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The superfoods market size is forecast to increase by USD 64.8 billion between 2022 and 2027, accelerating at a CAGR of 6.82%. In 2017, the US held the largest market share, projecting an annual revenue of USD 28.61 billion. The research report on the Superfoods Market offers industry forecasts and segmentation based on Product including Superfruits, Superseeds and supergrains, Edible seaweed, and Others. It also segments the market by Distribution Channel, which comprises Offline and Online. Geographically, the report covers North America, Europe, APAC, South America, and Middle East and Africa. The market size, historical data (2017-2027), and future forecasts are presented in terms of value (in USD billion) for all these mentioned segments.
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One of the key factors driving the superfood market growth is the growing adoption of superfoods. The export of superfoods, such as avocado, blueberry, and cranberry, has been rapidly growing since 2012. Some major countries that export avocados are Mexico, the Netherlands, and Peru. It is also expected that the value-added products based on superfood ingredients will increase rapidly, thus increasing demand for such ingredients. In particular, for achieving consumer-preferred meat such as texture, highly functional protein solutions are useful in improving the texture and density of the meat alternatives. Therefore, the export volume of superfoods and new product launches will be driven by the increasing demand for superfood ingredients during the forecast period.
The Superfruits segment was the largest segment and was valued at USD 58.19 billion in 2017. The term superfruit is used to refer to fruits rich in antioxidants and nutrients. Antioxidants are effective in preventing or delaying cell damage. Exotic fruits, such as acai berries, goji berries, noni, and pomegranate, have significant amounts of vitamins, antioxidants, and phytochemicals that help prevent different health problems, like heart disease and strokes owing to the numerous health benefits of superfruits, their demand rose in 2022 and hence the market in focus is also expected to be high during the forecast period.
North America is estimated to contribute 31% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US is the largest market for superfoods in North America. One of the major factors that is driving market growth in North America is increasing consumer awareness about a wide range of health benefits offered by superfoods. Frequent launches of superfood products significantly contribute to market growth. In 2020, avocados, acai berries, blueberries, and other types of berries were some of the popular and most consumed fruits in the superfruits product segment in the US. Aided by the aforementioned factors, the superfoods market in North America is expected to register an accelerating year-over-year growth rate during the forecast period.
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The Superfoods Market is fragmented in nature. Some significant players include Archer Daniels Midland Co., Barleans Organic Oils LLC, Cornish Seaweed Co. Ltd., General Mills Inc., Healthy Truth, ITC Ltd.,
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Navitas LLC, Nirvaanic Life Foods Pvt. Ltd., Nua Naturals, Nutiva Inc., Nutrisure Ltd., Ocean Spray Cranberries Inc., OMG Food Company LLC, Power Super Foods, Rhythm Superfoods LLC, Suncore Foods Inc., Sunfood, Superlife Co. Pte. Ltd., Creative Nature Ltd., and NutriAsia Inc.
The superfoods market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.
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Superfoods Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2022 |
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Historic period |
2017 - 2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.82% |
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Market growth 2023-2027 |
USD 64.8 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.7 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 31% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Archer Daniels Midland Co., Barleans Organic Oils LLC, Cornish Seaweed Co. Ltd., General Mills Inc., Healthy Truth, ITC Ltd., Navitas LLC, Nirvaanic Life Foods Pvt. Ltd., Nua Naturals, Nutiva Inc., Nutrisure Ltd., Ocean Spray Cranberries Inc., OMG Food Company LLC, Power Super Foods, Rhythm Superfoods LLC, Suncore Foods Inc., Sunfood, Superlife Co. Pte. Ltd., Creative Nature Ltd., and NutriAsia Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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