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The stroller wagon market size is forecast to increase by USD 220.8 million, at a CAGR of 8.8% between 2023 and 2028. Market growth hinges on several pivotal factors: increasing disposable income and rapid urbanization trends, which drive demand for multifunctional stroller wagons. These products cater to modern parenting needs by offering versatility and convenience. Furthermore, the rise in Internet penetration facilitates greater online availability of stroller wagons, expanding market accessibility and consumer reach. These interconnected trends underscore a dynamic shift in consumer behavior towards convenience-oriented parenting solutions and digital purchasing habits. Understanding these dynamics is crucial for stakeholders aiming to capitalize on evolving market opportunities and effectively navigate competitive landscapes in the childcare product sector. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market caters to diverse urban lifestyles, offering smart and modern baby strollers that meet the needs of single parent families and nuclear families alike. Designed for newborns and toddlers, these products combine baby convenience and care with compact and stylish designs, appealing to millennials and baby boomers seeking multi-functional and customized products and customized solutions. With features like lightweight strollers and full-size strollers equipped with cushioned chairs and durable wheels, they support busy lifestyles and the travelling trend among the middle-class population. As urban areas prioritize lifestyle amenities and health care, stroller wagons integrate seamlessly into daily routines, facilitating transportation and ensuring comfort for infants and toddlers. This market segment continues to innovate with advancements in refurbishment and leasing, adapting to evolving consumer preferences and enhancing parental convenience.
One of the key factors driving the market growth is the rise in disposable income and growing urbanization. There is a significant increase in disposable income in several developing countries such as India, China, and Brazil. As a result, there is rising awareness and investments in kids' products, such as stroller wagons, in such developing countries, which is significantly contributing to the market growth.
Furthermore. there is a shift in lifestyle among the population due to the growing movement from rural to urban areas as well as rapid urbanization. Due to this rapid change in lifestyle, there is an increase in accessibility to laptops and mobile phones. Additionally, the growing urbanization and living standards have resulted in higher disposable incomes. Hence, such factors are expected to drive the market during the forecast period.
A key factor shaping the growth of the global market is the emerging demand for eco-friendly strollers. There is a growing preference for eco-friendly stroller wagons among parents as they are very conscious of the materials used in making stroller wagons so that such products cannot harm their babies. Because these are new products and have gained maximum popularity among environment-conscious customers.
Due to this, the parents of newborn babies are curious to gain awareness related to manufacturing processes as well as concerned about the risks associated with toxins used in making the stroller wagon, and the reusability of strollers while buying a stroller for their kids. As a result, several vendors in the market are promoting safety standards and offering eco-friendly stroller wagons to customers. Hence, such product innovations by the vendors in the market are expected to drive the market during the forecast period.
The increase in the availability of counterfeit products is one of the key challenges hindering the market growth. Counterfeit products can be referred to as fraudulently produced with low-quality materials and mislabeled with popular brand names. These products are easily available as well as accessible to consumers on online platforms at a cheaper rate than branded products.
As a result, the availability of these counterfeit products is negatively impacting the profit and brand image of original vendors and also affects consumer confidence. However, there is a high demand for these products across online platforms as their prices are lower than the original products, which attracts customers. The availability of these counterfeit products, especially in developing countries such as India and China being the largest exporters. Such factors will be expected to hinder the market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Baby Bunting Group Ltd: The company offers stroller wagons such as the Baby Bunting Explorer.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. This segment mainly comprises specialty stores, hypermarkets/supermarkets, and discounters. Specialty stores are one of the main segments in the offline distribution channel selling an extensive range of stroller wagons of distinct brands and there is a growing preference by consumers for these stores as the insight into the product and personal assistance that the salesforce provides, which helps them understand innovative features integrated into stroller wagons.
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The offline segment was the largest segment and was valued at USD 344.60 million in 2018. There is a growing popularity for offline distribution channels such as supermarkets and hypermarkets as they offer different leisure products, such as stroller wagons, owing to the growth of the organized retail sector in developed and developing economies. Factors such as the frequent discounts offered by these outlets for promotional purposes are attracting more consumers to these outlets. Hence, such benefits and factors are expected to drive the growth of the offline distribution channel segment which, in turn, will fuel the growth of the market during the forecast period.
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Europe is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors for the significant growth of the market in Europe is the rise in household disposable income over the years has allowed working parents to spend more on leisure products such as stroller wagons. Furthermore, the growing urbanization, changing lifestyles of parents, dual-earning, and exposure to online platforms have also significantly contributed to the market growth in the region. Due to the ease of use and high mobility, there is an increasing adoption of, multifunctional and superior-quality strollers by consumers in Europe. Hence, such factors are expected to drive the market in the region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market thrives on catering to modern lifestyles where baby convenience and care products meet functionality. From lightweight stroller ideal for quick outings to full size stroller for comprehensive comfort, and jogging stroller for fitness enthusiasts, there's a variety to suit every need in the 0-36 months age groups. These strollers are versatile, available in double stroller configurations for twins or siblings, and often feature detachable seats and multi-position reclining options. With the rise of e-commerce and the on-demand economy, parents can easily find these products at supermarkets, hypermarkets, and specialty baby stores, or conveniently shop online. Designed for busy lifestyles and frequent outings to parks, malls, and tourist spots, stroller wagons offer cushioned chair, adjustable handles, and convenient storage, ensuring comfort for both babies and working women managing fatigue and tiredness.
Further, the market caters to various age groups from 0-6 months age group, 6-12 months age group, and 12-36 months age group, offering options like standard stroller and travel system designed for busy, convenience-oriented lifestyles. Available at supermarket, hypermarket, and speciality baby stores, these strollers feature reversible, multi-position seat, adjustable handle, and footrests for personalized comfort. With a focus on accommodating fitness culture and addressing parental fatigue, they support live births and facilitate easy transport of baby foods and essentials. Stroller wagons provide a blend of convenience and personal touch, meeting the needs of modern families navigating busy schedules with infants and toddlers.
Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.8% |
Market growth 2024-2028 |
USD 220.8 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.48 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 52% |
Key countries |
US, China, Germany, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Artsana Spa, Baby Bunting Group Ltd., Baby Trend Inc., Bugaboo North America Inc., Combi Corp., Delta Children Products Corp., Dorel Industries Inc., Goodbaby International Holdings Ltd, Keenz Stroller Wagons, Kids2 Inc., L Inglesina Baby S.p.A., Mahoning Valley Manufacturing Inc., My Babiie Ltd., Newell Brands Inc., Nuna International BV, Peg Perego, Silver Cross UK Ltd., Trulee Family, Veer Gear LLC, Westfield Outdoors, and Wonderfold Wagon |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Capacity
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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