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The South Africa - Bottled Water Market size is expected to grow by USD 145.29 million and the market size is estimated to grow at a CAGR of 2.84% between 2022 and 2027.
This South Africa bottled water market report extensively covers market segmentation by product (still drinking water, sparkling water, and bottled spring water), and distribution channel (off-trade and on-trade). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Increased consumption of bottled water by urban consumers is the key factor driving the growth of the market. The growing contamination of drinking water sources owing to urbanization and pollution is making consumers more aware of the quality of the water they drink. The availability of bottled water in various flavors is a factor that is positively impacting sales. The increased disposable income makes urban consumers prefer flavored bottled water as well as premium bottled water. Urban consumers also look for more convenient products. The availability of bottled water products in various sizes and packaging formats increases convenience for consumers. Thus, such factors will drive the growth of the market during the forecast period.
The South Africa Bottled Water Market shows an Accelerate CAGR during the forecast period.
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Increasing packaging innovations in bottled water is the primary trend in the market. Bottled water manufacturers manage to innovate packaging formats to entice more consumers, which has a positive impact on sales. Packaging innovations increase in-store appeal and increase product differentiation in the marketplace. Manufacturers usually choose environmentally friendly packaging formats and premium formats.
Furthermore, due to growing concerns about the disposal of plastic bottles, many manufacturers are adopting packaging formats that minimize the negative impact on the environment. Companies such as Nestle SA have launched PET plastic bottles made from bio-based materials. Therefore, growing bottled water packaging innovations are expected to have a positive impact on the growth of the South Africa bottled water market during the forecast period.
Threat from substitute products for bottled water is a challenge that affects the growth of the market. Consumers purchase bottled water primarily to satisfy their thirst and refresh themselves. Other alternative products such as juices and soft drinks that serve this purpose are also available on the market. The wide availability of such products could hinder the growth of the South Africa - bottled water market
Moreover, many consumers prefer the taste of soft drinks and carbonated drinks. South African bottled water manufacturers bring a variety of products to market in convenient packaging formats. Therefore, consumers can choose products according to their purpose and occasion. As a result, these factors will impede the growth of the market during the forecast period.
The off-trade segment includes grocery stores, convenience stores, hypermarkets, supermarkets, convenience stores, minimarkets, kiosks, and wine and liquor outlets. Convenience is a key driver for the growth of off-trade sales channels. Consumers like the convenience of being able to purchase bottled water during their daily grocery shopping or when they stop by a convenience store. Additionally, bottled water is often considered a healthier alternative to sugary and carbonated drinks. Retailers can further contribute to its popularity and sales by prominently displaying bottled water and highlighting its health benefits. Therefore, such factors are expected to drive the growth of off-trade bottled water distribution channels during the forecast period.
The market share growth by the still drinking water segment will be significant during the forecast period. With growing health consciousness, consumers are increasingly preferring still drinking water and avoiding carbonated beverages. This has a positive impact on market growth. Increasing urbanization has increased pollution, resulting in most water bodies becoming polluted.
The still drinking water segment was valued at USD 427.78 million in 2017 and continued to grow until 2021.
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South Africa is a popular tourist destination, and travelers often prefer to purchase readily available bottled water for safety and convenience when exploring the country's scenic landscapes. Furthermore, concerns over tap water quality, convenience, health consciousness, and tourism-related factors have increased the demand for still-drinking water in South Africa and this is expected to drive the growth of the South Africa - bottled water market through the still drinking water segment during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The South Africa bottled water market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The South Africa bottled water market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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South Africa Bottled Water Market Scope |
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Report Coverage |
Details |
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Page number |
121 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.84% |
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Market growth 2023-2027 |
USD 145.29 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
2.5 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Africqua Pty Ltd., Aqua Air, Aqua.v, Aquabella, Arctic Amanzi, BeneWater, Cedarberg Aqua, CLOVER S.A. Pty Ltd., EKHAMANZI SPRINGS Pty Ltd., La Vie De Luc, Mountain Falls Mineral Water, Nestle SA, Normandien Farms Pty Ltd., Origin Water, Patriot Brands, PepsiCo Inc., The Coca Cola Co., Tsitsikamma, Twizza, and Verve Water |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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