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Soup Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Sep 2022
  • Pages: 125
  • SKU: IRTNTR74492
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The soup market share is expected to increase by USD 3.44 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.6%.

This soup market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the soup market segmentation by distribution channel (offline and online) and geography (Europe, North America, APAC, the Middle East and Africa, and South America). The soup market report also offers information on several market vendors, including Amys Kitchen Inc.,  B&G Foods Inc., Campbell Soup Co, Conagra Brands Inc., DR KELLYANN LLC, General Mills Inc., HealthFoodDesiVideshi, Hindustan Unilever Ltd., Kettle & Fire Inc, KETTLE CUISINE LLC, Kraft Heinz Foodservice, Kroger Co., Nestle SA, Ottogi Co. Ltd., PACIFIC FOODS OF OREGON LLC, Peak Performance Fitness, Premier Foods Plc, The Hain Celestial Group Inc., and Zammex among others.

What will the Soup Market Size be During the Forecast Period?

Soup Market Size

Download Report Sample to Unlock the Soup Market Size for the Forecast Period and Other Important Statistics

 

Soup Market: Key Drivers, Trends, and Challenges

The new product launches are notably driving the soup market's growth, although factors such as product recalls may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the soup industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Soup Market Driver

The new product launches are one of the key drivers supporting the soup market growth. Owing to the rising adoption of instant food products among consumers, vendors are focusing on developing new varieties of soups to increase the number of options available to their consumers. New product launches help vendors increase their sales and market shares. Vendors are trying to attract several customers by introducing new soup variants. Thus, with the rising number of new product launches, consumers will have a wide range of options to choose from. Such factors will drive the growth of the market during the forecast period.

Key Soup Market Trend

The rising number of promotional and marketing activities is one of the key soup market trends contributing to the market growth. Vendors have increased their marketing activities using novel strategies and innovative advertisements to improve the visibility of their products. There has been a corresponding rise in marketing and advertising budgets and promotional and marketing activities by companies to increase the visibility of their products. For instance, in 2021, Nestle's consumer-facing marketing expenses increased by 6.4% over that in 2019. The company has been actively involved in promoting its products, such as MAGGI Soup, globally. Such promotional and marketing activities are expected to drive the growth of the market during the forecast period.

Key Soup Market Challenge

Product recalls are one of the factors impeding the soup market growth. The market has witnessed various product recalls in the last few years, which can negatively impact the growth of the market and consumers' trust in products. For instance, Blount Fine Foods, a US-based instant soup manufacturer that specializes in the production of wholesale frozen and fresh soups under the Panera Bread and Legal Sea Foods brands, announced in June 2022 that it is voluntarily recalling a limited amount of Panera Home Southwest Corn Chowder from a single lot. Product recalls can lead to significant financial setbacks for vendors and impact their brand image. Therefore, product recalls can limit the growth of the market during the forecast period.

This soup market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global soup market as a part of the global packaged foods and meats products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the soup market during the forecast period.

Who are the Major Soup Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Amys Kitchen Inc.
  • B&G Foods Inc.
  • Campbell Soup Co
  • Conagra Brands Inc.
  • DR KELLYANN LLC
  • General Mills Inc.
  • HealthFoodDesiVideshi
  • Hindustan Unilever Ltd.
  • Kettle and Fire Inc
  • KETTLE CUISINE LLC
  • Kraft Heinz Foodservice
  • Kroger Co.
  • Nestle SA
  • Ottogi Co. Ltd.
  • PACIFIC FOODS OF OREGON LLC
  • Peak Performance Fitness
  • Premier Foods Plc
  • The Hain Celestial Group Inc.
  • Zammex

 

This statistical study of the soup market encompasses successful business strategies deployed by the key vendors. The soup market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • hain.com - The company offers soup that includes Health Valley soups, Imagine Soups, New Covent Garden Soup, and Yorkshire Provender soups.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The soup market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Soup Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the soup market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Soup Market?

Soup Market Share by Geography

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35% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for the soup market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Another region offering significant growth opportunities to vendors is Europe. The rising disposable income of people will facilitate the soup market's growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

In 2020, the regional market witnessed certain challenges due to the COVID-19 pandemic. However, the lifting of lockdown restrictions due to the initiation of large-scale vaccination programs led to an increase in footfalls at offline stores in 2021. This resulted in the resumption of operations in restaurants and cafes, which, in turn, increased the demand for soups in Europe. Such factors are likely to boost the growth of the soup market in Europe during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Soup Market?

Soup Market Share

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The soup market share growth in the offline segment will be significant during the forecast period. For instance, in August 2022, Lidl Stiftung and Co. KG, a German multinational discount supermarket chain, unveiled plans to establish a new exclusive facility in Brooklyn by 2024. Such establishments increase the sales of soups through offline distribution channels, which, in turn, will fuel the growth of the market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the soup market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Soup Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 3.6%

Market growth 2022-2026

$3.44 billion

Market structure

Fragmented

YoY growth (%)

3.2

Regional analysis

Europe, North America, APAC, the Middle East and Africa, and South America

Performing market contribution

APAC at 35%

Key consumer countries

US, Canada, China, India, Germany, and Italy

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Amys Kitchen Inc., B&G Foods Inc., Campbell Soup Co, Conagra Brands Inc., DR KELLYANN LLC, General Mills Inc., HealthFoodDesiVideshi, Hindustan Unilever Ltd., Kettle and Fire Inc, KETTLE CUISINE LLC, Kraft Heinz Foodservice, Kroger Co., Nestle SA, Ottogi Co. Ltd., PACIFIC FOODS OF OREGON LLC, Peak Performance Fitness, Premier Foods Plc, The Hain Celestial Group Inc., and Zammex

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Soup Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive soup market growth during the next five years
  • Precise estimation of the soup market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the soup industry across Europe, North America, APAC, the Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of soup market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 Europe - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.4 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 Germany - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 Italy - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • 7.12 Canada - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.13 India - Market size and forecast 2021-2026
      • Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.14 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 Amys Kitchen Inc.
              • Exhibit 93: Amys Kitchen Inc. - Overview
              • Exhibit 94: Amys Kitchen Inc. - Product / Service
              • Exhibit 95: Amys Kitchen Inc. - Key offerings
            • 10.4 B and G Foods Inc.
              • Exhibit 96: B and G Foods Inc. - Overview
              • Exhibit 97: B and G Foods Inc. - Product / Service
              • Exhibit 98: B and G Foods Inc. - Key offerings
            • 10.5 Bear Creek Country Kitchens
              • Exhibit 99: Bear Creek Country Kitchens - Overview
              • Exhibit 100: Bear Creek Country Kitchens - Product / Service
              • Exhibit 101: Bear Creek Country Kitchens - Key news
              • Exhibit 102: Bear Creek Country Kitchens - Key offerings
            • 10.6 Campbell Soup Co
              • Exhibit 103: Campbell Soup Co - Overview
              • Exhibit 104: Campbell Soup Co - Business segments
              • Exhibit 105: Campbell Soup Co - Key offerings
              • Exhibit 106: Campbell Soup Co - Segment focus
            • 10.7 Conagra Brands Inc.
              • Exhibit 107: Conagra Brands Inc. - Overview
              • Exhibit 108: Conagra Brands Inc. - Business segments
              • Exhibit 109: Conagra Brands Inc. - Key news
              • Exhibit 110: Conagra Brands Inc. - Key offerings
              • Exhibit 111: Conagra Brands Inc. - Segment focus
            • 10.8 General Mills Inc.
              • Exhibit 112: General Mills Inc. - Overview
              • Exhibit 113: General Mills Inc. - Business segments
              • Exhibit 114: General Mills Inc. - Key news
              • Exhibit 115: General Mills Inc. - Key offerings
              • Exhibit 116: General Mills Inc. - Segment focus
            • 10.9 Hindustan Unilever Ltd.
              • Exhibit 117: Hindustan Unilever Ltd. - Overview
              • Exhibit 118: Hindustan Unilever Ltd. - Product / Service
              • Exhibit 119: Hindustan Unilever Ltd. - Key offerings
            • 10.10 Kraft Heinz Foodservice
              • Exhibit 120: Kraft Heinz Foodservice - Overview
              • Exhibit 121: Kraft Heinz Foodservice - Product / Service
              • Exhibit 122: Kraft Heinz Foodservice - Key offerings
            • 10.11 Nestle SA
              • Exhibit 123: Nestle SA - Overview
              • Exhibit 124: Nestle SA - Business segments
              • Exhibit 125: Nestle SA - Key news
              • Exhibit 126: Nestle SA - Key offerings
              • Exhibit 127: Nestle SA - Segment focus
            • 10.12 The Hain Celestial Group Inc.
              • Exhibit 128: The Hain Celestial Group Inc. - Overview
              • Exhibit 129: The Hain Celestial Group Inc. - Business segments
              • Exhibit 130: The Hain Celestial Group Inc. - Key news
              • Exhibit 131: The Hain Celestial Group Inc. - Key offerings
              • Exhibit 132: The Hain Celestial Group Inc. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 133: Inclusions checklist
                • Exhibit 134: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 135: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 136: Research methodology
                • Exhibit 137: Validation techniques employed for market sizing
                • Exhibit 138: Information sources
              • 11.5 List of abbreviations
                • Exhibit 139: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
              Interested in this report?
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              Soup market growth will increase by $3442.66 million during 2022-2026.
              The soup market is expected to grow at a CAGR of 3.6% during 2022-2026.
              Technavio has segmented the soup market by distribution channel (offline and online) and geographic (Europe, North America, APAC, Middle East and Africa, and South America).
              Amys Kitchen Inc., B and G Foods Inc., B&G Foods Inc., Campbell Soup Co, Conagra Brands Inc., DR KELLYANN LLC, General Mills Inc., HealthFoodDesiVideshi, Hindustan Unilever Ltd., Kettle and Fire Inc, KETTLE CUISINE LLC, Kraft Heinz Foodservice, Kroger Co., Nestle SA, Ottogi Co. Ltd., PACIFIC FOODS OF OREGON LLC, Peak Performance Fitness, Premier Foods Plc, The Hain Celestial Group Inc., Zammex are a few of the key vendors in the soup market.
              APAC will register the highest growth rate of 35.41% among the other regions. Therefore, the soup market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              • US
              • Canada
              • China
              • India
              • Germany
              • Italy
              The key factors driving the soup market growth are:
              • New product launches
              • Rising number of promotional and marketing activities
              The soup market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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