hence, such benefits and cost factors are expected to drive the global market growth during the forecast period.
A key factor shaping the global market growth is the prevalence of shadow IT. Shadow IT is a digital solution that is widely used across enterprises as a communication and collaboration tool to minimize workloads. Some of the prominent shadow IT tools include applications such as Slack, Google Docs, and Evernote.
The prevalence of shadow IT can be a significant threat to enterprises as It can increase the possibility of data loss due to unsecured cloud services, and sensitive data can be easily transmitted to persons outside of the enterprise. Thus, the application security solution can help enterprises to ensure the security of sensitive information by deploying this solution in the enterprise's entire network, thus helping it to comply with the regulations for securing sensitive data. Hence, such benefits are expected to drive the global market growth during the forecast period.
The threat from open-source application security solutions is one of the key challenges hindering the global market growth. One of the key challenges to the market is the open-source application security solutions as they can be downloaded and run on all platforms and also they are becoming increasingly popular in developing economies such as India and China.
There is a growing adoption of open-source application security solutions across small-scale enterprises in these countries that cannot afford to invest in expensive on-premises and cloud-based application security solutions. Also, such applications need capital investment and are very economical for organizations with limited resources and expertise. Hence, such factors are expected to hinder the global market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Application Security Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Rapid7 Inc: The company offers application security services such as DAST, replay attacks and validate fixes.
This market analysis and report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The Application Security Market is witnessing rapid growth driven by increasing concerns over cybersecurity threats and security breaches affecting business applications across various industries such as BFSI, healthcare, and web and mobile applications. Key stakeholders including key lenders and investors are prioritizing customer confidence by investing in software as a service (SaaS) solutions with dynamic application security testing (DAST) capabilities. With the rise of mobile and cloud-based technologies, organizations are leveraging artificial intelligence (AI) and machine learning (ML) algorithms for big data analytics to detect application vulnerabilities and mitigate risks. Bionic Signals and AI-driven methods are deployed by engineering teams to ensure sustainability and efficiency in customizable solutions for both large enterprises and small and medium-sized enterprises.
This market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Application Security Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.32% |
Market growth 2023-2027 |
USD 13.14 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
18.2 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 39% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Networks Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., NTT Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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