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The take out fried chicken market size is forecast to increase by USD 1.69 billion at a CAGR of 4.7% between 2023 and 2028.
The take out fried chicken industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline distribution channel holds the largest market share In the industry In the United States. Consumers can order crispy, golden, and juicy chicken from fast-food outlets as takeaway through offline channels. Drive-thru services, a popular offline delivery option, enable customers to place orders from their vehicles. In 2020, due to pandemic-related restrictions, many governments imposed lockdowns and closed dine-in options in restaurants, including fast-food chains. As a result, the demand for take-out through offline channels has grown. Chicken, rich in iron and copper, offers various nutrients per serving. A typical serving contains approximately 350 calories, 20g of protein, and 20g of carbohydrates.
The crispy exterior and tender interior make a favorite comfort food for many. The offline distribution channel's convenience and accessibility, coupled with the deliciousness, are expected to drive market growth during the forecast period. In summary, the offline distribution channel's dominance in the market is due to its accessibility, convenience, and the popularity. The pandemic has further boosted demand for offline take-out and delivery services, making this trend a significant growth factor for the industry.
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The offline segment was valued at USD 3.99 billion in 2018 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Another region that experiences growth in the market includes North America. The Scots crave for savory fried chicken, leading to a significant market for this dish in the United States and Canada. Numerous global and local fast-food chains cater to this demand, with key players such as Yum Brands Inc., McDonald Corporation, Wingstop Inc., Chick-fil-A Inc., Raising Canes Restaurants LLC, Shake Shack, and Bojangles dominating the market. Competition is fierce, with companies continually introducing unique offerings to distinguish themselves. Notable recent introductions include Bojangles' new Bo's Fried Chicken Sandwich, launched in August 2021. Seasoned and double-fried, take out fried chicken is available in various cuisines and styles, including pub-style and traditional. companies use a variety of seasonings and spices to enhance the flavor of their dishes, catering to diverse consumer preferences.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growth of global multinational fast-food chains is the key driver of the market.
Increased usage of food delivery apps is the upcoming market trend.
Consumer awareness regarding health risks associated with fast-food consumption is a key challenge affecting the industry growth.
The market forecasting report includes the adoption lifecycle of the market, market growth and forecasting, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, take out fried chicken market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Fried chicken, a beloved dish with distinct flavors and crispy textures, has captured the hearts and taste buds of consumers worldwide. The preparation methods for this delicacy typically involve marinating darker cuts like thighs and drumsticks in buttermilk or other seasonings before deep-frying them to a golden, juicy, and tender finish. The essence of chicken lies in its ability to provide a satisfying meal that caters to various health aspects. Darker cuts, such as thighs and drumsticks, offer a higher caloric content and more saturated fat than lighter cuts like breasts. However, they are also richer in nutrients like protein, which is essential for stronger bones and muscles, as well as essential amino acids that contribute to muscle tissue growth and bone mineral density. This can help combat conditions like osteoporosis and aid in weight management, heart health, and overall well-being. On the other hand, leaner cuts like breasts provide fewer calories and less saturated fat but still offer high-quality proteins, vitamin B12, choline, zinc, iron, copper, and other essential nutrients per serving.
Furthermore, the crispy exterior and juicy interior of chicken can provide a better mood boost due to the presence of tryptophan, an amino acid that contributes to the production of serotonin, a neurotransmitter associated with happiness and well-being. Despite the health benefits, there are common myths surrounding the negative aspects of chicken, particularly its high caloric and saturated fat content. However, the origins of this dish date back to ancient times, with various cuisines and styles incorporating their unique preparation methods and seasonings, such as the double-frying technique used in pub-style chicken or the use of specific spices in Scots fried chicken. Regardless of the preparation or style, chicken remains a beloved dish that offers a delightful combination of flavors and health benefits.
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Market Scope |
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Report Coverage |
Details |
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Page number |
131 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.7% |
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Market growth 2024-2028 |
USD 1.69 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.4 |
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Key countries |
US, China, Japan, UK, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this take out fried chicken market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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